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CNBC Viewership Plunges 50% In October
If anyone wants to know why CNBC anchors are so pale and nervous these days, look no further. As Comcast CEO Brian Roberts considers what to keep and what to, well, cut, post his digestion of NBC Universal (assuming deal rumors are true naturally) his eyes likely cast casual nervous glances at Nielsen reports of CNBC viewership. Yet his nervousness is quite minor compared to what actual employees must be feeling after Nielsen reported a 50% plunge in CNBC vierwership in October year over year. Specifically, CNBC has experienced a massive 52% decline in overall viewers during business day hours (5 am - 7 pm), and a not much better 49% drop in its demo (25-54) in the month of October as compared to last year. Specific shows that are likely to follow the fate of Dennis Kneale's recently cancelled 8pm gobbledygook are likely the Kudlow Report and Mad Money, which are down 59% and 56%, respectively.
While one can speculate about the causes of the drop (call it readers who can read between the propganda teleprompter lines), one thing the drop does explain is why CNBC has had to recently resort to advertising products for incontinence among other bodily malfunctions.
As always, Zero Hedge wishes the network a speedy recovery and a return to what it does best: reporting the news, without bias, without propaganda, and without an agenda. Once that happens CNBC and its new/old owners may be surprised how quickly its rating will return to normal.
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zerohedgetv should buy cnbc.
It's time for a good scandal. One of these anchorettes must have done some nude modeling... or (dare we hope?) made a sex tape at some point.
Come on ladies. Pony it up. Y'know,.. for the team...
The sad part is that they have abused their former FNN staff which actually did news reporting and not pumping. The entire network is now geared to convincing people that losing money is acceptable and that investing against the herd is retarded. I wish they would return to their roots but as I see it now, they are trapped under the radical wing of GE and stuck with the Marxist overseers forcing them to tow the Obama and bankster line. This was the same brodcast crappola we saw during Bush's years and serves nothing more than as a 24/7 loop advert for brokers who want to engage in raping the elderly.
Maybe Comcast can save them, but I doubt it.
Save what?...its garbage...the only thing that would make the whole charade experienced by the public palatable would be the bankruptcy of GE with ALL THE NETWORKS PAY PACKAGES put through the ringer(health guarantees and pensions, to boot) so that we could witness the free market rip their righteous, collective asses a new hole...cheers!
http://ftalphaville.ft.com/blog/2009/10/27/79826/glds-mysterious-disappe...
Kudlow's a moron. No truth or honest analysis, just optimism. At dow 14,000 he's bullish, at 13,000 he's bullish, at 12,000 he's bullish, at 11,000 he's bullish, at 10,000 he's bullish, at 9,000 bullish, at 8,000 bullish, at 7,000 bullish at 6600 bullish at 8,000 bullish, at 9,000 bullish, at 10,000 bullish.... now he says he called the bounce!... like a stopped clock being right twice a day.
You'd think these imbeciles would try something different with business down 50%. How about some serious business news for the grown ups? You know, like you get from your night time foreign feeds?
why would you want to watch those clueless morons babbling like they know everything?
they were the same people who were praising and recommending bear stearns stock right before its collapse.
and they are still on tv, talking like they know something. f**king. bs
is there a Jon Stewart factor
I'm disappointed with Stewart. Dude is still chirping the company line by being all googly over Barry. Has he had anyone on recently who's called out Geithner, Summers, the Squid, Dimon or Benny? Someone like Ratigan? I haven't seen it.
test
.. down, 1 2
Is this just testing ... or teasing?
This story sucks to be on top at ZH. Big deal, last year all sorts of shit was flying. Please stop the drama TD, your better than that.
I think the anchorettes need to wear 50% less clothes in honor of the ratings. And MCC needs to bare the boys for all to judge.
Well ... when computers become the only traders what do people need to watch CNBC for ... Aloha
I'm pinching my nose just by doing it, but wouldn't one expect this to be normal, even if CBNC wasn't so bad?
