Apple Legal Filing Discloses iPod, iPhone Sales One Day Ahead Of Earnings

Tyler Durden's picture

In a filing released as part of the company's lawsuit against Samsung for design copycatting, Apple disclosed sales numbers through March 2011 for its three key marginal product lines: the iPad, iPhone and iPod touch. Since these numbers come out one day ahead of AAPL's earnings release (after close tomorrow), they promise to have quite an impact on Apple's stock. In summary: the company appears to be running short of Wall Street's estimate for iPad sales, while being ahead of consensus in iPhone sales. Apple also disclosed its iPod touch sales. It is unclear whether these are sales as of the beginning or the end of March (or some point inbetween), although with the filing hitting the docket on April 15, it may well have been a full Q2 number.

From the filing (see below):

  • As of March 2011, more than 108 million iPhones had been sold worldwide.
  • By March 2011, Apple had sold over 60 million units.
  • By March 2011, Apple sold over 19 million iPads.

As a reminder through Q1, 14.8 million iPads had been sold as well as as about 90 million iPhones. Wall Street's consensus is for 6.1 million in iPad sales in Q2, and 16.3 million iPhones. Therefore if numbers indicate full Q2 data (i.e., through end of March), iPad sales were 4.2 or about 1.9 million short of the estimate, while iPhone sales are trending above estimate by about 2.7 million.

The chart below shows Goldman's expectation for Q2 sales by key product lines:

The full filing:

Samsung Lawsuit

Filing was released first by

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TruthInSunshine's picture

Reggie will be proven right.

Apple's iPad 2 is a jump the shark moment.

With so many new tablets coming out, getting better and better, on the popular Android system, Apple is running out of innovation magic.

Without a truly superior product, and with much more commoditized offerings, Apple's magic margins won't last. The flood of Chinese made Android Tablets offered at big discounts and even for free based on wireless plans will put the pain on the big Apple.

They had a great run with the iPod and iPhone, though.

jimijon's picture


Apple is sooo much more than iSomething. The MacBookAirs are kicking ass and taking no prisoners. Google is lost with Honeycomb. 

Hopefully HP will offer some real competition.


Rogerwilco's picture

Yeah, "hopefully" is an excellent business strategy.

Sudden Debt's picture

they have one of the biggest market caps in the world. I think their business strategy is good. Whatever it is.


Bill gates and Steve Jobs


Spastica Rex's picture

What? In what market, exactly? How many of them do they sell?

MarketTruth's picture

JimiJon, ok fanboy... and if M$oft did what Apple is doing with locking up hardware and software sales to only their devices... Get it? Apple is doing what would have been illegal, or at least anti-competitive, if M$oft did the same thing. Besides, both formats are lame for REAL users of computers who value speed and security.

And yes, Android is far better than the maxIpad and Apple knows this. Apple can't get their VIG from developers like they force from iFoolTunes developers.

3.7.77's picture

Are you Reggie in disguise. Maybe a twin?

MarketTruth's picture

Am not the awesome Reggie, yet the first time i used a computer was in the mid 70's and have done everything from BBS work to being a fully certified IT guy.

Dot Com was VERY good for me :)

PS: Predicted the Dot BOMB four days before the crash and had all my friends and myself get out right on time. Also saw the RE crash, yet was a month late past the very top (still not bad timing all in all).

jimijon's picture

As a small app developer I love what Apple has afforded me. Without Apple it was very hard to get anything. 

MarketTruth's picture

Agree that cranking out APPs for formats including Apple, Android and now WP7 is very easy and you just sit back and let the cash roll in.

Easy money :)

PS: Just remember to turn that FIAT cash (dollars, Euro, etc) into physical gold and silver and you'll be all set.

jimijon's picture

All my savings go into physical. Heck I minted my own coin and even offered it to all the physical buyers here for $44.00 .... not one person on ZH supported it. All hot air around here.

I am now leaving it at $48 for the next week or so.

Meanwhile I too have been in IT since 1980, saw the dotbomb, grew companies, got screwed by partners, warned of the collapse in 2008, and now just enjoy my little businesses and of course still loving developing Apps.

