Business Insider reported Wednesday that the popularity of McDonald's $6 Travis Scott-branded "Cactus Jack" limited edition value meal has led to restaurants selling more burgers than they can stock, with some even "running out of burgers" as hungry rap fans show up in droves.
Consumers will remember this isn't the first time a fast-food restaurant has seen a major branding effort result in a massive sales success. Popeye's Chicken Sandwich led to such a sales frenzy, that it impacted the entire American poultry supply chain. There's little doubt now: the fast food "sandwich wars" are heating up.
McDonald's released a statement proclaiming the accomplishment Wednesday morning, saying it's "so lit".
"No doubt, Cactus Jack sent you…A LOT of you. SO many of you," McDonald's said in a statement.
"In fact, it's been so lit, some of our restaurants have temporarily sold out of some of the ingredients in the meal," McDonald's said in a statement. "We're working closely with our suppliers, distributors, and franchisees to resupply impacted restaurants as quickly as possible."
That statement was probably a welcome change of pace for Micky D's comms department, which has spent most of the last month fixated on the company's battle with former CEO Steve Easterbrook.
Due to the meal's popularity, franchisees are introducing a strategy of "controlling" the supply of some ingredients.
Due to the popularity of the deal, McDonald's is temporarily controlling the supply of some ingredients, including Quarter Pounder fresh beef, bacon, slivered onions, shredded lettuce, according to sources with knowledge. More restaurants are expected to run out of these Quarter Pounder ingredients in the coming days, as McDonald's weathers supply chain disruption.
Controlling supply is a strategy McDonald's uses to prevent shortages, such as when meat processing plants were shut down earlier this year. However, this is the first time during the pandemic that McDonald's has actually run out of ingredients — a shortage sparked by massive demand for the Travis Scott Meal, not coronavirus-related supply chain disruptions.
Meanwhile, TMZ reports that Travis Scott is getting fined over a "rowdy gathering" at a Micky D's over his new $6 meal. Both the rapper and a Micky D's restaurant in the city of Downey, Calif. were cited after a slew of fans mobbed the store when Scott showed up to greet fans. The city said he failed to file for an event permit, and fined him $100 and the McDonald's $200.
Imagine getting slapped with a fine just for showing up at McDonald's. Might make a good rap lyric.