Infographic - Are Guns And Ammo The New Gold?

Tyler Durden's picture

There are those who contend that when fiat dies, gold and precious metals will take its place. Then, a smaller subset out there, claims that it matters not who owns the gold or silver. All that matters is who is in charge of the lead. The following inforgraphic from may shed some much needed light on the topic, which as recent Thanksgiving record sales indicated, more and more people are starting to lock in on (and load).

Is Ammo The New Gold? Full Infographic


The threat of a U.S. double dip recession coupled with this summer's debt debacle in Washington - and the subsequent failure of the so-called "debt supercommittee" - has many ordinary Americans looking at gold as a safe store of value.  However, there's another commodity that historically has risen in price along with gold - and is potentially more useful in the event of a global crisis: Ammunition.


Some of the fear-based psychological reasons for gold's popularity in times of economic crisis appear to be similar to the reasons cited for purchasing guns and ammunition.  Michael Thompson, a small business owner from Virginia, had this to say about why he recently purchased 2,000 rounds of 223 ammunition to go with his growing collection of AR-15 assault rifles: "Since ARs are so well-known & widespread, quality ones don't really go down in value.  I don't trust what's going on in Washington and a reliable firearm that'll hold it's value plus ammo that I can always re-sell later if I don't use it up seems like as safe a place as any to put my money in these uncertain times."


One prominent factor which customers at cite as one of their primary reasons for stocking up on guns & ammo now is the uncertainty surrounding U.S. firearm regulations.  Many wonder if President Obama's official position on firearm regulation will change if he wins a second term. Others point to recent actions taken by President Obama's appointees in the EPA and the Department of Justice, citing the EPA's recently proposed ban on lead ammunition due to health concerns about the lead seeping into ground water supplies and the on-going debacle surrounding the Deparment of Justice's failed Fast & Furious sting operation.  Several states have also enacted anti-gun legislation recently, such as California expanding their controversial gun registry to now include purchasers of new rifles and shotguns.


Dustin Ramsey, a 28 year old self-proclaimed "realist" from Tennessee who says hunting and fishing are two of his favorite outdoor activities, counts the 5,000 rounds of 9mm ammunition he keeps on-hand as one of his investments along with gold coins: "I'm a hunter so I know I can use my guns & ammo to feed my family if something happens to our usual food supply and there's a run at our grocery store. Plus, it seems like somebody on Wall Street is always getting bailed out nowadays and my faith in the stock market has been gone for a long time. Look, I've seen what happens when times get tough and I figure I can always barter a popular caliber like 9mm for other supplies like I would with gold if push comes to shove. And if a crisis never materializes where I need my stash of ammo, I still love to shoot so those bullets won't go to waste. Given the uncertainty in our world, ammunition seems more practical to me than gold, whether there's an economic crisis or not."


Whatever their reason, Americans are purchasing firearms and ammunition in record numbers.  USA Today recently reported that the FBI experienced on Black Friday their single largest number of background check requests ever in a single day, smashing the previous record by 32%.  Background check requests are processed by the FBI according to federal law.  Gallop also reported that gun ownership is at an 18 year high, with 47% of Americans admitting to Gallop they own a gun.  These statistics coupled with customer feedback at indicate more Americans are taking advantage of their constitutional right to own a firearm - and are arming up in increasing large numbers.

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Bwahaha WAGFDSMB's picture

I think that was supposed to be, only armed men are free.

DanDaley's picture

"Only free men are armed."

That is the sine qua non of freedom.  

"Firearms stand second in importance only to the Constitution itself." George Washington

4realmoney's picture

Take the Pledge! I will leave the GOP if the "conservative" media continues its bias against Ron Paul

JPM Hater001's picture

Did you see the hatchet job Fox and Friends did on him this morning?

Kilmead even called his foriegn policy ideas "crazy".

I'll show you crazy.

CompassionateFascist's picture

RP is not on board the Good Ship Israel. He understands that nothing grows gov't like wars. So the Jew-stooge neo-conz hate him. He's going Third Party, and that's all good.  

Vergeltung's picture

ratso, "racism"? seriously?


DaveyJones's picture

fear, paranoia and racism are all out there, you're just confused on the producers 

ilovefreedom's picture

A gun is one of those things where it is better to have it not need it than not have it and need it.


Grand Vizier's picture

It's official, there is website is full of whack-a-doos!  More Doom Porn please!!!

Dirtt's picture

ratso should wipe Soros' semen off his lips.

ClassicalLib17's picture

Well, ratso,  I had to add to your minus column even though you beat my personal record of -132 back on a george washington comment thread.  As a common sense, fiscally conservative, firearm owner/enthusiast, competitive pistol shooter, NRA, ISRA, USPSA member,  I hope you have an epiphany some day soon and realize what is going on here.  You're a member, do you read the articles and the intelligent comment threads?  If you are a troll, well....

ratso's picture

Wow, you must feel really intelligent, secure and knowledgeable.  Good Luck with that approach. I suspect it doesn't work.


Merry Christmas

Chuck Norris's picture

When they come to take our guns be sure you give them the bullets first

Barbarians_R_Us's picture

Sorry but I am definitely going to be stealing that line!

peekcrackers's picture

This is deserving of a cheezy Dave hester  YUUUUUUUUUUUUUUUP!

