To begin, we need to understand that political correctness is not about being nice. It’s not simply a social issue, or a subset of the culture wars. It’s not about politeness, or inclusiveness, or good manners. It’s not about being respectful toward your fellow humans, and it’s not about being sensitive or caring or avoiding hurt feelings and unpleasant slurs. But what exactly is PC? Political correctness is the conscious, designed manipulation of language intended to change the way people speak, write, think, feel, and act, in furtherance of an agenda. PC is best understood as propaganda.