"End Of The World" Inflation: 47% In Six Months

Tyler Durden's picture

Back in October, Zero Hedge discussed a Costco offer for Shelf-Reliance THRIVE's one year's supply of dehydrated, freeze dried food, better known as "apocalypse rations." Six months ago a one year's supply of food for one person which included 5,011 total servings (84 #10 cans) could be purchased for $799.99 (the link for the offering is here, or rather was, here). A series of events made us encounter a comparable THRIVE offering at Costco. To our amazement in six months, the real price inflation in apocalypse rations, when factoring proportioning, is almost 50%! While the original set that was presented back in October is no longer available, what Costco does offer is a Shelf Reliance THRIVE 6 month supply supply for the price of $579.99: this represents the pinnacle of that ultimate in inflation disguising techniques: cutting the price by X while cutting the amount offered by Y>>>X. Indeed, to last a person a full year, one would need to be two of the 6 month supplies for a price of $579.99 or $1,159.98. And even that has to be indexed: the current set has 2,470 total servings, whereas the previous offer had 5,011, or 203% more. In other words, to index for the proper serving ratio the final price is actually $1,176.65. We can only hope that there are those who purchased this product when we first presented it (and don't worry, with a 25 year shelf life, it lasts a looooong time) and saved themselves the 47% inflation in 6 months! And then there are non THRIVE product offerings, such as the one below for 2 people for 3 months for $999.99 (and includes its own 55 gallon water storage set), which represents price inflation well over 100% for those who need a little extra caloric kick (and, naturally, post-apocalypse social status with the neighbors). Something tells us in another 6 months, the Costco price today will be just as lamented as the price from 6 months ago currently is.

Then (link):

And now:

And for those for whom greeting apocalypse in style means price is no object...

A description of the "cost-effective" apocalypse ration:

Shelf Reliance is known for providing unsurpassed quality in all of
its products, and their line of food storage is no different. THRIVE
Food Storage is a premium name you can trust. Every THRIVE product has
been carefully selected based on taste and quality, and we are confident
that you will look forward to using THRIVE in your everyday meal
planning and emergency food storage.  

This THRIVE Package was
built to provide a 6 month supply of food for 1 person. This package
offers a variety of grains, vegetables, and protein-rich foods, along
with comforting goodies like chocolate milk, fudge brownies, and
strawberries. Adding this package of 54 cans to your long-term storage
will provide extra flavor, nutrition, and energy when you need it most.

For questions or additional information please email costcosupport@shelfreliance.com.  Please include your the item number and description that corresponds with your question.

  • Shipment arrives in 9 separate boxes
  • 2,470 total servings
  • Freeze-dried products have up to 25 year shelf life if unopened
  • Dehydrated products have up to 20 year shelf life if unopened
  • TVP products have up to a 10 year shelf life if unopened
  • Shelf life varies per can/product (see individual cans for optimum shelf life suggestions)
  • All items are suitable for vegetarian diets
  • Wheat can be easily milled into flour, and non-milled kernels can be cooked to make a variety of recipes
  • Easy rehydration instructions, useful tips, and recipes on each can

This THRIVE 6 Month Food Supply contains 54 #10 (gallon size) cans. See below for specific package contents.

  • 2 cans of Instant White Rice (48 servings per can)
  • 6 cans of Hard White Winter Wheat (44 servings per can)
  • 2 cans of Elbow Macaroni (25 servings per can)
  • 2 cans of 6 Grain Pancake Mix (46 servings per can)
  • 2 cans of Cornmeal (46 servings per can)
  • 4 cans of Freeze Dried Potato Dices (41 servings per can)
  • 2 cans of Freeze Dried Sweet Corn (46 servings per can)
  • 2 cans of Freeze Dried Green Peas (41 servings per can)
  • 2 cans of Freeze Dried Green Beans (50 servings per can)
  • 2 cans of Freeze Dried Broccoli (52 servings per can)
  • 2 cans of Freeze Dried Mushroom Pieces (47 servings per can)
  • 1 can of Freeze Dried Spinach (41 servings per can)
  • 3 cans of Freeze Dried Strawberries (45 servings per can)
  • 1 can of Carrot Dices (49 servings per can)
  • 1 can of Mixed Bell Peppers (42 servings per can)
  • 3 cans of Non-fat Powdered Milk (43 servings per can)
  • 2 cans of Chocolate Drink Mix (48 servings per can)
  • 2 cans of Bacon TVP (47 servings per can)
  • 2 cans of Beef TVP (44 servings per can)
  • 2 cans of Chicken TVP (45 servings per can)
  • 2 cans of Taco TVP (42 servings per can)
  • 1 can of Pinto Beans (49 servings per can)
  • 1 can of Lentils (51 servings per can)
  • 1 can of Black Beans (49 servings per can)
  • 1 can of Kidney Beans (44 servings per can)
  • 1 can of Lima Beans (49 servings per can)
  • 2 cans of Fudge Brownies (75 servings per can)


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BKbroiler's picture

What a waste of money.  You can buy an Ipad for the same price.

euclidean's picture

for those who missed it, it's saying to go long costco. not too late either by the looks of it, revenues should be on the up for a while if they can sell at those prices!

