The Face Of Media In 2011 Is Not What What Is Being Marketed, But What You Actually Use

Reggie Middleton's picture

Steve Jobs, of Apple fame, apparently has many talents. Among them are a visionary outlook, a knack for
product design, a fiery entrepenurial spirit, the ability to find and
hire capable staff, and most importantly… the uncanny ability to market
nearly anything to anybody. The man has been able to sell rain coats and
umbrellas in the desert.

Case in point, in releasing the iPad, a truly evolutionary take on
the tablet computer that Microsoft failed to properly execute, Mr. Jobs
commenced selling proprietary add-on services. The kicker was that this
was for
a device whose primary strength was capitalizing on the most open,
non-proprietary technology of the century (the WWW). As he approached
big media houses and ad agencies and stirred up so much interest and PR
over proprietary apps to run on the iPad, complete with premium priced
advertising and paywalls, I literally laughed. I was not surprised, for
the man is skilled in his art, but I would think that those on the
receiving end should be a tad more skilled in their arts as well. Pray
tell, what would make someone thing that an expensive to build,
proprietary app that costs extra money to consume and pigeon holes you
into a single device that will encounter fierce competition that will
probably outsell it in the medium term will successfully compete with
much easier and cheaper to build, nearly comparable quality, web apps
that will be available across all connceted devices whose current
iteration is actually free? Yes, I know that’s a long ass sentence, but
there is a  lot to be said.

Those who are pouring resources into iPad ads and apps should take a step back and start running their businesses for their investors and not for Steve Jobs shareholders. I really like the iPad, and I own one. The reason is because it is an excellent tool for
media consumption, primarily web content and video. Big media vendors
should keep those strengths in mind when attempting to create paths that
actually detract from the primary motivation for using the iPad. On that note, I introduce this update from

iPad magazine sales numbers show steep decline over a few short months

Uh oh. Since its debut, the iPad
has been variously hailed as the final nail in the coffin of all
physical media and the savior of the magazine and newspaper industries. A
few magazines, such as
Wired, had truly impressive
digital launches, with over 100,000 downloads of its first issue in
June. It doesn’t seem, however, that the stellar start was in any way
sustainable. According to the Audit Bureau of Circulations, which
collects magazine circulation data from companies willing to furnish
numbers, all iPad magazinesWired
was averaging 31,000 downloads from July through September, had 22,000
and 23,000 respectively in October and November. Other magazines have
seen similar declines: Vanity Fair sold 8,700 downloads of its November issue, down from an average of about 10,500 from August through October; GQ sold 11,000 copies, its worst showing yet. Now, not all magazines release their numbers, of course — including The New Yorker, People, and Esquire
— but the numbers we do have seem to be indicating a trend of general
decline after a short burst of excitement. have seen fall offs in
downloads over the past few months.

Honestly, there is relative little of practical use and interest that
you can do with a proprietary app that you can’t do in HTML(5) that
will justify the expense and more importantly the lock-in to Apple
products. You see, Steve Jobs and Apple are not just experts at
marketing pretty shiny things to mass retail consumers, they actually
excel at selling the producers of the content as well. This, or course,
is a good thing if you’re an Apple shareholder, but not so good for everyone else. The reason media execs were able to be sold on the iPad magazine app ideas was because they are still searching for
ways to monetize the new media system of near frictionless content
distribution. Back in the days, they were able to make fatter margins
because there were significant barriers to entry in distributing
content. Those who owned or controlled the distribution channels, owned
or controlled the revenues – nearly regardless of the quality of the
content. This was true for print, radio, TV broadcast, etc. Now, with the advent of the web and frictionless distribution, they have untold competition for
content, which quickly commoditizes it. In addition, aggregators with
difficult to replicate technology platforms such as Google, further
commoditize the content, and remove the power of brand from it. Content
vendors have been complaining across the board that they are having
problems charging for
content, and the ad model often doesn’t generate the revenues to keep
the operation afloat, much less profitable. The results??? Massive and
serial bankruptcies/insolvencies across the board.

Well, here’s a solution from Reggie Middleton – and it doesn’t entail
you spending $300,000 to a half a million dollars customizing a
proprietary app for
my devices whose greatest strength is surfing the non-proprietary web.
Everybody, quite now…. Are you ready??? Create better content. You see,
truly capable content cannot be commoditized. I mean, really juicy, hard
to come by content. I don’t mean adding flash widgets, slide shows, and
other tricks and gadgets. I mean producing stuff of interest and of
use. Why is Wikileaks so popular?

When news organizations started suffering due to collapsing margins
as a result of their inability to grasp the power, potential and risks
of frictionless distribution via the Web, they moved in the opposite
direction of prudence. They reduced their staff and cut expenses INSTEAD
of investing in the business. Why pare down or eliminate the
investigative journalists and when they are the assets that can truly
set you apart from the commoditizing content aggregators, and the run of
the mill web site?

