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CNBC Viewership Collapse Continues; Cramer, Kudlow Audience At Record Lows

Tyler Durden's picture




 

What can be said here that we haven't said countless times before? If the braintrust behind Comcast's acquisition of the CNBC package deal, not to mention assorted increasingly more desperate CNBC producers, had hoped that an artificial "wealth effect" created under a central planning world would lead to greater viewership, more retail stock market participation, and better advertising terms (not to mention revenues), they were wrong. Very, very wrong.

The Nielsen rating of CNBC's business day audience:

Adding insult to the injury that is laughable total business day viewership back to only 2005 levels (and back to 1994 levels, when the bulk of today's traders weren't even born, in the demo) despite countless promo dollars, endless schmoozathons with the 0.01%ers, and trillions in dollars spent on bailing out fake and artificial markets and thus the TV channels covering them, were the following data points from Nielsen Media:

  • Squawk Box had its lowest rated month since August 2005. Seemingly not even Joe Kernen's caustic wit, impeccable sarcasm, conspicuous coiffe and wry humor (if only in his own mind) and ARS' access journalistic "skills" are enough to unsink this particular Titanic
  • Squawk on the Street had its lowest rated quarter and second lowest rated month ever
  • Kudlow Report had its lowest ever rated month and quarter ever. Not even King Dollar can save Larry
  • Mad Money had its lowest ever rated month and quarter ever. Sorry Jim: maybe stick to your hedge fund. Oh wait

The biggest irony, of course, is that to regain the lost viewership, CNBC needs precisely the kind of Bernanke-free volatility and real, unmanipulated markets that it itself preaches against every single day.

Oh well: it's been fun.

Update:

Thanks to observent readers, we just learned that none other than the abovementioned Larry Kudlow, alongside Deutsche's Joe LaVorgna, best known for such empirical studies as Groundhog Phil vs. Joe LaVorgna, and Joe LaVorgna vs Randomness, And Randomness Wins, decided to counter our argument (first noted here in December 2010) that the American New Normal is a part-time one, something which even the USA Today admitted yesterday.

We will let readers watch the clip below, which concluded with CNBC inviting Zero Hedge to participate on CNBC. While we appreciate the offer, the last thing we intend to do is i) to boost assorted Comcast TV properties' record low ratings, and ii) suffer Mr. Kudlow the same fate as that experienced by his predecessor Dennis Kneale who also invited Zero Hedge on his laughable excuse for a show in 2009, only to be sacked a few months later.

Finally, unlike various slideshow-heavy, Preferred Round ZZ financial tabloids, we have no use for CNBC or appearances thereon.

 

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Mon, 07/08/2013 - 21:18 | 3732707 Slicyman
Slicyman's picture

I am certain that ad revenues from the Ear Wax Vac and Scooter Store will sustain the talking chuckleheads min wages.

Mon, 07/08/2013 - 21:21 | 3732716 billybobtx
billybobtx's picture

HFT bots don't watch TV.

Mon, 07/08/2013 - 21:21 | 3732718 natty light
natty light's picture

"The biggest irony, of course, is that to regain the lost viewership, CNBC needs precisely the kind of Bernanke-free volatility and real, unmanipulated markets that it itself preaches against every single day."

For 'tis the sport to have the engineer   Hoist with his own petar: and 't shall go hard
Mon, 07/08/2013 - 21:29 | 3732741 thismarketisrigged
thismarketisrigged's picture

tyler, if i were you i would go on, it would be amazing watching u put them in there place.

 

u say u would not accept the invitation because you would not want to boost the cnbc ratings, but here is the thing.

 

u going on would direct a lot more traffic to zerohedge ( not that you prob need more, but again, it never hurts to add more traffic to the site) and cnbcs ratings would still not get a boost, just that segment. 

 

so its a win win for u guys imo. do what u guys gotta do though.

