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CNBC Viewership Plunges To Eight Year Lows
Update: we decided it may be an opportune time to remind readers of this particular fact, not opinion, not propaganda, not insinuation.
* * *
By now it is well known that the ubiquity of central planning (not to mention the persistent threat of HFT flash crashes as exhibited by yesterday's twitter-driven #Hash crash) in capital "markets", has made trading stocks in a rigged casino a sucker's game - one that retail investors have decided to shun, and nearly 5 years after Lehman have still to come back in any size to the stock market.
One of the main, unintended consequences of this development to prop up markets at all costs, even if it means removing all logic and reliance on fundamental data, has been the complete evaporation of interest in any finance-related media, forcing the bulk of financial outlets to rely on such cheap gimmicks as slideshows, pictures of kittens, trolling and generally hiring liberal arts majors straight out of school to copy and paste articles while paying them minimum wage, and providing absolutely no insight (and then wondering why the Series ZZ preferred investors will never get their money back, let alone the A round).
However, nowhere is this more obvious than in the relentless imploding viewership of once financial media titan, CNBC, which lately has become a sad, one-sided caricature of its once informative self, whose only agenda is to get the most marginal Joe Sixpack to dump his hard-earned cash into 100x P/E stocks, and where according to data from Nielsen Media Research, the total and demographic (25-54) viewership during the prime time segment (9:30am - 5:00 pm) just tumbled to 216K and 40K - the lowest recorded viewership since mid 2005 and sliding.
So why the relentless collapse in CNBC viewers, which in turns leads to plunging ad revenues (aside from our observations from last summer on just this topic) and which has forced the station to even resort to muppets as a cheap ratings-boosting gimmick? Perhaps it has something to do with outbursts like this, where 13 minutes into the clip, one Jim Cramer tells the camera point blank when discussing daily market gyrations, and with absolutely no remorse, that "i want everyone to play that game at home by recognizing that fraud is part of the equation and the government cannot stop it."
That's right: on one hand CNBC's most overcaffeinated anchor admits that the market is nothing but uncontrollable fraud, and on the other he beckons viewers and listeners, usually with the assistance of assorted bovine sounds, to "buy, buy, buy."
Perhaps the greater fool is truly dead, or simply the embedded hypocrisy of the CNBC stock "infomercial" is so transparent that nobody really cares what the Comcast subsidiary's paid entertainers have to say any more.
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This is not the 70ies or 80ies anymore,
I don't think that doping is an issue here...
I thought bad refereeing was an issue in many CL games this year buit yesterdays' was wonderfully balanced in this way: Two dicey goals and two not given penalties. What's not to like...
I thought Bayern were in command of the action from start to finish and I was very pleased to see rocket style counter attacking dismantling boring tiki-taka...
Great Fun!
Spain's game may be fading. It is really Holland's game that was transplanted to Spain by Cryuff. TV is for retards.
I was going to give you a Downer and a "WTF"; but then I realized that your entire post was a satire on the boring irrelevance of CNBC using a Soccer as an Allegorical Literary Device.
...
which in turn does confirm
allegations about your IQ.
A few months ago, I said that Americans will eventually pay as much attention to the markets as they do to soccer/fútbol. (Not hating on the sport; most Americans just aren't interested in it for some reason.)
CNBC will slowly morph into the financial version of one of those Spanish-language TV stations that's always on (and muted) at a Mexican restaurant and shows nothing but soccer and soap operas.
CNBC is turning into one of those crazy Asian game shows, no offence to Asians of course, and might I add I love Asian food.
RE: Americans not interested = short attention spans & and constant conditioned need for loud idiotic in your face ads every 7 or 8 minutes. 45 minute uninterrupted playing time per half is WAY too long for the simple minded proles.
did you forget the US phenomenon of the "soccer moms"? all those latte-sipping youngsters will eventually support American Soccer Clubs, methinks
if CNBC is in decline, does this mean that obscure references to their infomercials will decline too, on ZH? I'm always quite at loss when they show up
spurs beating man city was better. am taking the afternoon off to watch dortman beat real mad
those things are even nicer than Caruso-Cabrera's
CNBS is doing fine
- Cramer circa 2013.
