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Home Sweet Drone - Apple's New Global HQ Unveiled
Thanks to the ingenious combination of a camera and a drone, also known as a GoPro Camera-on-a-drone, we have the first aerial footage of Apple's new $5bn spaceship-shaped global headquarters in Cupertino, known imaginatively as Apple Campus 2...
The eight-minute film was made using a Phantom 2 flying vehicle produced by DJI and a GoPro Hero 3 camera. Footage was sent live from the device to a pair of Carl Zeiss video goggles worn by JCMinn via a transmitter also produced by DJI, allowing him to see what was filmed as he controlled the drone.
The footage shows a huge circular trench, which dwarfs the nearby houses in the residential district that abuts the site.
Concrete foundations for the ring-shaped building by British firm Foster + Partners are visible inside the trench.
The $5 billion project is due for completion in 2016 and will include one of the largest photovoltaic arrays in the world.
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It is almost a good protected as their cloud services...
Will the board room have an empty chair at the head of the table reserved for Satan himself?
looks like a big nipple / areola
It's none of those things.
What is actually is, is a giant vanity project.
Most big construction projects are.
We used to have a joke about public school boards - they all have an Edifice Complex.
NSA branch office and server farm now opening for business....
Which part of the building will have the Office of Naval Intelligence in it? We wouldn't want the drone to fly into it by accident or some secondary explosions either.....Or am I mixing this up with somewhere else that looks a bit similar from the air?
I'm not a big Apple guy. I much prefer Samsung.
You much prefer blog pimping. Please go away.
"NSA branch office and server farm now opening for business...."
...and the "real" scary part....it's reliable....DOH!
it is an infinite loop
...nobody got that, Safely... +1
...I miss Campbell II....
I don't give a shit what anyone says, Apple was the "coolest" company to work for...
What is actually is, is a giant vanity project.
Yep... Steve Jobs' memorial to himself!
It is a place, much like Denver International Airport, to hide from zombies (aka citizens), when The Fed finally pulls the plug on easy money...which is very soon.
"..a giant vanity project"
Exactly.
... or 'Enterprise'
Oh silly me , wasn't that Gen.Alexander's thing?
Isn't a truism in the stock market that when a company builds a very expensive and "perfect" corporate headquarters it has become a dinosaur?
Remember the Pan Am building? Chrysler building? Enron building?
The Apple tree is getting pretty big. Hopefully, they will keep the parasitic worms off the fruit.
I'm sure it's "carbon neutral" too.
J S Bach The Apple tree is getting pretty big. Hopefully, they will keep the parasitic worms off the fruit.
---
When you become that big, you are the parasite. That probably explains the dramatic slow down in innovation. No more fruit.
I've always been a Mac guy... so I'm admittedly a bit biased toward Apple. They're big due to great products and marketing savvy - almost soley due to their late founder's philosophy. Whether ot not the current CEO & board continue his legacy is yet to be determined.
As an ex-Apple employee, they are a classic example of a "better can opener" that was crushed by Wall St and it's shit can opener (silver spoon Billy), only for the founder to come back with a vengeance....
Only biased assholes cannot appreciate what this company has gone through and proves that against all odds, real "turnarounds" do happen (or did happen) in corporate Amerikka.
Jobs went UNIX early on, but Wall St. and "IT" kept AUX out of the market despite its superior reliabilty and impenetrable security (Apple OS $10k challenge for 12 years straight).
In 2000, they made the "NeXT" decision to go with the Mach 5 kernel and open BSD at the core....brilliant!
Give away the OS....take the market, make "apps" the profit center....
Someting the "stong-arming", Nazi marketing tactics of MS couldn't do....but, hey did you hear? Windows will soon be open-sourced UNIX....quick jump on the bumblefuck wagon again!
Majestic, it's just a computer company that made a couple of innovative products... once. HP made cool products one time... so did Dell and Sony. Get over it!
"Majestic, it's just a computer company"
Dr. Dick....the first computer I saw was 5 square city blocks (one of two UNI-VAC, Travis AFB) of warehouses filled with vacuum tubes...it could only calculate rudimentary vectors for C-5 transports...a calculator today does more....
So, "living" (hands on) in the industry is a fucking bit more than your pierced-queer "consumer" perspective....
Now, go answer your mommy....she says your Mac-n-Cheese is ready....then if you're good, you can play more video games....
Leave comments here to the people who built the country......
Wow you worked in the computer industry?
Can I has your autographs?
(Can we get this bloated imbecile banned and drawn and quartered? Worst commenter ever).
<---DrDick lives w/ Mommy
<---Dr.Strangemember lives in Mommy's basement popping antidepressants all day long....