I suspect with the crisis unfolding in 07 and 08 viewership went through the roof, and this fall is just a natural pullback now that the crisis _appears_ to be over?
Cheers
W
CNBC the Cheerleaders for the bankers on WS. No loss to society if they disappear asap.
Will miss the reporterettes and probably the only legitmate financial newsman - Santelli, who has been gagged since his outburst.
I quit watching CNBC because it is stressful to watch those people constantly talking over one another. That octa-box thing was the final straw for me. I won't watch anymore.
please fire michelle cabrera, regardless
"From Bloomberg: Senate Close to Deal Replacing Homebuyer Tax Credit"
scheme must go on.... eventually they will realize that the king is naked;
Bahney Fwank,Chris Dudd,TurboTax Timmy,HeliBen are all still around. And look how they screwed up. Way worse than CNBS. Vote sound on when Santelli and Cashin are on.
I have become a better investor by swearing off trading any stocks that come from CNBC's "informed schills....I mean guests" The only two guys I listen to are Art Cashin and Rick Santelli, the rest are idiots. I used to enjoy Fast Money until I realized they were just as bad as the other talking heads.
I do like the eye candy though (Money Honeys).
Today the Power Lunch Gang (PLG) of Bill Griffith, Sue Herrera, Michelle Cabruso-Cabrero and Dennis Kneale were watching the large demonstration at the American Bankers Association in Chicago. PLG claimed to be mystified about why the crowd was agitated. How about exploding mortgages and soaring credit card rates, you lying snots?
How to save CNBC
1) Morning "free Money" give-a-ways. Called "Wall St bails you out!" Give away foreclosed homes and cars. Live like Warren Buffet for a day. Leer jets and country club membership for a day.
2) More stories on investing in high-end brothels and in-depths episodes on the porn industry.
3) Remove the old "man farts" as they are useless and boring and don't know the ass from their elbow. Replace with sexy-leggy female models, scantily dressed. Giving gratuitous beaver shots unlike that of Sharon Stone in Basic Instinct. Maybe even a wardrobe malfunction.
They need to give that fine Australian lady and Santelli their own show during market hours. I'm assuming the volume on the tv nearest my computer still works.....
I think tis less related to the quality of the information than to total numbers of investors in the market. If your out of the market , why waste time watching?
Tim Seymour is an absolute f*c*i*n* idiot. I love the idiotic, pie-in-your-face look he's had on his face the past couple of days. I think he actually thought if he talked fast enough and spewed enough bullshit over the airwaves he could will the market over 1200. He and Teranova have ruined the credibility of the show. They both either only talk their book, or have no idea how to trade. Guy Adami is the only one worth listening to.
felt the same way today, funny cramer actually brought up the topic that the hedgies have to ramp up production numbers(econ hehe/vwamping stocks) to retain future customers (clients/HNW) for the future safety from redemption requests. though it is true. Seems as though they(CNBC) are digging deep. why isnt there trasparency in neilsen ratings, seems like a weak statistical model to base assumptions on (randomized households, once the viewing metrics are bought from the cable providers things might change), maybe the american idol winners will be different if something changes? talent is dead anyways. i, personally, love the future concept of saying."and know these Ivy league schmucks are sucking at my kneecaps" greed works
My sources inside Treasury say they are working on a plan to save the network. They have appointed a working group of former Goldman board members to oversee an endowment seeded by taxpayers. Profits generated by the endowment (after 2 and 20 of course) will go to replacing lost advertising revenue. Treasury says the network plays a pivotal role in capital formation and price transparency in the securities markets.
Nicely done, Sir.
I think people watch a business channel to get ideas to make money. For many people, that also requires that they have some money to invest.
Here is a list of items as I see, in order of importance.
There's one problem: unemployment. You may have less money to invest this year, because you have to spend your savings to make up for a job loss. Less money? Less reason to watch.
