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"End Of The World" Inflation: 47% In Six Months

Tyler Durden's picture


Back in October, Zero Hedge discussed a Costco offer for Shelf-Reliance THRIVE's one year's supply of dehydrated, freeze dried food, better known as "apocalypse rations." Six months ago a one year's supply of food for one person which included 5,011 total servings (84 #10 cans) could be purchased for $799.99 (the link for the offering is here, or rather was, here). A series of events made us encounter a comparable THRIVE offering at Costco. To our amazement in six months, the real price inflation in apocalypse rations, when factoring proportioning, is almost 50%! While the original set that was presented back in October is no longer available, what Costco does offer is a Shelf Reliance THRIVE 6 month supply supply for the price of $579.99: this represents the pinnacle of that ultimate in inflation disguising techniques: cutting the price by X while cutting the amount offered by Y>>>X. Indeed, to last a person a full year, one would need to be two of the 6 month supplies for a price of $579.99 or $1,159.98. And even that has to be indexed: the current set has 2,470 total servings, whereas the previous offer had 5,011, or 203% more. In other words, to index for the proper serving ratio the final price is actually $1,176.65. We can only hope that there are those who purchased this product when we first presented it (and don't worry, with a 25 year shelf life, it lasts a looooong time) and saved themselves the 47% inflation in 6 months! And then there are non THRIVE product offerings, such as the one below for 2 people for 3 months for $999.99 (and includes its own 55 gallon water storage set), which represents price inflation well over 100% for those who need a little extra caloric kick (and, naturally, post-apocalypse social status with the neighbors). Something tells us in another 6 months, the Costco price today will be just as lamented as the price from 6 months ago currently is.

Then (link):

And now:

And for those for whom greeting apocalypse in style means price is no object...

A description of the "cost-effective" apocalypse ration:

Shelf Reliance is known for providing unsurpassed quality in all of
its products, and their line of food storage is no different. THRIVE
Food Storage is a premium name you can trust. Every THRIVE product has
been carefully selected based on taste and quality, and we are confident
that you will look forward to using THRIVE in your everyday meal
planning and emergency food storage.  

This THRIVE Package was
built to provide a 6 month supply of food for 1 person. This package
offers a variety of grains, vegetables, and protein-rich foods, along
with comforting goodies like chocolate milk, fudge brownies, and
strawberries. Adding this package of 54 cans to your long-term storage
will provide extra flavor, nutrition, and energy when you need it most.

For questions or additional information please email  Please include your the item number and description that corresponds with your question.

  • Shipment arrives in 9 separate boxes
  • 2,470 total servings
  • Freeze-dried products have up to 25 year shelf life if unopened
  • Dehydrated products have up to 20 year shelf life if unopened
  • TVP products have up to a 10 year shelf life if unopened
  • Shelf life varies per can/product (see individual cans for optimum shelf life suggestions)
  • All items are suitable for vegetarian diets
  • Wheat can be easily milled into flour, and non-milled kernels can be cooked to make a variety of recipes
  • Easy rehydration instructions, useful tips, and recipes on each can

This THRIVE 6 Month Food Supply contains 54 #10 (gallon size) cans. See below for specific package contents.

  • 2 cans of Instant White Rice (48 servings per can)
  • 6 cans of Hard White Winter Wheat (44 servings per can)
  • 2 cans of Elbow Macaroni (25 servings per can)
  • 2 cans of 6 Grain Pancake Mix (46 servings per can)
  • 2 cans of Cornmeal (46 servings per can)
  • 4 cans of Freeze Dried Potato Dices (41 servings per can)
  • 2 cans of Freeze Dried Sweet Corn (46 servings per can)
  • 2 cans of Freeze Dried Green Peas (41 servings per can)
  • 2 cans of Freeze Dried Green Beans (50 servings per can)
  • 2 cans of Freeze Dried Broccoli (52 servings per can)
  • 2 cans of Freeze Dried Mushroom Pieces (47 servings per can)
  • 1 can of Freeze Dried Spinach (41 servings per can)
  • 3 cans of Freeze Dried Strawberries (45 servings per can)
  • 1 can of Carrot Dices (49 servings per can)
  • 1 can of Mixed Bell Peppers (42 servings per can)
  • 3 cans of Non-fat Powdered Milk (43 servings per can)
  • 2 cans of Chocolate Drink Mix (48 servings per can)
  • 2 cans of Bacon TVP (47 servings per can)
  • 2 cans of Beef TVP (44 servings per can)
  • 2 cans of Chicken TVP (45 servings per can)
  • 2 cans of Taco TVP (42 servings per can)
  • 1 can of Pinto Beans (49 servings per can)
  • 1 can of Lentils (51 servings per can)
  • 1 can of Black Beans (49 servings per can)
  • 1 can of Kidney Beans (44 servings per can)
  • 1 can of Lima Beans (49 servings per can)
  • 2 cans of Fudge Brownies (75 servings per can)



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Mon, 04/11/2011 - 22:39 | 1160105 BKbroiler
BKbroiler's picture

What a waste of money.  You can buy an Ipad for the same price.

Mon, 04/11/2011 - 22:40 | 1160198 euclidean
euclidean's picture

for those who missed it, it's saying to go long costco. not too late either by the looks of it, revenues should be on the up for a while if they can sell at those prices!

Mon, 04/11/2011 - 23:12 | 1160339 66Sexy
66Sexy's picture

The inflation, most likely manufactured by corporate america to justify price increases, wont last.

People will be squeezed by high gas and food prices. ultimately, wages will not go up.

Corporations dependent on american consumers will die.

Deflation will happen in some aspects of the market place, like real estate, or stocks, or PM's, or other assets.


Tue, 04/12/2011 - 09:58 | 1161343 Fish Gone Bad
Fish Gone Bad's picture

If I bought the food, my kids would eat all the brownies first, making life-without-brownies a living hell.