Thanks for the perspective.
You have my condolences if you're Ron Wayne . . .
http://preview.tinyurl.com/kul8jzk
Wow, you Floridans sher can call 'em!
Deeeehauuhhh.....!!!
ATT building in NY!
Sears Tower in Chicago!
You forgot the new york times which, in a testament to the sagely counsel you can expect to find within its pages, built itself an expensive new headquarters just as it was starting to follow its entire industry down a very steep slope toward irrelevance.
Hmmm, lemme write this down in my to-do calendar...
"short AAPL 2016 - watch for date of their headquater completion"
It's a spaceship embedded in the ground. When the SHTF, Tim Cook and the ghost of Steve Jobs will pilot that thing to planet Xaurex where they will launch the iPhone 1,000,000s.
It looks like a big cyborg eye too me. A perfect home for big brother and the all seeing eye.
Cook is a fag. A butt fucking queer.
Elliot....why so angry? There's plenty of "butt" to go around...I'm sure Timmy will save some for u....
Seems like a plan like that would require a lot of water.
funny
It's the Millinium Falcon!
Apple = how gay!!!!!
The ones who call people "gay" are usually latent homosexuals....who's family or friends can't accept them....
We're all sorry....
Now, I still hear your Mom....your Mac & Cheese is ready....go and you can play video games later!
Is is true Apple is thinking about changing their corp logo from an apple to a rainbow?
<-----Dr Strangemember lives at home with Mommy.....
<----Dr Strangemember lives at home with Mommy.....
The iHouse...
The iCrapple or iShit chair for Lord Satan.
Otherwise it makes for a nice inner courtyard - - safe from all those Ebola or Silicon Zombies on the outside.
[Scottie voice] Captn' I dunna no whit yir talkin' aboot...The Klingons are reeuunnnin' tha' Gates craaahp and we kick there asses each time!
UNIX runs the world, Captn'....tha' n good Scotch....!
Privacy Death Star.
That looks disturbingly similar to a synchrotron or particle accelerator. WTF is apple up to?
and finally Bill Gates gets his, once and for all.
@physics
Vaguely similar to a Retroencabulator
www.youtube.com/watch?v=2fjcJp_Nwvk
Just in time for AAPL to roll over
Funny you said that. When companies built these monument HQ's or put their name on a sports stadium - it is usually the sign that the company is about to tank.
Borland Software built some insane HQ in Scotts Valley and fell apart right when it was done. Enron Stadium and many other stadium names.
Borland spent $120 million and it sold for $12 million.
http://www.bizjournals.com/sanjose/news/2013/07/25/former-borland-campus...
It was built in the early 1990s.
Apple is much much bigger and they will survive but their stuff is way over hyped crap.
"Apple is much much bigger and they will survive but their stuff is way over hyped crap." --
yes, but once "deflation" sets in it will be on sale.
Weird that on the Boz Journal site I saw that there are 10 IPOs in Silly Con Valley going public very soon. A real sign of a bubble. The biggest is a peer to peer lender. Box.com is also going public. Considering there are doznes of free cloud storage companies - looks like a turkey. France and Finland have two great free cloud storage services as does Kim.com/Mega.
+1 to over hyped crap. Most of their apps run like DOS 6.0.
Deflation, lol..... The major carriers now let you make payment over a two year period just in time for the next version. For everybody else there's last year's model on eBay.
Well Doc, unlike myself, you actually like to talk to people.
Apple built a pretty awesome HQ, back in 1993.
The names are migrating towards the TBTF's.... sports complexes and the general skyline of most major cities. Hedge accordingly.
Tell us all "Freddie"...which over-priced crap Apple products have hyou ever "owned"?
Yeah, we all thought so...like the Mid-West bumblefuck Cal bashers here....they never set foot outside their local county....and barf out blowhard, "belly-cose" dribble about the palnet's 6th largest ECONOMY and the US's biggest producing state....
Yeah, fucking experts....
Small minds produce small thoughts.....
Oh F U and get back on the Google bus to San Fran. Most of the people on ZH hate your Silly Con Valley En Ess Aye spyware crap. The rest of the world is starting to hate it too.
I have been there more than a few times. F**king California before it became a Mexicali shithole had the idiots in LA/Hollywood pitching a script, the idiots in Silly Con Valley picthing an IPO/New App/social web site or the ones in San Diego pushing a new genome.
The Silly Con Valley scam is another Wall Street scam operation to buy overvalued crap companies that make spy ware.
The rest of the world is fed up with your En Ess Aye enabled devices. It will be funny as it falls apart and the many gangs of East Palo Alto get closer and closer to Atherton.