Mon, 07/08/2013 - 21:41 | 3732773 Tyler Durden
Tyler Durden's picture

ZH is a far more credible media outlet than CNBC. Why dignify theirs?

If Kudlow or any other CNBC member wants to, they should just come to ZH and voice their grievances here.

Mon, 07/08/2013 - 21:52 | 3732798 thismarketisrigged
thismarketisrigged's picture

alright, deff good points.

 

i cant believe that douchebag had the nerve to say how zerohedge does not report facts.

 

zerohedge was the only website that showed for example today alcoas earnings report, how expectations in jan 2011 were for a .70 eps and how now at .07 cents, everyone on cnbc, bloomberg, all other sites are saying how alcoa starts off earning seasons with a beat.

 

its very easy to beat when expectations are at rock bottom.

 

really good article, it truly is amazing how far alcoa has fallen. to go from expectations of .70 eps to an anemic .07 and how that is considered a beat is sickening.

Tue, 07/09/2013 - 00:51 | 3733252 Notarocketscientist
Notarocketscientist's picture

Dead on!    But guess what - well after ZH broke that story cnBS made a token effort at stepping off the bs gas..... and ran this

Firms Set to Beat Lowered Bar for Earnings Season

(I only know that because i visit the cnBS home page for the indices, gold, oil widget on the top left)

Mon, 07/08/2013 - 22:04 | 3732849 otto skorzeny
otto skorzeny's picture

You know larry's on ZH all the time- right? aka "francis sawyer"

Tue, 07/09/2013 - 01:37 | 3733307 IridiumRebel
IridiumRebel's picture

Otto is Bob Pisani.

Mon, 07/08/2013 - 22:21 | 3732902 Steel Magnolia
Steel Magnolia's picture

You are correct Tyler, if anything is newsworthy, you won't see it on TV. The truth is no longer being televised.

Mon, 07/08/2013 - 23:41 | 3733161 Notarocketscientist
Notarocketscientist's picture

No need.  ZH will get all the traffic anyway as cnBS moans and bitches that ZH is shitty.   I'd just say 'thanks for the free advertising buddy'

This is the online world - if you have a good product it will go viral - quickly.

My only concern would be that as ZH gets massive what do those who really control the US do about it?

This site is destroying their matrix.

Mon, 07/08/2013 - 21:33 | 3732750 luckylogger
luckylogger's picture

Tyler- I think you should call their bluff and show the stats for all to see. The only reason Kudlow did this was right befor his show started- this article came up and he was trash-talking you and the usual discreaditing bs that the shills use. Play his game and kick his ass............. I know you can!!

Mon, 07/08/2013 - 22:07 | 3732857 dark pools of soros
dark pools of soros's picture

that lavornga twerp was the real fool..  i think kudlow would probably give half his coke allowance for tyler to be a regular on his show

Mon, 07/08/2013 - 21:41 | 3732772 ghostzapper
ghostzapper's picture

I never understood how many seem to think they have these "hot women" on CNBC.  man, you guys have low standards.  I don't find any of them hot past or present. 

Mon, 07/08/2013 - 22:06 | 3732853 otto skorzeny
otto skorzeny's picture

"dirty hot" not like "christie brinkley in the 80's hot"

Mon, 07/08/2013 - 22:14 | 3732882 ghostzapper
ghostzapper's picture

mehhhh, still not seeing it bro.  i actually would respect CNBC more (and for the record I do not ever watch and haven't for about three years) if they actually got some legitimately hot women on there and tried the ole "fuck it just go with eye candy" routine but only if it were real eye candy.  i do like that "dirty hot" look though if by that you mean a little raunchy and edgy but a distant second to the exotic ones with a light, dark tone and tight body.  oh boy. 

Mon, 07/08/2013 - 23:38 | 3733155 Notarocketscientist
Notarocketscientist's picture

Maria Bartormoloooo's face looks like what a soft tomato would look like after being pound hard some fat greaseball whoremasters festering viagra engorged knob.