Tue, 04/12/2011 - 13:02 | 1162049 redrob25
redrob25's picture

Costco's margin last year was 1.7%. If you think they are gouging you on prices, you are wrong. Most likely the price increases are reflection of their costs they just cannot cover up anymore. Retailers have been absorbing inflation for so long they can't do it anymore. Costco will likely be the first big retailer to break and potentially go broke.

Thu, 04/14/2011 - 03:46 | 1168033 johan404
johan404's picture

Wrong. Real costs have been going up for a while. Central bank quantitative easing, peak oil, peak freshwater, climate change, natural disasters, population growth, economic growth in Asia, urbanization, soil erosion etc. are all putting huge strains on global resources and causing price increases. As somebody said before retailers are running on razor thin margins and may go broke unless they raise prices even further. You ain't seen nothing yet.

Mon, 04/11/2011 - 22:49 | 1160245 Missing_Link
Missing_Link's picture

I'm tellin' ya, it's Yellowstone.  There are people out there who know when it's gonna blow, and it won't be long now.

Mon, 04/11/2011 - 23:53 | 1160464 string
string's picture

If that happens, 2 cans of fudge brownies ain't gonna be enuff.

Tue, 04/12/2011 - 09:35 | 1161278 WeeWilly
WeeWilly's picture

Hell, if Yellowstone blows I'll make my own fudge brownies!

Tue, 04/12/2011 - 02:32 | 1160721 Hook Line and S...
Hook Line and Sphincter's picture

Bison BBQ

...all we need is to plant tomato's and spices in and around the park, and they should come out just fine.

Tue, 04/12/2011 - 06:09 | 1160848 ColonelCooper
ColonelCooper's picture

If you're planning for an economc collapse, buy storage food.  If you're planning for Yellowstone to go, you may as well buy hookers and coke because some food in the basement ain't gonna help much.

Tue, 04/12/2011 - 10:04 | 1161355 Fish Gone Bad
Fish Gone Bad's picture

A creative person could use the food to lure in passing herds of hookers, looking to grase on fine Costco brownies.

Tue, 04/12/2011 - 06:40 | 1160868 Moe Howard
Moe Howard's picture

Why aren't we tapping the huge energy potential in geothermal at Jellystone? Seems to make more sense than wind or solar.

Tue, 04/12/2011 - 07:37 | 1160940 TaxSlave
TaxSlave's picture

They've been trying (and doing it) for years.  Like everything else, nothing is as easy as it sounds, and nature never, ever gives anything for free without taking back somewhere else.

Tue, 04/12/2011 - 08:09 | 1161020 Cash_is_Trash
Cash_is_Trash's picture

Fuck... Iceland did geothermal and told the bankers to eat shit.

America #1

Tue, 04/12/2011 - 07:24 | 1160919 ArgentDawn
ArgentDawn's picture

Ugh... This place is infected with GLPtards...

Tue, 04/12/2011 - 09:07 | 1161184 jus_lite_reading
jus_lite_reading's picture

That's why I bought my supplies early. Everything from potassium iodine to water filters to high calories Arabian saesame paste with a 5 year shelf life to the now mandatory guns 'n ammo and silver/gold stockpile. I don't need to worry about more than 5 years from now only because the global economy won't last that long.

Mon, 04/11/2011 - 22:55 | 1160286 Camtender
Camtender's picture

Did anyone consider economies of scale?

Mon, 04/11/2011 - 23:24 | 1160370 I am Jobe
I am Jobe's picture

The big question is can you eat IPAD. Da Dudley seems to think so. I guess someone needs to shove it down his throat and see how it feel or shoudl I say what it tastes like.

Tue, 04/12/2011 - 04:36 | 1160781 Math Man
Math Man's picture

But it's still cheaper in terms of silver!

Better go dig it out of the bag yard and buy some more rations!

I knew I buried it for a good reason!  You can eat rations!

Looks like some one at Costco has been reading ZH and following the silver market.  They know the idiots will keep buying as long as it costs less in terms of silver.

The irony of this is that the survivalist demo is no different to Costco than any other American that shops at Costco...   adept at buying WAY more than they can use or need.

In this case, six months more....

Saving money by spending money...  it's the American way!

Tue, 04/12/2011 - 07:06 | 1160877 johnQpublic
johnQpublic's picture

...but you dont have to wait for diaster to eat this stuff

you can have it as part of your normal stock of food in your pantry, and rotate it just like you would do with any other food that you bought on sale

five pounds of black beans at the store will cost 1.29 per one pound bag on sale

total cost 6.45

this way it runs 1.45 a pound and comes in a sealed bug proof can....balance that extra cost to the price of the tupperware that you would transfer the one pound bag to, and its a wash price wise

you could even cost average by putting the grocery store bags into the can to refill it

the DHS and Fema recommend at least 3 months of personal food storage

Mormon LDS calls for seven years of food storage


and, genius, if the food lasts, there is no such thing as having more food stored than you could use or need....unless you are measuring your lifespan in days

Wed, 04/13/2011 - 11:21 | 1165245 DosZap
DosZap's picture

Meth Man,

Ever occured to you that a lot of folks HATE to go to any Supermarket, or Large outlets?.

The fewer trips per year the better for all.

TIME$$$$$,Fuel$$$$$$$$$$,Wear and Tear on Vehicles$$$$$$$.

Use your head.

Your sposed to be good at Math?

Mon, 04/11/2011 - 22:28 | 1160106 Mercury
Mercury's picture

You know this just might be a marketing tactic.  Think of the target demo here.

Mon, 04/11/2011 - 22:27 | 1160117 dark pools of soros
dark pools of soros's picture

was this one of those sponsored articles again??

Mon, 04/11/2011 - 22:31 | 1160126 Tyler Durden
Tyler Durden's picture

If it was sponsored it would say so. On the other hand, you can't eat food.

Mon, 04/11/2011 - 22:40 | 1160184 Myzery
Myzery's picture

This is a horrible basket of commodites to measure inflation with. It's 60% marketing. 


Now gold, copper, rice, cotton, corn, wheat, lumber, et. al. on the other hand....


