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CNBC September Total Viewership Down 37% YoY

Tyler Durden's picture


According to Nielsen, CNBC's annual decline in total September viewership was a massive 37%: the worst YoY performance in 2009. The decline in the demo audience also hit a high of 27%. The dilemma for Jeff Immelt is the following: do CNBC pundits keep pumping GE (which everyone ignores, as CNBC's credibility is practically nonexistent), or, at the expense of marking a few hundred billion assets at GECC to fair market value, incite another major market crisis. Perhaps, just perhaps, if the later were to occur, CNBC would have some chance of salvaging its prior year numbers. Although with CNBC now spending hours a day advertising GE engines, it seems like external advertisers couldn't care less: after all, GE is subsidizing its own station by selling them ad space. Business schools have a word for that: vertical integration. Sane people have another word: biased reporting.


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Tue, 09/29/2009 - 20:18 | 83090 RobotTrader
RobotTrader's picture

Here's a "Fat Finger"

Everyone who dryhumped this low grade hooker in an attempt to "make their year" just got hosed....


SAN FRANCISCO (MarketWatch) -- Embattled lender CIT Group Inc.

is in the midst of a last-ditch bid to restructure by handing control
to its bondholders, according to a media report late Monday. The Wall
Street Journal, citing an unnamed source, reported that the plan would
have CIT offer bondholders new debt secured by the firm's assets,
alongside nearly all of the equity in the restructured company. If not
enough bondholders agree to the plan, the result could be one of the
largest Chapter 11 bankruptcy-court filings in U.S. history. CIT's fate
has been uncertain for months, after it succumbed earlier this year to
a lack of funding and bad commercial and real-estate loans.

Tue, 09/29/2009 - 20:30 | 83108 ghostfaceinvestah
ghostfaceinvestah's picture

TD needs to get on this CIT story, the MSM is beating him to it!  LOL!! jk.

Tue, 09/29/2009 - 22:20 | 83220 greased up deaf guy
greased up deaf guy's picture

no doubt, the abnormally high rating from last september was due to the proverbial excrement hitting the fan at the time.  they've been airing a bunch of "financial crisis... twelve months later... what have we learned?" spots all month long.  as far as the ratings go, i bet they wish it was twelve months ago.  ironic.

Tue, 09/29/2009 - 20:35 | 83116 deadhead
deadhead's picture

so, robo, if Immelt asked you for some ideas about CNBC, what would you suggest...........

Tue, 09/29/2009 - 20:45 | 83131 orange juice
orange juice's picture

I'm not robo, but maybe a show that discusses something beyond "buy/sell"; what about a show that explained hedging strategies?  Or something that digs deep into the credit markets? How about something that breaks down hedge fund strategies and explores them?


Have you ever heard CNBC talking about something that you didn't hear about on ZH first?  That wall, the wall that exists between the financiars/marketeers/IB's vs the public needs to be taken down and presented in some way for those interested in truly having a understanding of marketplace structure and tactics.  If I'm interested in how to build a fountain pen I can turn on the Science channel, watch 'how its made' and find out. If I want to find out something as simple as using options to hedge a portfolio there isn't a show that explains that, no less the super-amped-electronic trading methods.

Tue, 09/29/2009 - 20:45 | 83132 orange juice
orange juice's picture


Tue, 09/29/2009 - 21:07 | 83173 deadhead
deadhead's picture are spot on and Immelt should go that way.  I would add think "food network" or all those home improvement shows....make cnbc a teaching/education medium.

Wed, 09/30/2009 - 00:49 | 83393 dark pools of soros
dark pools of soros's picture

you're posting about hedging??  this is ZERO hedge..  now buy some big subwoofers, watch some Vin Diesel movies and Grow Some Balls!!!!



Tue, 09/29/2009 - 20:51 | 83142 Miles Kendig
Miles Kendig's picture

Besides extensions of MCC that is....

