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CNBC Viewership Down 28%
The bloodbath at GE's propaganda station has reached critical levels: according to Nielsen, CNBC has lost 28% of viewers year over year, and 24% in the 25-54 age group category. This is obviously a stunning failure in an environment where the top stories on any other medium are finance and economy related. Maybe if they were to actually report objective news, Jeff Immelt would not have to scratch his head in wonderment, pondering how to generate ad revenue and something even remotely resembling positive cash flow. Then again what are the poor anchors to do since the infamous Immelt memo made the rounds. At least GE stock is up: and for that GE, Barney Frank and Goldman Sachs, deserve a golf clap.
Oh, and Larry, with a 46% drop, you may want to reevaluate your content strategy.
But for all intents and purposes, CNBC's core viewership has spoken and it openly demands more of Amanda Drudy's enhanced cleavage.
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Better than expected. ;-)
LOL
Excluding 'displaced viewers' who can no longer afford a cable package, and those 'no-longer investing in the market aka gun & bible nuts' - viewship was actually up 13%.
I'm sure they'll go apeshit hedonic on Nielsen.
If you pay Nielsen more money they will do "enhanced" studies to make your numbers look better.
So you see it's everywhere in every industry.
And throwing money at it won't increase your ad revenue. Cable Ad revenue will continue to drop.
I'm a "gun & Bible nut," well, 'least the Bible part. I'm still in the market.
just wondering how's the number now... Lose Thigh Fat
CNBC BEATS ESTIMATES! S&P futures soar! Special report to air tonight. "Dennis and Suze: Just two gay chicks hanging out and talkin' finance."
What's the difference between Dennis Kneale and Suze Orman? One is a gay chick and the other one is Suze Orman.
lol, that made my day
it made his day too
Hilarious!
Thanks!!
Now I have to clean coffee off my keyboard and monitor.
10-1 odds Suze can kick the living crap out of DK. BTW- Is Kudblow gay? Or is he just feminine acting?
Yes he is. It was quite well known when he went through his public disgrace as a cokehead.
rofl. nice one MD
I will get to know more new information. Even the website layouts and the designs impress me a lot.
oilseed presses
Tyler your methodology is all wrong.
Just like with the unemployment report, you IGNORE the number of viewers who DROPPED OFF.
Correct. TD, you should have adjusted for birth-death ratios as the number of people who have died laughing at CNBC over the past year.
Or choked on their own vomit.
"He actually choked on someone else's vomit."
You can't dust for vomit, can you?
Even Margaret Brennan jumped ship.
Got a Nielsen for Bloomberg?
Marge was my favorite CNBC "personality."
Caruso has both of my favorite CNBC "personalities".
Tits Cabrerra is my favorite CNBS Rack
CNBC still hasn't figured out, that after 3 bubbles in 10 years, people want the truth, reality, realism, not sugar coated BS hosted by loud mouthed cheerleaders.
Bravo!!
how's bloomie doing?
From this we can gather
1. "Fast Money" running out of gas, which might explain why they brought in Rick Santelli to prop it up
2. People clearly find DK more annoying than Suze Orman
And yes, I'd like to see more of Amanda Drury
Time to bring in the Big Guns. Oriel.
Bigguns, wasn't that Al Bundy's favorite magazine.
Fast Money has Santelli on it now? That might actually be interesting.
I haven't watched that station in months. No informational content at all - useless.
Santelli filled in for a couple of days while Melissa Lee is on vacation, as I understand it.
Fast Money has become awful, their ratings should continue to fall. I used to like it when Ratigan and Macke was on there. Now I can't bear to watch it. Ratigan, ego aside, asked good questions, and Macke told it like it was most of the time. Now all we have is a clueless M. Lee and Joe "buy every stock in the world" Terranova, the new shining star of the show. If anyone says something that doesn't fit the pump game, Lee calls them out for being a Debbie Downer.
What used to be a decent show, has now become as big of joke as the rest of the station. I quit watching them after Macke left, just couldn't stand it anymore. I did tune in to see Santelli. He was ok, but let the traders do most of the talking. I don't think that is his element. He should stay in the pits and go on the occasional rant when they allow him to.
