Spot The Odd Car Maker Out

If ever one was in doubt about whether or not a brand can still command a premium price in the market, look no further than the recent global auto OEM valuation comparables produced by JPM.

One look at the comparable charts and you'll quickly notice that Ferrari is commanding a staggering brand premium from investors.


Even after taking into consideration that profitability (using EBITDA margin as a proxy) is significantly higher than industry competitors, we can definitively conclude that brand premiums are alive and well, although the same can't be said for the sanity of investors.