PS: Developing apps for Android is SLOOOOOW. The whole testing cycle takes minutes as their emulator sucks.


MarketTruth's picture

Yeah, dot com 'partners' can stink if you did not get the contract right yet those angels were throwing money around like cheap hookers in Malaysia (with all due respect to cheap hookers everywhere).

Android development is not too bad, agree about their emulators yet at least they post your APP lightning fast. Apple is like slow death to get an app to appear and WP7 approves in 48 hours and appears on their marketplace within a week.

Heck, i remember WAP... and cashing in on website development with MS desktop 'channels' :)

ARW's picture

In what bizarro world must it be required for a consumer electronic device maker to either sell the hardware or the software but not both? And if they bundle them then it's anti-competitive?

Is it anti-competitive for Garmin to develop and sell their GPS software with their hardware? Or how about the software that controls Yamaha surround sound systems?

MarketTruth's picture

Ask the (now worthless) regulators. Sure regulators are worthless nowadays, yet 'back in the day' when M$oft tried a few things they jumped all over M$ like a flies on shit.

Besides, we all know Apple is overpriced and over hyped style products. Hardcore guys don't bother much with such things, yet with Apple being 'AOL Friendly' the stupid sheeple of course love their products. How does that saying go, "No one ever went broke over estimating the stupidity of the American consumer."

Jump The Shark's picture

Would love to know 3GS vs. 4 sales. iPad isn't all of that.

palmereldritch's picture

You're like the anti-Harry there

The thing about Apple's 'One more thing...' is that usually the primary competitors are caught flat-footed.

Apple creates markets so they are naturally 2 cycles ahead of the competition.  Their iPhone position is still vibrant and feeds all other channels.

Not to mention Honeycomb is verkakte.  Advantage: RIM Playbook, if anybody...which has had such shitty press it seems like a propaganda campaign to talk the stock price down..even in such short retrospect.

RIM has to learn to focus on leveraging their dominant handset position in a similar way and not try to be a shallow version of the iPad rather than the natural extension of their mobile phone market as the iPad is to the iPhone.

RIM's strength lies with the added advantage of a lucrative proprietary business footprint...(use it dummies!)

Dr. Eldon Tyrell's picture

A hockey analogy is in order.

The competition skates to where the puck is.

Apple skates to where the puck is going to be.


D.M.'s picture

Android may be popular but only because its CHEAP. There are countless BOGO offers and in fact you can get them for free just for signing up with any carier in America. So why do people still buy iPhones? Because its a BETTER PRODUCT! From the packaging, to syncing it with your computer, it's all about the experience the product provides. Apple controls every single aspect of that chain of events and they have mastered the principles of good product design. They have superior software, hardware, and even pricing when one consideres the satisfaction received from using said products. And most importantly, they have HUGE support in the software realm. Developers can make serious money with the iOS ecosystem, the same cannot be said for Android and so the quality of their software can't compare with iOS. Apple can't make iPads fast enough, they are still sold out nationwide. How many lines do you see for Android tablets? How many Xoom's has Motorola sold? But whatever the case, I hope Android does well. I have nothing against them and as they get better, everyone wins. I just don't see masses of people flocking to them when Apple has such a polished device for an excellent price that Android based tablets can not match.

werealldoomed's picture

Did I read correctly when you said "it's a better product" and the first thing you talk about is the packaging? Who gives a shit about the box? oh yea, egomaniac mac-tards do.

How much is apple paying you to spread this non-sense?

First of all, android is cheap because it is open source software and free(as in it costs NO money to use). Because it's open source, it will eventually become a better product because the community aids in it's testing, development and bug fixing.

Some facts:

- Apple product is WAY overpriced. You can buy the same hardware, osx, yourself and save hundreds. Go add it up.

Here's one example for you: 8gb kingston ecc ram, on newegg costs 199.99. On for the same spec ram, they want to charge you $375.00 to upgrade 3gb to 8gb. YEA, you read that correctly. $375 extra for 5GB of ram. Good prices my ass.

- There are MORE phones running android than iOS. I believe it's a a few percent more.