Kudlow down over 40 percent is good, but not good enough. Turn his blowhard ass off. What a tool.
As I type this CNBC is touting the best DOW gain (per month) since 1939. Humm....
Too bad we can't post pictures here....a side by side of that friggin' idiot Terranova and Eddie Munster would be hilarious
throw neil cavuto in there too!
"I haven't watched that station in months. No informational content at all - useless."
ghost
========================================
EXACTLY why I stoppped watching.
Those girls can go topless if they want ...
they'd still be useless.
I don't consider "active" stock trading entertainment or
a joke.
CNBC = not serious.
I would rather be waterboarded than watch a Suze Orman show.
Yep, we are forunate in Asia to see Mandy's jugs everyday. That is one sassy lady
sure sign that all the money moved overseas
Who was the journalist who called out zero intelligence for being anonymous cowards?
The funny thing is that who really remembers the names of cheerleading financial
blowhards? They might as well be anonymous. I think it should be a requirement to
give pom-poms to every male CNBC 'analyst'.
some pom poms or a lobotomy. Either one or both. Who cares. They are irrelevant.
I'd rather read about your opinion to the auction today. Is that forthcoming?
I second that!I want T-Bill auction analysis!
If nobody's watching CNBC then why is the market skyrocketing? When the viewers return from vacation things should really take off!
Computers don't watch television.
That's it. Adios. One CNBC column too many. You used to be the man, TD. Now you're just acting like some jilted lover. Goodbye.
WTF
Najerian, is that you? et tu John/Pete
Regards, Jeff Immelt
Come on give TD a break. He went from zero readership in January to being mentioned and targeted on CNBC by Charlie Gasparino. Let him have his fun! He deserves it, his hard work continues to pay off, so he's allowed to get his shot in.
Hey, That WAS Charlie Gasparino - he just wants to be anonymous.
some dickweed!
Vaya con dios anon. One less useless comment to thumb thru (although I have a feeling you won't really go away and leave the most insightful site on the web). All work and no play makes Jack a dull boy.
How long before ZeroEdge loses all its viewers ?????
Our forays into TV land have been (post facto and otherwise) abysmal. InWestors have advised us blaring a test screen 24/7 is not a reputable business model. Go figure. As such we must bow our heads in shame and admit all our viewers are as gone now as they have always been.
Up 28%, relative to CNBC.
I thought you might provide the speech in V for Vendetta for a little inspiration, but perhaps the fire sale warning test means we are too late to save it.
Yep....I used to keep it on all day (7AM - 8PM), if for no other reason than for background noise during my trading day. As a 46 year-old millionaire private investor, I think they would like me to stay. But as of 2 months ago I turned it off for good. Reasons: [1] Carusso-Cabrera's insidious grin as well as her twisted view on all thing logical, [2] Krudlow's ridiculous flip flopping, [3} Creamers....well lest just say the guy is an incompetent dolt (don't worry Jimbo, I still say hi to you if I see you at Plaza Lanes in Madison NJ, [4] Sue "I have a penis" Herra's constant "the market is up" echo, Dennis "Rat Face" Kneale is just insufferable to watch or even listen to....the list is long I have already wasted too much time on this comment. But god damn, I DO love Amanda!! Oh, and I'd like to slip it to the ever annoying porn star wanna be Merisa Rhee.
UR a douchbag---Mr "Millionaire"--that cant spell
you mispelled something
Sorry Dennis!
Boy I bet they will be sorry to see someone of your "magnitude" go. How is that "rent a friend" deal working out for you?
Just when I had all the coffee cleaned up from the keyboard and monitor ... Thanks!
I think Mandy would look great in a Zero Hedge cap.
Hopefully this will show Bloomberg and other potential competitors that even though most viewers like sexed up cheerleading, a little relevant news is good.
That being said, nothing beat Bloomberg's Italian reporter, Flavia Rotondi, reporting the other day on the Vatican's comments about greed with a cleavage shot down to her bellybutton.
Classic.
'just jerkoff and buy"
"At least GE stock is up: and for that GE, Barney Frank and Goldman Sachs, deserve a golf clap."
