Via Michael Krieger of Liberty Blitzkrieg blog [3],
They just ain’t making Maker’s like they used to. According to the company, an apparent bourbon shortage has besieged the company leaving it no choice but to cut the alcohol content of their booze from 45% to 42%.
I’m sorry, but this excuse reeks of marketing spin. What manufacturer decides to dilute their product when they face high demand, rather than just raise the price by 3% and keep the quality intact? In a world where horse meat is increasingly finding its way into “all beef” product [4], where biotech salmon [5]is soon to hit the streets and where Subway’s foot long sandwiches [6] are less than 12 inches, I’d be willing to bet this is simply just another case of good old fashioned stealth inflation.
From the UK’s Daily Mail:
Distillers of a world famous bourbon has cut its alcohol content so it can meet increasing demand for the drink.
The owners of Maker’s Mark, which is distilled Loretto, Kentucky, said they are unable to produce the bourbon fast enough.
It announced that the bourbon – which used the slogan ‘It tastes expensive… and is’ – will drop its alcohol content by three per cent.
It will now be reduced to 42 per cent ABV from 45 per cent.
Shame they couldn’t just dilute it with horse meat.
Full article here [7].