P.S. and most of the sponsored articles have got to go.

Mon, 04/11/2011 - 22:44 | 1160209 Tyler Durden
Tyler Durden's picture

We will be carefully checking the mail for your binding LOI to acquire a controlling equity stake.

Mon, 04/11/2011 - 23:18 | 1160354 kengland
kengland's picture

TD=CB you cannot hide that style. FYI, Shelf reliance is shit. Tvp and not everything has a 25 year shelf life. For those interested, go to the latter day saints store.50k plus calories for 40.

Tue, 04/12/2011 - 00:51 | 1160591 serotonindumptruck
serotonindumptruck's picture

Bishop's storehouse, bitchez!

BTW, I'm not a Mormon.

Mon, 04/11/2011 - 23:20 | 1160365 Crisismode
Crisismode's picture

Not a chance in hell.

First, consider the barter value of the lot(s) in question.

Second, consider the value of the equity stack versus the very same barter value.

Third, consider the amortized value of the food over the estimated life cycle.

And finally, consider the edibility of Costco stock certificates over their estimated dated consume by dates.

One would conclude that the correct analysis would discount the edibility of the stock certificates over the time value of the food's estimated life cycle and the resultant equation would be the equivalent of the discounted forward value of Ben's QEIII divided by the dehydrated rice-and-bean dinner juxtaposed with a gold-leaf-and-caviar-layered foie gras appetizer accompanied by a glass of 1947 Chateau Lafite Rothschild. No?

Mon, 04/11/2011 - 23:39 | 1160418 theopco
theopco's picture

Say good night, Gracie

Tue, 04/12/2011 - 00:03 | 1160485 Myzery
Myzery's picture



I forgot that the concept of objective journalism is... only a concept.


If you actually landed Cosco that would be pretty awesome!


Tue, 04/12/2011 - 01:09 | 1160618 Mark McGoldrick
Mark McGoldrick's picture

We will be carefully checking the mail for your binding LOI to acquire a controlling equity stake.

Do I send the LOI to ZH or to Sprott?

In case Chumbawamba wants to make a bid and doesn't want to embarrass himself further, is there a PayDay loan operation near your office?

Tue, 04/12/2011 - 01:19 | 1160658 Richard Head
Richard Head's picture

Chumbawamba must have totally schooled you, as you seem obsessed with him.

Tue, 04/12/2011 - 06:12 | 1160851 ColonelCooper
ColonelCooper's picture

Jesus, we get MethHead and the Kid Toucher all in one thread?

Mon, 04/11/2011 - 22:47 | 1160221 jeff montanye
jeff montanye's picture

and gold, while tasty, also has a long shelf life.

Mon, 04/11/2011 - 22:51 | 1160259 Missing_Link
Missing_Link's picture


Mon, 04/11/2011 - 23:21 | 1160369 samsara
samsara's picture

The trolls will next be picking apart your punctuation Tyler.

God they hate this medium. 

F'em Tyler, keep on, keeping on.

Mon, 04/11/2011 - 23:51 | 1160459 blindman
blindman's picture

that depends on what your definition of the word food "is".!

Mon, 04/11/2011 - 23:16 | 1160352 yabyum
yabyum's picture

ALL Survival food has gone up, or is unavailable due to demand. oth got several cases of dinty moore beef stew a .88 cent a can. Both are a "5" on taste. When saving up for barter town, put away a decent malbec, or? to wash it down. Supply and demand ,My Bitches!

Mon, 04/11/2011 - 22:26 | 1160107 captain_menace
captain_menace's picture

Sheesh.  Shelf-Reliance missed a total bundling opportunity here.

They could have included a year supply of toilet paper as well.  What goes in must come out.

Mon, 04/11/2011 - 22:39 | 1160183 Twindrives
Twindrives's picture

Costco figured you could use your FRN's as asswipes, asswipe. 

Tue, 04/12/2011 - 04:26 | 1160780 Silver Alert
Silver Alert's picture

That stuff tends to cause, um, blockages.  You get nicely packaged little bricks so you don't need toilet paper.  Unless you're looking to add some roughage.

Tue, 04/12/2011 - 05:52 | 1160834 Bendromeda Strain
Bendromeda Strain's picture

Please tell me they're gently tapered. It's so alarming when the door slams.

Mon, 04/11/2011 - 22:28 | 1160109 Joe Grannville
Joe Grannville's picture

"End of the World"


Joe: "Hey Tyler, how many times can the world end."

Tyler: "On this blog, count on at least twice a day."


Mon, 04/11/2011 - 22:28 | 1160122 Tyler Durden
Tyler Durden's picture

Please send us a pic the next time you encounter a #10 can at a Goldman holiday (preferably with elves) party.

Mon, 04/11/2011 - 22:35 | 1160141 Joe Grannville
Joe Grannville's picture

Not sure I follow you but when the elves removed their dunce caps at our Goldman Christmas party they had haircuts just like yours!

Mon, 04/11/2011 - 22:52 | 1160236 bob_dabolina
bob_dabolina's picture

That's so strange.

The elves we source look like Lloyd Blankfein when they remove their dunce caps.

They are even height appropriate.

Mon, 04/11/2011 - 23:11 | 1160338 Rahm
Rahm's picture

Hey you stupid fat f#@K, you don't follow because you are a F%C<!n m^th@ F%C<!n D^mBa$$!  Tyler will rip your F%C<!n head off while singing the bagholder blues m^th@f#@k!

Mon, 04/11/2011 - 23:24 | 1160382 Hephasteus
Hephasteus's picture

I've missed rahm on here.

Have you been busy busting kneecaps?

Tue, 04/12/2011 - 00:04 | 1160492 Rahm
Rahm's picture

Been busy banning kids from bringing their bag lunch to school in the windy city.  Let them eat iPads!

Tue, 04/12/2011 - 00:38 | 1160564 Hephasteus
Hephasteus's picture

You tell those dwarf little *())*)*##$ kids if they don't eat what you serve them they don't &^*&R eat!! Somebodies gotta buy this *)*)(*$# poison f@^#&*^* gulf fish sticks.