Consumer News and Bullshit Channel sucked ever since their main anchor, Billy Mays, died.
That was the day I quit watching.
Years ago when I still had TV I watched CNBS late night european show. It was actually serious, balanced financial news/analysis. With bearish views allowed. I wondered why they put serious news on in europe, and mindless horse shit in US.
I wonder if they still have that.
finally ! some good news!
It's the most centrally planned market in history. what's the point of watching?
as Jack Bogle said. Just buy an index fund and in the next decade you will endure two 50% drops and still manage to double your money.
There was a PBS show on the ripoff of retirement funds etc...where Bogle explains you get about 30% of the "return" on your retirement, the machine sucks up the rest.
I get to see Santelli here... thats about the highlight of CNBC's day and its 2min long....
santelli and hugh hendry should be the main hosts-I would watch that shit.
if their ratings suck why do they keep trotting out the same old ugly hags and pony-tailed douchebags? their new programming at night is terrible and their "trader fast $" shows are unwatchable.
They have programming at night? I thought they only had a 15 minute radio Schtick in the mornings. Go figure...
Bald guy with a pony tail ---- Skullet
Recovery will start the day these tools are taken off the air.
yeah... if you want to go broke real fast, watch CNBC and do as they say...
THOSE REPORTERS ARE THE BIGGEST IDIOTS IN THE WORLD!!
No joke. No sarcasim. I used to watch CNBC. Then I ran out of money to pay the cable bill. But thanks to places like Zerohedge I can still get the best provision for old age (Education).
I'd like to quote Nelson.
"Ha Ha!"
Cramer is the main reason. Dude's a crook. Him and everytime they post an article with Dick Bove in it visitors flee in horror.
Being that Cramer used to work at Goldman, I think he's smart enough to know the winning trades, but I've got the intuition that he lies on air with greedy motives.
"Noooo! Bear Stearns isn't going down!" - Wasn't clear on common stock vs. deposits *and Shorts Bear*
http://www.youtube.com/watch?v=-6u1kG7yuy4
hahaha.....you think?
"Use the Fraud".....Cramer jumps sharks everyday. He makes 'Muppets' clutch onto their normalcy bias.
There will be plenty that follow this 'piper' when the final flash crash commences
Bove is a perfect example of an assweasel who should never be permitted to address viewers. This guy has blown every banker in existence and yet CNBC treats him as objective
Anyone who watches CNBC or any TV is a tard and deserves what they get. TV is total shit along with Hollywood. Full on Operation Mockingbird aka Hope & Change aka NWO BS.
Gotta admit, some stuff like Modern Marvels and Football are good, but 60% is shit.
Just gotta get what you what without paying $100/month for it.
I am becoming numb to the noise that is screaming this market is at a top. Convert to phyz and enjoy the kidz.
I guess everybody is tired of the spin. No loss.
Ratings charts likely correlate with the VIX. Cramer getting a new set should help? Maybe not.
CNBC needs moar boobs.
The WORLD needs MOAR boobs
I'd love moar of anything like these young ladies:
http://www.youtube.com/watch?v=RW67kqPnWkU
http://www.youtube.com/watch?v=XX8EswfGKQw
Correction. CNBC needs moar breasts.
If I happen to flip through the dial and accidently tune in for the briefest of spells, boobs (of the yakking ilk with mostly saggy faces...) are plastered everywhere across the screen.
Why is Tyler stating the obvious?
NBC and its sub-networks lost its viewers to FoxNews and FoxBusiness long ago.
all of the business channels ratings' suck-their viewership charts should be overlaid w/ the VIX
I know they all suck, just stating where the sheeple went.
