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Annual Decline In CNBC Viewership Accelerates: Down 37% In Overall Viewers Category

Tyler Durden's picture





 

CNBC continues to bleed vierwers. Whereas the last time we provided an update of CNBC's vierewship as measured by Nielsen, the GE subsidiary was down 28% YoY, the September decline is even more pronounced: at a 37% decline in total viewers and a 26% decline in the 25-54 demographic. We are, however, confident that the company will take appropriate measures to address the growing lack of interest of the general public in its content by continuing to provide hard hitting, probing and objective reporting (on issues such as pornogprahy) day after day.

 


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Thu, 09/17/2009 - 21:44 | Link to Comment Sardonicus
Sardonicus's picture

What they need to do is get a dominatrix on telling people what to buy.

Thu, 09/17/2009 - 22:16 | Link to Comment Anonymous
Thu, 09/17/2009 - 22:24 | Link to Comment Anonymous
Thu, 09/17/2009 - 22:42 | Link to Comment Missing_Link
Missing_Link's picture

Put a wig on Jim Cramer.  There's just as much yelling and screaming and shoving unwanted objects up your hindquarters, only with slightly more facial hair.

Fri, 09/18/2009 - 01:48 | Link to Comment Broken_Trades
Broken_Trades's picture

Screw Cramer.


What CNBC really needs is some Kanye!

 


Imma Let you Finish

 

Fri, 09/18/2009 - 17:09 | Link to Comment Anonymous
Fri, 09/18/2009 - 02:32 | Link to Comment Problem Is
Problem Is's picture

Get Cramer a wig AND a big set of silicon implants. That will fix CNBC's ratings problem.

Fri, 09/18/2009 - 04:33 | Link to Comment Anonymous
Fri, 09/18/2009 - 04:16 | Link to Comment Trading Nymph
Trading Nymph's picture

Well, Jim C uses the whip pretty well on his show...and I bet he could pull off leather...would be good for CNBC ratings....I would watch it more than once...BTW I am in the game cuz of Jim Cramer so I owe him a lot.....btw off topic, I was emailing a reporter in China...it is the Auto Makers and Chicken Feet the primary source of investigation, not auto part makers.....I have no idea why everyone is talking about auto parts for Trade dumping.

Thu, 09/17/2009 - 21:46 | Link to Comment Pizza Delivery Man
Pizza Delivery Man's picture

CNBC viewership is down because the market is up. If the market crashes again I bet vieweship will go up.

Obviously when the market is crashing there are 2 places to watch continuous market coverage...Bloomberg and CNBC.

When the market is up, no one cares.

Tyler - Unless you have better things to do can you please post the stats for bloomberg viewership? I bet it's down too.

*For the record...I watch both (backround noise)

Thu, 09/17/2009 - 22:00 | Link to Comment Anonymous
Fri, 09/18/2009 - 09:56 | Link to Comment Anonymous
Fri, 09/18/2009 - 15:20 | Link to Comment Anonymous
Thu, 09/17/2009 - 22:54 | Link to Comment Anonymous
Fri, 09/18/2009 - 09:15 | Link to Comment sondog
sondog's picture

That channel makes me want to have a seizure everytime I see it. There are constantly graphics floating around, feels like I'm on LSD or something. For fun I like to count how many floating graphical elements go by that have no meaning whatsoever.

 

 

Fri, 09/18/2009 - 10:19 | Link to Comment Bam_Man
Bam_Man's picture

Oh, and you forgot to mention the ridiculous "sound effects" that accompany the meaningless graphics as they go on and off screen.

For the record, I stopped watching CNBC in 2004 when Ruckeyser's show was cancelled due to his failing health. It was the only remaining reason to watch the channel at all.

Thu, 09/17/2009 - 21:47 | Link to Comment Dogfather
Dogfather's picture

It's been at least 5 years since I seriously watched CNBC.  It became unwatchable sometime since.  The show is strictly for entertainment purposes, I imagine, since it is dominated by clownish-looking peeps in the few times that I scroll past on the way to History Channel or Discovery.   Did I miss the amendment to the U.S. Constitution that mandates 75% of on-air "talent" be of the female persuasion??  I'm illin'.... 

