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Additional Perspectives On CNBC Viewership

Tyler Durden's picture


Our post yesterday highlighting the 50% decline in CNBC YoY vierwership seems to have generated a bit of controversy. In order to preserve objectivity, we take this opportunity to present the overall shift in monthly CNBC viewership over the past two years, where both the spike in CNBC viewers in October 2008 is quite visible, as are the flat trendline in the business channel's demo (A25-54) and the declining trendline in its total viewership (P2+). Whether this trend is something that should prompt Jay Yarow at Business Insider to claim that that CNBC is "crushing it" is somewhat open to interpretation. And for those asking, a two year comparison, ignoring the outlier October 2008 data set, indicates a flat demo and an 8.4% decline in CNBC's total audience. Indeed, in an a "new normal" economy, this could indeed be the new crushing it.


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Wed, 10/28/2009 - 17:59 | Link to Comment Enkidu
Enkidu's picture

And Tyler Matheson has just confirmed that there is no way this is a correction - he has been talking to 'Wall Street Strategists'!!


Wed, 10/28/2009 - 18:21 | Link to Comment basehitz
basehitz's picture

I’ve saved your link for future use.


Here’s one from 5/14/08 (4 months before the implosion) when Barry Ritholtz warned of the risk. The usual suspects, Kudlow, Luskin, Jimmy P confidently proclaimed bullish forecasts, some even denying there was any recession.  4 months later, they were face planted.


I expect they will again try to goose it. Hard to believe they can find enough buyers to keep pushing it higher.


Wed, 10/28/2009 - 18:55 | Link to Comment Enkidu
Enkidu's picture

Hitz - lovely. I see nothing has changed. It is so irritating when they refer to 'unwinding positions'!! It all sounds so calm and profitable - whereas when I run for the exits it is anything but calm!

Wed, 10/28/2009 - 22:45 | Link to Comment Anonymous
Wed, 10/28/2009 - 19:34 | Link to Comment AN0NYM0US
AN0NYM0US's picture

this is a classic from just before Lehman


Kudlow, Kneale and Luskin

take a dart and buy anything it hits

Wed, 10/28/2009 - 22:03 | Link to Comment Anonymous
Thu, 10/29/2009 - 08:25 | Link to Comment Cognitive Dissonance
Cognitive Dissonance's picture

At 6:30 AM Eastern Thursday 10-29-2009 CNBC ran a commercial for "The Prayer Cross, The Perfect Way To Keep The Lord's Prayer Close To Your Heart". They showed it again at 7:30 AM.

In Hollywood terms, CNBC just jumped the shark

Wed, 10/28/2009 - 20:42 | Link to Comment Anonymous
Wed, 10/28/2009 - 18:11 | Link to Comment etrader
etrader's picture

MCC(s) had the tight pink top on, to boost some key demos....:)

Throw in a  jiggle dance .....

She didn't make "The Dirty Dozen" though...? ( Where's the bloomberg entries)?


Wed, 10/28/2009 - 19:14 | Link to Comment contrabandista13
contrabandista13's picture

Oh no...!  She makes "The Dirty Dozen" with me every day....


She just has that lovely slutty, white trash aspect to her that I find so irrisistable....


Best regards,



Wed, 10/28/2009 - 18:08 | Link to Comment Green Sharts
Green Sharts's picture

Well done.  You have a smart community and it's appropriate to respond to constructive feedback.

Wed, 10/28/2009 - 18:20 | Link to Comment AN0NYM0US
AN0NYM0US's picture

On Bloomberg Radio right now live for the next hour


Niall Ferguson and Ken Rogoff


 edit - Bloomberg TV and/or radio are an excellent alternative to CNBS

Wed, 10/28/2009 - 18:12 | Link to Comment Anonymous
Wed, 10/28/2009 - 18:16 | Link to Comment Miles Kendig
Miles Kendig's picture

JJ called the deal on CNBC just about right.

Wed, 10/28/2009 - 18:15 | Link to Comment AN0NYM0US
AN0NYM0US's picture

Yarrow features Eirhead on his blog as he claims CNBS ratings are "impressive"

It seems he has the ability to distort statisitcs the same way CNBS does - a silk purse out of a pigs ear

Wed, 10/28/2009 - 18:29 | Link to Comment Uomo senza nome
Uomo senza nome's picture

This is fucking great! Buy on the dips!

