According To Google Trends, What Is More Popular Than "Ammo"? "Bulk Ammo"

Tyler Durden's picture


While "Fiscal Cliff" may be having its 15-minutes of fame - a la "Honey Boo Boo" or "Sneezing Panda" - there is one thing that has consistently been more and more searched in the last eight years. According to Google Trends, internet users are skipping just plain old simple "ammo" as a search query, and in a tried and true American tradition, confirm that size matters. The size of the ammo order that is, as can be confirmed by the following chart showing queries for "bulk ammo". What goes without saying, are the wavelike periodicities of the quantized jumps higher in popularity at select times over the past decade: they just happen to aggregate around a very specific event taking place each November every 4 years. At this rate by November 2016 we are going to need a bulkier chart...



(h/t @Not_Jim_Cramer)

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Fri, 11/30/2012 - 18:24 | 3025234 Citxmech
Citxmech's picture

. . . and don't forget that cast lead boolits don't play nicely with gas-operated firearms.

Fri, 11/30/2012 - 19:08 | 3025354 carguym14
carguym14's picture

Better get those wheel weights soon-all the new cars have been coming through with steel/zinc weights for at least a year.

My supplier said the companies making lead wheel weights will be switching to steel/zinc weights as the War on Lead continues and more states start banning them.

Fri, 11/30/2012 - 20:29 | 3025524 Bad Attitude
Bad Attitude's picture

There is always the dollar-cost-averaging approach to buying ammo. Buy a few boxes every time you go to Walmart or your favorite ammo store, and before you know it you've got enough ammo to start a small war.

Fri, 11/30/2012 - 15:15 | 3024498 Fox-Scully
Fox-Scully's picture

Freight Car

Fri, 11/30/2012 - 15:22 | 3024528 Zap Powerz
Zap Powerz's picture

the government comes after bulk ammo.

Sat, 12/01/2012 - 12:28 | 3026412 Urban Redneck
Urban Redneck's picture

If I really needed more than OMFG, then me and some buddies can always swing by the nearest branch of the Bank of DHS and make 10-ton withdrawals from the stash Janet has been conveniently building for the resourceful using taxpayer dollars.

Fri, 11/30/2012 - 15:39 | 3024584 whotookmyalias
whotookmyalias's picture

Bulk reloading supplies.  :)

Fri, 11/30/2012 - 15:46 | 3024616 A Nanny Moose
A Nanny Moose's picture

Government witch hunts.

Fri, 11/30/2012 - 15:50 | 3024636 aerojet
aerojet's picture

Pallet loads.

Fri, 11/30/2012 - 15:57 | 3024658 Mad Max
Mad Max's picture

The whole nine yards.

Which takes about 3 seconds in your minigun, or about 25 in your M60.

Fri, 11/30/2012 - 15:05 | 3024445 Dr. Engali
Dr. Engali's picture

Damn disgruntled Michigan militia terrorists are probably going to target the power grid with a gun.

Fri, 11/30/2012 - 15:06 | 3024457 fonzannoon
fonzannoon's picture

Someone in Michigan could probably fart and it would knock my power out again.

Fri, 11/30/2012 - 15:11 | 3024486 Dr. Engali
Dr. Engali's picture

It's still that bad ? Better take it easy on the beer know how bad those beer farts are.

Fri, 11/30/2012 - 15:03 | 3024447 Global Hunter
Global Hunter's picture

For once some encouraging news eh?

Fri, 11/30/2012 - 15:05 | 3024448 The Alarmist
The Alarmist's picture

Really?  Do the IP's trace back to government agencies like NOAA?

Fri, 11/30/2012 - 15:06 | 3024455 Vashta Nerada
Vashta Nerada's picture

Long lead, in bullet-shaped ingots.

Fri, 11/30/2012 - 15:12 | 3024482 Cognitive Dissonance
Cognitive Dissonance's picture

Recently my brother came calling bearing gifts. 100 lbs of bulk lead along with plenty of pictures and instructions.

<Get the lead out bro.>

Fri, 11/30/2012 - 15:29 | 3024459 SILVERGEDDON

Easy answer. After bulk ammo, comes pallet load ammo. Pallet load. Great investment. No paper equivalents. Market stays real as per value. Stored properly, never goes bad. I am shooting 8mm from the early twenties, almost no FTF's.

Unlike silver, it takes more than five dollars to dig it up out of the ground. Kudos to Million Dollar Bonus for the Zero Hedge Comment Of The Year.  

Oh, yeah. P.S. After pallet load ammo, comes semi truck ammo, followerd by Ammo Train, and, ladst , but not least, Shipload of Combloc Country Surplus Ammo, my favorite. 

Fri, 11/30/2012 - 15:53 | 3024641 aerojet
aerojet's picture

It's not really "surplus"--they're just pre-staging it ahead of the invasion.