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
I smell anudder t-shirt. Or the name of a new std?
"MARK IT ZERO, DUDE"
Rick Santelli got a raise....period.
All of a sudden? He's a roaring bull!
Probably got a three year extension on his contract.....
He isn't popular---what he has been SAYING is popular--that the whole game is bullshit
That would also include me, I'm about 95% off from where I was at one time.
I'm a bit surprised, comedy usually soothes depression.
I get a chuckle and it lifts my spirits whenever CNBC is on.
Fawk yeah... Off to DinosaurVille !!
I do think that most on CNBC are clowns and shills... however I do think the dramatic YOY change is more of a tell on sentiment (and a decent contrarian indicator) than a pure measure of the channel's suckiness.
What I mean is, last year (and the year before) ...at around this time of the year... I think most people knew something big & bad was coming ... and were tuning into basically the only pure "business" channel that most people get on cable... just to see what was happening. And I think now... people feel that there is no reason to tune in. What I mean is, the reduction is viewers is more about people being suckered into the imminent recovery story & going back to their regularly-scheduled reality shows. And again in other words, I think the viewers will be coming back... soon.
People I have liked on CNBC:
- Rattigan
- Macke
- Olick
You just made my day...
Maybe I should keep CNBC on as I almost had to pull out a calculator to answer the captcha question.
Wait, where did Margaret Brennan go?
They spend too much time on off topic subjects, their interviewers are all sycophants, and their reporting sucks. If I want to watch financial TV, I'll watch Bloomberg.
Not to mention they get bottom of the barrel advertisers now. Lots of Shamwow and Billy Mays (God rest his soul). At least the Extenze commercials make sense-how many of their viewers feel like Big Swinging Dicks these days?
Well you're in luck because the lovely Ms. Brennan is now on Bloomberg
She jumped to Bloomburger....she's a hottie with a rack I'd like to attack
Margaret Brennan, my personal favorite, is gone to Bloomberg and anchors the 10am hr I think. God she is so hot.
Anyway, you know CNBC is shitting their pants right now. Those numbers are utter devastation, and there are no green shoots that I can see. Last July wasn't anything special so the fact that sheer viewership is down is completely significant.
I wonder if this explains the drop in volume in the NYSE as well.
If Suze and Maria Barfiromo make out on Closing Bell and no one's watching to witness it, did it ever happen?
if maria is on top, they'll just think she passes out
Looking at the ratings, looks like they will be going all-Cramer all the time.
I would tune into that. See Cramer start at 6 AM ET, goes for 18 hours a day. By the end of the day it would get really interesting. Like Jack Nicholson, in the Shining, interesting.
I will not ever again watch NBC, CNBC or MSNBC. Surprisingly some of the segments on CNN are not too bad now. In fact they may have become the least biased of all the news networks. Go figure.
Today I sold the GE stock that has been in my portfolio for 30 years (Thank you GS/Frank).
Fox and Bloomberg need to lean on Comcast to get their shows broadcast to those that do not have a cable box. If that happens CNBC will go to zero.
I laughed my ass off when your remarks on female pattern baldness first hit my eye level. I have noticed that the advertising has started to fall in line with CNBC's content. Shows on porn, marijuana and prostitution and the shouting matches amongst guests tie in well with the new advertisers. Maybe Michele C-C could put on her skimpy porno naval outfit to go with her sailor's mouth and re-inact the battle of Trafalgar in a made for CNBC commercial for Cutty Sark. This is one of your best posts ever.
I personaly prefer:
THE LADIES OF BLOOMBERG.
http://www.gogomag.com/talkingheads/misc_bloomberg_f.php
Think I might have to increase viewership of Business Turkey (no, that's a real show I guess - not the nickname of Mark Haines).
http://www.gogomag.com/talkingheads/bios/females/Seda_Domanic.php
Looks like "Tits" Cabrera may soon be modeling bikinis on the Afternoon Power Lunch Brunch Show.
donny deucichea (sp) is the only show that didnt get slaughtered ROFL thats scary
With Billy Mays gone, they need to make the anchors hawk for the infomercials on late night.