Wed, 10/28/2009 - 18:33 | Link to Comment Lionhead
Lionhead's picture

Going to have to calculate the MCC "cleav-on/off-a-meter" As the market declines, it increases; movements up close the gap. This should correlate with her ratings. Too funny & most obvious.

Wed, 10/28/2009 - 18:36 | Link to Comment Anonymous
Wed, 10/28/2009 - 18:44 | Link to Comment Cognitive Dissonance
Cognitive Dissonance's picture

Any way you look at this, this isn't good. Considering all the people out of work and home watching CNBS to see how their 301(k) (soon to be revisiting 201(k) territory) is doing, you would've thunk viewership might have gone up.

Maybe CNBS wishes we all use the tried and true accounting trick called leveling of earnings, or in this case, the lowering of necklines and tighter blouses.

But what do I know, I'm self employed.

Wed, 10/28/2009 - 18:53 | Link to Comment Ich bin ein whatever
Ich bin ein whatever's picture

F*** 'em if they can't take a joke.

Wed, 10/28/2009 - 19:00 | Link to Comment Cognitive Dissonance
Cognitive Dissonance's picture

Dude, don't hold back. Tell us how you really feel. :>)

Wed, 10/28/2009 - 19:18 | Link to Comment digalert
digalert's picture

Ah yes October. The month before NPR tookover.

Wed, 10/28/2009 - 19:42 | Link to Comment gossamer
gossamer's picture

The slight uptick from Sept.'09 to Oct.'09 looks like a dead cat bounce to me.

I've been a ZHer for about 2 months now.

I tuned out CNBC sometime in the spring.  April or May. Started calling them CNBS after becoming a ZHer.

Started catching on to the MSM at about the time I tuned out CNBS,

I'm certain that I'm part of a trend.  Hopefully the trend becomes a tsunami.


I do watch Bloomberg a little bit.  Still find them a bit repugnant but much more tolerable than CNBS.

Wed, 10/28/2009 - 19:46 | Link to Comment Stink_Pickle
Stink_Pickle's picture

Could it be that Yarrow is a fecopheliac and meant to say that he's "crushing shit?"

Wed, 10/28/2009 - 21:54 | Link to Comment D.O.D.
D.O.D.'s picture


OMFG, I just found my new favorite insult, thank you stink pickle!

I can't stop laughing... where's da weed!?!

Thu, 10/29/2009 - 11:22 | Link to Comment Anonymous
Wed, 10/28/2009 - 19:55 | Link to Comment poydras
poydras's picture

Thank you for the clarification!

Wed, 10/28/2009 - 19:57 | Link to Comment poydras
poydras's picture

The disappearance (from media) of Kudlow, Kneale, Cramer, and Luskin could mark a bottom...

Wed, 10/28/2009 - 20:19 | Link to Comment Rama V
Rama V's picture

Looking at the P2+ data, 64% of the time the viewership is below the mean.  One would expect a below average network to have declining revenues.

Wed, 10/28/2009 - 21:25 | Link to Comment ShankyS
ShankyS's picture

What "nerve" did you hit TD. I was not aware that they had any.

Wed, 10/28/2009 - 21:34 | Link to Comment DaveyJones
DaveyJones's picture

don't confuse the spine with the spinal cord

Wed, 10/28/2009 - 21:28 | Link to Comment Anonymous
Thu, 10/29/2009 - 09:06 | Link to Comment Anonymous
Wed, 10/28/2009 - 21:31 | Link to Comment Problem Is
Problem Is's picture

Business Insider and Clusterstock are clusterf*cks...

Never read'em.

Wed, 10/28/2009 - 21:43 | Link to Comment brown_hornet
brown_hornet's picture

TD...fair and balanced and backs it up.


More Julia Boorstyn...don't need sound

Wed, 10/28/2009 - 23:00 | Link to Comment Cursive
Cursive's picture

Yeah, I'm sure the corporate brass were REAL excited that they made a roundtrip back to and somewhat below 2007 ratings.

Thu, 10/29/2009 - 06:40 | Link to Comment Anonymous
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