Laundromat Lessons

By Chris at

After showing you what an illiterate enumerate head of state looks like... and how goddam appalling that is, an irate reader was "triggered" and wrote in to suggest I provide answers to problems rather than just profiting from them.

"A greedy capitalist," I believe, was the terminology used.

Maybe he missed the name of this blog, and probably... no, certainly he's a moron, so fair enough. You can't fix stupid, and I'm not here to try.

But today we'll make an effort to fix a problem.

One problem that glares at us every time we hear from a politician is the complete and total inability to understand basic economics.

And it all starts with eduction, which we all know is horrible, and it doesn't matter if you're a Brit, a Kraut, a Yank, go by the name of Ivan, or your President just crowned himself leader for life. It's all varying shades of urgh!

History is largely not taught, which means kids grow up with bugger all context with which to view what's happening around them.

Math levels (unless you're being schooled in Asia and you're killing it) have been falling for years. Silly concepts like "no child left behind" and many like it, which entail giving Johnny Snotnose a ribbon for turning up and NOT having a tantrum, have infiltrated the system. And don't even get me started on basic business or economics.

So here's a simple story that you can, regardless of age, pack into your doggie bag and take home. Share it with your kids, grandkids, neighbours, and any friends who've got spawn of their own. Who knows, maybe a dent will be made and we all make the world a wee bit better.

How will you know it works? You won't, but you can be confident that it's been lab tested and the rats haven't grown another head. My kids (the rats) figured it out and they've not turned into murderous rampaging delinquents.

If that changes, I'll send an SOS and you can know we've all contributed in the making of monsters. Caveat emptor!

Economics of a Laundromat

Down the road from us is a laundromat. The sign outside promises a wash, press, and fold for $20.

"Whoah, no way!" my kids said after seeing the sign. Imagine that. We do washing ALL THE BLOODY TIME. We'd be broke.

Why, they asked, would anyone pay that much to get their laundry done (smug little ratbags)?

There are any number of reasons.

First and foremost, a washing machine will set you back $500 or more.

Maybe you're really skint and you don't have a spare $500. Maybe you're on vacation or a business trip. Or even better, having a dirty weekend away with your significant other in which case you're not about to spend $500 on a washing machine to lug about.

And so the utility value of being able to use one without owning it exceeds the value of owning one at a $20 price point... and quite possibly much higher. The fewer fresh clean clothes in your bag and the greater the stench, the higher the value of that wash press and fold will be to you.

And so I made my kids work it out.

Turns out that if you do your laundry twice a week (and I assure you, if you've got kids and your family are sporty, that'll be bare minimum), at that rate you'll have paid for a shiny new washing machine in 12 and a 1/2 weeks or just over 3 months.

And so paying $20 to turn a sweaty, stinking pile of laundry into a fresh, lavender-smelling pressed stack of clothes still then seems really expensive. And it is.

What they figured out is that by investing in a washing machine and renting it out they could have a free washing machine in no time at all. Figuring that they could do at least 4 wash cycles a day they'd be pulling in $80 a day and would have the washing machine fully paid for within a week. Everything beyond that would be free cash flow.

Now, a free washing machine to a couple of kids is about as exciting as a T-bone steak to a vegan, but they've grasped the concept of money, and here's something that would provide them with a steady stream of the stuff. We're making progress!


Me: "Ok, kids why not go into business?"

Them: "Can you lend us the money to buy the washing machine?"

Me: "Sure, but I'm going to charge you interest on the money."

Them: [Frowns] (perhaps realising you don't pay off the machine so quickly... I'm still not sure what's going through their little heads right now)

Me: "This is what debt is all about. I'm going to take the asset away from you if you can't pay me back my money and interest in time.

Furthermore, I'm going to charge a very high rate of interest... 30% a month. It's called loan sharking. After all, the junk bond market is a notoriously expensive place (figured they may as well learn that now).

And of course, you're unproven entrepreneurs, which equals higher risk. Not only that... you'll not be working on this full time because you need to focus on your schoolwork too and myriad other activities you've committed to. So really I'm being generous here if I'm rating this bond as CCC.

Remember a used washing machine is worth half what I'm going to pay for it on the second hand market. I've got to account for that risk."

Them: "Is there any other option?"