Fri, 09/18/2009 - 02:50 | Link to Comment J. Pierpont Finch
J. Pierpont Finch's picture

Perhaps viewership can be reclaimed by re-launching the best of FNN Score's old programming schedule. Anyone up for casting anchorettes into Gorgeous Ladies of Wrestling? Cramer doing Time out for Trivia sports call-in . . . . . .  

Thu, 09/17/2009 - 21:53 | Link to Comment Hrundi V. Bakshi
Hrundi V. Bakshi's picture

i'll only watch cnbc to see someone bitch slap kneale, kudlow, and cramer. i would pay to see that.

Thu, 09/17/2009 - 22:02 | Link to Comment crzyhun
crzyhun's picture

My heart does not bleed for them. Truly the anchors are putzs with no shred of menshlichkiet. No happy new year for them.

Thu, 09/17/2009 - 22:03 | Link to Comment Anonymous
Thu, 09/17/2009 - 22:05 | Link to Comment Anonymous
Thu, 09/17/2009 - 22:06 | Link to Comment Anonymous
Thu, 09/17/2009 - 22:07 | Link to Comment TumblingDice
TumblingDice's picture

The beginning of the end for CNBC, IMHO:

http://www.youtube.com/watch?v=EWFLfzbZQFI

Thu, 09/17/2009 - 22:22 | Link to Comment digalert
digalert's picture

There ya go tumble, bring back Mackey. He was trying to tell them that CNBC is irrelevant, that nothing they shovel matters, that's funny.

Thu, 09/17/2009 - 22:23 | Link to Comment Hephasteus
Hephasteus's picture

One by one. They are dropping like flies. He'll be on a show with Joe in no time making fun of CNBC. LOL

It's all fun and games being full of crap. Going along with it. Till it gets to that place. That place you don't want to go into because you just know it's going to lead you to a dimension where sympathy just does not exist and nothing good comes from it and nothing good goes TO it for much longer.

Thu, 09/17/2009 - 23:17 | Link to Comment ZerOhead
ZerOhead's picture

A true classic moment in broadcasting... oddly enough it makes CNBC watchable.

Thu, 09/17/2009 - 22:16 | Link to Comment bchbum
bchbum's picture

They're showing the special on marijuana for the 100th time right now.  I guess that's how all they can think of to report on in this "boring" and uneventful market cycle.  I'll never watch them again (unless I'm stuck in an airport bar with nothing else to watch).  Next shoe to drop will be when fox business or bloomberg gets on basic cable.  Stick a fork in 'em, they're done.

Thu, 09/17/2009 - 22:17 | Link to Comment digalert
digalert's picture

CNBC (all Obama all the time) is a joke. They must keep a kerchief on hand at all times to wipe the foam and drool from their mouth when talking about Oblame-all. I swear when Santelli spoke up about Oblame hearing, I thought his ass was grass. Instead they sent him to rehab to instill in his brain "you never speak ill of the great one". I just wasted my time on a GE / NBC / Oblame-all channel that is taking up valuable cable space.

Thu, 09/17/2009 - 22:27 | Link to Comment ZeroPower
ZeroPower's picture

Well said.

Come on, you dont want CNBC to be labeled as racists do you?

*eyeroll*

Thu, 09/17/2009 - 23:13 | Link to Comment JohnKing
JohnKing's picture

Immelt is just taking care of his partner, no pretense here at all.

"In a reset economy," explained Immelt in his shareholder letter, "the government will be a regulator; and also an industry policy champion, a financier, and a key partner."

http://www.gulfnews.com/business/Comment_and_Analysis/10349211.html

Thu, 09/17/2009 - 22:23 | Link to Comment Anonymous
Thu, 09/17/2009 - 22:27 | Link to Comment Anonymous
Thu, 09/17/2009 - 22:34 | Link to Comment GoldmanSux
GoldmanSux's picture

Let's start a fire___________ petition.
I vote Maria, as there has never been a bubble she didn't embrace just before disaster. Or Bob Pisani, who on each day's close declares victory for the bulls. Let's hear your pick. I may be out of date. I stopped watching in the summer and my enjoyment of life has truly been enhanced

Thu, 09/17/2009 - 23:22 | Link to Comment ZerOhead
ZerOhead's picture

Heck... forget the petition.