66Sexy's picture

The inflation, most likely manufactured by corporate america to justify price increases, wont last.

People will be squeezed by high gas and food prices. ultimately, wages will not go up.

Corporations dependent on american consumers will die.

Deflation will happen in some aspects of the market place, like real estate, or stocks, or PM's, or other assets.


Fish Gone Bad's picture

If I bought the food, my kids would eat all the brownies first, making life-without-brownies a living hell.

redrob25's picture

Costco's margin last year was 1.7%. If you think they are gouging you on prices, you are wrong. Most likely the price increases are reflection of their costs they just cannot cover up anymore. Retailers have been absorbing inflation for so long they can't do it anymore. Costco will likely be the first big retailer to break and potentially go broke.

johan404's picture

Wrong. Real costs have been going up for a while. Central bank quantitative easing, peak oil, peak freshwater, climate change, natural disasters, population growth, economic growth in Asia, urbanization, soil erosion etc. are all putting huge strains on global resources and causing price increases. As somebody said before retailers are running on razor thin margins and may go broke unless they raise prices even further. You ain't seen nothing yet.

Missing_Link's picture

I'm tellin' ya, it's Yellowstone.  There are people out there who know when it's gonna blow, and it won't be long now.


string's picture

If that happens, 2 cans of fudge brownies ain't gonna be enuff.

WeeWilly's picture

Hell, if Yellowstone blows I'll make my own fudge brownies!

Hook Line and Sphincter's picture

Bison BBQ

...all we need is to plant tomato's and spices in and around the park, and they should come out just fine.

ColonelCooper's picture

If you're planning for an economc collapse, buy storage food.  If you're planning for Yellowstone to go, you may as well buy hookers and coke because some food in the basement ain't gonna help much.

Fish Gone Bad's picture

A creative person could use the food to lure in passing herds of hookers, looking to grase on fine Costco brownies.

Moe Howard's picture

Why aren't we tapping the huge energy potential in geothermal at Jellystone? Seems to make more sense than wind or solar.

TaxSlave's picture

They've been trying (and doing it) for years.  Like everything else, nothing is as easy as it sounds, and nature never, ever gives anything for free without taking back somewhere else.

Cash_is_Trash's picture

Fuck... Iceland did geothermal and told the bankers to eat shit.

America #1

ArgentDawn's picture

Ugh... This place is infected with GLPtards...

jus_lite_reading's picture

That's why I bought my supplies early. Everything from potassium iodine to water filters to high calories Arabian saesame paste with a 5 year shelf life to the now mandatory guns 'n ammo and silver/gold stockpile. I don't need to worry about more than 5 years from now only because the global economy won't last that long.

Camtender's picture

Did anyone consider economies of scale?

I am Jobe's picture

The big question is can you eat IPAD. Da Dudley seems to think so. I guess someone needs to shove it down his throat and see how it feel or shoudl I say what it tastes like.

Math Man's picture

But it's still cheaper in terms of silver!

Better go dig it out of the bag yard and buy some more rations!

I knew I buried it for a good reason!  You can eat rations!

Looks like some one at Costco has been reading ZH and following the silver market.  They know the idiots will keep buying as long as it costs less in terms of silver.

The irony of this is that the survivalist demo is no different to Costco than any other American that shops at Costco...   adept at buying WAY more than they can use or need.

In this case, six months more....

Saving money by spending money...  it's the American way!

johnQpublic's picture

...but you dont have to wait for diaster to eat this stuff

you can have it as part of your normal stock of food in your pantry, and rotate it just like you would do with any other food that you bought on sale

five pounds of black beans at the store will cost 1.29 per one pound bag on sale

total cost 6.45

this way it runs 1.45 a pound and comes in a sealed bug proof can....balance that extra cost to the price of the tupperware that you would transfer the one pound bag to, and its a wash price wise

you could even cost average by putting the grocery store bags into the can to refill it

the DHS and Fema recommend at least 3 months of personal food storage

Mormon LDS calls for seven years of food storage


and, genius, if the food lasts, there is no such thing as having more food stored than you could use or need....unless you are measuring your lifespan in days

DosZap's picture

Meth Man,

Ever occured to you that a lot of folks HATE to go to any Supermarket, or Large outlets?.