Btw, what does all of your hate for a state that is 90% redneck have to do with Apple's new HQ? It shows how little you know about the 3rd largest state in the union to bash it over 10% of the population....but I guess your just an angry asshole who is not happy with the way his life turned out....truly sorry.
Apple's version of the Skyscraper Index ?
"Just in time for AAPL to roll over"
Yeah, "Apple is going under.....".....haven't heard that before....every fucking month since 1983....
The country's largest corporation (just a tad bigger than MicroSloth)....is going under....
Can you give us some more "insider investment tips"?
Almost looks like Saturn and its rings
Na, it's the iAnus!
LOL
Would've also accepted iAsshole.
Can we agree to call Apple employees and devotee consumers iholes?
"Death Star" pancakes anyone? let me guess... The cafeteria is going to look like an 'Ebola lab' at the CDC?
Would make for one heck of a HoloDeck. While waiting for the Mother Ship to land.
The New "Ground O". Hey, that's catchy!
lmao....that fucker with the drone just violated FAA laws for flying over that structure. Gotta love it. They just arrested a poor college kid for flying over a football statium and read him the riot act. Wondeer when the fleet of black SUV's will be picking this guy up. Stay tuned.
Looks like a good place to go jogging.
And people say we're in a recession. Come-on... How good can an economy get?
Fashioned after Elysium no doubt.
Edit: after clicking this link I'm now getting ads for drones on my sidebars.
LOL!
http://www.bizjournals.com/sanjose/news/2014/07/22/apple-campus-2-permit...
The clone of the En Ess Aye HQ er...Apple HQ also has a $25 million tunnel and $171 million theater.
Will these evil f**x be tweeting after a ChiCom sub launches an ICBM like they did a few years ago except this one by mistake hits Silly Cons Valley?
APPL WHQ aka Umbrella North.
And the name of thy throne shall be Hubris, and from this throne ye will fall, and no man shall mourn thy falling.
Looks like another single-use office park with no easy pedestrian connections; and will be empty from 5pm to 6am. James Kunstler would not be proud.
Whatever happened to good-ol' days of building a skyscraper in the middle of downtown? /Sarc off.
A circular fucking Pentagon with its own moat ! ... brilliant !
Mathematically speaking a circle is a polygon with enough sides, to make the curvature of the edge appear seamless. The technical term for such a figure is "n-gon", or in case of Apple "n-it's-gone".
Well played.
Photovoltaic array or solar panels. Brilliant.
Their devices use electricity and get sent to landfills but they are being "green".
Waste and consumption, consumption and waste.
Lol. That PV array will only offset a minor fraction of the power consumed in that place.
The fact that they are black is just another form over function joke; the hotter the panel's operating tempature, the less efficient they are.
"Photovoltaic array or solar panels."
Using the word "brilliant" in your comments should not be a regular practice....you aren't.
Tell us how "any" of your electrical usage (and breathing) is "not" ..."Waste and consumption, consumption and waste".....?
Well this is what you get for a high class prostitute in Silly Con Valley:
http://www.bizjournals.com/sanjose/news/2014/07/09/google-executive-s-he...
Just don't party with any heroin with her. She looks part ghoul, part evil demon and part tranny. Tribal name too.
I would hate to see Callie's budget class prostitutes.
Those that conform most closely to the stereotypical version of Western beauty—slim, with long blonde hair and full breasts—earn the most. Those who provide niche services—for example, sex workers who will accept two male clients at once—also command a premium. Location matters too. Prostitutes in San Francisco, where the cost of living is high, charge more than those in cheaper cities such as Prague. - See more at: http://www.economist.com/blogs/economist-explains/2014/08/economist-expl...I'll say one thing! Braeburn Capital has come a long way...
baby cern
a communications gift from apple.
the basement is where the action is.
anyone seen the prayer room at the un?
not really a kubrickian slab more a
talmudic satanic cube.
higs boson bollox
earth moon saturn transfer show.
imagine if you walked into a room in cambridge
and you saw the wheel chair bound author of a brief history of saturn time standing near the fire smoking a dunhill fine cut cigarillo.
what makes hawkins run
saturn
sun.
"baby cern"
Tony...these rudimentary, adolescent, heathen zombies are lost on things like "who", "what", "how", "where", "when" and "why"....
They await their "instruction"...and yet, have no idea that they do....
we see dumb people.....
Photos: Missing Libyan Jetliners Raise Fears of Suicide Airliner Attacks on 9/11
http://homment.com/libyanjets
Strange...used to go to many meetings on that site when it was HP's computer headquarters
Keep buying HP!.....or not....