Mon, 04/11/2011 - 23:29 | 1160389 Crisismode
Crisismode's picture

Could you please translate that into American English?

Thanks in advance.

Tue, 04/12/2011 - 00:08 | 1160504 Rahm
Rahm's picture

It means the fan is on high speed, and Joe G. is standing directly underneath tossing bags of feces at the spinning blades singing his favorite song, the bagholder blues.

Mon, 04/11/2011 - 23:38 | 1160419 Cindy_Dies_In_T...
Cindy_Dies_In_The_End's picture

Actually Joe G, why don't you tell us all what the pubs of the elves at the goldman party looked like given that you spent all night on your knees sucking goldman cock.



Mon, 04/11/2011 - 23:34 | 1160409 Hephasteus
Hephasteus's picture

That would be funny if it weren't for one little inconvenient truth.

What did they serve at the lehman brothers christmas party last year?

NOTHING! There's no more lehman brothers and they have no christmas parties.

Mon, 04/11/2011 - 22:26 | 1160113 dark pools of soros
dark pools of soros's picture

happy times ahead in the bunker with freeze dried Fudge Brownies for months!!

Mon, 04/11/2011 - 23:12 | 1160334 chunga
chunga's picture

I've got barbed wire around my garden. Four ranch dogs and well planned fire lanes to boot.

Mon, 04/11/2011 - 23:31 | 1160398 Crisismode
Crisismode's picture

Be careful that your dogs don't eat your vegetables.

Mine are partial to ripe tomatoes.

Your mileage may vary.

Tue, 04/12/2011 - 00:43 | 1160577 chunga
chunga's picture

Ha! I need those dogs and they eat better than I do. The friendliest of the bunch is a black pit bull. Number one is an Australian Cattle dog. Anybody on my ranch can not hide.

Tue, 04/12/2011 - 02:17 | 1160712 sterling effort
sterling effort's picture

Re your Cattle dog. I have had a bit of experience with these over the years. I have formed the opinion that that the blue (they come in two colors, red being the other) bitches are the meanest. Out of curiosity, what's yours?

Tue, 04/12/2011 - 02:40 | 1160726 Hook Line and S...
Hook Line and Sphincter's picture

When the shtf, you and your dogs better hope that your neighbors aren't Korean.

Mon, 04/11/2011 - 22:29 | 1160115 The Axe
The Axe's picture

got my own system,,,way cheaper then Costco....but thanks Tyler...thats a very funny story...does not include amno, medical supplies, beer, scotch, and mule. 

Mon, 04/11/2011 - 22:31 | 1160128 Conrad Murray
Conrad Murray's picture

No amn0?! oH no3s! Don't buy anything that doesn't include a jackass!

Mon, 04/11/2011 - 22:57 | 1160291 krispkritter
krispkritter's picture

You got canned mule? No shite, where'd you find that?

Mon, 04/11/2011 - 22:34 | 1160116 long juan silver
long juan silver's picture

Thinking too hard will make your head hurt. Trying to second guess retailers will expose your employment in a wildly different field. Products like these have been mass marketed for years in hurricane zones with marginal success. Survialism is an overrated hobby restricted mostly to less than manly guys named Ansel and Denver.

Mon, 04/11/2011 - 23:24 | 1160372 yabyum
yabyum's picture


Mon, 04/11/2011 - 22:42 | 1160200 arnoldsimage
arnoldsimage's picture


Mon, 04/11/2011 - 22:30 | 1160120 gramps
gramps's picture

Pretty much tracking silver. Hmmm.

Mon, 04/11/2011 - 22:30 | 1160121 Dejean Splicer
Dejean Splicer's picture

Endgame - Mauldin & Tepper

Here comes 16 million percent inflation.

Mon, 04/11/2011 - 22:29 | 1160127 Bubbles...bubbl...
Bubbles...bubbles everywhere's picture

The individual servings are probably smaller as well. 

Mon, 04/11/2011 - 22:33 | 1160135 High Plains Drifter
High Plains Drifter's picture

one person, eating from number 10 cans.......yeh sure..........

Tue, 04/12/2011 - 02:46 | 1160729 Hook Line and S...
Hook Line and Sphincter's picture

one person, eating 10 MEXI-cans

no storage for me, plenty of meat abounds

Mon, 04/11/2011 - 22:33 | 1160142 Hedgetard55
Hedgetard55's picture


part 4.


We began to move, slowly, down the sewer corridor. I contacted the comm van topside. “Checkmate King Two, this is White Rook, over”.


“White Rook, this is King Two, go”.


“The package is secure. Meet us at the exit at Park Avenue and... looks like 79th Street. ETA 15 minutes. Over.”


“Roger White Rook. Address is 903 Park Avenue. Will be there in ten. Out”


I clicked the safety on the MAC-10 back to “ON” and put it back in it's custom holster. With luck we would reach the sewer exit before the Professor's compadres caught up with us. If not, I had a trick or two left before the 10 would be necessary.


First it was lights out, though, as I turned the helmet lamp all the way to it's lowest setting and switched the face plate to Infra-Red. That would make it harder to track us.


“See ok, Professor?”


“No problem, Mac, all that light had me half blind. I'm well used to the ambient level down here by now" Bernanke replied.


I checked forward and back – no signs of life on the IR, yet.


“Mac, do you mind if I ask you just what is that formidable looking sidearm you have there?”


“Ingram M10 machine pistol, better known as the MAC-10. Nine millimeter ammo, thirty round clip, squeezes off a full clip in less than 1.5 seconds. It's old school, yea, but tough and reliable even in wet conditions. If a round hits your target anywhere, they are going down. It's saved my skin several times.”


“In Gaza, perhaps?” the Professor queried. “Word was that mission was tougher than reported”.