Fri, 11/30/2012 - 15:07 | 3024462 TrumpXVI
TrumpXVI's picture

To the MSM and the brainwashed masses, a 50 round box is a "bulk" quantity.


Really, it's a total joke what the MSM counts as an "arsenal"; anything more than two weapons.  Here in PA, a 50 firearm collection is small.

Fri, 11/30/2012 - 15:15 | 3024497 formadesika3
formadesika3's picture

'Arsenal' is a fancy word for 'gun collection' in Texas.

Fri, 11/30/2012 - 15:22 | 3024526 Poetic injustice
Poetic injustice's picture

Some prefer to call it "survival kit".

Fri, 11/30/2012 - 15:38 | 3024574 DosZap
DosZap's picture

'Arsenal' is a fancy word for 'gun collection' in Texas.

To the MSM, and the goobers, it's a pistol, a revolver, and a rifle,and two shotguns,and over a 100rds of ammo(spread over the lawn)....................your Waco stocked.

Fri, 11/30/2012 - 16:50 | 3024896 Canucklehead
Canucklehead's picture

When most Europeans hear the word "Arsenal" they think soccer.

Fri, 11/30/2012 - 22:59 | 3025788 Freddie
Freddie's picture

Gunners.  Actually they are shite this year.

Sun, 12/02/2012 - 11:23 | 3027985 Colonial Intent
Colonial Intent's picture

'Gooners' to their rival teams fans:-)

Fri, 11/30/2012 - 15:59 | 3024670 crusty curmudgeon
crusty curmudgeon's picture

Speaking of the brainwashed masses, I read an absolutely horrifying news story the other day.

The police raided a home and found guns and "hundreds of rounds of ammunition"!!!!!

Oh, the horror!  I hope they toss him in jail and throw away the key.

(They probably found a brick of 22 LR.)

Fri, 11/30/2012 - 15:07 | 3024467 Cognitive Dissonance
Cognitive Dissonance's picture

The question is not if you have (lots of) ammo, but are you willing to use it when needed.

Fri, 11/30/2012 - 15:24 | 3024535 MachoMan
MachoMan's picture

You mean for barter? ;-)

Fri, 11/30/2012 - 16:03 | 3024656 XitSam
XitSam's picture

"At the end of the transaction, one person is going to own both the gun and the gold." -- Unknown

Bulk ammo is going up but still swamped by ammo.,%20bulk%20ammo

Edit: Strip LULA, very cool device.

Fri, 11/30/2012 - 16:08 | 3024708 Uncle Remus
Uncle Remus's picture

+5.56 on strip LULA

Fri, 11/30/2012 - 21:08 | 3025606 UGrev
UGrev's picture

love mine.. so easy, my 9 year old can help me reload :D

Fri, 11/30/2012 - 15:26 | 3024540 LFMayor
LFMayor's picture

I'd say the question is who feels froggy and want to find out if I am or not?

Do it right, or roll 3d10 damage penalty.

Fri, 11/30/2012 - 19:36 | 3025425 The Gooch
The Gooch's picture

Gary Gygax? Is that you?

Fri, 11/30/2012 - 15:36 | 3024569 CH1
CH1's picture

The question is not if you have (lots of) ammo, but are you willing to use it when needed.

Or, "are you prepared to use it?"

Shooting a person is a damned ugly thing, and so contrary to nature as to be VERY difficult for nominally healthy individuals.

Tough talk is less than beneficial.

Fri, 11/30/2012 - 15:40 | 3024587 DosZap
DosZap's picture

Shooting a person is a damned ugly thing, and so contrary to nature as to be VERY difficult for nominally healthy individuals.

Uh, not when it's YOU or them.

99% of normal folks would rather not, it's that 1% that screws everything up.

Fri, 11/30/2012 - 15:44 | 3024598 whotookmyalias
whotookmyalias's picture

It's a hell of a thing, killing a man.  I know because Clint says so

Fri, 11/30/2012 - 15:48 | 3024619 Karlus
Karlus's picture

Show up in my house at night uninvited and see how ugly it gets. Touch my wife, even uglier.

After years of hunting, you are just a slow moving two legged hog to me, buddy.

Your morals have zero place here. You are either a hunter, a friend or food in the new world.

Fri, 11/30/2012 - 18:42 | 3025282 whotookmyalias
whotookmyalias's picture

Amen.  A lot of internet warriors talk big about stacking and calibers and penetration and knock down power while all they have ever shot is paper.  I've shot and killed more with a bb gun before age 10 than many of them ever will.

Fri, 11/30/2012 - 15:53 | 3024629 Cognitive Dissonance
Cognitive Dissonance's picture

Fully agree about tough talk being less than beneficial. And I wasn't trying to do so if your comment was directed towards me.

But those who haven't even killed an animal, let alone a fellow human being, have no idea what they're getting into when they claim to own a gun for "self defense". Recently I had a discussion with someone who wanted to have a gun in order to "scare" away would be robbers and such. My response was simple.