Mon, 07/08/2013 - 21:44 | 3732778 rsnoble
rsnoble's picture

Rot in hell CNBC. 

Mon, 07/08/2013 - 21:45 | 3732781 Fox Moulder
Fox Moulder's picture

CNBC gonna need a bailout?

Mon, 07/08/2013 - 22:04 | 3732819 dreadnaught
dreadnaught's picture

Comcast/Xfinity can rot in hell.....thank god Seattle is being wired for 20mbs this summer by Centurylink. I will cut those greedy/lying bastards SOOOOO loose! I realize that CL may not be much better-but the joy i will take when i call the CC bastards up and say "Im cutting you loose, muthaf*ckers!"

Mon, 07/08/2013 - 22:05 | 3732852 dark pools of soros
dark pools of soros's picture

20mbs?  i guess thats fast when baked up there

Mon, 07/08/2013 - 21:59 | 3732824 sbenard
sbenard's picture

The Obamapologist Channel

Mon, 07/08/2013 - 22:00 | 3732827 sbenard
sbenard's picture

It's not news; it's propaganda! I stopped watching about 4 years ago. Good riddance!

Mon, 07/08/2013 - 22:03 | 3732840 dark pools of soros
dark pools of soros's picture

Send Lauren Lyster as a proxy bearing..  whatever she wants to bear

Mon, 07/08/2013 - 22:13 | 3732877 chindit13
chindit13's picture

Everyone from P.T. Barnum to Milton Berle knew the secret to success is to give people what they want. Right now, the people want miserable, not happy.  CNBC is stuck on happy.  They lose.  ZH succeeds because it dishes out miserable with a front end loader.  Tyler knows he can run a 1000th iteration of 'all is bad, getting worse, and you don't know the half of it', and he'll get 30-50K views, a few hundred comments, and the undying love and affection of the audience.  Nowadays, people can't be "happy" unless they are miserable and have a belly full of bile to spew to anyone within earshot.  If old Bob Prechter got anything right ever, it was to opine that everything---misery and joy---comes in waves.  In this part of the human cycle, Hunger Games wins, Old Yeller bombs.

If I did the financial shows again, and Maria asked her ubiquitous question, "So chindit, where should investors put their money to work now?", I'd say:  MISERY.  See ya real soon, Maria.

"Enjoy" the era in which you live, but understand it is cyclical.  Be ready for change when it happens.  One day you will wake up and say "I"m tired of seeking out gloom and doom every day;  I want something positive for once."  That is when the recovery actually will begin.  Until then we all do penance and punish ourselves for our sins.  It's all noise surrounding a cycle of misery and happiness.  Look at human history.

Mon, 07/08/2013 - 23:16 | 3733100 Tulpa
Tulpa's picture

Maybe so, but outside of Wall St and the Beltway, it appears reality is dishing out misery too these days, and I don't think reality cares about getting ratings.  I for one wish the cyclicity you speak of would rear its head, like, tomorrow, but reality's tough to convince.

Mon, 07/08/2013 - 22:24 | 3732913 FreedomCostsaBu...
FreedomCostsaBuck-o-Five's picture

Loved John Osborne's comment about "temporary penetration"....but the overall clip was a waste... Just like Kudlow's show.

Mon, 07/08/2013 - 22:36 | 3732926 newengland
newengland's picture

The main scream media are dinosaurs. Only an idiot would buy them to believe them.

Money is made by being ahead of the game, not behind it. The few nazionists who own all U.S. main scream media are living in the 20th century, not the 21st.

MOAR WAR for nazionists...that fails to appeal to most people who buy TV.

My TV is by comcast, only because my children want internet. We watch little propagandist TV via commiecast. More fool them, commiecast.