They allowed salesmen to sell them web widgets and gadgets (ex.Flash
apps, iPad apps, etc.) that will magically bring profits and sticky
readers to their respective businesses. I pray thee, tell me, since when
do web programmers and technology company execs know more about the
media business than media execs? If they would have taken the resources
spent on creating fancy schmancy gadgets and put them into their
investigative journalism departments, they would have a thriving
operation with content that runs across all devices (you know, regular
text, pictures and video?). Again, why is Wikileaks so popular? Much of
their content could have been ferreted out by a strong investigative
staff. Don’t believe me? Look at what my little skeleton staff was able
to dig up, with a budget akin to lunch money, as excerpted from Who is Reggie Middleton!!!

Reggie Middleton is an entrepreneurial investor who guides a
small team of independent analysts to uncover truths, seldom if, ever
published in the mainstream media or Wall Street analysts reports.
Since the inception of his BoomBustBlog, he has established an
outstanding track record, including but not limited to, the call of….

  1. The housing market crash in September of 2007: Correction, and further thoughts on the topic and How Far Will US Home Prices Drop?
  2. Home builders falling and their grossly misleading use of off balance sheet structures to conceal excessive debt in November of 2007 (not a single sell side analyst that we know of made mention of this very material point in the industry): Lennar, Voodoo Accounting & Other Things of Mystery and Myth!
  3. The collapse of Bear Stearns in January 2008 (2
    months before Bear Stearns fell, while trading in the $100s and still
    had buy ratings and investment grade AA or better from the ratings
    agencies): Is this the Breaking of the Bear? | After the collapse, a prudent bullish call as well… Joe Lewis on the Bear Stearns buyout Monday, March 17th, 2008: “The problem with the deal is that it is too low, and too favorable for
    Morgan. It is literally guaranteed to drive angst from the other
    side. Whenever you do a deal, you always make sure the other side gets
    to walk away with something.  If you don’t you always risk the deal
    falling though unnecessarily. $2 is a slap in the face to employees
    who have lost a life savings and have the power to block the deal. At
    the very least, by the building at market price and get the company for free!” |
    BSC calls are almost free and the JP Morgan Deal is not signed in stone Monday, March 17th, 2008 | This is going to be an exciting, and scary morning Monday, March 17th, 2008 | As I anticipated, Bear Stearns is not a done deal Tuesday, March 18th, 2008 [Bear Stearns stock goes from $1 and change to $10, front month calls literally explode from pennies to several dollars]

  4. The warning of Lehman Brothers before anyone had a clue!!! (February through May 2008): Is Lehman really a lemming in disguise? Thursday, February 21st, 2008 | Web chatter on Lehman Brothers Sunday, March 16th, 2008 (It would appear that Lehman’s hedges are paying off for them. The have the most CMBS and RMBS as a percent of tangible equity on the street following BSC. The question is, “Can they monetize those hedges?”.
    I’m curious to see how the options on Lehman will be priced tomorrow.
    I really don’t have enough. Goes to show you how stingy I am.
    I bought them before Lehman was on anybody’s radar and I was still to
    cheap to gorge. Now, all of the alarms have sounded and I’ll have to
    pay up to participate or go in short. There is too much attention
    focused on Lehman right now.
    ) | I just got this email on Lehman from my clearing desk Monday, March 17th, 2008 by Reggie Middleton | Lehman stock, rumors and anti-rumors that support the rumors Friday, March 28th, 2008 | May 2008
  5. The fall of commercial real estate in general (September of 2007) and the collapse of General Growth Properties [nation's 2nd largest mall owner] in particular (November 2007):’s answer to GGP’s latest press release and Another GGP update coming… (among over 700 pages of analysis, review the January 2008 archives or search for “GGP” for more research).
  6. The collapse of state and municipal finances, with California in particular (May 2008): Municipal bond market and the securitization crisis – part 2
  7. The collapse of the regional banks (32 of them, actually) in May 2008: As I see it, these 32 banks and thrifts are in deep doo-doo! as well as the fall of Countrywide and Washington Mutual
  8. The collapse of the monoline insurers, Ambac and MBIA in late 2007 & 2008: A Super Scary Halloween Tale of 104 Basis Points Pt I & II, by Reggie Middleton, Welcome to the World of Dr. FrankenFinance! and Ambac is Effectively Insolvent & Will See More than $8 Billion of Losses with Just a $2.26 Billion
  9. The overvaluation of Goldman Sachs from June 2008 to present): “Can
    You Believe There Are Still Analysts Arguing How Undervalued Goldman
    Sachs Is? Those July 150 Puts Say Otherwise, Let’s Take a Look
    ”, “When the Patina Fades… The Rise and Fall of Goldman Sachs???“and Reggie Middleton vs Goldman Sachs, Round 2)
  10. The ENTIRE Pan-European Sovereign Debt Crisis (potentially soon to be the Global Sovereign Debt Crisis) starting in January of 2009 and explicit detail as of January 2010: The Pan-European Sovereign Debt Crisis
  11. Ireland austerity and the disguised sink hole of debt and non-performing assets that is the Irish banking system:
    I Suggest Those That Dislike Hearing “I Told You So” Divest from
    Western and Southern European Debt, It’ll Get Worse Before It Get’s
  12. The mobile computing paradigm shift, May 2010: »