O'Reilly and others at FoxBusiness are somehow more appealing than the other shitheads at CNN, CNBC, and MSNBC. (And Bloomberg is entirely financial, so it's going to "boring".)
I've said it before, CNBC stopped becoming a financial news network when they got rid of the ticker symbols and put the company names across the tape so the lazy fucks can read them. After that it became entertainment for the retards. If you're to damn lazy to do even a little bit of research and figure out the company symbol you have your money in you shouldn't be in the market.
Ditched my cable service and got rid of my TV in 2006. One of the best decisions I've made.
Why fund the enemy?
It's interesting what not watching TV does to your brain.
Soma, baby.
Are you a terrorist?
I'm no Bill Ayers, if that's what you're asking.
Same here man! - YouTube is many orders of magnititude greater than TV. Fuck TV!
After a few awkward conversations with my "hip" neighbors (Zumba class for her; Ed Hardy d-bag t-shirts for him) about shows and songs I've never heard of, and books and websites (Road to Serfdom and ZH) that they've never heard of, they now avoid the idle small talk if we happen to meet at the mailbox. Not watching tv has thus provided a double-benefit.
Exactly, Meat. Every time I read "get to know your neighbors and be involved in your community" on a prep site or economic/political site like ZH, I always think, 'but my neighbors are baindead zombies..'
WTF is a "Zumba"? Some sort of Kenyan flute?
The blathering gets louder on my screen even without the sound turned on.
It would be a pure comedy channel without Rick.
I'm disappointed the CNBS ratings are even this high. Looking forward to when this shit finally goes the way of the Carlton Sheets infomercials.
quit offending Carleton Sheets.
They give green jackets to their squak masters.
what the fuck.
Rather see the aussie with one. Good guy.
And have a scotch with Angel.
pods
Corrupted media, who needs them anymore? Most investors get the real information from the internet. From sites like zerohedge.
Financial/stock/investing TV should be pay-per-view. Only way to get serious content.
Schadenfreude
Lots of crap on CNBC. Josh Brown, in defense of one of the stocks, recently said that he would rate a particular stock (don't remember which one) buy because it was hovering at around $95 and usually stocks around $95 touch $100. WTF????
he is a disgusting fatbody
The Rotund Broker - Fat, Mean & Narcissistic Is No Way To Go Through Life
http://chartistfriendfrompittsburgh.blogspot.com/2013/02/the-rotund-broker-fat-mean-narcissistic.html
http://chartistfriendfrompittsburgh.blogspot.com/2013/04/the-rotund-broker-takes-his-own-advice.html
Perhaps more people are cutting the cable, or satellite signal? I'm sure the insipid programming has nothing to do with it. As one who occassionally woke up in the middle of the night during 2007 and 2008, CNBC Europe actually had a number of thoughtful, intelligent people on who 1) said that the markets were skating on very thin ice, 2) explained rationally why that was the case, and 3) were asked intelligent, respectful, probing questions from an anchor who actually listened and let the guests speak for more than 10 seconds without an interruption. US market coverage was the exact opposite - rah! rah! rah! Cut the cord last year on subscription TV, but at that point, CNBC Europe had long gone the way of it's US mkts counterpart.
Bloomberg has become unwatchable , even with the sound off.
If I were the general public, I won't bother to watch CNBC. Instead I will watch Bloomberg TV which is much more professional and infomative
Compared to CNBC, probably. But compared to Bloomberg coverage from several years back, before I pulled the subscriptionTV plug, they are tracking the same counter-clockwise swirling course charted previously by CNBC, and seemed to be making haste about it.
Well I have never watched CNBC, but I dont think people want to set aside time to be lied to.
Is it only me that sees that?
pods
No.
Vintage ZH right here.
Death of a (stock) salesman.
it seems by this thread that the only hope cnbc has is the howard stern factor. people tune in because they hate them.