I like your first idea better... LETS START A FIRE !

ha ha ha ha ha ...

Thu, 09/17/2009 - 22:35 | Link to Comment Anonymous
Thu, 09/17/2009 - 22:36 | Link to Comment Careless Whisper
Careless Whisper's picture

I only watch when I know Abby is going to be a guest.

Thu, 09/17/2009 - 22:38 | Link to Comment chindit13
chindit13's picture

Isn't it on CNBC where they preface the show with "Our reporters are not journalists.  Our stories are not fact checked."

No, wait, that's that other comedy channel.  My mistake.

Seriously, who is the consulting firm that sold them the idea that screaming draws viewers (other than the Jerry Springer demographic), that the public wants cheerleading and fluff, and that their female "talent" (clearly not hired for their reporting skills)is attractive to anyone other than shut-ins? 

Thu, 09/17/2009 - 23:48 | Link to Comment ZerOhead
ZerOhead's picture

I'm with you on this one... little puppy anchors would have worked better!

Thu, 09/17/2009 - 22:41 | Link to Comment Anonymous
Thu, 09/17/2009 - 22:41 | Link to Comment joebren
joebren's picture

Hey, don't knock porn, it's an important issue. If you watch enough you'll forget your portfolio losses, get horny and eventually see Becky (aka Honey Bun) and Erin (aka ?) in their bare all beauty.

Thu, 09/17/2009 - 22:42 | Link to Comment Anonymous
Thu, 09/17/2009 - 22:43 | Link to Comment joebren
joebren's picture

Please give your favorite porn star a stage name:

 

http://www.gogomag.com/talkingheads/msnbc_cnbc_f.php

Thu, 09/17/2009 - 23:42 | Link to Comment bchbum
bchbum's picture

I like Becky Fuckme Quick, Warren.

Fri, 09/18/2009 - 04:44 | Link to Comment Hephasteus
Hephasteus's picture

I can make saving throw on all those bimbos. Though Ayesha Faridi, Rebecca Meehan, and Maura Fogarty are bit tough on me.

Fri, 09/18/2009 - 05:29 | Link to Comment Anonymous
Thu, 09/17/2009 - 22:43 | Link to Comment Fritz
Fritz's picture

CNBC is a disaster.

Squawk Box (in particular) blows chunks.

It is unwatchable. 

Thu, 09/17/2009 - 22:43 | Link to Comment Anonymous
Thu, 09/17/2009 - 22:45 | Link to Comment Chippewa Partners
Chippewa Partners's picture

We only turn the sound on for Baranco, Soros, Birinyi, Rogers,  Straszheim and Gabelli.  Bloomberg sound is always on.   The Power Lunch crowd has a great talent in telling viewers what the market ticker is doing.  Beyond that it's sheer nonsense.  

Thu, 09/17/2009 - 22:46 | Link to Comment Lionhead
Lionhead's picture

Misinformation = erosion of viewership & advertisers. Dead horse walking...

Thu, 09/17/2009 - 22:54 | Link to Comment Anonymous
Thu, 09/17/2009 - 22:54 | Link to Comment Anonymous
Thu, 09/17/2009 - 22:56 | Link to Comment Anonymous
Thu, 09/17/2009 - 23:00 | Link to Comment LoneStarHog
LoneStarHog's picture

CNBS appeals to the lowest common denominator of Homo Sapiens Neanderthalensis, which mostly inhabits Cramerica.  I have even warned that loudmouth punkass by e-mail that when this market turns, it is his type of audience that will be looking for his ass, while going postal.  Watching a large group of Neanderthals chasing and beating the hell outta Cramer would be reality television at its best.

CNBS:  Only A Caveman Would Watch It!

Thu, 09/17/2009 - 23:06 | Link to Comment Anonymous
Thu, 09/17/2009 - 23:15 | Link to Comment Anonymous
Thu, 09/17/2009 - 23:26 | Link to Comment Anonymous
Fri, 09/18/2009 - 10:29 | Link to Comment Bam_Man
Bam_Man's picture

This makes perfect sense.

Now that "the recession is over", we will be needing a lot less news.