Related links:

There Is Another Paradigm Shift Coming in Technology and Media: Apple, Microsoft and Google Know its Winner Takes All Monday, June 21st, 2010

Has the Web and the Blogosphere ushered in the Death of Radio? Monday, November 17th, 2008

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Bear's picture

Keep up the good work ... knowing what will happen in the future does give us a little edge ... BTW the best thing about my new iPad is ZH

velobabe's picture

reggie great article and i read it all. i hate my iphone, it is just shit. my only apps i use are APMEX weather and ski report. ski report one has a cam view, so you can see beautiful mountain vistas all over the country and canada.

oh i can't believe everyone who writes and comments on ZH are all so smart. how come this population is just brilliant. well, i guess i am the odd ball out. but i sure am on a learning tear this last year. i have gotten so much smarter in many vast areas, i never even knew about


rotten's picture

Reggie is a fandroid trying to come off all objective like when he is not objective about this subject. He is an Apple-hater.

Publishing has been in decline for years. We know this. All this means is the print media is still in trouble. I love the Apps I use daily. I love the Internet, but I don't want to sift through muck to get at what I need all the time. Apps provide circumvention of the search engine routine.

Me personally, I don't buy any magazines and haven't since the 90s. My folks still get a few, but they don't have an iPad.

I'm sure you're rubbing your hands with glee wishing for Apple's demise, eh Reggie?



prophet's picture

Looking forward to your thoughts on Facebook.  Many are citing the move to "captive" special purpose portals as 3.0.

moneymutt's picture


You have may have already condsidered this in your Apple v Google mobile computing take but a friends reaction to her new Droid (an X I think, no physical keyboard) was very interesting.

Already having a moto android (backflip) which is nice but not close to the new android phones, her excitement about things it doessort of like watching a kid get excited about a trike. She loved multi-tasking because she could look at map and give her lost mom directions on how to meet over voice phone at same time. She loved feeds of social networking stuff, the multiple home screen pages she could set up however she wanted etc..

But the thing that I had not considered was that she worked at U of Minn and they are doing their email etc with Google, the cloud. So the Android phone is perfect complement. All her workstuff on google apps, like calendar etc, is all linked up seemlessy on her phone.

And she previously had a nice high end blackberry that is in some recycling bin.


I don't know how many businesses are going all-in with cloud/Google like U of MN apparently has. But if people start seeing the benefits of going Google for both their stationary work areas and the mobile users, I would think the leap would become more compelling.

Standing alone, there are many reasons for a work campus of stationary employees to go Google. All on its own there are many reasons go Android for smart phone/tablet users. But who else can offer a system that is great both for deskbound and for mobile folks like sales force and means you have seemless easily connections for everyone when the go mobile. Apple? no. MSFT? - kinda. RIM? No. And who else can offer something that works great in business environment AND would also be something people prefer for their own person/retail enjoyment and would buy even if not for business.

Anyway, the deskbound thing is going to become moot anyways, devices, software will be same for mobile and stationary....maybe just bigger screens/keyboard if you can be stationary. Technology is way ahead of culture. How long did we have email and standards like Adobe pdf before people were routinely exchanging almost all infor electronically? I'm a civil engineer and we still get printed plans sent to us for estimates. Ten years ago the majority of what we got was hard copy, 5 years in was 50-50, now its 90-10 or 95-5.  We still like to print hard copies of the digitial files to for ease of reading and marking up but even that will change with better, more interative display options. If they could do low cost, huge e-ink type display that had no slow down for big files when I zoomed around and made mark-ups easy via a stylus on a touch screen...forget about it.


Eventually this will change all work places, the technology is there, the culture just hasn't caught up fully. Anyone at desk all day now may just all be at home eventually. The only commuters may be manufacturers, health care, farmers, construction etc..physical stuff.

thinx's picture

I am a technical-advisor for several startups (some with as many as 100++ employees) and they _all_ use Google apps all around - GMail, GTalk, GDocs (presentations, docs, etc.), and internal Wiki pages.  Many of them have no desk phones - all employees use their personal cell phones anyway, and Android rules in this environment.