OK, where are the ratings for Bloomberg TV (full disclosure: I watch it when I can) and FBN?
Theory is that when the financial markets/economy tanks, viewership of financial shows goes down. I want to see all the numbers to check that theory.
FBN has about 10,000 viewers a day last I saw about 3 months ago. So its like a pimple.
I just gotta say that the blogosphere obsession with CNBC's wretchedness is the equivalent of 24/7 MSM Michael Jackson coverage.
I don't give a flying rip about either one. I never knew MJ, he was not my friend, nor did I buy his products. CNBC doesn't care about me at all -- they just want me to buy the stuff their ubiquitious advertisers sell.
CNBC is a for-profit, broadcast entertainment enterprise. And today we learned that 28% fewer people find their entertainment product as good as the entertainment product they sold last year. Perhaps Tyler could dig-up viewership changes for "The Cartoon Network" year over year. I suspect they haven't seen a 28% slide, which would substantiate my theory that when you are up-front with your audience that your product is total harmless nonsense, you don't disappoint viewers who believe otherwise.
go buy a drudge report or something
CNBC has a rating's problem? Who would have guessed that what with continually hyped porno documentaries and the regular drafting of Amanda Drury from Oz?
Hard to believe Dennis Kneale can't pull the viewers from C-Span or Jerry Springer, and folks don't get all warm and fuzzy over that May-December romance between Becky Quick and Warren Buffett. I would have thought some people would stay tuned just to see how big Maria Bartiromo's butt has gotten this week.
Pretty soon Gasparino will have to take his own advice (he doesn't listen to nobodies on Wall Street after all), and turn himself off.
I always wondered just what Rebecca Quick has to do to get so many interviews with the notoriously reticent Great One. He sure looks a randy old dude when he's around her.
The only way to save GE/CNBC and the liberal world as we know it is for Amanda Drury to tear off her blouse and grab those hefty funbags and start shaking them in a hypnotic fashion in front of the cameras while moaning 'Come here cowboy, oh you big bull you. mmmmmmhmmmmm....'
I'm thinking they should promote a tit-off competition. Check out Mandy, MCC, the tiny's, Erin and Melissa and then move on to the old saggers, Maria and Sue. This may get some of the viewers back.
We know DK would win the pindick competition as long as whisky dick Gasbag didn't participate
Ha - why's the midnight showing of Mad Money not lost a single viewer? Insomniacs in da house!!!
Why would anyone still be watching CNBC? As a former watcher myself, i have to say that it is the worst financial channel around.
Tyler, I'm with you on CNBC patrol but to be fair a year ago we were in full crisis mode - I believe banning financial shorting and fannie and freddie takeovers were about 1 year ago, etc
same issue with fall sweeps this year.
I hope it is more than that however!
As a former viewer myself, I have to say that CNBC is the worst financial station ever. Totally biased reporting, but that is no surprise, since GE owns them. CNBC Sucks!
Ditto!
It's time for a "STOP WATCHING!!!" thread...
Wow, fast money really lost viewers
If you have watched it lately, you would understand why. Truely awful. Kudo's for not watching.
That's cause all the viewers money disappeared, fast.
I just hope they keep the talking hand puppets on long enough to look really stupid when the market has a "soft crash landing" and listen to the clowns Kudlow & Cramer try to explain what went wrong when things were getting so good.
I honestly don't know how they have any viewership whatsoever. I stopped watching that garbage years ago and am a lot happier because of it.
Just seeing the 3 or 4 minutes clips which are posted here gets my blood boiling over.
Perhaps enough people have figured out listening to those shameless criminal shills is injurious to their financial (and mental) well being.........
That implicit credulity is the mark of a feeble mind will not be disputed.
–Sir William Hamilton
http://project000.typepad.com/photos/uncategorized/2008/07/07/michelle_c...
CNBC just annouced they will be changing their format to boost ratings.
http://www.youtube.com/watch?v=92W0suKkLLA
Wow. What has been seen, can't be unseen.
Ja, dog got da bone. ,"
The only reason I ever select the channel for CNBC is because it falls in sequence between CNN, The Weather Channel, and Fox news. So for a few seconds I catch a glimpse of CNBC.
