Americans may have watched the Super Bowl in record numbers but it was another addiction that saved the Denver fans from a night of sadness [2]. According to PornHub.com, which we are told is a popular pornography website, there was a dramatic rise in viewership in the Denver, CO area - especially compared to that of the Seattle, WA region.
[3]
The traffic divergence really began at half-time (red line) as sad tissues turned into happy tissues...
but by the end of the game (green line) Denver traffic was 11% above average (compared to 17% below average in Seattle). While Payton may not have been able to take the game into his hands in the 2nd half, it seems the proud Broncos fans knew exactly what to do.