Yea, I thought, in Gaza. Tougher than reported was no lie – I lost three good men on that mission. Turns out someone high up leaked the mission to Hamas. Luckily OUR man in Gaza let us know, and we hit them a day ahead of time. After the snatch all Secretary of State Clinton wanted to know was what took us so long. I was tempted to leave her with her terrorist “friends”.

In the middle of the op I put the MAC-10 in the mouth of one of the Hamas leaders and insisted he tell me who was their leaker. I guess he wasn't ready to meet Allah just yet and blurted out “your President”.


My head spun.


“What, Obama was the rat? Wanted to make sure Hillary wasn't future competition, no doubt.”


“Not Obama. Clinton. President Clinton.”


I blanked for a second, then let the man go. I would make sure his buddies knew he had talked – let them handle him.


The Professor was moving better now.


“That MAC-10 looks familiar, not sure why, I don't know much about weapons, except for financial ones” he said. He paused. "A bad joke".


“Snake Plisskin” was all I said, knowing from the BI that Bernanke's passions, in addition to scotch whiskey and cigars, included old movies.


“Of course, "Escape From New York", John Carpenter. The MAC-10 was Snake's weapon of choice for the rescue of the President. How appropos for this situation. Remember Ernest Borgnine as Cabby? “Snake Plissken, I thought you were dead!” Funny what a man remembers in situations like this.”


Suddenly I stopped, the IR showing a huge red blob in the center of the faceplate about 50 yards or so down the tunnel.


The Professor gripped my arm tighter. “I think you must be seeing Chopper, huh Mac?”.




“Yea, a 20 foot albino gator. Has taken a number of denizens of this nether world over the years, it's best we be very careful. Not sure even your MAC-10 would faze him”.


To be continued.

Mon, 04/11/2011 - 22:45 | 1160150 Mercury
Mercury's picture

I think you'd be better off with a room full of Goya beans for a fraction of the price you could fart your way to energy independence.   I bet some brand manager ends up walking away with an industry award for this one though.

But wait!...there's less!...the world is ending so fast you can't afford not to pay more for a smaller amount of what you might need in the future!

How much is Costco selling a five gallon drum of "re-hydrating agent" for?

Tue, 04/12/2011 - 00:06 | 1160498 blunderdog
blunderdog's picture

Boil the beans three times (and change the water) to solve the problem of high winds.

Tue, 04/12/2011 - 00:13 | 1160511 Rahm
Rahm's picture

The high winds are a much appreciated bonus... who said anything about a problem?

Tue, 04/12/2011 - 00:20 | 1160524 blunderdog
blunderdog's picture

They keep me up at night.

Mon, 04/11/2011 - 22:34 | 1160154 Misean
Misean's picture

Who'd wanna live for a year on that drek. If things get that bad I'm long-pig.

Tue, 04/12/2011 - 00:32 | 1160550 pacrock
pacrock's picture

with you - 'survive' on that, or, eat bacon and drink whiskey till the ticker ticks it's last tock?


I'm going bacon.  if the power shuts off on my freezer, i'm eating it all over a campfire.

Mon, 04/11/2011 - 22:35 | 1160161 arnoldsimage
arnoldsimage's picture

just remember... eating too much human meat will give you the shakes.

Mon, 04/11/2011 - 22:40 | 1160186 Misean
Misean's picture

Brain...muscle not so much. Course, if things were that bad the shakes from the moonshine would overwhelm any harm from prions.

Mon, 04/11/2011 - 22:43 | 1160203 Dejean Splicer
Dejean Splicer's picture

It's all about the brine.

Soak a Bankster in Soy Sauce overnight and he'll taste like pork once he gets off the fire.

Mon, 04/11/2011 - 22:47 | 1160223 Rodent Freikorps
Rodent Freikorps's picture
Creutzfeldt-Jakob Disease Fact Sheet
Mon, 04/11/2011 - 23:00 | 1160294 arnoldsimage
Mon, 04/11/2011 - 22:37 | 1160177 CPL
CPL's picture

Easier way is just to buy non perishables.  The Mormons are great at this btw (if anyone has known a Mormon, snuck him porn as teenagers and watched him become the same as his parents...until he's off fishing/golfing with friends).  You haven't seen anything until you've seen a years worth of food for 8 people.  It's awe inspiring.


Preppers must be just starting to understand it all.  Mormons have been working the system for years, not screwing it, but big families at all it's a point of economy.  Anycase, someone's blog on how to spend under 120 for 6 months worth of stuff.

Never sure if it's a Mormon track...but it reminds me of one of my buddies Mum.


Tue, 04/12/2011 - 01:14 | 1160628 serotonindumptruck
serotonindumptruck's picture

There are quite a few LDS peeps up here in my neck of the woods. (Pacific NW) The Mormon church is perhaps the most "tribal" of all Western religions. Once you join their church, they'll watch out for you and welcome you into the fold.

They have also been buying up large tracts of farmland in the area over the past couple of years. I think the LDS church has forseen this imminent collapse for some time now. I know a couple of Mormons personally. Both families have extensive gardens and livestock, and one gentleman who I am proud to know does a LOT of ammo reloading. Just bring him the used brass and he'll reload it all and split it with you even-steven.

Mon, 04/11/2011 - 22:38 | 1160192 disabledvet
disabledvet's picture


Mon, 04/11/2011 - 22:42 | 1160199 DeweyLeon
DeweyLeon's picture

Eat that stuff more than 3 days in a row and you'll be so bound up won't won't crap for a month..guess it'll save on TP though.

Store what you normally eat, your bowels will thank you.

Mon, 04/11/2011 - 22:43 | 1160212 CPL
CPL's picture

You can trade the rope you make for other goods.

"Wow, this is good rope...what's it made of?"


"lol, wut?"

Mon, 04/11/2011 - 22:48 | 1160232 Rodent Freikorps
Rodent Freikorps's picture

You have to supplement it with peanut butter.

Awesome survival food.

Mon, 04/11/2011 - 23:17 | 1160351 Arkadaba
Arkadaba's picture

Peanut butter sucks!

Just had to say it - could never eat it even as a kid.

