In a filing released as part of the company's lawsuit against Samsung for design copycatting, Apple disclosed sales numbers through March 2011 for its three key marginal product lines: the iPad, iPhone and iPod touch. Since these numbers come out one day ahead of AAPL's earnings release (after close tomorrow), they promise to have quite an impact on Apple's stock. In summary: the company appears to be running short of Wall Street's estimate for iPad sales, while being ahead of consensus in iPhone sales. Apple also disclosed its iPod touch sales. It is unclear whether these are sales as of the beginning or the end of March (or some point inbetween), although with the filing hitting the docket on April 15, it may well have been a full Q2 number.
From the filing (see below):
- As of March 2011, more than 108 million iPhones had been sold worldwide.
- By March 2011, Apple had sold over 60 million units.
- By March 2011, Apple sold over 19 million iPads.
As a reminder through Q1, 14.8 million iPads had been sold as well as as about 90 million iPhones. Wall Street's consensus is for 6.1 million in iPad sales in Q2, and 16.3 million iPhones. Therefore if numbers indicate full Q2 data (i.e., through end of March), iPad sales were 4.2 or about 1.9 million short of the estimate, while iPhone sales are trending above estimate by about 2.7 million.
The chart below shows Goldman's expectation for Q2 sales by key product lines:
The full filing:
Filing was released first by Asymco.com