Another problem is credit. Fewer people can take out a home equity loan and use it for other investments. Many families are now underwater on their mortgages, owing more than their house is worth.
Another problem is stock risk. By the time that CNBC notices a trend, the pros are already plotting how to fleece the new investors. For example, CNBC kept reporting that September tends to be a bad month for stocks. True. On September 1st, the stock market had a big tumble. The public was conditioned to expect this. What happened after? This September turned out to be one of the best in decades. This constant raping of the public by the pros will turn some viewers off. Who can they trust?
The viewer wants some good investment ideas, They don't get it watching interviewers interrupting everyone. I suggest they have some long uninterrupted conversations with guests, ala Louis Rukeyser. Put on some thinkers like Rick and Art and Tyler and Meredith and Rogers. And tell how the politicians have allowed the crooks to prosper. They would not turn off advertisers with that target.
As Peter Finch said: "First you got to get mad!".
I found numbers from October 2007
http://insidecable.blogsome.com/2007/10/31/october-numbers-progam-and-channel-rankers/
Looks like CNBC primetime October 2009 numbers are slightly down from the October 2007 levels as far as I can tell but take a look for yourself.
I don't care how many people watch them, they still are worthless.
When that Rebecca Jarvis would raise her voice such as from a trading floor I had to turn down or mute the tely. It was like sticking sharp objects in my eardrums.
But analysts expected a 60% drop in viewership
Better than expected! Buy CNBC stock!
Is it fair to compare viewership during the months of Sept/Oct? Wasn't it precisely during this time in 2008 that Lehmans and Bears were on the verge of bankruptcy, and hence, would generate the most viewership? What are the YoY viewership changes for other months, and maybe even between 2007 and 2008?
The day Kudlow and Cramer are taking off CNBC, I am taking a day of vacation to celebrate. I am amazed these two clowns with two different agendas are still on TV. One, a goof dick, the other an obvious political hack! Screw them both!!
That's not enough for me. I need to see their heads being pushed into a cop car.
Who is Dennis Kneale, I thought that was Beaker from "The Muppets"
Who is Dennis Kneale, I thought that was Beaker from "The Muppets"...
I believe people are looking for alternate channels of getting financial information, but only in addition to the major media and CNBC. I do not see the latter going away any time soon.
time123
P.S. I get my timing signals at http://invetrics.com
"....Zero Hedge wishes the network a speedy recovery and a return to what it does best: reporting the news, without bias, without propaganda, and without an agenda."
That is a joke right!? The network is so far left it walks with a limp.
Would like to add my 2 cents to this discussion by saying that I've switched to listening to Bloomberg on radio (and, when necessary, CNBC on Sirius). Try it, you might like it.
You can hear the orders of magnitude higher quality of content on Bloomberg and hear the distraction (subliminally on TV and directly on radio) of the god awful sound effects on CNBC.
There are few investors left in the game. Mostly traders remain, and if they are also abandoning CNBC then that does not bode well for peoples faith in the financial markets. or maybe its reached the point where cnbc is just total mindf*ck misinformation, and they cant get an objective handle on anything anymore.
CNBC deserves the ratings it's getting; The Sisters of The Perpetual Pompoms are always cheering for rallies; the same clowns ( Ned Reilly, David Kotock, Kudlow, Cramer) who called 11800 the bottom as still be listened to. Nobody EVER asks any of the permabull talking heads " What was YOUR year-end performance in 2008?" - because it would be a negative number. Kudlow is convinced down is up and down less is a turn. And they wonder why viewership
is dwindling! Too bad they can't measure who has the channel on MUTE all day long and is only there for the tape! - And when the market turns down again, they will keep rolling out the bulls who will all parrot that " this is the pause that refreshes" and who will make recommendations to buy stocks they are trying to sell. The Sisters of The Perpetual PomPoms will stare at the losses just like they did last year - like watching a house on fire - and still question whether we should be buying it as it's burning.
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