"Every move you make. Every click you take. Every game you play. Every place you stay. They’ll be watching you."
If the government's all-seeing eye was not worrying enough for the privacy-deprived American citizenry, 'profiling' has now gone mainstream as IDI, a year-old company in the so-called data-fusion business, is the first to centralize and weaponize all that information for its customers. As Bloomberg explains,
For more than a decade, professional snoops have been able to search troves of public and nonpublic records—known addresses, DMV records, photographs of a person’s car—and condense them into comprehensive reports costing as little as $10.
Now they can combine that information with the kinds of things marketers know about you, such as which politicians you donate to, what you spend on groceries, and whether it’s weird that you ate in last night, to create a portrait of your life and predict your behavior.
The Boca Raton, Fla., company’s database service, idiCORE, combines public records with purchasing, demographic, and behavioral data... (Bloomberg continues)
Chief Executive Officer Derek Dubner says the system isn’t waiting for requests from clients - it’s already built a profile on every American adult, including young people who wouldn’t be swept up in conventional databases, which only index transactions.
“We have data on that 21-year-old who’s living at home with mom and dad,” he says.
...these personal profiles include all known addresses, phone numbers, and e-mail addresses; every piece of property ever bought or sold, plus related mortgages; past and present vehicles owned; criminal citations, from speeding tickets on up; voter registration; hunting permits; and names and phone numbers of neighbors.
The reports also include photos of cars taken by private companies using automated license plate readers—billions of snapshots tagged with GPS coordinates and time stamps to help PIs surveil people or bust alibis.
Dubner says most Americans have little to fear...
As examples, he cites idiCORE uses such as locating a missing person and nabbing a fraud or terrorism suspect.
Steve Rambam, a PI who hosts Nowhere to Hide on the Investigation Discovery channel, says marketing data remains a niche monitoring tool compared with social media, but its power can be unparalleled.
“You may not know what you do on a regular basis, but I know,” Rambam says. “I know it’s Thursday, you haven’t eaten Chinese food in two weeks, and I know you’re due.”
We leave it to Roger Kay, president of Endpoint Technologies Associates, a consulting firm, to conclude...
"The cloud never forgets, and imperfect pictures of you composed from your data profile are carefully filled in over time... We’re like bugs in amber, completely trapped in the web of our own data."
We are sure none of this will ever be used for pre-crime analysis or is anything the average honest patriotic American should worry about... remember, it's for your own good... and your own security. Besides what's a little personal liberty when the fate of the world is at stake?