Tue, 09/29/2009 - 21:05 | 83168 deadhead
deadhead's picture

as you probably know Miles, I was kinda setting him up for more pics lol!

the hired/fired sequence was a good one the other day as well as the Zero Hedge anchorettes theme....maybe Andy can come through!

Tue, 09/29/2009 - 21:41 | 83234 deadhead
deadhead's picture

she looks classy and intelligent...I'll bet she wasn't dry humping CIT today....

Tue, 09/29/2009 - 21:55 | 83251 Busy-Body
Busy-Body's picture

 But I work for the National Science Foundation.  As such, I require more

Tue, 09/29/2009 - 22:11 | 83266 Busy-Body
Busy-Body's picture

She's RIDICULOUS.  Gracias, amigo.

Tue, 09/29/2009 - 22:13 | 83269 deadhead
deadhead's picture

that is a very classy bracelet.

Tue, 09/29/2009 - 22:18 | 83278 lizzy36
lizzy36's picture

Andy: imagination at work and bringing good things to life.

Tue, 09/29/2009 - 22:25 | 83282 lizzy36
lizzy36's picture

you are using the peer pressure excuse. i thought you were older than 17 :)

Tue, 09/29/2009 - 22:35 | 83293 lizzy36
lizzy36's picture

i was teasing, so no apology necessary.

we all have a poison that brings the 17 year old out (thank god!).


Tue, 09/29/2009 - 22:54 | 83314 lizzy36
lizzy36's picture

i was speaking metaphorically. poison, as in everyone has a favorite go to drink.

i run 6- 10 miles, 6 days a week, and hasn't helped my ability to hold liquor. so, i am not sure i buy your conditioning theory:)

Tue, 09/29/2009 - 23:06 | 83326 Lothar the Rott...
Lothar the Rottweiler's picture

Andy, I suggest you try a good single barrel Kentucky bourbon and then see how well you genuinely like the taste of JD compared to that rotgut Jack Daniel's. :)

P.S. Last Sunday, one different turn and I could have been in Motlow, Pop. 316!

Nice pics as always, also.

Tue, 09/29/2009 - 23:07 | 83327 lizzy36
lizzy36's picture

never have to apologize for not being a yank!

i believe i dated one of your people. he was lovely.   he could hold his liquor better than anyone i have ever known.  and the most amazing thing was he never got a hangover.  i chalked it up to genetics.

Tue, 09/29/2009 - 23:26 | 83349 lizzy36
lizzy36's picture

i was looking to get married. was way to young. 

it was a very fun year, though......ahhh genetics!

Tue, 09/29/2009 - 23:38 | 83352 Lothar the Rott...
Lothar the Rottweiler's picture

Y'all... really.  Maker's Mark is sealed by hand with wax.

Knob Creek is excellent, but there are others to try - Blanton's, Booker Noe's, and on.

Here's a good list. :)

Wed, 09/30/2009 - 01:06 | 83401 dark pools of soros
dark pools of soros's picture

makers mark is terrible -   i grew up on JD too but mostly moved to scotch...  there are some good whiskeys around though.. try eagle rare - fine stuff there

Wed, 09/30/2009 - 10:02 | 83622 DrPsycho
DrPsycho's picture


haha, as a 65 y/o, I can say with some authority, that 17 y/o never goes away, but merely regresses (to 13 or so) with the ultimate poison......age.

Tue, 09/29/2009 - 20:20 | 83091 Cognitive Dissonance
Cognitive Dissonance's picture

Time to lower those necklines a few more inches. Or maybe just wear bikinis. And consider running that porn "special report" during the day.

Wed, 09/30/2009 - 01:08 | 83404 dark pools of soros
dark pools of soros's picture

is naked news still around?  they were fabulous for a few years

Tue, 09/29/2009 - 20:19 | 83092 Gilgamesh
Gilgamesh's picture

GE calls it: imagination at work.


Although Marketing gives due credit to the Accounting dept for coming up with it.