From Jim Cramers own sound board: http://www.cnbc.com/id/100000942
Its time he starts pounding "Man out window", "flatline", or "SUB DIVE"... preferrably with his foreheard.
I thought CNBC closed down months ago.
I love the spike to 500k during Sept-Oct, 08 - the peasants were desperate with fear to find out just what the hell is happening.
thats where Cramer and that ad/marketing guy Donnie Douche(wtf was he one CNBS for anyway?) advised you to take 5 years of money off the table. AT THE ABSOLUTE BOTTOM. It was priceless. Way to lock in your losses at a panic low.
You see that plunge starting the end of 2008? Hmmm
That's when CNBS jumped on the we love Obama we are democrat bandwagon. And It's been all downhill from there.
Seriously, If CNBS would have stopped their political bias crap and just reported the financial news.
I loved CNBC when Bollinger and the adults were on. There was tons to be learned there!
fwiw, the computer system at work forbids viewing of cnbc.com as a "malicious website" that might harm my computer. Prior to that happening, I'd thought of corporate IT as something of a joke...
.... and they get ever more shrill, sensational and show more cleavage. Maybe they should include some in-studio gunfights, and employ hot female volleyball players to point at charts. Yeah, that'll get the viewership back. What a bunch of neo-idiots.
I canceled my cable all together. CNBC and 150 channels of pure shit out of my house forever now. Feels good.
Bloomberg wins that battle....
ZH wins the war.
BBG TV is every bit as bad as CNBS (maybe worse)
Solely based on the fact that Tom Keene's voice makes me sleepy, and the nails on the chalkboard CNBS hosts' voices are the worst background noises.
The one truly great thing about mathematics is that when used in it's purest form is that it represents truth. When Cabletown or any other network decides that the numbers can't tell their own story and they have to slant them for poltical purposes then what the hell do you expect? Majority of viewers of financial news shows, no matter the channel actually just want the facts as they are not as some Kim Kardashian wanna be tells you what they should mean hoping you will be blinded by the pom poms and not use your ability to reason and say "WTF, this makes no sense at all."? But the same suits that program these shows also program other "reality based" TV. Switch talent around all you want, until you realize hard hitting facts and no agenda is what that demographic yearns for you will never get viewership you once had and furthermore you don't deserve it.
Let me blow your mind here:
Mathematics in its purest form IS truth! :)
http://armageddonconspiracy.co.uk/
I am afraid to click on the vid. Will it help cramers ratings?
NO, I will not click on the link, fuck cramer.
Just imagine what their ratings would be like if more of those 25-54 year olds had more to do with their time, like a J-O-B.
Bloomberg was the shit when Margaret Brennan was there. Now it's CNBC light.
Sara Eisen. They've still got it.
I thought that Ben can print viewers too.
The should fire Jim cramer - or sue him. The morning show SUCK , send Joe Kernan to the View
Kernan is an assweasel but he's actually better than the little punk Sorkin
Kernan is the dumbest fuck in the msm, he gets the Rick Sanchez award.
Overcaffeinated?
Blow.
And this Sham of a human being is still not in jail. What a waste this station is. When will Comcast figure this out and blow up the entire show.
Now THAT'S a good sign! Also a real market indicator
Now what percentage of those viewers have the mute on?
time for Maria and Becky to go TOPLESS/GIRLS GONE WILD - that will bring me back !
Maria goes about 240 these days. Are you sure? What is seen cannot be unseen.
that tells you how long its been since I last tuned-in - ok then, just Maria - thanks for the save
Eventually people figure out that they are being played. its a twentyfour hour a day commercial selling PAPER. FRNs, Stocks, Bonds all printed out of thin air.
I will start watching CNBS again (with the sound off) when they have topless anchor-ettes.
titties & beer !!
a down vote - really? - must not like beer
who would down arrow titties & beer?