- The android app market is thriving and is growing leaps and bounds everyday. The Apple app store is likened to a nazi slave camp. Go ahead and google all the B.S. they put developers though and you will see why many developers are leaving the app store prison camp.


Apple's time is coming to an end.. Not soon, but it will.

tarsubil's picture

Apple's software is better? Seriously? What a load of crap. Like iTunes? Right. Like Safari? Right. Apple has some of the worst software out there.

slaughterer's picture

Went through the filing.  No sales data was disclosed.  The figures in the commentary are fictitious.  This was shoddy.  Is ZH a GS borg?  Zh has no leak.

RollinRavenPurple's picture

When I read this I almost feel like I stole something. 

I thought about participating via calls on this earnings call - can't make heads or tails of what AAPL the stock is gonna do. 


P.S. I guess this is how it feels to front run and sit on a trading desk...LOL

Id fight Gandhi's picture

Why? Apple is just doing their sissy bratty stomping like they always do.

But it did give heads up to investors if they paid attention. This made the rounds on the apple rumor boards. Surprised Tyler didn't post it during trading hours,

Doode's picture

Lawyer's firm email is very appropriately named. Do not mess with Mofo's!

SilverRhino's picture

ipad 2 : 500 bucks

Samsung Galaxy Tab : 349

Hacked Nook Color : 249 + some effort

Apple is going to get their ass handed to them.


TruthInSunshine's picture

I guarantee you will see top of the line Tablets running the latest Android  for under $300 by Black Friday (or far less or free on contract ).

Say buh-bye to the 60% gross profit margin, Apple. Apple gonna get raped.


SilverRhino's picture

Got a nook myself.   The utility value of it will be far more than $249 as I continue to use it daily until Black Friday.   And no cell phone contracts on a slate for me thank you.  Let the cornholing of the fruits (AAPL) begin.

Rogerwilco's picture

Since the numbers in the letter have a +/- 30% uncertainty, I don't see how anyone can say they are predictive.

As for handing asses, how's that Xoom tab doin'? Thought so.

Dburn's picture

Nah. Someone shorting it based on that without light fingers will get their ass handed to them. The iPad 2 numbers are purely based on supply as a result of the Earthquake. 5 critical parts weren't shipped from Japan to China. They have back-orders stacked up with people who got them making $100s over retail.


The problem is people compare apples to apples on price point alone. Droid has yet to deliver a decent operating system for the tablets. You haven't seen Xoom sales going off, yet people are buying iPad 2s on eBay for $1100.00

See if you can find a "hot " counterpart on eBay selling for $100s over list.

This quarter's numbers are a reflection of the earthquake happening on the day of the iPad 2 release. Depending on what Apples says on the CC call about backlog, I wouldn't do anything but a straddle.

Even then you can lose both sides.

Id fight Gandhi's picture

iPad 2 has been a disappointment. Typical fake waiting lists, but this time they kept adding extra stores to sell like radio shack and toys r us. If they have supply for a new store they certainly have enough to fill current orders.

Dburn's picture

Those deals were before the March 11th Earthquake and no I'm not talking about the iPad2's release on the same day. Because they are so intent on not following into the back-order trap again, they would have air-shipped in enough to spread around. The Fact is: Target, Wal-Mart, Radio Shack, Amazon and every other outlet has no stock including Apple Stores and Apple online.

Good God they have a PE of 18 while GE has a PE of 17. It's not like the market is giving them a 287 PE like HOME. Apple not only created the markets for almost everything it sells (Note to dicks; creating a market is substantially different than inventing a product or Xerox would have been the king of PC GUIs) they have come to market each time with a product that is superior in every way to an end user. Does anyone give a shit the Google's OS is open source? Well yeah, the shareholders care because they can't monetize it , see GOOG's latest share price. Anyone else? Well yeah, but not that they would know that open-source is the problem since each OEM ties it's hardware to certain features of a O/S that is quickly deprecated. To the end user that means unexplained freezes, unresponsive units and no manufacturer who is publishing sales numbers. Honeycomb would effectively render the hardware out there now, ineffective provided of course they manage to ever stabilize it. Apple has been doing operating systems for 33 years. GOOG has been at it for all of 3 years . OS invention is really isn't that simple as Microsoft would attest to having to make an OS for hardware manufacturers who try to differentiate their product via a disease called featuritis which makes the underlying O/S turn to mush.

