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Annual Decline In CNBC Viewership Accelerates: Down 37% In Overall Viewers Category

Tyler Durden's picture

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Thu, 09/17/2009 - 21:44 | 73004 Sardonicus
Sardonicus's picture

What they need to do is get a dominatrix on telling people what to buy.

Thu, 09/17/2009 - 22:16 | 73037 Anonymous
Anonymous's picture

YEP, Totally agree, Get Becky Quick and her friends in leather and I'll buy whatever they are pimping.

Thu, 09/17/2009 - 22:24 | 73043 Anonymous
Anonymous's picture

Now, I'll buy that for a dollar!

Thu, 09/17/2009 - 22:42 | 73064 Missing_Link
Missing_Link's picture

Put a wig on Jim Cramer.  There's just as much yelling and screaming and shoving unwanted objects up your hindquarters, only with slightly more facial hair.

Fri, 09/18/2009 - 01:48 | 73153 Broken_Trades
Broken_Trades's picture

Screw Cramer.

What CNBC really needs is some Kanye!


Imma Let you Finish


Fri, 09/18/2009 - 17:09 | 73864 Anonymous
Anonymous's picture

I think what you meant to say is:

I'm a gay fish


Fri, 09/18/2009 - 02:32 | 73166 Problem Is
Problem Is's picture

Get Cramer a wig AND a big set of silicon implants. That will fix CNBC's ratings problem.

Fri, 09/18/2009 - 04:33 | 73188 Anonymous
Anonymous's picture

get cramer a paper bag with cinch chord...

Fri, 09/18/2009 - 04:16 | 73180 Trading Nymph
Trading Nymph's picture

Well, Jim C uses the whip pretty well on his show...and I bet he could pull off leather...would be good for CNBC ratings....I would watch it more than once...BTW I am in the game cuz of Jim Cramer so I owe him a lot.....btw off topic, I was emailing a reporter in China...it is the Auto Makers and Chicken Feet the primary source of investigation, not auto part makers.....I have no idea why everyone is talking about auto parts for Trade dumping.

Thu, 09/17/2009 - 21:46 | 73007 Pizza Delivery Man
Pizza Delivery Man's picture

CNBC viewership is down because the market is up. If the market crashes again I bet vieweship will go up.

Obviously when the market is crashing there are 2 places to watch continuous market coverage...Bloomberg and CNBC.

When the market is up, no one cares.

Tyler - Unless you have better things to do can you please post the stats for bloomberg viewership? I bet it's down too.

*For the record...I watch both (backround noise)

Thu, 09/17/2009 - 22:00 | 73023 Anonymous
Anonymous's picture

A 37% decline is too great to just be the market move up. It may be a combinataion of market stability and other things. From my perspective I find that CNBC appears to be a PR agents paradise and an island of financial spin.

I think the entire platform including all of the people need to be changed. I dont watch CNBC any longer. There is nothing to be learned from CNBC.

If CNBC would put ZERO HEDGE segment of I would be willing to bet that it will outdraw Cramer.

Fri, 09/18/2009 - 09:56 | 73268 Anonymous
Anonymous's picture

I just don't think the explanation for CTITC's drop in viewership that "the sheeple getting smart" is going to pass occam's razor... That presupposes that alternative media is "getting" to them AND they understand AND they've determined that they had been lied to all along and are now willing to bite the hand that both feeds them and tries to steal their food back. Face it, they're probably just doing something else... are apathetic... or a myriad of other reasons.

what has satellite/cable subscribership done in the downturn? What has happened to CNBC's website in the downturn? Too many variables...

Fri, 09/18/2009 - 15:20 | 73610 Anonymous
Anonymous's picture

i agree...perhaps some have wisened but my
guess is that most of them are too stoopid
to become wise...

but 37% seems too large to be explainable by
market improvements....has anyone checked to
see if american idol's website has had a
37% surge in visitors?

Thu, 09/17/2009 - 22:54 | 73080 Anonymous
Anonymous's picture

That people will flock back to CNBS during the next crash remains to
be seen. As pointed out by that comedian, people flocked their for
news and leadership that CNBS failed to deliver. Hell, even Mark Haines
commented one morning that Krudlow told you to buy everyday from
DOW 14,000 down to DOW 6,000.

Fri, 09/18/2009 - 09:15 | 73244 sondog
sondog's picture

That channel makes me want to have a seizure everytime I see it. There are constantly graphics floating around, feels like I'm on LSD or something. For fun I like to count how many floating graphical elements go by that have no meaning whatsoever.



