Gangnam Style is now the most watched youtube, and PSY is one cool dude. This video is actually subversive as well as viral. Gangnam is the most affluent district in Korea. Looking for all that Samsung money? Look in Gangnam. He is mocking South Korean consumerism and the superficial lifestyle of the Korean upperclass. He produced this video outside of the mainstream K-Pop industrial complex and accomplished what they have always coveted on a shoe string, a worldwide hit.
There is much to be learned from Mr PSY's style of Visual Combat. It is cross-cultural, it is funny, catchy and has a message. Let's emphasize the message. Could we expect as much from Justin Boober?
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