Tue, 09/29/2009 - 20:25 | 83101 putbuyer
putbuyer's picture

'Ding 'Dong 'the 'witch 'is 'dead. My mother has stopped watching and she barely speaks English.

Tue, 09/29/2009 - 20:31 | 83109 ghostfaceinvestah
ghostfaceinvestah's picture

they aren't tracked by Nielsen.

Tue, 09/29/2009 - 20:51 | 83143 Anonymous
Anonymous's picture

I tune to CNBC as ambient background noise during the day and will rewind for Cashen and Santelli and a hand full of others, but they ran Starbucks freeze dried coffee so many times today, in so many segments, they should really be required to post a banner stating "Commercially Paid Advertisement". Can you imagine the cronyism of that much air time dedicated to a single market participant if provided for free? I don't know which I am more afraid of but until they all start wearing "Brown Shirts", it's still just background noise like Melissa's constant wines of feminine bias from behind her bleached but emerging mustache. Besides, just like the SEC, the FCC is just a political tool of expediency and central planning.

Tue, 09/29/2009 - 20:52 | 83144 Anonymous
Anonymous's picture

how funny would it be if we got a crisis every year in the news just to keep beating YoY numbers. Damn it Lehman, why'd you set the bar so high!

Tue, 09/29/2009 - 20:52 | 83145 D.O.D.
D.O.D.'s picture

And you thought the NWO was just for governments

Sept. 29 (Bloomberg) -- Morgan Stanley Chief Executive Officer John Mack, who struggled to return the bank to profitability amid the financial crisis, said a regulator should oversee financial institutions worldwide.

Tue, 09/29/2009 - 20:57 | 83155 Miles Kendig
Miles Kendig's picture

Governments are simply a means to an end.  You know this DOD.

Tue, 09/29/2009 - 20:57 | 83154 Anonymous
Anonymous's picture

I'm with Andy here. I think retail is gone from the market for years. CNBC means nothing.

Tue, 09/29/2009 - 21:07 | 83172 Anonymous
Anonymous's picture


CNBC is the most transparently bought and paid for bunch of Corporate shills the world has ever seen!!

Simply put, Americans are sick of bubble gum journalism and SICK of being so boldly LIED TO!!!!

Wed, 09/30/2009 - 01:12 | 83408 dark pools of soros
dark pools of soros's picture market drives ads, which drives content.  if cnbc changed content they would have to find new ads.. no one smart would buy the crapp they sell

Tue, 09/29/2009 - 21:10 | 83179 Anonymous
Anonymous's picture

Thanks Tyler for your hard work sir.

Tue, 09/29/2009 - 21:13 | 83185 ShankyS
ShankyS's picture

CNBS's viewer ratings might be a reflection of America's disgust for anything that has to do with Wall St., the government or anything related to authority these days. Actually, CNBS might be fairing better than the government. I personally don't pay attention to any of them anymore.

Tue, 09/29/2009 - 21:16 | 83186 Michael
Michael's picture

No reason to watch CNBC anymore with Dylan Ratigan gone, maybe Rick Santelli could step up to the plate. Ratigan is giving Immelt the big FU these days and saying, what are you going to do to me now Jeffery? I just loved the Cable Dodge Ball comment today.|289036|441366

Tue, 09/29/2009 - 21:40 | 83232 Sisyphus
Sisyphus's picture

I think the lobbyist sharted a little bid. Dylan was on fire.

Wed, 09/30/2009 - 10:19 | 83655 DrPsycho
DrPsycho's picture



THAT'S what journalism ought to be about today.


Looks like he might have been watching some OLD Mike Wallace interviews....bravo !

Tue, 09/29/2009 - 21:17 | 83195 Anonymous
Anonymous's picture

TD - He brings good things to light!

Wed, 09/30/2009 - 02:36 | 83454 handsfree
handsfree's picture

Congress has long ago given up all moral authority on this issue. But, go figure. When you lay down with whores, expect to wake up with STD's.

