American Idol Viewership Drops 13%

Tyler Durden's picture

The biggest American distraction of the past decade may be losing its grip over the minds of your average Joe Sixpack. Bloomberg reports that American Idol averaged 26.1 million viewers to the two-hour opening of the 10th season on News Corp.’s Fox TV, a drop from past years that may jeopardize the network’s ratings dominance.  The audience shrank 13 percent from the 29.9 million who watched last year’s debut, according to initial Nielsen Co. data released by the networks. And while the show is likely not threatened by this not all that surprising drop, as Americans seem to have gotten bored with electing their pop stars (after all Cramer is still on air... and has anyone seen his Nielsen ratings), it probably is quite concerning to other power and money interests, who like nothing more than seeing the middle class in front of its TV during peak hours, instead of actually looking behind the DJIA's glossy facade, and learning just how insolvent their country has become.

From Bloomberg:

“Idol,” the most-watched show on U.S. television for seven straight seasons, has been the major contributor to Fox’s six-year reign as the most popular network among 18-to-49-year- old viewers, the audience that advertisers target. So far this season, “NBC Sunday Night Football” is most-watched program in total and younger viewers, according to Nielsen data.

The Fox talent contest is airing on different nights this year and adding new judges after Simon Cowell departed for Fox’s “X-Factor” talent competition, which begins in September. The network moved “Idol” to Wednesday and Thursday nights, and chose pop star Jennifer Lopez and rocker Steven Tyler to join Randy Jackson as judges.

News Corp., controlled by Chairman and Chief Executive Officer Rupert Murdoch, rose 22 cents to $14.45 at 11:48 a.m. New York time in Nasdaq Stock Market trading. The shares gained 6.4 percent in 2010.

Fox is averaging 7.73 million viewers a night this season, lowest of the major U.S. broadcast networks, and is drawing 3.66 million viewers ages 18 to 49, second to CBS Corp. in the group prized most by advertisers.

On the other hand, maybe we are too worried: after all there are all those hudnreds of millions of 5 minute micro distractions known as $0.99 iPad apps still to be downloaded (and funded in lieu of ever more missed, and GSE-funded, mortgage payments).

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.
Mongo's picture

Oh my, what a surprise....


Or... not!


Still waiting for that "second american revolution".

walküre's picture


Why the overweight in Singapore?

JonNadler's picture

looks we double topped, it looks like a reverse head and shoulder pattern Tyler

EventHorizon's picture

Better get short zerohedge. That Google trend chart is fugly ;)

walküre's picture

I watched bits and pieces last night. Missing Simon Cowell and his wit.

Noticed the growing crowds of hopeful contestants.

Everyone seems so desperate to line-up with thousands to have a shot at the gig.


There are no real jobs in America that offer real income prospects.

The kids (mostly) that show up at AI have figured this out and they audition.

Show is rigged of course. Cowell cashed in at the peak.

Mr Lennon Hendrix's picture

" god......[look of desperation].  You were ab-solutely horrible!  Good god, did you practice next to a jackhammer?  You have no tone, no pitch, no sense of style.  Look at your shirt!  Look at it!  You look like you shop for clothing in a Chinese Goodwill [audience laughs, Simon still looks desperate].  Is that plumb?  You are wearing plumb, you little sissy!  If you like, I will take you into the back and show you what it is like to be a sissy. Yes I am an 'in the closet' BDSM maniac.  Should you know it by the way I act that I need an escape word? [audience gasps!  Simon still looks desperate]  Obviously, but enough about me, what about you?  You wore plumb to American Idol, for god's sake.  This isn't Disneyland.  You are suppossed to be a rockstar.  Wear black.  Now where's my schnoppes....daddy's thirsty.

jus_lite_reading's picture

Let me say one more thing about bonds- After spending incredible amounts of time researching the current environment, I have reached a conclusion, and I hope all my Asian investors reading this, realize the next biggest bond implosion will be from Europe. It will come swift, it will come hard and no CB of the world will be able to bailout the entire EU before it disintegrates. Period.

That is unfortunately what is about to occur. Hold tight.


SheepDog-One's picture

'Idol', the most watched show on TV and the main reason the US is full of total dumbasses and the reason the FED can get away with what it does while america is busy voting on their IGadgets for the least loserest pointless singer around, is even shedding sheeple viewers. Uh oh...theres no app for that.

Freddie's picture


Idiot sheeple. Bread and circuses like Rome.

Sudden Debt's picture


I only watch the part where they do the audiences. Once that the talent start to show, I switch channels.


andybev01's picture

They "do" the audiences? Is that legal?

Sudden Debt's picture

Hmm... bad translation I think...




I knew that watching that serie "Taxi" to learn my English wasn't that great of a idea :)

cossack55's picture


Municipalities discontinue fluoride in water systems.

Cdad's picture

Still never seen the show, Dog.  Not one episode.