Mon, 04/11/2011 - 23:28 | 1160387 Rodent Freikorps
Rodent Freikorps's picture

Survival food should suck. That way you only eat what you need.

Tue, 04/12/2011 - 07:01 | 1160875 FEDbuster
FEDbuster's picture

The food at the FEMA camp will be "free" and plentiful, no need to bring your food stamp cards, just get in the cattle car before the train leaves the station.

Mon, 04/11/2011 - 22:41 | 1160204 Twindrives
Twindrives's picture

Blackened Fed Chairman anyone?

Mon, 04/11/2011 - 22:42 | 1160208 BKbroiler
BKbroiler's picture

I grabbed a two week supply in 2009, still sitting on it.  Didn't want to go full retard because my apartment is sorta small.  I have 2 weeks of food, 2 weeks of water, a 45 and a big ass box of ammo.  My rationale is that after two weeks of starving, most people won't be able to get the gun away from me, leaving me free to raid their pantries and eat their kids.  Jeez, are you counting the days like me or what?

Mon, 04/11/2011 - 23:10 | 1160328 BKbroiler
BKbroiler's picture

anyone want to claim that junk, or just hit and run like a bitch?  

Mon, 04/11/2011 - 23:19 | 1160360 556nato
556nato's picture

I wasn't the one that flagged you but seriously?  Two weeks of food and ONE box of ammo and you think you're set?  

Buy more food and ammo and get yourself to the range and practice shooting your .45.

Mon, 04/11/2011 - 23:33 | 1160403 BKbroiler
BKbroiler's picture

You misread. One big ass box of ammo.  Sorry to piss on the Mad Max scenario that justifies your useless expenditure, but a famine is the last thing I'm worried about when TSHTF.  No crisis in the US has ever left citizens without access to food for longer than two weeks.  We have grain for years, we fed millions of Red Russians with it in the 30's, so I'm assuming that the government won't let me starve just for living in NYC, too many bankers here.

Tue, 04/12/2011 - 00:16 | 1160514 Rahm
Rahm's picture

No need to worry, FEMA will save the day with your Burger King.  If not, well then your up the brown creek sans paddle.

Tue, 04/12/2011 - 00:41 | 1160569 WaterWings
WaterWings's picture

The bankers will be gone already and you'll feel all alone.

Don't worry, we have modern tech and the Ivy League to protect us from history - you know, famines and such.

Tue, 04/12/2011 - 01:13 | 1160641 JustPrintMoreDuh
JustPrintMoreDuh's picture

"I'm assuming that the government won't let me starve ... "


That is the funniest thing I have heard in a looong time.

Tue, 04/12/2011 - 06:26 | 1160859 ColonelCooper
ColonelCooper's picture


Mon, 04/11/2011 - 22:42 | 1160210 Alienated Serf
Alienated Serf's picture

i'm thinking increased doomer demand has somehting to do with the price inflation.

Mon, 04/11/2011 - 22:58 | 1160288 SilverDOG
SilverDOG's picture

@ A.S.

US military/govt. demand as well.

Tue, 04/12/2011 - 05:53 | 1160775 Urban Redneck
Urban Redneck's picture

Doomer currency is PMs not FRNs.  Measured in PM's the inflation is negligible

A couple years ago there was some transitory inflation in the AR-15 market coinciding with regime change in the US.  The inflation was highest in the low end of the market, similar to the price behavior of paper PMs. 

If one is willing to pay the premium for "quality" PM paper (Baer, Sprott, etc.), one should expect that as the nominal price rises the relative amount of premium will decrease until the consumer deems the lower quality paper to be toxic and the price decouples. 

In short, keep the good shit for yourself,  and trade the crap for positive FRN flow.

If there is increased demand it might be due to the converts to the doomer religion increasing the number of market participants. 

Proper Prior Preparation Prevents Piss Poor Performance   

Mon, 04/11/2011 - 22:45 | 1160211 LivermoreJim
LivermoreJim's picture

Just visit your local dollar store for great buys. Many food products are USA made. Just check the expiration dates.

Mon, 04/11/2011 - 22:47 | 1160222 Slartebartfast
Slartebartfast's picture

Shelf Reliance is a Mormon outfit out of Utah.  They take that sort of thing seriously.  High quality stuff.

Mon, 04/11/2011 - 22:43 | 1160214 Slartebartfast
Slartebartfast's picture

Hah!  I bought that package back in October.  Sitting pretty in storage waiting for "the day".

Mon, 04/11/2011 - 22:46 | 1160217 krispkritter
krispkritter's picture

For the lazy or rich...I spent 1/5 that and come up with better calorie counts but the reality is you have to 'eat what you stow...' so 'freeze dried broccoli' is not something I want to look at let alone eat. 'Lentils' ? Does Barbara Streisand come over to serve those? And I'm kinda worried about anything that is TVP because as far as I'm concerned that could be just about anything GMO. I mean 'TRP' could be 'Textured Roadkill Protein'? The fact that these companies are backordered on a lot of these products tells me that people should be planting things and canning or drying their own. If you have limited means it fills in the hours watching American Idol, if you have the means, have Consquela handling this in her 'downtime'. For those who call this an effort in futility or SHTF scare-mongering, just imagine that an 'emergency' can be; loss of a job, loss of a house, power outage, hurricane, flooding, earthquake, etc.  Think how much farther your dollar goes if you lost your job but had a year's supply of food set aside? So you didn't have to fork over $5-600 a month to a grocer who's jacking the price up 5% a month? Seem more sensible now?

Mon, 04/11/2011 - 23:08 | 1160317 SilverDOG
SilverDOG's picture

-comment placed incorrectly-

Tue, 04/12/2011 - 00:39 | 1160568 Stranded Observer
Stranded Observer's picture

I agree 100%.  Anything can happen.  While I'm not planning on losing my job anytime soon i know that if I do I have six months of food stored up (still saving -- I want a year at least) and that will be a significant upside if money becomes tight.  I think every responsible household should have, at minimum, a month's supply of food so you don't end up like those poor people after Katrina thirsty and starving waving flags at helicopters from atop their roofs.  Persoally I have a lot of canned food plus some of the nitrogen packed #10 cans from Mountain House.  I've eaten the MH products on backpacking trips and can attest that they are pretty damned good for a food you merely need to add hot water to.