34-CNN
35-CNN HLN
36-CNBC
37-Weather
38-Fox News
Why do you watch Fixed News? As Vince Vaughn would say, "you're better than that!"
You mean Faux News?
Foxy News, morning only though.
I do have to admit that I did love watching Donnie Deutsche slap Dennis "Rat Face" Kneale in the face on the few occasions he visited "POWER LUNCH", interestingly Donnie's show seems to have a solid viewership. I wonder if there's correlation between honesty and viewership? Glad to see the "market" mechanism is working and these jerks are getting the kick in the nuts they deserve!
Deutsche is a no talent blowhard that if it wasn't for his dad, he would be milking cows.
Indeed. The only business smarts Deutsche has was to sell the company, take his money, and RUN! If not for that, he'd have RUN it into the ground!
I genuinely pity anyone who watches that program!
Think they are only allowed to say what the producers tell them they are allowed to say, (Dylan Ratigan alluded to this fact). Apparently, there is a certain "mantra" which may have to do with the closeness of the parent company to the guys in the big house in DC. Erin Burnett routinely crosses the line and is probably sorry she didn't say yes to Bloomberg. Dylan has a new program "morning meeting" on MSNBC opposite Erin Burnett and the old guy, he was great in the first week or so, but now, he has just become another CNBC chump. Too bad he can't go bac on his hands and knees and beg Bloomberg to take him back.
What's the story on that grumpy old nutsack that's on with Erin? Is he for real? That guy must arrive in an ambulance
I thought something was amiss when they were putting ads for what states viewed the most porn.
seems like they need a major selloff to boost the ratings....
Like the Weather Channel needs a hurricane.
I bet TWC has better ratings than CNBC. Let's look it up.
Which "infamous Immelt memo" do you refer to?
I was wondering this too!
I removed the TV from my office about 4 months ago and I'm a much happier person for it...really. I'm not nearly as angry at the world. Thanks Tyler et al...and my friends and family thank you too!
I think Radigan is trying:
http://www.youtube.com/watch?v=wDhKWaSAVe8
Can anyone translate this first sentence of this article into English, from CNBC speak? Seriously...it doesn't even make sense!
"After a year and a half of declining payrolls, economists are more certain there will be modest job creation than either a "jobless recovery" or an outright jobs boom."
http://www.cnbc.com/id/32220390
"After a year and a half of declining payrolls economists are certain there will be modest job creation."
Well I took a shot at it...
"After a year and a half of declining payrolls
there will be more blow jobs."
That made a heck of a lot more sense than what followed it:
"There are signs the decline in unemployment is over," says David Resler, chief economist at Nomura International, reflecting the general view of half a dozen economists.
So, he's saying we're done with lower unemployment - and here comes the higher unemployment?
That's what one gets for clicking on a cnbc link, I guess.
They can raise ratings from doing Porn "specials" to just
doing straight Porn.
Besides, it's all about ball bearings these days!
And 30 weight oil
"GE's propaganda station"
lol. exactly.
I just stumbled across this site from another blog.
I gotta say, while the numbers are bad, CNBC is still raking in the dough (revenues were UP +7% in the 2nd quarter, despite the down ratings)....so while you guys laugh at their numbers, they're still cashing in so I doubt they care what some people on a blog think about their numbers...just food for thought.
revenue =/= income
What?
If CNBC made $250 million+ in PROFITS with *lower* revenues LAST YEAR, then I'm sure they're AT LEAST making the similar profits this year. Even if expenses, for whatever reason, shot up BIG TIME in 2009, they're still massively profitable.
I don't work for CNBC or anything (IP trace me if you want), but honestly - while you collect your 10 cents per ad on this blog, CNBC is laughing all the way to the bank. They made HUGE profits in '03-'04, even when viewership was LESS THAN HALF of July '09.
Again, don't let the real "facts" get in the way.
speaking of "facts", please provide a link for the $250 million in profit last year.
With pleasure:
http://money.cnn.com/2008/03/31/news/companies/cnbc_pain.fortune/index.htm
BTW I was wrong - CNBC actually made $333 million in profits last year.