Goldman and Bank of Amerika run the markets along with Geithner, and beagle boy Ben. There is no free markets, only welfare capitalism and socialism for capitalism.

good articles; good articles 4 slow news day ..http://www.. hat tip: finance news & opinion updated daily

Tue, 09/29/2009 - 21:22 | 83199 Anonymous
Anonymous's picture

Coming to you live from the pit, this is CNBC where everything is "better than expected". According to Nielsen, CNBC's annual decline in total September viewership was a "better than expected" massive 37%: the worst YoY performance in 2009. Shares of CNBC are up a warping 41.8% in after hours trading. "Better than expected" analysts gave the company a "better than expected" buy rating and projected CNBC shares to quadruple by years end. It is time to buy buy buy. Reporting live its BOO-YAH.

Wed, 09/30/2009 - 01:15 | 83411 dark pools of soros
dark pools of soros's picture

the only thing usually better than expected is a blow job

Tue, 09/29/2009 - 21:24 | 83204 Anonymous
Anonymous's picture

I lost $500,000 watching CNBC!

Tue, 09/29/2009 - 21:58 | 83253 Busy-Body
Busy-Body's picture

Wise, then, to post under Anonymous......

Tue, 09/29/2009 - 21:24 | 83206 Michael
Michael's picture
Odd Couple? I don't care how it gets done, just so long as it gets done. Alan Grayson, Ron Paul join for push to audit Fed

Alan Grayson and Ron Paul: Progressive Democrat, libertarian Republican promote Fed audit bill,0,1029210.story

Tue, 09/29/2009 - 21:30 | 83218 Anonymous
Anonymous's picture

Wow, miss Dylan but refuse to watch MSNBC. Now, Rick S only one worth watching on CNBC. Hope he can jump off the sinking ship.

Tue, 09/29/2009 - 21:31 | 83221 Michael
Michael's picture

Does that mean Cramer's show is taking a dump too these days? Oh No Mr. Bill.

Wed, 09/30/2009 - 05:32 | 83493 Marge N Call
Marge N Call's picture

LOL. Cramer is caricature of himself. What a tool.

Tue, 09/29/2009 - 21:34 | 83225 Anonymous
Anonymous's picture

The real question is WTF are you all even doing watching so much CNBC that you know so much about it? That is just retarded. It's like going to the Home Town Buffet and complaining that the food sucks.

Do none of you have real jobs? You now, the kind that actually contribute to the economy?

Tue, 09/29/2009 - 21:36 | 83226 Michael
Michael's picture

I do happen to spot tune in from time to time for a couple of minutes for the numbers scrolling, but always with the sound off.

Tue, 09/29/2009 - 21:44 | 83239 kilroy
kilroy's picture

it's very simple: if you don't consume old media they will eventually go away.

Tue, 09/29/2009 - 21:58 | 83254 Anonymous
Anonymous's picture

Am I the only one that notices September 08 ratings were abnormaly high? Obviously, since last September was the start of the crisis. It wouldn't be surprising if they never get such high ratings again.

Tue, 09/29/2009 - 22:03 | 83259 AN0NYM0US
AN0NYM0US's picture

just over a year ago this gem from CNBS where Kudlow and Kneale tell the viewers to buy banks

Tue, 09/29/2009 - 22:21 | 83281 Miles Kendig
Miles Kendig's picture

All this is well and good in the never ever ending race to satisfy the cravings for unrefined sweets.  The basic fact remains that Jeffrey's weak attempts to move his assets from the totally quadriplegic to the simply enfeebled are not cutting it.  Especially with the key demographic broadly and the informed specifically.

At the end of the day all Jeff is offering is a sad replication of a KFC press thigh available in original recepie only.  And I am left wondering if that product is real or simply one more overly processed product.  History and available data teaches me that it is most likely the latter, by a margin only Ivory sure pure can potentially top.

