Forget April - for Jim "Mad Money" Cramer March may well have become the cruelest month. First, we broke the news that Cramer's TheStreet just became the object of an investigation by the SEC. What should be more troubling for the Mad Money Maestro is that the latest Mad Money Nielsen numbers just came in. And they stink: March was the weakest month for Jim Cramer's show in well over a year. After posting a slight improvement in February courtesy of the market's consternation with Greece, March was a collapse. Expect many more sound effects, props, gimmicks (luckily, no incremental cleavage is possible) shortly. Also expect much more pro-cyclical stock advice (buy if the stock market is going up, sell if vice versa), and more big picture proclamations that are refuted within 24 hours. Also expect many more ads for male incontinence products as the show has to resort to showing increasingly "distressed" advertising inventory.
Of course there is a much more benign explanation: people are just sick of CNBC in general. Below we present the GE business propaganda channel's last three years of viewership data.
Just like with Cramer, after a brief blip higher in February, CNBC captured just 58 of its target demographic audience (25-54): the lowest in over three years of data (once again according to Nielsen Media Research). Could it be, that just like 89% of readers believe Rick Santelli is more trustworthy than Steve Liesman, that the broader population is getting simply sick and tired of propaganda covered up with props such as loud moo noises, turtles, 3D charts, "victory for the bulls" soundbite and other hollow instruments designed to keep the audience's attention for just one extra minute even as the underlying content deteriorates progressively. Ultimately, the bottom line will most certainly decide. We are very curious if Comcast's deal with GE for CNBC et al has a sliding revenue/net income consideration scale.