This not only makes the devices difficult to understand or to operate, but it just doesn't perform the primary functions that people buy these things to do.

How hard is it to understand they Apple doesn't give a shit about the perception that geeks or people who repeat the same drivel each decade without knowing what in the hell they are talking about have about their products?

They only care about the performance and perception of the products that will open up the wallets of people who buy them. They just don't give a shit about people who say every two years "This is it, curtains time for Apple". Maybe that's why they engender so much hatred because they really don't consider your opinions relative because they aren't.

Just look at the cash on their balance sheet and look at the pristine quality of the balance sheet. That tells the whole story of why they might end up being the business story of the last century and this century too and drive all of you bat shit crazy in the process if your not there already.

Full Disclosure: Not long Apple Stock. Just ordered a iPad 1 for $349.95. I promise I won't compare it to a jail broken Nook which 1 out of every 1000 buyers would even attempt to jailbreak, provided they have sold 1000 units. Snort.

I am Jobe's picture

Maybe MCD should start promoting IPADS with their Happy Meals.

jimijon's picture

A disappointment? Ha! Xoom... dead. Samsung still promising something thinner and better, nook hacks? Yea, right.

So they sue for some leverage. Good business execution again.

After all, everything that has come since the iPhone and iPad has been blatant photocopying with the surprising exception of MicroSoft. They even created a great app for the iPad.



Spastica Rex's picture

I'm bookmarking your fanboi posts to-re read at a later date.

You must be an oracle.

jimijon's picture

Please do Bob.

I will leave Oracle to Larry Ellison.

spekulatn's picture

 Mofo dot com, bitchez!

TruthInSunshine's picture

When William Dudley referenced the iPad2 in trying to defend Federal Reserve (catastrophic) policy, the fat lady sang.

treemagnet's picture

Its a phone.  A phone with personal applications.  Games and tip calculators for dipshits that can't add 15 % in their head.  I don't get it.  I feel left out.  I want to be cool like you guys.  Lonely, so lonely.....tears landing in expensive wine (here, here, 

Atomizer's picture

Fuck Apple and the slowest sperm swimmer that runs the joint. Typing from my new BB playbook. Leeches like Steve Jobs is simply looking to keep his legacy afloat though frivalous litigation. Steve will first catch the banana peel and rest in a dirt nap. Steve? Have you forgotten about Netscape?


Your earnings will be blamed on Japan supply chain. In reality, no one wants to buy your shit.

Hephasteus's picture

I'll just leave this here.!314117/att-earnings-report-big-wireless-subscriber-gains

A billion served april 2009

3 billion january 2010

10 billion january 2011

To do a doubling of apps every 2 months requires a doubling of devices or doubling of downloading or some sort of mix of the two. Now if you double on downloads with a small increment on sales it would require mac users to download say 4 apps may 2009. 8 apps in july 2009, 16 apps in october 2009, 32 apps in december 2009, 64 apps in february 2010, 128 apps in april 2010, 256 apps in june 2010, 512 apps in august 2010, 1024 apps in october 2010, 2048 apps in december 2010.

There's no such thing as a 4g network. There are paper outlines and blueprints of 4g but no network is 4g as per specs so they are allowed to call themselves 4g based on partial adoption of spec. If there were a true 4g network. You could download 2048 apps in 2 months. But without a true 4g spec implementation. You can't even physically push those apps through the airwaves. It's like saying you're downloading dozens of dvds over dial up every couple months.

AT&T is supposedly servicing most of these iphones yet their own quarterly reports show fractions and minor freaking fractions of device hookups compared to apple sales report.

156.6 percent market penetration in greece. You know. That riot dog has 9 freaking lines and he still can't handle all the collie bitches that want a date.

These 100 plus percent market pentration sales figures are just cracking my ass up.

I'm long a comeback of those ancient talking stones. Once they get the limestone tuoch screen patents sorted out.