Fri, 09/18/2009 - 05:36 | Link to Comment Anonymous
Thu, 09/17/2009 - 23:29 | Link to Comment Anonymous
Fri, 09/18/2009 - 04:36 | Link to Comment Anonymous
Thu, 09/17/2009 - 23:35 | Link to Comment Anonymous
Thu, 09/17/2009 - 23:41 | Link to Comment Anonymous
Thu, 09/17/2009 - 23:43 | Link to Comment Jim in MN
Jim in MN's picture

But we have to have vapid, intelligence-sapping financial news in order to avoid actual financial news, right?

I mean, what would the serfs do without it?

Thu, 09/17/2009 - 23:45 | Link to Comment Anonymous
Thu, 09/17/2009 - 23:46 | Link to Comment Max Power
Max Power's picture

Proof *There is a God*

Thu, 09/17/2009 - 23:46 | Link to Comment Miles Kendig
Miles Kendig's picture

CNBS should shange their network id to the Entertainment in Business Programing Network or EBPN after ESPN since they do partnerships with various investment leagues...

Fri, 09/18/2009 - 00:00 | Link to Comment Max Power
Max Power's picture

Are you really a Grandfather today? If so... Congratulations!

Thu, 09/17/2009 - 23:49 | Link to Comment putbuyer
putbuyer's picture

There is a major tide turning in America. People

are waking up thanks ZH, Denninger and others.

Fri, 09/18/2009 - 08:10 | Link to Comment Optimystic
Optimystic's picture

GLENN BECK.

Thu, 09/17/2009 - 23:51 | Link to Comment Marley
Marley's picture

Here's a plan. They have the hired Ivy League bimboos undress when the markets going up and dress when the markets going down. That should increase the 25 to 50, and Viagra, crowd. It'd also help the market get stimulated.

Fri, 09/18/2009 - 00:14 | Link to Comment Anonymous
Fri, 09/18/2009 - 00:23 | Link to Comment Sqworl
Sqworl's picture

I posted above proof of why CNBC has been so overwhelmingly loving towards Obama...sheeple...c'mon

Fri, 09/18/2009 - 00:43 | Link to Comment Anonymous
Fri, 09/18/2009 - 00:49 | Link to Comment Anonymous
Fri, 09/18/2009 - 00:54 | Link to Comment qqqqtrader
qqqqtrader's picture

Today, while driving, I turned on CNBC. This was the first thing I heard... "If you make something for $1, and sell it for $100, that's a 99% profit". I think someone from CNBC was trying to debunk a guests comment about healthcare profits being up 400% in a few years.

I turned it off!

Can I get ZH on XM?

Fri, 09/18/2009 - 01:34 | Link to Comment Anonymous
Fri, 09/18/2009 - 02:25 | Link to Comment Anonymous
Fri, 09/18/2009 - 02:33 | Link to Comment Market_Terminator
Market_Terminator's picture

I confess... I watch CNBC in the morning before heading out.  I enjoy the ass kissing and  brainless banter between Erin Burnette and that pudgy guy, Marc something or another.  Bullshit..I really hope to catch a camera shot of Erins clevage or coin slot, either will suffice.  I have to shut it off once that ass clown Kudlow comes on!

Fri, 09/18/2009 - 10:34 | Link to Comment Bam_Man
Bam_Man's picture

You will be "hoping" forever. "A-cup Erin" has no cleavage.

Those barely discernable bumps on her chest are two fistfuls of strategically placed Kleenex.

Sat, 09/19/2009 - 02:39 | Link to Comment Market_Terminator
Market_Terminator's picture

Bummer, I'll go cry in my beer now..

Sat, 09/19/2009 - 02:42 | Link to Comment Market_Terminator
Market_Terminator's picture

Bummer, I'll go cry in my beer now..

Fri, 09/18/2009 - 02:42 | Link to Comment Anonymous
Fri, 09/18/2009 - 02:49 | Link to Comment Digital Gunfire
Digital Gunfire's picture

Some people watch Bloomberg instead of CNBC.
Is it 'better' or is it more of the same
perfect-through-the-middle-we-don't-really-know talk ?

Fri, 09/18/2009 - 10:36 | Link to Comment Bam_Man
Bam_Man's picture

Bloomberg is "better, but that ain't sayin' much.

Actually, Bloomberg Radio is much better than Bloomberg TV.

