its extortion effort of businesses its business model expansion, "review" website Yelp - which in the past has been accused of making business owners pay to get negative reviews taken off the site - is now also getting into the business of social justice. The two just go so well together!
Yelp said in a blog post on Thursday that it now going to be appending a "Business Accused of Racist Behavior Alert" to any businesses page where they have been accused of racism.
"Yelp’s User Operations team already places alerts on business pages when we notice an unusual uptick in reviews that are based on what someone may have seen in the news or on social media, rather than on a first-hand experience with the business," the blog says.
It continues: "Now, when a business gains public attention for reports of racist conduct, such as using racist language or symbols, Yelp will place a new Business Accused of Racist Behavior Alert on their Yelp page to inform users, along with a link to a news article where they can learn more about the incident."
So at least they'll be citing the news when they singlehandedly devastate someone's business. Good thing the mainstream media always has the story right.
The site notes that 2020 has already seen a major uptick in these types of complaints: "So far in 2020, we’ve seen a 133% increase in the number of media-fueled incidences on Yelp compared to the same time last year. Between May 26 and September 30, we placed more than 450 alerts on business pages that were either accused of, or the target of, racist behavior related to the Black Lives Matter movement."
We wonder if any of this increase in 'complaints' were black owned businesses that were 'already looted'?
Yelp also openly admitted that the new feature is being implemented to appease the Black Lives Matter movement: "The new Business Accused of Racist Behavior Alert is an extension of our Public Attention Alert that we introduced in response to a rise in social activism surrounding the Black Lives Matter movement."
This news comes after the blog already "rolled out a number of initiatives to help users find and support Black-owned businesses" over the summer.
We think Donald Trump Jr. said it best Friday morning:
The bullshit never ends.— Donald Trump Jr. (@DonaldJTrumpJr) October 9, 2020
What are the odds that this isn’t insanely abused? https://t.co/lqgwxdKynt