+1
Fuck-me that's some expensive dirt. Can't grow garlic any longer, no water... Might as well grow some uber cool consumer products. /s
"huge circular trench"
huge circle jerk tranche
Nice gimbaled rig that guy has. So steady I thought my video froze.
ya.. that guys gear is killer... nice job...
iMemorial
Nice fracking riggggg!
This building pales in comparison to the worlds largest bitcoin mine:
http://www.thecoinsman.com/2014/08/bitcoin/inside-one-worlds-largest-bit...
Awesomes!
Too bad Russia has outlawed bitcoins:
(article translated by googlez)
https://translate.google.com/translate?sl=ru&tl=en&js=y&prev=_t&hl=en&ie...
What a waste of resources and electricity. A whole floor dedicated to manufacturing of excess heat.
Let me guess... the trench is to be a shark fllled moat with lasers on their frikkin' heads.
Sharks are endangered in California. It will be sea bass.
Will the sea bass at least be ill tempered?
welcome to californication, the drone
eye view,
does it launch?
Are they using Foxconn slaves?
I don't see any netting surrounding the building to thwart suicide attempts so probably just MS-13 gan.. er... immigra...umm... migrant workers.
...you will live in happiness too, like the....ooompa...loompa...dooopity do....!!!
It's the "new labor" market...better be on the "hiring" side, millenials....Mom & Dad will be out of money soon and can't buy you all those devices and apps....Apple, HP, Samsung or otherwise....
I'm bullish on "garage construction", "Mac & Cheese" and Poly Sorbate 80 !!! Go Zippy!
Oh my fucking Gawd. It's an architecture of Doom.
"Streets and squares, residential districts, towers, and transportation hubs are not technical and aesthetic edifices, they also tell us a great deal about the attitudes and state of mind of their occupants and users. The specialized technological rationale that now dominates the construction of new industrial premises and dwellings is not just naive, it frequently bespeaks a dictatorial mindset that condemns the weakest to silence… This has its roots in a traditional authoritarianism that is much more powerful present in human society than people have previously dared to admit. Architecture is a form of hard matter that leaves its stamp on people. It affects people’s behavior and can even partially affect their innermost being. In a sense it plays into a cycle that shapes human destiny: people create new Lebensraum in their towns and cities, but this is also a rich field of self-expression with thousands of facets, and ultimately the shape they have given their town informs the type of society that evolves within it."
— Armin Zweite, Essay: A Certain Sense of Placelessness
Oh my fucking Gawd. It's an architecture of Doom.
whats wrong
whats wrong
whats wong
are you now or have you ever been
https://www.youtube.com/watch?v=rO99j_Ty4Hc
...great movie....
...then again....the telegraph still lives.....
...How's Gary McKinnon these days....?
not Apple, the new roller derby rink
looks like an effeminate nerd pentagon
Yeah, they say Hoover "loved" the Pentagon....
...your kind of "man's man"....
you like that tough macho cock, sally....go back to dreaming of being a man....you will never be one..you have proved your not your entire life...I can read the frustration.lol
The Big Fat Zero building.
<---JuliaS a big fat Troll
<---JuliaS a big fat multi-profile Troll
Not only that, the moat is filled with liquid helium.
Because the water is too expensive?
Does this look like a company that is on its final mission. We can bad mouth Apple all day long and I agree with some of it, but they are one hell of a company and even if over priced, make great products.
Do not think they are going down the toilet anytime soon. Lets see what happens on the 9th. I agree Tim is no Steve, but maybe, just maybe he is getting his stride together.
"Do not think they are going down the toilet anytime soon."
Nahhh, I'm still hodling that 1983 "short" postion....it's gonna pay BIIIIIGGGGGG!!!!!
Microsoft!, Microsoft!, Microsoft!, Microsoft!....they're sooo coollll....I love Balmer's big Porpoise head!!!
KEWL!
A moat for the aapl castle
History repeating in need of some serious reflux remedy
Apple's Fallen Stonehenge Project.
Ideas like these aren't hatched overnight... I'm sure Steve Jobs had visions of grandeur, but decided they were better left as VISIONS.
I wonder who's pulling the purse strings over at APPL?
I'm as dumb as a box of hammers! John Corzined> The extra $Billion ended up here> APPLmfGLOBAL<
Actually, Steve Jobs was the mastermind behind this. They made a massive spectacle of this on Market Watch. Pre-dating the existence of Zerohedge. Back then I called it, the lost spare tire in the ditch.
You're absolutely correct Atomizer! 100%
Do you think he( Steve Jobs) would have okay'ed the project in this financial climate?