In their defense though...CNBC does allow alternative viewpoints to be aired. There are plenty of Bears that take the air during the course of a day.
I still watch a little Squawk in the AM and Fast Money at lunchtime and the late afternoon Fast Money as well. Though I still do miss Dylan Ratigan from the Original Fast...
Yup. Every once in awhile you'll see Marc Farber and Peter Schiff pop up at CNBC.
(Another reason why YouTube is better than TV, YOU pick what you want to watch very selectively, instead of listening to horseshit waiting for good stuff.)
they allow alternatives less than 1% of the time to ridicule them. Alinsky tactics alive and well.
1% just like drinking vitamin water "helps" your health.
I never watch CNBC anymore, for the reasons cited.
I switched to Bloomberg, and now don't watch that channel either, for all the reasons cited reagrding CNBC.
ZeroHedge has called the financial TV financial news channels "the financial comedy network" and there isn't a more apt epithet; unless one wants to use, "financial misinformation/disinformation networks".
As with life, if you have a decision to make, go find an optimist and a pessimist who's views you respect. Talk to them and find the middle course.
CNBC?!? You can't mean that digital 'Rosetta Stone' which unlocks the secret runes of the investment world and leads us all to infinite prosperity?!? The veritable 'North Star' of finance which guides us through the rocky and treacherous shoals of wealth-building!?! BOO-YAH!!!
I used to watch about 8 years ago. It was a waste of time so I stopped watching.
It's because the people who used to tune in for the Becky Quick / Warren Buffett interviews all switched over to www.octogenariansgettingyounghotlove.com. The rest of the demographic is fine.
+1 because I just had to click on it. And now I'm all sad and butt-hurt because there was nothing there. *wistful sigh*
I bet Reggie Love can provide you with a little salve for that...
Don't feel bad, I couldn't resist either.
Is there hope for the general populace after all? Is this possible evidence that the Jim Cramer/Larry Kudlow sound-bite driven tripe of CNBC, or the pom-pom waving "market is going higher" cheering of Betty Lu et al on Bloomberg, is actually starting to falter? Is it possible people are actually demanding more analytical and thought provoking content?
Naaah. The sheeple have just moved on to morning cartoons instead. Cramer had gotten too intellectual for them...he added 6 more buttons and buzzers, that gets confusing.
I dunno about you, but I HATE BEING BOLD FACED LIED TO...
I don't mind it so much if there's a pair of nice titties in front of me
BOOB YA!!!!!!
The 8 stories Tyler has posted this morning have more views than CNBC will get all day.
I think it has something to do with real information.
I seriously doubt that CNBC will be reporting that COMEX gold inventory declined by 6.8 tons yesterday, but it did.
It sounds better when you say it in ounces.
Hurry Lord Obama, our time is running out! We need SOPA, PIPA and Internet2!!!
Fuck the US gov't.
Need another "Shadow Banking" update piece, the two prior were fantastic. I forwarded it to a journalist that is a repo ace, and the person remarked the repo market is stable...for now. Also, they had a contrarian view, not that the repo markets seize, but that they gyrate out of control. FWIW. Doubt we would see any discussion like that on CNBC, or anywhere else.
Who is Kramer? Wasn't he on a sitcom?
Yeah but his career ended when he used the 'n' word.
nachos?
No. "They know 'n'othing!"
niggards?
That's rayyyyyycisssssssss!
I apologize to all the survivors of all those forgotten millions of Europeans who refused to do an honest day's work for company scrip, at gunpoint, for dickheads like Rockefeller and the Lehman brothers.
NF Global you once sheeple shame on you1 The public says twice? nope cramer you and cnbc opimp nothing sell sell sell comcast holding the nbc cnbc bag wave arms scream loudrr1 more decotellage1
"BUY BUY BUY" Cramer on 4-13-1912 regarding purchase of stock of White Star Line.
