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It's 4 PM: Does Comcast Know Where CNBC's Viewers Are?

Tyler Durden's picture




 

In a sad twist of fate for Comcast, its recent business channel acquisition, which numerous independent reports have alleged has become nothing but a prattling brown-nosing drone for the administration, spewing forth an endless barrage of mindnumbing propaganda, is seeing an ever increasing plunge in its viewership (which arguably validates said independent reports) which in November dropped to 47 in the demo, a 36% slide from a year earlier. Nowhere is this more obvious than in what's left of the audience of the original CNBC icon: Maria Bartiromo. The once jet-setting, and now merely setting money honey, whose Closing Bell slot starts at 4PM, has stooped to having the dubious reputation of being in possession of the weakest 25-54 demo among all of CNBC's November viewership, at just 41K per Nielsen's, a massive 51% drop from November 2009, and a 11% drop from October, it seems CNBC's ever sparser viewers have decided that even icons have a useful shelf life. But that's ok: we are confident that once the next round of CNBC "business rationalizations" takes place shortly once the NBC Universal transaction formally closes, the $ Honey will be able to fall back on the proceeds from her latest bestseller: "The Weekend That Changed Wall Street: An Eyewitness Account", which since publication on September 7, has blitzed almost to top of the charts and currently languishes in the much coveted spot #10,655 of bestsellers.

And not too surprisingly, the other biggest loser: the Fast Money Halftime Session, which has plunged to the same 41k viewership: a whopping 56% decline YoY (and 11% MoM).

Yet what would a CNBC Nielsen poll be if it didn't include the one, the only, the very, very funny Jim Cramer. In all honesty, the Mad Moneyer (dormant SEC investigation into theStreet.com aside: what happened there SEC? not enough nudity on the site?) has had two months of worse ratings previously in his career.

And a blast from the Klownshoes past: "Buy CIT (pre-bankruptcy) at $46.74 - I don't see this big commercial lending problem."

 

 

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Wed, 12/01/2010 - 23:21 | 770686 liberal sodomy
liberal sodomy's picture

I had a back and forth with him and reminded him that he looked like gary busey.  He responded that I wasn't original and that he had heard that in 1978.  I replied "No, no, no.  Gary Busey AFTER the motorcycle accident."

http://celebritysurgery.net/wp-content/uploads/2010/06/gary-busey.jpg

After that, we parted ways.

 

Wed, 12/01/2010 - 23:24 | 770700 frankoo
frankoo's picture

Speaking of feeding the beast. How bout putting something in  that upper lip of Melissa Lee.  It drives me crazy as it gyrates up anytime she say's a word that starts with an S.  

Wed, 12/01/2010 - 23:28 | 770718 goldmiddelfinger
goldmiddelfinger's picture

Becky Quick's lower teeth....but on second thought I would place something there

Thu, 12/02/2010 - 00:01 | 770781 fallst
fallst's picture

Ratigan rattled them, as a nation witnessed an evolving "radicalization" of the Fast Money host until his departure.

Thu, 12/02/2010 - 00:38 | 770905 Seasmoke
Seasmoke's picture

although i do not believe honey ever goes bad, the money honey has expired

Thu, 12/02/2010 - 00:42 | 770913 MoneyMcbags
MoneyMcbags's picture

If CNBC had balls (instead of boobs) they would give Money McBags a nightly show where he could pontficate on the state of the economy while letting guests ogle his growing hard assets.

Alas, like money shots in lesbian porn or dignity in the Spitzer household, it will never happen.

Thu, 12/02/2010 - 01:29 | 770992 pitterrier
pitterrier's picture

After 2 years of reducing the time I have CNBC on in my office, I finally went cold-turkey and now have Bloomberg on 95% of the time.  The remaining 5% belongs to Charlie Gasperino on FOX, who may not always be right, but is never in doubt and breaks some great stories.  CNBC just ended up losing so much credibility with their inane yammering and the constant personality conflicts among their talking heads.  The guys and gals at Bloomberg seem to genuinely like and respect each other and their audience.   

Thu, 12/02/2010 - 02:34 | 771095 chindit13
chindit13's picture

Don't get CNBC out here, but either a broadcast error or extra sunspot activity made it appear for a day recently.  I see that unlike a good wine, it does not get better with age.

Two observations on my rare glimpse:  they look worried about their jobs, and someone stuck a bicycle pump up Bartiromo's ass and has exceeded the recommended safe pressure level.  I hope they call in the bomb squad or Homeland Security before that thing pops and hurts someone.

Thu, 12/02/2010 - 14:14 | 772437 velobabe
velobabe's picture

good call, Chindit

or call TSA gropers

Thu, 12/02/2010 - 02:55 | 771134 Buck Johnson
Buck Johnson's picture

I have a strange feeling that they are getting ready to shuffle alot of people out of CNBC and get new ones from their satellite networks from overseas (like amanda drury and the british guy) and/or get new people.  Those are very bad ratings, and if I was in charge of the CNBC dept. I would be embarrassed trying to defend it.

Thu, 12/02/2010 - 04:20 | 771203 TruthInSunshine
TruthInSunshine's picture

Mark "everyone wants to hear my boring ass personal trivia/I'm Irish, you know' Haines

 

Robert 'I failed in Real Estate, Let me try CNBsC' Piss-anti

Maria 'I know where the bodies are/Whoo I gotta' big ass' Bartiromo

Jimmy jam 'I'd be managing an Arby's if I hadn't magically gotten a Harvard JD' Cramer

Joe 'I'm Irish, and you will laugh at my unoriginal, lame ass jokes' Kiernan

Steve 'I can make even economists look worse than assumed' LIESman

Ron 'worst calls EVER' Insan(ity)a

Becky 'Buffet's bank gets my shallow ass horny' Quick

Maria 'everyone must know I'm latina & cut from shallow Kudlow-nomics cloth & my most intimate opinions every time I talk' Carusa-Cabrerra

 

What a roster of real winners, there...

Thu, 12/02/2010 - 09:09 | 771330 Seymour Butt
Seymour Butt's picture

CNBS:  

( . ) ( . )    and more   ( . ) ( . ) 

 

 

 

Mon, 12/06/2010 - 02:13 | 781352 mkkby
mkkby's picture

CNBC is in the toilet because they make a mockery of a serious subject. Nobody wants to see a court jester when they are losing money. They lose viewers forever every time the market is moving, and they are doing fluff like movie reviews or car shows. Never mind the hot chicks... They'll never succeed at making finance into a pop culture variety show.

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