Look at the stupendous fuckups of financial engineering, Micheal Dell made in the late "90's and early "2000's.
Cannot speculate. If Steve was alive today, imagine 40% of his upper management would be axed do to performance incompetency. Dispite the fact I loath Apple products, Steve Jobs has very high respect and admiration in my book of successful individuals.
Looks like an ancient aliens site.
Or a modern H1B legal alien site.
As big as it is I'm surprised that it doesn't come with its own monorail / internal transportation system so that you can quickly get around from one side to the other. Heck, it could even be powered by the solar array on the roof. And there is no way that thing is going to be "carbon neutral" no matter how big the solar array.
The Temple of Techno-Artifice.
Wonder if it will have wifi.
Puts a new twist on the phrase "inner circle."
an American, not US subject.
Looks just as bland as their products. Was this designed by a group of ten year olds?
"Looks just as bland as their products."
Yeah its nothing like the Microsoft junkyard of design....i got of pallet of tablets going real cheap....Win 8 too...!!!!
Give us a fcuking break...show your "award wining" and "Original Category" designs....
...we'll let you have time....PowerPoint graphics being so sophisticted and all....
I don't have to be a designer to think it's bland. I just think it's bland.
Did I somehow imply that I was a Microsoft fan, or have you fallen for your own self imposed false dichotomy? Cunning of you.
Besides, I'm all about the penguins ;)
How are they going to maintain all those proposed trees if California has no water?
Cloud seeding.
/sarc
apple water printer, fall 2016. inc. ® etc...
This is the most obscene man-made object on the planet. Foundation by the Brits? Fuck you Steve Jobs and Apple.
I didn't state this to my reply to Yen above. This is a overpriced memorial site to honor Steve Jobs. Taxpayers always pony up the dough to honor presidential libraries. This is no different, except the Apple shareholders flipped the bill on this Stonehenge grave site.
There just has to be some symbolism there somewhere in that structure, besides the fact it's FUGLY
Speaking of Icloud and celebrity nudes, here is some backstory on what happened. There are some important kniggets in this story concerning security in general.
http://finance.yahoo.com/news/originalguy-full-story-icloud-hacker-08104...
...
The /stol/ board on AnonIB (short for "Stolen" or "Obtained Photos") serves as a global meeting hub for iCloud hackers. Using specialist password-cracking tools and guessing targets' security questions through Apple's iForgot password reset form, AnonIB hackers are consistently able to gain access to iCloud accounts with only an email address.
...
If you are 3 letter agency or law enforcement with access to people's personal information including things like all previous addresses you lived at, family information, etc. It is very easy to get into an account using the password reset option since security questions tend be like what high school did you go to or mother's maiden name for example. If they have a known associated email address to you then it is just a case of running a simple automated web crawler script if they want. It is a commonly exploited weakness in security methods and not just by hackers looking for nudies of celebrities which they can also access a lot of this information publicly using things like targeted searches on ancestry.com for example.
Keep that in mind when you use sites that require security questions of publicly referencable information since people tend to be honest about answering them.
Remember what Snowden about nudies and analysts. If the feds follow through I'm sure some members of that ring are going to lead right to their doorstep whether it was official business or a few bad apples abusing the systems for their own personal gain...
I do biz with some companies that are keeping all their information on the cloud. I just hope they have the cash to help the employees once they experience a company wide indentity theft and all their accounts are drained. It's bound to happen sooner or later.
sad isis war will destroy it before it is finished
/S
I am thinking that to be able to purchase the land for this momument to themselves, Apple had to massively overcharge for their products and services, an act allowed and even promoted by their sponsors... and the miracles of labor arbitrage.
While over the years having supplied material support to Apple, I have never personally owned an Apple product and probably never will. (I have purchased several as gifts for my family).
During the spring of this year, in what I believe was an independently conducted test, my son and I compared the EMF radiation generated by his work-supplied iPhone to his personal Samsung phone. During comparable call conditions from my back yard, the iPhone generated roughly 4.5X the amount of EMF radiation as the Samsung... (but still about only 25% of what out microwave oven leaks at close range).
It was obviouly not a highly controlled test and should be repeated by others if they have interest in the results.
Job's last legacy, kudos...but where are they going to get the water for all those trees?
Job's last legacy, kudos...but where are they going to get the water for all those trees?
Shit do I really have to be the only one to say it?
Space ships are not shaped like that. They are shaped like shuttles and rockets. Tubes mostly.
So...fail.
Also Apple died with jobs
Pretty clear at this point. Zombie company.
A new pyramid and those inside not doing so good.
in 3 years they will be insignifficant.