I used to tune in at 6-9am until a couple of years ago ... specially when economic data or earnings were due. Other than that it was embarassing - no, insulting, to listen to the same old rightwing politics, and market hyping masquerading as a "first in business" channel, all done while attempting to be a funny morning and boring talk show. (One just needs a smart slogan or "brand" - not content). It looked as if the whole show was a commercial, interrupted by characters masquerading a "business" news anchors, and the occassional clown.
Thankfully, there is Bloomberg Surveillance these days at 6 in the morning ... which mostly sticks to its function - business news, information, and intelligent discussion!
As to CNBC, they would have to put a $100 credit on my cable bill each month for me to even turn it on on "mute".
I used to watch CNBC until Warren Buffet's cock became a permanent fixture in Becky's mouth, which I think was also the same time Obama's cock became permanently lodged in Buffet's ass, or vice versa.
"Rightwing politics"? You ought to see a shrink and have him deal with your rather serious case of delusion. They're way left of Fox, which has moved from center to moderately leftist. I'm guessing you think that Huffington Post and the NYT are also "right wing" political outlets?
Yes, but with respect to the 9700% decline in television viewershit the CNBS is kicking ass. This marketing ploy will not work with me, Kato. I see right through it. I know all the tricky ways of the marketing underworld. That is why they made me Chief Inspector after Chief Inspector Holder went insane, yes. Yes, yes.
Someone needs hair club for men.
Is that a club for smashing down hair, or a club made from hair?
I've been saying for the last several years that we will know when another buying opportunity in the next "real" bull market will be when Jim Cramer's show is replaced by a "survival" gardening show.
WHy doesn't ZH post something that points up?
It looks like anything that is optimisitic is considered not kosher on ZH.
Confirmation bias of doom n gloom meme.
I like balance, doesn't mean that reality is any different but it is diverse!
When silver is $500 an ounce, and ZH reports it, then you will have your wish.
We are optimistic that every aspect of your life will be increasingly more centrally-planned and micromanaged by several hand-picked economists (who are unfamiliar with the TRIMMEAN function in excel), technocrats and Wall Street muppets until the entire system falls apart.
lol Tyler both trolling and showing truth. Fantastic.
the recent gold crash proved something we thought but just weren't sure of, that confidence in the money is very low. to extend the situation out, what would happen if gold lost half its value. the buying of physical gold would take a proportionate amount of paper money out of circulation? the bernanke put must necessarily extend to gold, no way around it. when you own gold instead of stocks CNBC is just white noise. this chart gets at least one confirming check mark.
If we went back to FDR type government it wouldn't be a proto-fascist oligarchy run state like the one that has developed in the US based on MIC/OIL/Finance since 1964...
All of ZH's posts tend to support this societal evolution thesis. So the words I use correspond to the ZH editorial tone and not just a personal view on my part.
I don't see why we should give up on the whole shooting match and assume that US society has no way out.
Hopefully, what is wrong and going increasingly into conflict is within the US civilization meme generated in DC/WS, as is this current financial crisis, and its deflation, something ZH feels is inevitable, will create a new situation.
Doesn't have to be fascist/totalitarian future with the institutions that exist, if the people had the maturity to insist on better representation.
Its this last point which is lacking in current US political scene. People have LOST their political compass bigtime since the great communicator launched Reaganomics; the legend of USA- USA, like Rambo/Terminator avatar, has totally destroyed/numbed down the political acumen of three generations.
That did not exist under JFK. That generation was politically alive and vibrant.
That is the biggest loss of US democracy : the we the people meme, and it shows here in ZH forum.
WHy doesn't ZH post something that points up?
Lots of posts that point up.
Fed balance sheet.
Charts on the effect of QE on market.
Real Unemployment rate.
Food stamp participants.
Federal debt.
Reality and balance, all on ZH.
lol, point taken.
So ZH should be a "cheerleader", too? Or, is the truth, too much to bear?
balance ain't cheer leader...just a detail.