AT&T gets 4.1 million out 10 million 468 thousand iphones. Verizon get's jack shit. Orange could barely hook them up when the iphone 3g came out. Other phone companies barely post revenues over a few hundred million. They are claiming 4million 608 thousand ipad sales while at&t is only reporting hooking up 442 thousand of those suckers.

Universities are claiming to go bookless and "force sell" an ipad to students and make them download books. Meaning you have to have a credit card meaning continuation of the credit card slaughter of college students. Greek people riot and buy a second backup iphone. Are you rioting today. Ya soon as I go buy backup phone in case cops break one.

AT&T claiming 95 million total wireless subscibers. Verizon claiming 94.1 million wireless subscibers. Census claiming 308 million population. Sprint claims 49.9 million customers. 239 million people out of 308 million have a wireless subcription plan. Only 69 million americans are cranky old men who say fuck your mobile phones, or babies or 8 year olds. Who gives a shit if 40 million people are between the age of 1 and 10 they got fucking wireless plans. Or the 20 million people between the age of 80 and 100 do. Or people have not only one wireless plan but 2.

So are you downloading a couple thousand iphone apps on your home phone or your work phone. Which is it?

I officially dub the Information Technology nomeclature as void. It's better represented by Bullshitting With Computers.

I don't know what the truth is here. But i know there's some fucking lying going on up in here. Mark to rediculous fucking Get Smart Model.


Atomizer's picture

This is why I think the T mobile deal will head south. IMHO.


Hephasteus's picture

I found one more.

Slightly over 15 percent of people claim to carry 2 wireless phones. Of course that's in america. Market penetration is presented as rediculously high in europe. 140 percent 167 percent. 115 percent.

nopat's picture

Piss and vinegar, eh?  It's a function of the stats:

a) Companies regularly purchase blocks of mobile lines in order to get the best pricing.  Similarly, many people are issued a work phone and then tag their personal line to the company's discount.  Bad enough my office can see my browser bang away at like it's prom night, they don't need to see my personal call record too.

b) Europe's an odd market.  Pre-paid sims are popular (60% of the market, iirc), many folks own several and just jump to the best deal.  Not to mention the issues of going cross-border; some folks just carry multiple sims.

c) Stats are rounded up or down, depending on what direction it needs to go.


As for your data rant...unless you suffered a stroke sometime before 2007, network data usage has doubled every year for the past 10 years.  It's a huge problem for carriers and why you're seeing technology get deployed the way it is.

A Man without Qualities's picture

Part of the reason for the strangely high penetration numbers is they use tricks to double count.  If you've bought a pay as you go phone, but no longer use it, it's still counted as live.  Vodafone were the most aggressive with this trick.  I just bought a new phone and got a new chip, with new serial number, but in order to switch, they basically swap the data from the first one.  I bet that they count this as two phones, at least for a certain length of time.  

Obviously, there are quite a few people who have a work and personal phone, but apart from drugs dealers, not many people have more than one personal mobile....

nopat's picture

Why, because T-Mobile fluffed their subscriber count?  T could give a shit about how many customers T-Mobile has, other than to satiate some mild form of corporate hubris by having a higher bodycount than Verizon. 

T wants their spectrum and their network infrastructure, which is precisely why it will go through.  And the FCC/FTC will let it through because they want Lightsquared to be a viable option.  Otherwise T and VZ would just assume bury S and TMO under their own obesely incompetence, picking up their spectrum for pennies during BK rather than dealing with the shareholders.

dirtydroog's picture

"If there were a true 4g network. You could download 2048 apps in 2 months."


WTF sort of measure is that? Sorry, but this is technology ignorant way of comparing network capacities.

teotwawki's picture

Everybody wants apple shit. nobody gives a shit about honeycomb or whatever that shit is called. aapl bottomed yesterday. get over it.

werealldoomed's picture

Exactly right, moron. That's why there's currently more phones running android than ios.

Glad you were able to stop blowing ol'steve for a minute to write a comment here.

ARW's picture

No, that's why Android and the hardware manuf's. copied the iPhone...because everyone wants Apple shit.