OUCH!
Here's the EXACT quote btw, in case you miss it:
Profits have increased 36% to $333 million since Hoffman joined, according to media research firm SNL Kagan, making CNBC the second most profitable of NBCU's 13 cable channels, after USA Network. Says Jeff Immelt, CEO of CNBC's parent, GE (GE, Fortune 500), "The business model of CNBC is what we'd like to see play out across NBCU."
then being the expert I am sure that you have then seen this report which ironically ignores "shared" corporate overhead... Which is quite useful when the upstream parent is General Electric providing a few externalities.
LOL ok now you're just nit-picking, and you know it.
CNBC *used* to house some of their WeatherPlus network under the same umbrella as CNBC, but since they purchased "The Weather Network" and are winding down their MONEY LOSING WeatherPlus project, there's likely no "shared" corporate overhead going on.
Even if there was a HUGE amount of "shared" corporate overhead, I HIGHLY doubt that CNBC as a "standalone" is losing money (which you seem to think it is...).
You must not know how the cable industry works - each network gets a SET fee, per subscriber, per month. Considering CNBC is in NEARLY 100 million homes, even from carriage fees ALONE they are likely making money (assuming they have ZERO ads). Of course, with their ad space being highly valuable (due to their high income viewership), I don't think that every advertiser in the world would run away from CNBC.
Trust me, I know this is a punch to the gut to you, especially after all of your CNBC bashing around here. I don't think they're perfect either (!!!), but really...they're extremely successful, very valuable and as a GE cash cow, they're definitely on the right track.
I can stomach the punch to the gut of their losing 28% viewership quite well... as for cash cow... alas you really have no idea what you are talking about
LOL I don't, huh?
Fact is, I have the feeling you think CNBC was losing money. Now, you're facing reality, judging by your weak responses.
Oh well....
BTW - Reuters seems to think CNBC is a cash cow...lemme guess, THEY don't know what they're talking about either, huh?
http://www.reuters.com/article/industryNews/idUSN0339023620070104
I think january 2007 does not go far back enough - can you find something from the 90's? can you rerun that "CNBS and profits" google search again please. (P.S. look at a chart of the NYT, GCI or OMC stock at January 2007...let me know how it compares to today).
WOWWWW!!!
January 2007 doesn't go far enough, huh?
LOL you're such a JOKE!
Is FUCKING 1995 far enough for you???
"Indeed, CNBC's business is based on niche economics. At $145 million, its revenues are puny compared with NBC's billions. ***But because it's nonunion and production costs are low, its operating margins are fat.***"
>http://www.businessweek.com/archives/1995/b343187.arc.htm
And I don't know if you'll have access to these articles (since they're SO OLD), but feel free to click through ALL THESE ARTICLES, dating back as early as 1992
> http://news.google.ca/archivesearch?q=CNBC+%2Bprofitable&btnG=Search&hl=...
Are you done whining now?
good work with the google. as for the age of the references, alas you missed the point (and sarcasm) of the exercise.
Whatever, Tyler.
Facts are:
-CNBC, the network where Dennis Kneale draws in BARELY 100k a night, is wildly profitable - profitable beyond your wildest dreams (...just a hunch).
-They're viewership can sink to ZERO, and they'll still likely break even.
-You've argued like a child with me over, and over again...with nothing substantive to add.
Alas, you've lost. There's really nothing for you to say/add anymore. Hey by all means, you and your ZH friends should take INCREDIBLE PRIDE in knowing that CNBC's viewership is down. I don't care - I have nothing personally invested in CNBC's success/failure.
But - as any idiotic business student knows - the only thing that matters is the bottom line. And in that respect, CNBC is kicking ass (corporate "overhead" allocation or not...lol)
It must really grind your gears that Charlie Gasparino, with his smug and arrogant face, works for one of the (few) GE/NBCU success stories (even though YOU apparently don't think CNBC is a "cash cow").
And I *HIGHLY* doubt you'll admit it, but I wouldn't be surprised if these numbers came from someone in (or related to) that piece of s**t "Fox Business".......again, just a hunch ;)
nailed it again - there is nothing substantive for me to add.