Mon, 07/08/2013 - 22:48 | 3732994 ToNYC
ToNYC's picture

Don't mess with Jimmy Cramer; he's the best we've got after Buffalo Bob and his Howdy Doody machine mixed it up. The originals wouldn't have thought of trailer trash for the Peanut Gallery. No strain on the brain, it's twinkee time when he's running those numbers.

Mon, 07/08/2013 - 23:03 | 3733051 reader2010
reader2010's picture

Is stock the most hated "asset class" by joe 6pacs?

Mon, 07/08/2013 - 23:12 | 3733079 Notarocketscientist
Notarocketscientist's picture

FUCK cnBS.   THEY ARE RUNNIG SCARED OF ZH.

THEIR GAME IS UP - EVERYONE KNOWS THEY ARE BEING LIED TO BY THE MSM.  AND cnBS IS THE WORST CULPRIT.

THE PEOPLE HAVE HAD ENOUGH AND THEY ARE VOTING WITH THEIR KEYBOARD

IF ANYTHING ZERO HEDGE SHOULD START ITS OWN CABLE CHANNEL.  THAT WOULD BE HUGE

BUT THEN OF COURSE TYLER WOULD BE DESIGNATED A 'FINANCIAL TERRORIST' AND HE WOULD HAVE TO HANG WITH SNOWDEN AND ASSANGE.

ONE DOES HAVE TO WONDER - THE SCUM WHO CONTROL THE MSM MUST SURELY BE AWARE THAT THEIR MATRIX IS BEING THREATENED BY ZH.  WHAT ARE THEY GOING TO DO ABOUT THAT?  


 

Mon, 07/08/2013 - 23:33 | 3733143 DEVILDOG
DEVILDOG's picture

Couldn't happen to a nicer bunch of LIARS.

Mon, 07/08/2013 - 23:54 | 3733174 conspicio
conspicio's picture

Since I am fairly certain Lawrence or one of his "people" lurks about the intertubes with a google alert on his name...vanity uber alles...I would simply like to ask Larry Kudlow for his tie collection when he hits the skids. Say what you will about Larry, that tie collection from Turnbull & Asser on 57th Street or the bespoke Eugene Vananzi customs are something the man actually carries well. Your ties, Larry! I'll make sure they don't go to Goodwill...

Tue, 07/09/2013 - 00:14 | 3733211 yogibear
yogibear's picture

CNBC is for brain dead viewers.  On big pumpathon. Like Balloon-berg.

Almost as bad as watching a test pattern.

Clown-car television.

Tue, 07/09/2013 - 00:56 | 3733257 Notarocketscientist
Notarocketscientist's picture

Andrew Ross Sorkin - anyone with two last names is a fucking tosser.

I read that he suggested the Guardian reporter Grenwald should be jailed it made me want to take this lemon sucking qwiff sycophant cocksucker and throw him in a cell with 6 hardened male rapists - without any lube.

That's about as close as I can come using words to describe how much I cannot stand that prick

 

Tue, 07/09/2013 - 01:11 | 3733276 Notarocketscientist
Notarocketscientist's picture

I used to subscribe to Barry Ritholtz's daily spew - and it is spew.

I would regularly send back links to ZH articles that contradicted his spew.

Boy did that PISS him off!!!  He eventually resorted to name calling.

Do me a favour - fire some ZH links at the dumb ass:  thebigpicture@optonline.net

Tue, 07/09/2013 - 01:34 | 3733306 Spaceman Spiff
Spaceman Spiff's picture

I came to zerohedge shortly after they converted to this web format for the webpage.   I was in desperate need of real financial news and commentary.   CNBC pretty much lost me last crisis.   I stuck around for a few shows, but they were becoming more of a shill for the manipulations that were going on.  No truth to power whatsover.   I clung to Kudlow for forever despite his inane eccentricities and total compromise of principals on a few conservative issues.   Then he started praising Bernanke.   I was out for good then.

 

Stay off that damn channel.   They went full retard a looooong time ago.   While fox business is slightly more appealing, they have their version of shills for the manipulations as well.

