Iran has changed its story about what caused a Boeing 737 operated by Ukrainian International Airlines to plunge out of the sky minutes after taking off from the airport in Tehran.
The Boeing saga is an excellent example of the essence of branding and marketing. Marketing is not simply coming up with clever ways for somebody to buy your product. It is much more than that. It is about value and values. Boeing is just another company to have placed the pursuit of shareholder value as its most precious. It has done this through actions, not words, as you will see by their vision statement.
"I’ve got to be honest with you, this isn’t a bushfire, it’s an atomic bomb... It’s indescribable the hell it’s caused and the devastation it’s caused..."
While the California fires of 2018 have long been put out and the Amazon fires have been reduced at least, Australia is only in the middle of its fire season...
