Apple is down 12% from exuberant earnings highds just a few days ago and has broken below a crucial technical support level at its 200-day moving average (something it has not done in over 2 years). While the parade of bullish analysts and fan boys continues to have faith that Apple TV, iCar, or iWatch will bring about the next leg of the 'no brainer' rally to trillion-dollar market cap levels, perhaps, just perhaps, there is a crack in the armor of the "as goes Apple so goes America" company. As Engadget reports, [5]Apple has slipped to third place in China -behind Xiamoi and fast-growing rival Huawei...
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It looks like Apple's time at the top of China's smartphone heap was short-lived. Researchers at Canalys [7]estimate that local brand Xiaomi has once again become the country's smartphone market share leader, snagging 15.9 percent of shipments during the second quarter of the year. In fact, Apple is down to third place -- one of Xiaomi's fastest-growing rivals, Huawei, claimed the runner-up spot with 15.7 percent. Samsung and Vivo rounded out the top five.
It's not certain what tipped the balance for Xiaomi, although big phones like the Mi Note (shown above) likely helped. That leadership might not survive for much longer, however. As IDC warned earlier, the days of a rapidly expanding Chinese phone market appear to be over. Vendors are mostly trying to poach customers from each other, rather than enticing first-timers who are finally well-off enough to buy a smartphone. In a volatile climate like that, it might only take one hit phone (or a spectacular flop) to shake things up.
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Unpossible...
"No Brainer"
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