Amid the media furore over 'lines' of people outside Apple Stores in New York City, we thought this 3-minute clip was a useful reflection of just who it is that feels the need to do this. As Jim Quinn notes [4], it is "three minutes that will crush any illusions you might have of the masses rising up." ... "we are, like, just, like, everyone, waiting on, like, line for Apple phone 5, like."