Tue, 04/12/2011 - 06:25 | 1160861 Bendromeda Strain
Bendromeda Strain's picture

'Lentils' ? Does Barbara Streisand come over to serve those?

One would hope not. However, a few cups of lentils will do great things in the bottom of a pot of "stone soup".

Tue, 04/12/2011 - 06:34 | 1160866 ColonelCooper
ColonelCooper's picture

I disagree entirely about the lazy and rich thing.  I grow enough vegetables and raise enough meat for two families, plus some.  I do buy SOME of this food.  Most of my "Food storage" is either home grown, or home packaged bulk foods, like grains and powdered milk sealed in Mylar then packed in five gallon buckets.

I don't buy any of the large "x month supply".  I order case lots of certain things.  Peanut Butter, butter, eggs, cheese, some fruit etc.  There are a variety of reasons why I do this, but none of them have to do with lazy.

Tue, 04/12/2011 - 08:26 | 1161069 krispkritter
krispkritter's picture

@CC...that comment was pointedly to the people who would buy this package thinking it's the end-all be-all for their needs and who didn't want to lift a finger otherwise. As pointed out in other posts this type of storable item not considered the best nutritionally or for picky folks and now is even becoming hard to find so it may not be an option soon. I wonder if this stuff will start trading up on Ebay?  You don't sound lazy to me at all and I'm right with you there on growing. As for freeze dried #10's, I too choose to buy bulk and package in mylar and buckets. I buy standard restaurant supply #10's locally for other things like PB and fruit. Never got sold on FD eggs but the ice cream is good. A cheap alternative was a powder soft ice cream mix($8 for 3lbs) that you mix with water and chill and I'm experimenting with making it into 'bars'. Note that while supermarket goods have expiration dates, commercial stuff doesn't so make sure you label and rotate...(PS. is a good example)

Mon, 04/11/2011 - 22:45 | 1160228 ILikeBoats
ILikeBoats's picture

Sample size for arriving at 47% inflation is kind of small.  Maybe the head of Shelf Reliance wants to load up on Chinese solar stocks and BRK.A , so he is raising the prices a bit.

Tue, 04/12/2011 - 00:31 | 1160546 Richard Head
Richard Head's picture

Maybe that's why TD titled the post "End of the World inflation" rather than "general inflation." 

Tue, 04/12/2011 - 00:41 | 1160575 ILikeBoats
ILikeBoats's picture

Ah, I did not catch the subtle humor in the title...

Mon, 04/11/2011 - 22:52 | 1160238 Eyes on the World
Eyes on the World's picture

I read ZH daily but rarely comment.  Yet, to read the comments here where preppers are being ridiculed puts me in mind of how the trolls ridicule those of us who hold PMs.  If the SHTF there will be a relatively short period of time where it WILL be desirable to live under that rock eating your #10 stores.  And yes, during that time you cannot eat gold, silver or your f**king iPad.  After a bit of time has passed the time will come where trade will begin and the PMs we all love will be to your advantage, but if you're planning on striking up some deals for food and water right away post-SHTF come see me and bring your PMs, I have a couple of .308s for your dumb ass.

Mon, 04/11/2011 - 23:00 | 1160295 captain_menace
captain_menace's picture

They're laughing with you.  Not at you.  I've been prepping for years; never know what can happen.

I hope you've got a couple of 22's parked next to those .308s.  A .308 is overkill on a squirrel.  And that's what we'll be eatin when the supplies run low.

Mon, 04/11/2011 - 23:35 | 1160410 yabyum
yabyum's picture

Captain, There is no fur on that tail: Rat again tonight! Starling and bridge pigeon, coming soon to your table soon!

Tue, 04/12/2011 - 00:29 | 1160541 Rahm
Rahm's picture

Pick up some chickens, and a couple of rabbits.  Only need a couple of rabbits, because they will, well, repopulate like rabbits.... tons of info at


Highly recommend a converted S12 with a couple of MDArms 20rd drums, to go along with your 308 :)   (not for squirrel, but for almost anything else)

Tue, 04/12/2011 - 00:41 | 1160574 WaterWings
WaterWings's picture

Agreed. Always a good idea to have plenty of .22 - but if you're hunting squirrels for food you should have spent more time with Mr. Rawles.

Tue, 04/12/2011 - 06:37 | 1160867 ColonelCooper
ColonelCooper's picture

Fail.  Squirrels are good eating.

Tue, 04/12/2011 - 16:07 | 1162841 WaterWings
WaterWings's picture

Not enough calories to justify "hunting" them. Maybe if you're bored or there is absolutely no bigger game. Maybe as part of your total survival plan: check the fishing lines, collect some vegetation, tend the garden, goats, and chickens, shoot a squirrel.

How many squirrels would you have to shoot a day? How long till there are no squirrels in the area? Good eatin's got nothing to do with it.

Mon, 04/11/2011 - 23:10 | 1160324 SilverDOG
SilverDOG's picture

Latent fear drives trolls.

The bigger the front; the bigger the back.

Humorously dismiss nonconstructive perpendicular mindsets.

-Comment placed correctly-

Mon, 04/11/2011 - 23:12 | 1160342 PY-129-20
PY-129-20's picture

If things would be that bad (with cannibalism - like in the movie "The Road"), I would move into the woods. I know how to use a bow, how to hunt, what to eat or not, how to fish, how to build a wood hut. I might not be the next Bruno Manser, but I could survive for a while under these circumstances. In such an environment the greatest danger to my life would be another human, but not nature. Having said this, I enjoy modern life and I would miss my daily Zerohedge read and probably ask myself what other ZH readers/contributors are now doing, how they would survive in their environment.