If you are not ready and willing to actually use the gun don't even own one. If you are disarmed because you couldn't fire when you needed to, you will quickly be looking down the barrel of your very own weapon. And that person might not be so hesitant to fire. Worse, if you pull it out to try and scare someone away it might simply draw fire upon yourself. A lot of new gun owners are kidding themselves and they might just live to regret it.

Same thoughts apply to a knife by the way.

Fri, 11/30/2012 - 16:00 | 3024673 Mad Max
Mad Max's picture

+10 to CD.

Someone who isn't fully prepared to shoot when necessary should skip the gun and consider something like pepper spray, a bright light, or maybe a taser if it's legal in your area.

Fri, 11/30/2012 - 16:08 | 3024706 Karlus
Karlus's picture

I once asked my new Russian wife what Americans are good at, expecting something like Space Exploration, Music, or something similar. Without even blinking she said War.

We actually are very good at war. We watch it on TV and in the theater, our children play COD and Battlefield3 and a large number of our populace is armed to the teeth. Something another country would never consider doing.

Our ability to wage war is increasing, not decreasing. Even now we are removing the soft targets from the battlefield and soon, much like the nuclear weapon and biologics, automated warfare will just be too terrible to face.

I believe this is a good thing and not a bad thing. If the US and the West want to enjoy their lifestyle and consume the resources, they must be prepared to defend that. If not, then run away.


"...people sleep peacefully in their beds at night only because rough men stand ready to do violence on their behalf."

Richard Grenier

Sun, 12/02/2012 - 11:15 | 3027970 Colonial Intent
Colonial Intent's picture

Those who are not prepared to kill live at the sufferance of those who are.

Fri, 11/30/2012 - 16:14 | 3024682 MachoMan
MachoMan's picture

Absolutely.  I'd go so far as to say that everyone planning on having a gun should shoot a large game animal (and be forced to skin/gut/dress the animal) before thinking about shooting a human in self defense.  The damage done, blood trail, and disintegrated vital organs tend to give one a completely different perspective on the responsibility of gun ownership and the perils of firearms.  I'm guessing that buck fever is next to nothing compared to when you're in a real shooting situation against a fellow human, but at least it's better than nothing (armchairing/mallninjaing the shit out of the internet).

It's also a good time to bring up the necessity of proper drilling/practice for shooting situations...  practice, practice, practice...  and practice as close to as possible as a realistic shooting situation.  Tap/rack drills...  mag dumps...  magazine changes...  unholstering...  checking to ensure no background dangers or bystanders... 

Fri, 11/30/2012 - 16:04 | 3024687 aerojet
aerojet's picture

Very true--killing is less about the tools, and more about the mental process.  You have to be a very deliberate person.  You have to be able to work through the initial adrenaline dump and not shut down.  People have to be trained how to react in violent situations, very few people naturally react with overwhelming violence when called upon to do so.  And before anyone complains that I'm talking out of my ass, I'm not saying I'm good at fighting at all--I've been in a couple of fights my whole life and they didn't go that well.  I do have significant firearms training, and I don't ever seriously use phrases such as "press the trigger" or "brain pan" so I have that going for me as well.

Fri, 11/30/2012 - 16:16 | 3024697 crusty curmudgeon
crusty curmudgeon's picture

Let's put it this way.  Of the few (very few) good people I know who can be counted on and who I believe would fight to the death for their principles, not one of them would brag about it.  By way of analogy, how many fourth degree black belts do you see bragging about kicking ass? 

Talk is cheap.  Before you scream, "You can pry them from my cold, dead hands" watch "The Pianist" and see how the line in the sand keeps moving.

Very few people even know where their line is drawn much less walk the walk when someone steps over it.

Fri, 11/30/2012 - 16:27 | 3024783 CH1
CH1's picture

Fully agree about tough talk being less than beneficial. And I wasn't trying to do so if your comment was directed towards me.

No, not directed towards you at all, CD. I just wanted to inject some reality. It concerns me that all these guys talk like a galactic scale hardass and don't really know what is involved.

The guys who have done the worst stuff in war do NOT talk that way - they try to forget it.

Fri, 11/30/2012 - 18:40 | 3025278 Oldballplayer
Oldballplayer's picture

In Gettyburg they found rifles with five cartridges in them. In WWII almost fifty percent of infantrymen never fired their weapons. The number of rifles never fired in combat has remained fairly constant for generations.

People cannot naturally kill each other. Armies have to be drilled over and over before some of hem can do it.

Fri, 11/30/2012 - 15:08 | 3024472 proLiberty
proLiberty's picture

Gold, silver, lead, brass: the four precious metals that belong in every preparedness portfolio.

Fri, 11/30/2012 - 15:12 | 3024490 PUD
PUD's picture

Stupid. How many gunfights does anyone think they will win?

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