Me: "Not necessarily better but we could do this. I provide all the cash, buy the machine, and you guys operate it, do all the marketing, manage the buying of detergents, ironing, and so forth."

Them: [Being suspicious of their greedy, nasty capitalist father] "Oh-kaay, so we don't have to pay it back?"

Me: "No, but I get to keep half of the profits. I'll let you guys keep the other half. But you have to do ALL the work. I do none, zero, nada work. I just provide the money."

Them: [Screeching like wild banshees] "Not fair! Urgh! No way!"

Me: "Do the math and tell me why not?"

Them: [After scribbling and stabbing at the iPad] "Well, at $80/day in revenue we only get $40, but if you lend us the money we'll make much more."

Me: "That's called equity. You've just sold a 50% equity stake in your business (they're beginning to realise the value of their business and that selling half of it when debt finance is available isn't a good deal).

You've not got any risk to losing it all because we're all equity holders, whereas when I was lending you the money, in reality I owned the asset should things not work out and then you lose your business."

Them: "No, we'll take the debt. We'll make more money."

Then I made them look at the business with some level of scale because let's face it, even though they're just kids nobody in their right mind wants to have a laundromat with only one machine operating. In fact, you'd want a fleet of laundromats but that's a lesson for another day.

Here's a snapshot of how they looked at it: What they learned was that clearly you'd not finance a laundromat business with equity capital if you can debt finance. Now, not all businesses are like that, of course.

They also realised that over time you want to move towards reducing debt because it decreases risk in the business. What if you're running your laundromat in a holiday resort area and it has massive flooding wiping out the tourist season?

Isht happens. It's better if a company can withstand that sort of thing.

From Another Angle

As investors we look at the same equation but from the angle of being a capital provider not a business owner. If it was me, I'd rather have a 50% stake in the business and then lever it up within reason.

From a business owner's perspective this is a fairly rational way to look at things.

Grow using debt, take risks early on and let the debt holder carry those risks. Once tested and established, combine debt to grow with a reduction of debt overall in order to manage business cycle downturns and then, as you get more established, restructure debt servicing costs to more favourable terms.

Now, here we're looking at a business which has tangible assets, thus easy to borrow on. There are thousands of different businesses and so naturally some don't have any tangible assets, and as such you're more likely as an entrepreneur or business owner to have to sell equity.

The point is this: there are different parts of the capital structure and as investors we need to both understand what they are and when we'd rather be in one or the other.

Is one better than the other?

That depends entirely on what you're trying to achieve. Also, it depends entirely on how those pieces of the capital structure are priced.

Additionally, it depends on where we're at in any economic cycle.

Take the late stages of any business cycle. You're far better of owning bonds than equities.

In early stages of a business cycle that's typically not the case. But again, that depends on what you're trying to achieve. No good buying small cap equities in the early stages of an upswing in the business cycle when you're 75 and volatility can swing 30% to 50% in a few short months.

It Goes Further...

And you can take this a step further when explaining to wide eyed kids what communism, socialism is, and capitalism is.

You see, in communism none of this exists. There is no capital structure. There's just one group at the top, they own everything and convince everyone else it's in their best interests that things are this way. Everyone else can only afford one pair of underwear while those at the top have theirs handmade from imported Mongolian yak fur flown in via private jet.

In socialism those at the top convince everyone else that they deserve things which they've not worked for, and that those who do work for it are better off giving much of it away to everyone else, while clipping the ticket on the entire transaction.

"But why, Dad," Johnny might ask, "don't you buy them yourself and rent them out?"

Ah, see... Now we're making progress because without even explaining to little Johnny that communism and indeed socialism, which is watered down communism, bring us bad service, grimy food, and high prices, Johnny already has some context as to why this is so blindingly obvious.

- Chris

"Education is the most powerful weapon which you can use to change the world." — Nelson Mandela


Liked this article? Then you'll probably like my other missives on

this topic as well. Go here to access them (free, of course).



11b40 pc_babe Tue, 04/24/2018 - 14:29 Permalink

It is a deliberately stupid video.  By now, most here for any length of time realize that maff be hard.  The bartender gave them a 20% reduction.  Reduce each payers share by 20%, eliminate the 95% of the video, and everyone will be happy with the equal 20% reduction.  The very next week, they will all still be drinking buddies.