Mon, 04/11/2011 - 23:42 | 1160437 Crisismode
Crisismode's picture

IF you really read the book, or

IF you really paid attention to the movie,

YOU will remember that in "The Road" there WERE no animals left in the woods.

THAT is why the people resorted to cannibalism: no animals, no plants, nothing survived the Long Darkness.


Exactly what do you hope to find in That Woods?

Tue, 04/12/2011 - 07:14 | 1160888 FEDbuster
FEDbuster's picture

Also remember that gold had no value in the Long Darkness.  When the father finds the gold coins in the bunker, he leaves them on the floor and loads the cans of food in their shopping cart. 

Tue, 04/12/2011 - 09:08 | 1161197 Long-John-Silver
Long-John-Silver's picture

He should have taken the gold. It's a viable replacement for copper in batteries. Simply suspend a gold coin between two steel plates and submerge in an acidic solution. A dead car battery would provide the required acid.

Mon, 04/11/2011 - 23:55 | 1160458 Bad Asset
Bad Asset's picture

There are 800,000 hunters in Wisconsin alone.  The woods will be barren before you even get there.

Mon, 04/11/2011 - 23:58 | 1160474 Real Estate Geek
Real Estate Geek's picture

Those woods will be picked clean PDQ.  It takes a lot of acreage to support an apex predator. 

Tue, 04/12/2011 - 00:55 | 1160598 WaterWings
WaterWings's picture

If you have to survive in the woods let's hope that is because you literally had to pick up and leave everyone and everything in five minutes or dead.

Most everyone else is forming posses in their local communities - rural or you're wasting your time. Try to get started in any way possible with your own system for self-preservation: animals (I prefer goats and chickens - easily managed and somewhat transportable), garden, good literature and boardgames (especially for winter), a deep cycle battery with a 15 watt panel and inverter to charge batteries and power LED lights to extend the day without having to rely on the grid or use candles.

But being able to "head for the hills" may save your hide until things settle down in your area. Show up in town with some of the silver you stashed up there and try to get on with a life worth living as humans do each time a major crash occurs.

Mon, 04/11/2011 - 23:17 | 1160350 samsara
samsara's picture


Mon, 04/11/2011 - 22:56 | 1160278 ebworthen
ebworthen's picture


What was it my last girlfriend said when I told her I was buying canned food?

"You don't need that shit, you just need a shotgun and know which of your neighbors are Mormon."

I miss that girl...


Mon, 04/11/2011 - 23:14 | 1160346 Misean
Misean's picture

Miss her, why, she was deliscious...

Sigh...I miss her too...

Tue, 04/12/2011 - 00:40 | 1160571 ebworthen
ebworthen's picture


Tue, 04/12/2011 - 07:17 | 1160899 FEDbuster
FEDbuster's picture

The Mormons I know all own guns, too.  Most are skilled hunters and campers (many Eagle Scouts).  The "prey on the Mormons" plan has quite a bit of risk associated with it.

Wed, 04/13/2011 - 04:32 | 1164416 ebworthen
ebworthen's picture

True that, it was a something she joked about, not serious. 

Good people, I'd probably fall in with them to survive the crisis.

Mon, 04/11/2011 - 22:55 | 1160279 Seasmoke
Seasmoke's picture

im still trying to figure out why the 1 year supply was 5011 servings but the 6 month was only 4940 servings.....are they counting in case you open during a leap year ?

Mon, 04/11/2011 - 22:55 | 1160285 tmosley
tmosley's picture

Freeze drying is incredibly expensive, as it involves use of liquid nitrogen.  It might be good to supplement your stash with some of this stuff, it's much more cost effective to simply buy canned foods, which last just as long, assuming you throw out anything that has expanded (generally due to botulism).

White rice stores practically indefinitely.  When stored properly (cool, and oxygen free) it will last almost literally forever.  They found a cabin in the arctic/antarctic fully stocked with supplies from the mid 1800's, and all the stored food was fine, as I recall.  Of course, that was in a deep freeze.  But still, white rice lasts 30+ years in more normal conditions, and 5+ years in shitty conditions (hot, high humidity).

Everyone should have food and water stored.  Not for the end of the world, but for any old Katrina style disaster.  It won't hurt to have these things in an end of the world scenario, either.

Mon, 04/11/2011 - 23:08 | 1160320 tmosley
tmosley's picture

Funny how you say that kind of shit when just the other day you gladly accepted my council on potassium iodide.

Apparently, your kind don't eat food, but are susceptible to radiation.

Must eat iPads, and run your truck off of the flatulence.

Mon, 04/11/2011 - 23:21 | 1160353 Spalding_Smailes
Spalding_Smailes's picture

Just the other day = ( 4 weeks ago ) I asked for my parents. My thyroid is trashed already, plus it only helps the very young or old .....

The Sultan of the Seventh-day Adventist Pepperoni Doomer Sect - T." David Koresh " Mosley

Mon, 04/11/2011 - 23:19 | 1160362 tmosley
tmosley's picture

Butthurt faggot - Spalding "I Suck Dicks" Smailes.

You might as well stop posting, if this is all you are going to say.  Your weakness is laughable.

Mon, 04/11/2011 - 23:36 | 1160395 Spalding_Smailes
Spalding_Smailes's picture

Tell us about the clown from the 70's again even though he died in the 1800 you moron. Or tell us all again how China can de-peg and the consumers will take over for our ( USA ) consumption, you tool... Lol'

Stick with gold, silver pimping, leave the rest for the pro's .... Sit back, keep the pie hole shut, and after you cut the grass and take out the trash, preen moma's fat ass again ....


I did not know moma was a steelers fan ... Bring some extra chapstick.

Mon, 04/11/2011 - 23:51 | 1160450 Crisismode
Crisismode's picture

You seem to be in a very mean and nasty mood.


Mon, 04/11/2011 - 23:56 | 1160473 Hephasteus
Hephasteus's picture

Unsucessful troll has job satisfaction issues.

Do NOT follow this link or you will be banned from the site!