Gully Foyle's picture

Brains are always better than guns. People WILLINGLY give Gold to smart people.

Sell your guns and learn to THINK.


Lednbrass's picture

In a truly bad situation, those smart unarmed people will hand over their gold to an idiot with a gun right quick.

Fedaykinx's picture

this... is.. my... BOOOMSTICK!!

Chupacabra-322's picture

U.S. to cut three quarters of National Guard troops on the border in “cost-cutting measure”????

Last updated at 8:13 PM on 21st December 2011

The number of National Guard troops on the border between the U.S. and Mexico will be cut by three quarters over the next year, the government has announced.

From next month the force of 1,200 border guards will be reduced to fewer than 300, a Defense Department official said yesterday.

Read more: h*t*t*p://


UPDATE on Chinese Troops In Mexico
Written by The Watchman
Thursday, 17 March 2011 21:04

The latest in information about Chinese troops in Mexico, along the border, and incursions into American airspace.

May 17th, 2011

Last Thursday (May 11th) was quite a stressful day. A report came in at around 6:30pm from our people near New Mexico on the Mexican border that two Chinese KIO Spotter helicopters had been seen entering US airspace. The two contacts were told by their superiors to keep it quiet. After our man on the ground got the message out he sent out a second message saying that his location had just been approached by Govt. Officials.

Approximately 25 min. after the second message all communication was lost with him and his unit. Our contact was unable to be reached for several hours. It was not until later that evening that I received an OK from my source letting me know that our contact was OK.

We expect to hear more details from a briefing that is classified regarding time, location, and individuals tonight on the conversation he had with our contact and the chain of events that took place on Thursday.

We have had independent verification of the Chinese choppers sighted you can read that here from the initial post and reply.

I know this is confusing because it has been “sanitized”. The point is…that there was a definite cover up of information regarding the identity of the choppers as Chinese and they were allowed to be flying in American airspace in New Mexico.


Tucson Tom's picture

Better be good with your first shot if you need to defend yourself and then be very mobile. this is Big Brother at it`s best.

narapoiddyslexia's picture

ShotSpotter can be spoofed, dudes. Think about it. Make the equipment in your shop.

IQ 101's picture

I think i could make the same argument for a pound of sliced bacon or bell peppers, @$6 for a pound of bacon yesterday, I would like to see a bacon chart? but then, perhaps health foods do carry a premium?

Bacon, the new gold.

7777flash's picture

I heard that corned beef hash was also a good investment in "uncertain" times. I once read that the value of the above stated commidity once traded as high as a night with a super hot former soccer mom

Mr Lennon Hendrix's picture

I still contend that platinum, silver, and gold will be a better play than a gun, but a gun (or more than one) will be a necessity.

SheepDog-One's picture

I hear the Philharmonics make fairly good slingshot ammo.

viahj's picture

a good wrist rocket (sling shot) with steel ammo, is good for hunting small game and limited self defense without the "bang".  should be in every prepper's tool box.

Fukushima Sam's picture

Also good for taking out security and traffic cameras and plate glass windows at Wal-Mart and other such good deeds of public mayhem without fear of accidentally killing someone.

JPM Hater001's picture

Pop me your address so we can test that theory shortly.

Mr Lennon Hendrix's picture

My theory that owning a gun is a necessity?  Or that the price action in PM will be high enough so to trade for guns and other necessary goods?  Which?

JPM Hater001's picture

You edited.  Or I have ADD and didnt read your whole quote> both could be true.

disabledvet's picture

I hear things at bars cuz "that's my habitué." one thing was one guy (lying) "I have a hundred acres" ( his Dad owned the land of course.) The other guy (BFF) responding (truth) "I have a gun."

HardwoodAg's picture

Every male can have a couple acres...after a properly executed knee to the nads!

disabledvet's picture

You'd "kill for another man's land"' then?

Bwahaha WAGFDSMB's picture

That's pretty much describes every war ever fought.

Chuck Walla's picture

You only own what you can defend, if you are trusting civilization, you are a sucker.

economics1996's picture

Concealed carry, regular handgun, shotgun, AR-15, 22 LR.

JPM Hater001's picture

Wisconsin just issued me my Conceal Carry.

Wife asked it I was going to start carrying a gun.
"not unless you stop me."

narapoiddyslexia's picture

CC permit does little good in a shtf scenario. Then, no one will care if you have a license. Best to have a good rifle of at least 30 caliber, and sand bags for your house. nAnd lots of ammo.

aerojet's picture

Unless you lead some kind of really dangerous life, you're going to find that there is zero reason to carry a firearm for protection in Wisconsin!  Maybe a couple of the cities have some rough neighborhoods? 

Chuck Walla's picture

No sense being a victim if you don't have to be. As far as it being useless in the SHTF game, where will you be when it comes down?  Its better to have a gun and not need it....


Oh, and I carry.

narapoiddyslexia's picture

Is this your stash, or a list of wants? If its a list, its wrong. Get all the firearms you can afford, and all the ammo and reloading supplies. If the shtf, arm your friends who were complacent. 

DanDaley's picture

Right, and in common calibers, too: 12 guage shotgun, .223/5.56, .308/7.62, 9mm, .38, .40, .45 -and of course, .22.

boattrash's picture

Well, on average, a good quality firearm will increase in valua aprox. 10% per year. Beats the hell out of CD's