CNBC Viewership Down 28%

Tyler Durden's picture

The bloodbath at GE's propaganda station has reached critical levels: according to Nielsen, CNBC has lost 28% of viewers year over year, and 24% in the 25-54 age group category. This is obviously a stunning failure in an environment where the top stories on any other medium are finance and economy related. Maybe if they were to actually report objective news, Jeff Immelt would not have to scratch his head in wonderment, pondering how to generate ad revenue and something even remotely resembling positive cash flow. Then again what are the poor anchors to do since the infamous Immelt memo made the rounds. At least GE stock is up: and for that GE, Barney Frank and Goldman Sachs, deserve a golf clap.

Oh, and Larry, with a 46% drop, you may want to reevaluate your content strategy.

But for all intents and purposes, CNBC's core viewership has spoken and it openly demands more of Amanda Drudy's enhanced cleavage.

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mdtrader's picture

Better than expected. ;-)

Gilgamesh's picture

Excluding 'displaced viewers' who can no longer afford a cable package, and those 'no-longer investing in the market aka gun & bible nuts' - viewship was actually up 13%.

Quantum Noise's picture

I'm sure they'll go apeshit hedonic on Nielsen.

Anonymous's picture

If you pay Nielsen more money they will do "enhanced" studies to make your numbers look better.

So you see it's everywhere in every industry.

And throwing money at it won't increase your ad revenue. Cable Ad revenue will continue to drop.

Herodytus's picture

I'm a "gun & Bible nut," well, 'least the Bible part.  I'm still in the market.

haibop's picture

just wondering how's the number now... Lose Thigh Fat

Will Profit's picture

CNBC BEATS ESTIMATES! S&P futures soar! Special report to air tonight. "Dennis and Suze: Just two gay chicks hanging out and talkin' finance."

Will Profit's picture

What's the difference between Dennis Kneale and Suze Orman? One is a gay chick and the other one is Suze Orman.

Anonymous's picture

lol, that made my day

Anonymous's picture


Now I have to clean coffee off my keyboard and monitor.

Anonymous's picture

10-1 odds Suze can kick the living crap out of DK. BTW- Is Kudblow gay? Or is he just feminine acting?

Anonymous's picture

Yes he is. It was quite well known when he went through his public disgrace as a cokehead.

Anonymous's picture

rofl. nice one MD

cindycheng's picture

I will get to know more new information. Even the website layouts and the designs impress me a lot.
oilseed presses

Eagle's picture

Tyler your methodology is all wrong.

Just like with the unemployment report, you IGNORE the number of viewers who DROPPED OFF.

Anonymous's picture

Correct. TD, you should have adjusted for birth-death ratios as the number of people who have died laughing at CNBC over the past year.

Anonymous's picture

Or choked on their own vomit.

Anonymous's picture

"He actually choked on someone else's vomit."

You can't dust for vomit, can you?

SWRichmond's picture

Even Margaret Brennan jumped ship.

Got a Nielsen for Bloomberg?

Crook County's picture

Marge was my favorite CNBC "personality." 

Anonymous's picture

Caruso has both of my favorite CNBC "personalities".

Anonymous's picture

Tits Cabrerra is my favorite CNBS Rack

mdtrader's picture

CNBC still hasn't figured out, that after 3 bubbles in 10 years, people want the truth, reality, realism, not sugar coated BS hosted by loud mouthed cheerleaders.

Quantum Noise's picture

how's bloomie doing?

bbtrader's picture

From this we can gather

1. "Fast Money" running out of gas, which might explain why they brought in Rick Santelli to prop it up

2. People clearly find DK more annoying than Suze Orman

And yes, I'd like to see more of Amanda Drury

Gilgamesh's picture

Time to bring in the Big Guns.  Oriel.

Anonymous's picture

Bigguns, wasn't that Al Bundy's favorite magazine.

ghostfaceinvestah's picture

Fast Money has Santelli on it now?  That might actually be interesting.

I haven't watched that station in months.  No informational content at all - useless.

Screwball's picture

Santelli filled in for a couple of days while Melissa Lee is on vacation, as I understand it.

Fast Money has become awful, their ratings should continue to fall.  I used to like it when Ratigan and Macke was on there.  Now I can't bear to watch it.  Ratigan, ego aside, asked good questions, and Macke told it like it was most of the time.  Now all we have is a clueless M. Lee and Joe "buy every stock in the world" Terranova, the new shining star of the show.  If anyone says something that doesn't fit the pump game, Lee calls them out for being a Debbie Downer.

What used to be a decent show, has now become as big of joke as the rest of the station.  I quit watching them after Macke left, just couldn't stand it anymore.  I did tune in to see Santelli.  He was ok, but let the traders do most of the talking.  I don't think that is his element.  He should stay in the pits and go on the occasional rant when they allow him to.

Kudlow down over 40 percent is good, but not good enough.  Turn his blowhard ass off.  What a tool.

As I type this CNBC is touting the best DOW gain (per month) since 1939.  Humm....

Anonymous's picture

Too bad we can't post pictures here....a side by side of that friggin' idiot Terranova and Eddie Munster would be hilarious

Anonymous's picture

throw neil cavuto in there too!

Anonymous's picture

"I haven't watched that station in months. No informational content at all - useless."

EXACTLY why I stoppped watching.
Those girls can go topless if they want ...
they'd still be useless.
I don't consider "active" stock trading entertainment or
a joke.
CNBC = not serious.

Anonymous's picture

I would rather be waterboarded than watch a Suze Orman show.

Anonymous's picture

Yep, we are forunate in Asia to see Mandy's jugs everyday. That is one sassy lady

dark pools of soros's picture

sure sign that all the money moved overseas

toomuchmerrilhoge's picture

Who was the journalist who called out zero intelligence for being anonymous cowards?

The funny thing is that who really remembers the names of cheerleading financial

blowhards?  They might as well be anonymous.  I think it should be a requirement to

give pom-poms to every male CNBC 'analyst'.

Anonymous's picture

some pom poms or a lobotomy. Either one or both. Who cares. They are irrelevant.

Anonymous's picture

I'd rather read about your opinion to the auction today. Is that forthcoming?

Anonymous's picture

I second that!I want T-Bill auction analysis!

mule65's picture

If nobody's watching CNBC then why is the market skyrocketing?  When the viewers return from vacation things should really take off!

Anonymous's picture

Computers don't watch television.

Anonymous's picture

That's it. Adios. One CNBC column too many. You used to be the man, TD. Now you're just acting like some jilted lover. Goodbye.

Will Profit's picture

Najerian, is that you? et tu John/Pete

                     Regards, Jeff Immelt

jedwards's picture

Come on give TD a break.  He went from zero readership in January to being mentioned and targeted on CNBC by Charlie Gasparino.  Let him have his fun!  He deserves it, his hard work continues to pay off, so he's allowed to get his shot in.

Anonymous's picture

Hey, That WAS Charlie Gasparino - he just wants to be anonymous.