EscapeKey's picture

That's all there is. One episode. Which they play again and again.

JonNadler's picture

cancel your cable service, part of the money you pay supports Jim Cramer, Bloomberg Kool Aid, CNN and Foxnews

Sudden Debt's picture


It's in the same packet that includes the playboy channel...

palmereldritch's picture

N.B.  It's Dawg... and bread, circuses, liquor, vanity, assorted psychopharms and fluoride.  Lots of fluoride.

I Herd it Through the Grapevine

(with apologies to Marvin Gaye)

jus_lite_reading's picture

+1. The gov't has created an app called iShear, for shearing the brain cells of sheeple remotely from their iPhones, when things start to really fall apart.

Sounds crazy but probably true to some degree.

JacksLackofSurprise's picture

WE ARE DOOOMED on May 21, 2011!

1. Birds falling out of the sky.

2. Millions of dead fish wash-up on shores globally.

3. and now...AI audience drops!

 ...or is the "Doomed Date" December 21,2012 or was it January 1, 2000.

Sent from my iGadget while watching daytime programming on Sling Box (sarcasm..."off")


Freddie's picture

The public is brainwashed 24 x 7 by the elites and the media to praise the Kenyan Mugabe 2.

InconvenientCounterParty's picture

Them's be some low-order talking points you got there captain.

I bet you have some real zingers after a few beers and a huff.


WineSorbet's picture

I don't think that TPTB are worried.  Everyone knows the lost viewership is either back on NavelGazingBook or porn. 

andybev01's picture

Maybe the loss is on par with the number of people who have dropped off of the UI rolls?

jus_lite_reading's picture

Now that's funny! could be Stephen Hawkings aliens took them all?

plocequ1's picture

Speaking of CNBC, I gave up all links to Cramer and CNBC. This includes Firefox favorites, TV and Sirius. ZH, Please get rid of that Cramer bobble head on your homepage. Im getting  flashbacks

Mr Lennon Hendrix's picture

Out of sight???

Take an old white t shirt, draw Cramer's face to the best of your ability, put the shirt on a pillow, hit the pillow with all of your madness.  Take deep breathe.  Relax....

Pants McPants's picture

Try using AdBlocker plus.  It is a ads whatsoever.

Dr. Porkchop's picture

No Script for Firefox works well too.

FatFingered's picture

Try clicking on ads that you can tolerate and more Cramer.  Easy peasy.

-Michelle-'s picture

This article means nothing without the Dancing with the Stars ratings.

jus_lite_reading's picture

They still have a myraid of other brain cell killing shows such as Dancing with the Whores, Jersey Whore, The Real Desperate Housewives etc etc etc...

Ignorance is widespread. Ask around if anyone you know is aware of the sun rising 2 days early over Greenland, or what POMO stands for...

iDealMeat's picture

Don't bother.. Ignorance is bliss, until they get sheared. Then they panic.

Stock up on some popcorn..


jus_lite_reading's picture

Words can not express the truth in your statement- I spoke to my plumber the other day (he's in his mid 30's) about the sun rising 2 days ahead of schedule and he said he never heard about it but "would rather NOT know" !!!!


Indeed, cognitive dissonance at work

ZakuKommander's picture

Go long judge shows.

bigdumbnugly's picture

what, did E! move the Kardashian's to the same time slot?

Pants McPants's picture

Smash the idiot box.  Do it today.

Vagabond's picture

Perhaps a better approach would be to cancel your cable, but to each his own.

FunkyMonkeyBoy's picture

Alot of people are going to be slaughtered by 'the elites' plans... unfortunately it's exactly what the bovine masses deserve for their apathy.

It's got to the state now where it needs to happen, for us to evolve as a species, we need to cull the weak, stupid and apathetic masses, they are too much of a burden.

The masses are to blame for this situation, how the hell did they ever fall into the trap of allowing a few handful of criminal, evil people at the top control them so easily. Society makes me sick.

frankoo's picture

 Look at it this way. Ignorant humanoids just lesson the competition.

asdasmos's picture

While Jersey Shore viewership is up over 100%......



andybev01's picture

Does that mean 2 people are watching it now?

Cincitucky's picture

Made me laugh.

The AI cashcow was sent to the slaughter house now that Simon is gone.

lamont cranston's picture

Who paid for the collagen treatment on Mr Tyler's lips? Honey Pie loves the damn show, I just leave and grab drinks, hoping it's not on where I choose to imbibe.

POMO = Patently Obvious Manipulation Organization 

Problem Is's picture

"Who paid for the collagen treatment on Mr Tyler's lips?"

LOL. The same agent that paid for the inplants in Lopez's ass...

Bastiat's picture

I'm not a fan of Lopez but still I'm willing to bet she can get all the ass implants she wants for free.

andybev01's picture

I'll implant her for free...