Tue, 09/29/2009 - 22:45 | 83304 LoneStarHog
LoneStarHog's picture

I think that CNBC ratings would improve if they combined it with Ultimate Fighting.  I would definitely watch if each and every one of the CNBS Fraud Street WHORES were locked in a cage with one of the UFC champs.  No rules! No bullshit! No escape!

That I would watch!

In fact, I would PAY THEM if I could get the first chance at Beaker, Steve LIESman, Joe Kernen, Jim Cramer and the entire SCUMBAG CREW on Fast Moola!

What a dream it would be to be in the cage with Beaker!

Tue, 09/29/2009 - 23:11 | 83332 rajkgulati
rajkgulati's picture

I've just joined ZH, nice site and nice articles. Saw the CNBC posting just now. Suggestion to Immelt - get rid of Cramer. By the way, let me know if its okay to post internet links on ZH. Since I saw another posting with a link above, I'll go ahead it post it this time (but won't again if that's not the ZH way, thanks in advance).


Tue, 09/29/2009 - 23:19 | 83339 Anonymous
Anonymous's picture

I was using cnbc dot com to quickly check price stocks and check the market price without having to log in into my trading account. I realized this is a mistake, since my clicks add up to their statistics. We need to bring them down. Do not visit their web site.

Wed, 09/30/2009 - 02:36 | 83434 handsfree
handsfree's picture

Intelligent service provision to customers to ensure and improve quality of service around algorithm-selection, execution quality, market structure, technical advice etc.

Goldman and Bank of Amerika run the markets along with Geithner, and beagle boy Ben. There is no free markets, only welfare capitalism and socialism for capitalism.

good articles; good articles 4 slow news day ..http://www.. hat tip: finance news & opinion updated daily

Tue, 09/29/2009 - 23:24 | 83347 AmenRa
AmenRa's picture

Anyone notice that Bloomberg has added Charlie Rose to its lineup? Also I did watch their Weekend News (which they cancelled). It didn't have to show for 5 hours straight on Saturday. Just included it in the rotation. 


USD is down in after hours. Market will ramp up tomorrow since they didn't use the POMO funds today.

Wed, 09/30/2009 - 00:10 | 83367 Anonymous
Anonymous's picture

That's because all of us pajama clad cranks turned the shit off...

Wed, 09/30/2009 - 00:16 | 83371 Anonymous
Anonymous's picture

Digital Dick-weeds unite, turn off CNBS, and just say NO!!!

Wed, 09/30/2009 - 00:51 | 83394 arnoldsimage
arnoldsimage's picture

you can only stomach bullshit liars for so long.

Wed, 09/30/2009 - 00:55 | 83396 Miles Kendig
Miles Kendig's picture

No matter how much they try and sugar coat it....

Wed, 09/30/2009 - 02:33 | 83433 handsfree
handsfree's picture

Intelligent service provision to customers to ensure and improve quality of service around algorithm-selection, execution quality, market structure, technical advice etc.

Goldman and Bank of Amerika run the markets along with Geithner, and beagle boy Ben. There is no free markets, only welfare capitalism and socialism for capitalism.

good articles; good articles 4 slow news day ..http://www.. hat tip: finance news & opinion updated daily

Wed, 09/30/2009 - 09:59 | 83614 trader1
trader1's picture

stop spamming!

Wed, 09/30/2009 - 01:51 | 83459 The Beard is Weird
The Beard is Weird's picture

Kinda funny, the worse the markets are doing the higher their ratings.  Makes you wonder why they are such merciless pumpers.  They should turn into doom and gloomers it'd probably do wonders for their ratings. 


Also, how about CNBC ratings as a contrarian indicator.  Buy when ratings are high!!!

Wed, 09/30/2009 - 12:28 | 83863 TraderMark
TraderMark's picture

Green shoots...

Wed, 09/30/2009 - 18:19 | 84354 Anonymous
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