 

I'd love to see a zerohedge financial news network....   

 

P.S.   Here was a great zh hit on Joe Lavorgna   (rightfully so)    http://www.zerohedge.com/article/one-youve-all-been-waiting-heeeeeeeres-joe-lavorgna

Tue, 07/09/2013 - 02:03 | 3733336 Blue Horshoe Lo...
Blue Horshoe Loves Annacott Steel's picture

Will Bernanke & His Magical Money Machine have to bail out Kabletown too?

Tue, 07/09/2013 - 02:07 | 3733343 Spaceman Spiff
Spaceman Spiff's picture

Sorry for 2 comments right in a row, but...

Mark Levin was praising Zerohedge today.   Among the things he said, he touched upon how other media personalities try to pass off ZH stuff as their insight/finds.    Very true.   You all have been show prep for a bunch of outlets too.   So if you aren't pissing them off, you are having material stolen.    At least a few praise you all.

Also, still makes me cringe how media personalities don't pick up that Tyler Durden is a pen name...

Tue, 07/09/2013 - 02:24 | 3733360 No More Bubbles
No More Bubbles's picture

I haven't watched that fucking trash for over a decade, and I'm utterly astounded that bullshit is still on the air.  Even more amazing is that someone has murdered Cramer and that Kudlow hasn't OD'd on Cocaine or worse. 

Shutting that garbage off was a big move in preserving my sanity.  I can barely get through 3 minute clips that are posted, unless they are Rick Santellli, who I can still bear (mostly).

 

CNBC--- I mean-- CNBS NEEDS TO DIE!!!

Tue, 07/09/2013 - 06:20 | 3733468 Joke Heros
Joke Heros's picture

Good.

Krudlow, Barfaroma, Joke Kernan, LaSagna, Creamer, Cleavage Cabrusa, the rest of them tools... what a shit show calling itself the "first in business, worldwide"

They all deserve to be mopping crusty shit stained truck stop toilet stalls for minimum wage. FOAD CNBC.

Joe Kernan is a clown shoe.

Tue, 07/09/2013 - 06:53 | 3733489 limit_less
limit_less's picture

Screw MSNBC, I want to see CNNs ratings, they must be worse...

Tue, 07/09/2013 - 07:49 | 3733544 da_cheif
da_cheif's picture

bring back the FNN format......and wolanchuk

Tue, 07/09/2013 - 13:45 | 3734559 No More Bubbles
No More Bubbles's picture

Fuck off douchenozzle!

Tue, 07/09/2013 - 08:45 | 3733614 LooseLee
LooseLee's picture

Couldn't happen to a better pair of BUFOONS!

Tue, 07/09/2013 - 09:29 | 3733728 RaceToTheBottom
RaceToTheBottom's picture

I expect CNBC to start parading tightly clothed ladies, presenting the news.  Maybe we can get real lucky and see their skills if they become like Russian "news presenters" who take off their clothes while reading the news....

CNBC circling the drain...

Tue, 07/09/2013 - 10:15 | 3733838 kw2012
kw2012's picture

Ouch. Geez, talk about a hot topic.

I agree with most of the comments made.

Listening to Buffett or any of the other 0.01% ers has never made me a dime, just wasted my time. It's a big suckup fest. They also suckup to Obama admin officials... except Joe. I guess Crammer needs MOAR PROPS. Sorkin is a wet behind the ears liberal who can't think for himself and spews O talking points.

Tue, 07/09/2013 - 10:59 | 3733957 Guinny_Ire
Guinny_Ire's picture

Not scrolling thru 7 pages but if no one has suggested it invite him onto "Prime Interest" with Bobby E.

Tue, 07/09/2013 - 19:20 | 3735608 screw face
screw face's picture

Bullish..........moar impeachment please

......hey just for the hell of it..

.. it would be fun. 

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