Fri, 09/18/2009 - 10:19 | 73279 Bam_Man
Bam_Man's picture

Oh, and you forgot to mention the ridiculous "sound effects" that accompany the meaningless graphics as they go on and off screen.

For the record, I stopped watching CNBC in 2004 when Ruckeyser's show was cancelled due to his failing health. It was the only remaining reason to watch the channel at all.

Thu, 09/17/2009 - 21:47 | 73008 Dogfather
Dogfather's picture

It's been at least 5 years since I seriously watched CNBC.  It became unwatchable sometime since.  The show is strictly for entertainment purposes, I imagine, since it is dominated by clownish-looking peeps in the few times that I scroll past on the way to History Channel or Discovery.   Did I miss the amendment to the U.S. Constitution that mandates 75% of on-air "talent" be of the female persuasion??  I'm illin'.... 

Fri, 09/18/2009 - 02:50 | 73171 J. Pierpont Finch
J. Pierpont Finch's picture

Perhaps viewership can be reclaimed by re-launching the best of FNN Score's old programming schedule. Anyone up for casting anchorettes into Gorgeous Ladies of Wrestling? Cramer doing Time out for Trivia sports call-in . . . . . .  

Thu, 09/17/2009 - 21:53 | 73014 Hrundi V. Bakshi
Hrundi V. Bakshi's picture

i'll only watch cnbc to see someone bitch slap kneale, kudlow, and cramer. i would pay to see that.

Thu, 09/17/2009 - 22:02 | 73026 crzyhun
crzyhun's picture

My heart does not bleed for them. Truly the anchors are putzs with no shred of menshlichkiet. No happy new year for them.

Thu, 09/17/2009 - 22:03 | 73027 Anonymous
Anonymous's picture

Do you think CNBC will ever report on Wells Fargo and GEs huge off balance sheet toxic CDS liabilities?

These stories were swept under the rug in April but sometime soon these positions will explode, as soon as their counter parties lose faith in both companies CEOs.

This time I don't think the government will bail them out like they did AIG. The American public will revolt before they let the government bailout any more CEOs for their reckless management!

Thu, 09/17/2009 - 22:05 | 73028 Anonymous
Anonymous's picture

this will result in more cleavage and titilation....

or maybe their declining viewership is a leading market indicator pointing to crashing stocks...

Thu, 09/17/2009 - 22:06 | 73031 Anonymous
Anonymous's picture

Among other things, the "I AM CNBC" ads clinched it for me. Nothing but BFF bantering by the hosts with each other.

Thu, 09/17/2009 - 22:07 | 73032 TumblingDice
TumblingDice's picture

The beginning of the end for CNBC, IMHO:


Thu, 09/17/2009 - 22:22 | 73040 digalert
digalert's picture

There ya go tumble, bring back Mackey. He was trying to tell them that CNBC is irrelevant, that nothing they shovel matters, that's funny.

Thu, 09/17/2009 - 22:23 | 73041 Hephasteus
Hephasteus's picture

One by one. They are dropping like flies. He'll be on a show with Joe in no time making fun of CNBC. LOL

It's all fun and games being full of crap. Going along with it. Till it gets to that place. That place you don't want to go into because you just know it's going to lead you to a dimension where sympathy just does not exist and nothing good comes from it and nothing good goes TO it for much longer.

Thu, 09/17/2009 - 23:17 | 73095 ZerOhead
ZerOhead's picture

A true classic moment in broadcasting... oddly enough it makes CNBC watchable.

Thu, 09/17/2009 - 22:16 | 73036 bchbum
bchbum's picture

They're showing the special on marijuana for the 100th time right now.  I guess that's how all they can think of to report on in this "boring" and uneventful market cycle.  I'll never watch them again (unless I'm stuck in an airport bar with nothing else to watch).  Next shoe to drop will be when fox business or bloomberg gets on basic cable.  Stick a fork in 'em, they're done.

Thu, 09/17/2009 - 22:17 | 73038 digalert
digalert's picture

CNBC (all Obama all the time) is a joke. They must keep a kerchief on hand at all times to wipe the foam and drool from their mouth when talking about Oblame-all. I swear when Santelli spoke up about Oblame hearing, I thought his ass was grass. Instead they sent him to rehab to instill in his brain "you never speak ill of the great one". I just wasted my time on a GE / NBC / Oblame-all channel that is taking up valuable cable space.

Thu, 09/17/2009 - 22:27 | 73047 ZeroPower
ZeroPower's picture

Well said.

Come on, you dont want CNBC to be labeled as racists do you?