The fewer trips per year the better for all.

TIME$$$$$,Fuel$$$$$$$$$$,Wear and Tear on Vehicles$$$$$$$.

Use your head.

Your sposed to be good at Math?

Mercury's picture

You know this just might be a marketing tactic.  Think of the target demo here.

dark pools of soros's picture

was this one of those sponsored articles again??

Tyler Durden's picture

If it was sponsored it would say so. On the other hand, you can't eat food.

Myzery's picture

This is a horrible basket of commodites to measure inflation with. It's 60% marketing. 


Now gold, copper, rice, cotton, corn, wheat, lumber, et. al. on the other hand....


P.S. and most of the sponsored articles have got to go.

Tyler Durden's picture

We will be carefully checking the mail for your binding LOI to acquire a controlling equity stake.

kengland's picture

TD=CB you cannot hide that style. FYI, Shelf reliance is shit. Tvp and not everything has a 25 year shelf life. For those interested, go to the latter day saints store.50k plus calories for 40.

serotonindumptruck's picture

Bishop's storehouse, bitchez!

BTW, I'm not a Mormon.

Crisismode's picture

Not a chance in hell.

First, consider the barter value of the lot(s) in question.

Second, consider the value of the equity stack versus the very same barter value.

Third, consider the amortized value of the food over the estimated life cycle.

And finally, consider the edibility of Costco stock certificates over their estimated dated consume by dates.

One would conclude that the correct analysis would discount the edibility of the stock certificates over the time value of the food's estimated life cycle and the resultant equation would be the equivalent of the discounted forward value of Ben's QEIII divided by the dehydrated rice-and-bean dinner juxtaposed with a gold-leaf-and-caviar-layered foie gras appetizer accompanied by a glass of 1947 Chateau Lafite Rothschild. No?

Myzery's picture



I forgot that the concept of objective journalism is... only a concept.


If you actually landed Cosco that would be pretty awesome!


Mark McGoldrick's picture

We will be carefully checking the mail for your binding LOI to acquire a controlling equity stake.

Do I send the LOI to ZH or to Sprott?

In case Chumbawamba wants to make a bid and doesn't want to embarrass himself further, is there a PayDay loan operation near your office?

Richard Head's picture

Chumbawamba must have totally schooled you, as you seem obsessed with him.

ColonelCooper's picture

Jesus, we get MethHead and the Kid Toucher all in one thread?

jeff montanye's picture

and gold, while tasty, also has a long shelf life.

samsara's picture

The trolls will next be picking apart your punctuation Tyler.

God they hate this medium. 

F'em Tyler, keep on, keeping on.

blindman's picture

that depends on what your definition of the word food "is".!

yabyum's picture

ALL Survival food has gone up, or is unavailable due to demand. oth got several cases of dinty moore beef stew a .88 cent a can. Both are a "5" on taste. When saving up for barter town, put away a decent malbec, or? to wash it down. Supply and demand ,My Bitches!

captain_menace's picture

Sheesh.  Shelf-Reliance missed a total bundling opportunity here.

They could have included a year supply of toilet paper as well.  What goes in must come out.

Twindrives's picture

Costco figured you could use your FRN's as asswipes, asswipe. 

Silver Alert's picture

That stuff tends to cause, um, blockages.  You get nicely packaged little bricks so you don't need toilet paper.  Unless you're looking to add some roughage.

Bendromeda Strain's picture

Please tell me they're gently tapered. It's so alarming when the door slams.

Joe Grannville's picture

"End of the World"


Joe: "Hey Tyler, how many times can the world end."

Tyler: "On this blog, count on at least twice a day."


Tyler Durden's picture

Please send us a pic the next time you encounter a #10 can at a Goldman holiday (preferably with elves) party.

Joe Grannville's picture

Not sure I follow you but when the elves removed their dunce caps at our Goldman Christmas party they had haircuts just like yours!

bob_dabolina's picture

That's so strange.

The elves we source look like Lloyd Blankfein when they remove their dunce caps.

They are even height appropriate.

Rahm's picture

Hey you stupid fat f#@K, you don't follow because you are a F%C<!n m^th@ F%C<!n D^mBa$$!  Tyler will rip your F%C<!n head off while singing the bagholder blues m^th@f#@k!

Hephasteus's picture

I've missed rahm on here.

Have you been busy busting kneecaps?