In reply to by pc_babe

Downtoolong Tue, 04/24/2018 - 08:36 Permalink

I bought my wife a new washing machine and a vacuum cleaner, but, she still pays someone to do her laundry and clean the house.

Look, just because the smarties in this story are your kids doesn’t mean many adults will feel shamed and embarrassed enough to try and understand it themselves. They won’t, because, they don’t have to in our modern economy. In fact, consumers are encouraged to avoid using even basic math and business skills while borrowing up to their debt limit to buy everything they want and feel they deserve. That’s the lesson most kids learn from their parents and the MSM at an early age.

If anything, the few kids who do somehow acquire basic quantitative skills are isolated from the social mainstream. They are quickly labeled nerds, brainiacs, and geniuses destined for MIT or Cal Tech. Never mind that most of them still don’t have what it takes to ever be accepted to these institutions.

Here’s another case example:  

 A recent article in the MSM was headlined something like, “Are You a Genius?” The article went on to present a word problem and report that it was stumping thousands in a viral episode on social media. It took me about three seconds to solve the problem. It took me another fifteen seconds to second guess and recheck my answer three times, which I felt compelled to do, because, I know I’m not a genius. I am someone, however, who recognizes math problems which are supposedly being taught in eighth-grade curriculums across the country, and this particular math problem was a good example of those. My biggest takeaways from the article were; (a) only a genius can know what it takes to be a genius, (b) the author of the article was not a genius, (c) eighth-grade curriculums in public schools across the country are a poor indicator of the math skills of most high-school graduates.

My Days Are Ge… Tue, 04/24/2018 - 09:39 Permalink

The author is not a successful businessman.  No kid is going to wash clothes 30 days a month.  Try 15 days.  The lady in the laundromat will kill new competition by dropping her price from $20 to $15.  All of this becomes too tough to handle by a bunch of high school kids.  They give up.  Mom has an extra washer.  What happened to the extra dryer in the scenario. If you wonder why people go broke in business and get stuck with unrepayable debt, read this article again.

Two Theives an… Tue, 04/24/2018 - 12:47 Permalink

I liked it and it certainly can be adapted for other businesses/circumstances. Far better than the standard doom porn and latest BTC/Trump drama.

As a parent, I've found it very difficult to teach children (who, as a parent you naturally want to spoil) the value of a dollar. 

TGDavis Tue, 04/24/2018 - 12:48 Permalink

Socialism and communism are closer than the author says.  Marx used the terms interchangeably. No communist country has ever let the workers own their means of production.  Socialist elect their masters---once.  Communists just appoint them. Remember, the USSR was the Union of Soviet Socialist Republics.  I don't think it was just PR.

CalifornianSeven Tue, 04/24/2018 - 14:37 Permalink

I appreciated the example. 


Don't forget the health department, the city, the county assessor, theft, enormous water costs, competition, location, and proximity to a bus stop and multi-family housing....but hey, it's a cash business...

nicturations Tue, 04/24/2018 - 19:34 Permalink

Always start your first business with no debt . In this analogy you do it by saving  up by to buy a cheap faulty washer for $10 ,spend time learning to fix it and $20 on parts ,another $10 for detergent and you are up and running . Once you have your business up and running on a shoestring you are then able to invest a percentage of income on re-quipping . Saddling a fledgling business with debt or percentages to investors is a recipe for failure

bigkahuna Tue, 04/24/2018 - 19:47 Permalink

Econ 101: opportunity cost

-this simple economic principle confounds and dooms many

Opportunity cost refers to a benefit that a person could have received, but gave up, to take another course of action. Stated differently, an opportunity cost represents an alternative given up when a decision is made. This cost is, therefore, most relevant for two mutually exclusive events. In investing, it is the difference in return between a chosen investment and one that is necessarily passed up.

In our simple example here - $20 for a load of laundry vs. $4 to do it oneself in the laundromat. $16 in effort and time saved vs saving that $16 for personal expenses like a washer and dryer in order to realize a new price of about 50 cents a load - causing further return to sale in terms of reduction of expenditures - resulting in more savings to utilize against things like debt or a Caribbean vacation or something.

ergo - someone does my laundry for me - so I cannot pay down debt or take a vacation...just a basic example of opportunity cost, sub in any item you like.


**if you read this far down the comments (or reversed the order of them) on this story, you are hard core