Thu, 09/17/2009 - 23:13 | 73093 JohnKing
JohnKing's picture

Immelt is just taking care of his partner, no pretense here at all.

"In a reset economy," explained Immelt in his shareholder letter, "the government will be a regulator; and also an industry policy champion, a financier, and a key partner."


Thu, 09/17/2009 - 22:23 | 73042 Anonymous
Anonymous's picture

I guess I'll have to start watching, I wouldn't want RoboT to run out of cleavage pics.

And just when I heard they installed those chairs that bounce up and down.

Thu, 09/17/2009 - 22:27 | 73046 Anonymous
Anonymous's picture

Bit of schadenfreude is always healthy.

Thu, 09/17/2009 - 22:34 | 73053 GoldmanSux
GoldmanSux's picture

Let's start a fire___________ petition.
I vote Maria, as there has never been a bubble she didn't embrace just before disaster. Or Bob Pisani, who on each day's close declares victory for the bulls. Let's hear your pick. I may be out of date. I stopped watching in the summer and my enjoyment of life has truly been enhanced

Thu, 09/17/2009 - 23:22 | 73097 ZerOhead
ZerOhead's picture

Heck... forget the petition.

I like your first idea better... LETS START A FIRE !

ha ha ha ha ha ...

Thu, 09/17/2009 - 22:35 | 73054 Anonymous
Anonymous's picture

Fox Business is pretty decent!

Thu, 09/17/2009 - 22:36 | 73056 Careless Whisper
Careless Whisper's picture

I only watch when I know Abby is going to be a guest.

Thu, 09/17/2009 - 22:38 | 73058 chindit13
chindit13's picture

Isn't it on CNBC where they preface the show with "Our reporters are not journalists.  Our stories are not fact checked."

No, wait, that's that other comedy channel.  My mistake.

Seriously, who is the consulting firm that sold them the idea that screaming draws viewers (other than the Jerry Springer demographic), that the public wants cheerleading and fluff, and that their female "talent" (clearly not hired for their reporting skills)is attractive to anyone other than shut-ins? 

Thu, 09/17/2009 - 23:48 | 73118 ZerOhead
ZerOhead's picture

I'm with you on this one... little puppy anchors would have worked better!

Thu, 09/17/2009 - 22:41 | 73060 Anonymous
Anonymous's picture

Did you catch the cock story today on CNBC? Some company selling something, maybe a drug or something(I was barely listening) to cure some kind of cock curvature problem or something...

I thought it would be a great story for Haines to report on as he's always craving attention for his bottom.


Thu, 09/17/2009 - 22:41 | 73061 joebren
joebren's picture

Hey, don't knock porn, it's an important issue. If you watch enough you'll forget your portfolio losses, get horny and eventually see Becky (aka Honey Bun) and Erin (aka ?) in their bare all beauty.

Thu, 09/17/2009 - 22:42 | 73065 Anonymous
Anonymous's picture

Solid market commentary vid from the S&P 500 pit in Chicago:

Sept. 17:


Thu, 09/17/2009 - 22:43 | 73066 joebren
joebren's picture

Please give your favorite porn star a stage name:



Thu, 09/17/2009 - 23:42 | 73108 bchbum
bchbum's picture

I like Becky Fuckme Quick, Warren.

Fri, 09/18/2009 - 04:44 | 73190 Hephasteus
Hephasteus's picture

I can make saving throw on all those bimbos. Though Ayesha Faridi, Rebecca Meehan, and Maura Fogarty are bit tough on me.

Fri, 09/18/2009 - 05:29 | 73196 Anonymous
Anonymous's picture

I like Black.

Can't believe they there's not one in the bevy in this post-modern world.

Thu, 09/17/2009 - 22:43 | 73067 Fritz
Fritz's picture

CNBC is a disaster.

Squawk Box (in particular) blows chunks.

It is unwatchable. 

Thu, 09/17/2009 - 22:43 | 73068 Anonymous
Anonymous's picture

the irony doesn't get any better than this. your hated CNBC goes down because of your hated market melt-up. what cognitive dissonance that must cause.

Thu, 09/17/2009 - 22:45 | 73069 Chippewa Partners
Chippewa Partners's picture

We only turn the sound on for Baranco, Soros, Birinyi, Rogers,  Straszheim and Gabelli.  Bloomberg sound is always on.   The Power Lunch crowd has a great talent in telling viewers what the market ticker is doing.  Beyond that it's sheer nonsense.  

Thu, 09/17/2009 - 22:46 | 73070 Lionhead
Lionhead's picture

Misinformation = erosion of viewership & advertisers. Dead horse walking...

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