Fri, 09/18/2009 - 04:27 | Link to Comment shorttrader
shorttrader's picture

That is because the American public is smarter than all the goons on that channel. They can see what's happening around them and they realize the economy is muted and conditions are anything but normal.

Hopefully, some one is noting all the names of the paraded "experts", who are claiming the worst is over and will use the footage afterwards when the deck of cards comes crashing down.

Fri, 09/18/2009 - 05:45 | Link to Comment Anonymous
Fri, 09/18/2009 - 06:01 | Link to Comment Anonymous
Fri, 09/18/2009 - 06:49 | Link to Comment Anonymous
Fri, 09/18/2009 - 07:08 | Link to Comment Anonymous
Fri, 09/18/2009 - 20:22 | Link to Comment Anonymous
Fri, 09/18/2009 - 07:51 | Link to Comment River Tam
River Tam's picture

The problem is CNBC doesnt give men what they want, which is apparently more cleavage.

http://dealbreaker.com/2009/07/do-you-want-more-drury-and-who.php

These guys are such pervs!

Fri, 09/18/2009 - 07:57 | Link to Comment HEHEHE
HEHEHE's picture

Ratings plummet is obviously due to the hiatus of Dennis "Recession is over" Kneale.

Fri, 09/18/2009 - 07:59 | Link to Comment Ned Zeppelin
Ned Zeppelin's picture

Simple: start a new financial crisis.

Fri, 09/18/2009 - 08:13 | Link to Comment Gabriel Gray
Gabriel Gray's picture

So when is Zero Hedge going to start rolling out video commentaries?

All these blogs and websites with such a wealth of information and speaking the truth and still no source(s) has stepped up to the plate to finance a singular website to compete with the MSM, CNBS fools.

 

 

Fri, 09/18/2009 - 08:19 | Link to Comment Anonymous
Fri, 09/18/2009 - 08:25 | Link to Comment Bearish Spirits
Bearish Spirits's picture

Apparently unless the morning news is really bad, gapping down at the open is banned.  It just will not happen.  Manipulating DXY overnight definitely helps.

Public distraction on-deck: IAEA says Iran has capacity to make nukes and are working on delivery systems.  Media started on it last night.

What was everyone saying about starting some sort of war or international crisis to distract everyone from the economic meltdown?  Get ready.

Fri, 09/18/2009 - 09:05 | Link to Comment Gilgamesh
Gilgamesh's picture

That was put out during the day yesterday.  Sat around, ZERO reaction in oil, gold, markets, etc.  Was a top headline on Drudge with the 'siren' alert.  Nothing...

 

If I wasn't expecting a deflationary spike, I'd be all over L-T calls on oil, gold, et al.

Fri, 09/18/2009 - 10:11 | Link to Comment Anonymous
Fri, 09/18/2009 - 08:30 | Link to Comment Anonymous
Sat, 09/19/2009 - 06:17 | Link to Comment Anonymous
Fri, 09/18/2009 - 08:32 | Link to Comment Anonymous
Fri, 09/18/2009 - 09:30 | Link to Comment Anonymous
Sat, 09/19/2009 - 06:11 | Link to Comment Anonymous
Fri, 09/18/2009 - 10:18 | Link to Comment Anonymous
Fri, 09/18/2009 - 11:12 | Link to Comment Manfred
Manfred's picture

apart from Bloomberg an alternative to CNBC is Fox Business, a free live feed is at this address

http://www.thestreet.ca/m_4.asp

Fri, 09/18/2009 - 12:24 | Link to Comment Anonymous
Fri, 09/18/2009 - 12:48 | Link to Comment Anonymous
Fri, 09/18/2009 - 14:33 | Link to Comment Anonymous
Fri, 09/18/2009 - 19:15 | Link to Comment mkkby
mkkby's picture

Recent polling shows Americans aren't fooled by the optimistic drum beating by big media and the government.  They know the economy sucks and they are being lied to.  It makes sense that they would tune out CNBS.  Also, the attack by John Stewart was withering and it got through to a lot of people, who normally wouldn't have connected the dots.

Fri, 09/18/2009 - 23:33 | Link to Comment Anonymous
Sun, 09/27/2009 - 20:14 | Link to Comment Anonymous
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