MoneyMcbags's picture

If content is king, then Money McBags awaits his crown, throne, and concubines any day now.


Bottoms up,

Money McBags


Dr. Sandi's picture


Thanks for the heads up on your crown. This is the first time I've actually visited your site, and it was worth the click.

You have my official nomimation for a free content crown. Used with a $5 bill, you can get a little something to keep you awake at *$.

Uncle Remus's picture

The world is buns-up kneelin',

I was wheelin' an' dealin'

dark pools of soros's picture

this is all obvious..  the SEC will tell you exactly which porn sites are worth your money

fatsak's picture

If it weren't for newspapers , magazines I don't know what I would read on the shitter.  Apple will have a difficult time penetrating the shitter market unless they come out with a waterproof/stain proof case.



Dr. Porkchop's picture

They could waterproof it and upgrade the iPhone camera flash to a higher power laser diode which you would point at your arse. It would burn off the excess, eliminating the need for TP.

FreedomGuy's picture

Content is key and this article gets that part right. The modern mainstream news media is lazy, sloppy and not very interested in stories that don't match up with their personal political and social views. I haven't watched the big network news programs in years.

However, I still love to read and buy many automobile magazines like Road and Track and Car and Driver. Why? Content! The writing is clever, funny and interesting. They do their own tests and comparisons and each magazine often comes out differently.

I subscribe to no newspapers (WSJ for awhile) because they sit around and do the same thing I do. They surf the net and pick up the wire stories. By evening, I have already read most the news they are going to report. Plus, they report it improperly and often with extreme bias. They rarely have content that I value. If they do, I can get it online.

I think the main thing in this article is not Apple. Apple is an example. Content is king and I love ZeroHedge because of the content and even many of the thoughtful or irreverant comments that follow each article/posting.

Dr. Porkchop's picture

ZH wins for me because the content is good, and I'm learning a lot. The site template is simple, readable and uncluttered. The commenting is fast and furious. What I like is that there aren't a zillion effing widgets, flash ads and all manner of web bric a brac to slow down the site.

Temporalist's picture

What?!?!  ZH doesn't have an App?  I am soooo outta here!

EvlTheCat's picture

Reggie your article was great.

Why pare down or eliminate the investigative journalists and when they are the assets that can truly set you apart from the commoditizing content aggregators, and the run of the mill web site?

I am pretty sure it has to do with the continued onslaught to dumb down Americans who just don't care about freedom.  It is funny how the truth has be pushed to the fringe where all us "tin foil" types hang out.  I can honestly comment that most people just don't care.  I tried to talk with my family over the Christmas holiday, again, to try and get them to understand.  However, the conversations ended up on football or shopping.  I took my son fishing just to get away from the blindness.  C'est la vie!  My wife and kids are protected, until the cops decided to ignore the Constitution.

Niskyboy's picture

Here's my knock against Android: Google reads your e-mail, other companies don't.  Their corporate motto -- "Do No Evil" -- yeah, right.

Uncle Remus's picture

The whole "cloud as convenience" is a deal with the Devil in my view. Entertainment and information content on the cloud is one thing, putting your business there is just entirely too risky in my view.

anony's picture

ZH is successful simply because a bunch of us negative nabobs have coalesced around a theory that markets cannot possibly sustain the move from March of 2009 to the present and that eventually the sellers will overwhelm the buyers and our shorts will make us bazillionaires.

We've been wrong for nearly two years and have paid mightily for the opportunity to have our say, if not our way.

My personal theory is that as soon as I go all in as a bull, that will mark the top and the rest of you can then cash in.  If ya'all will give me 1% of your winnings I'll put the whole enchilada on the SQQQ and watch the small fortune I have amassed dwindle to nothing.

Please advise.

Go Steelers.

Dr. Sandi's picture

We've been wrong for nearly two years and have paid mightily for the opportunity to have our say, if not our way.

I'm happy. Maybe I'm following different markets, but info gleaned from ZH has made it easy for me to make a full-body jump into silver. Winnings are looking good so far, and I'm not expecting the trends to change anytime soon.

If that's being wrong, I'll choose "Being Wrong" for $30, Alex.

Dr. Porkchop's picture

I recently got an iPhone 4 as an upgrade and have been very happy with it. I think it has a good web browsing experience, a great camera and things just work. The WiFi implementation is seamless. The iPad, on the other hand, has always seemed like a solution looking for a problem. I still favor the idea of a laptop over a an iPad, which to me, seems like a really big iPhone you can't put in your pocket and doesn't make phone calls. What am I going to do, carry an iPhone and and iPad and invest in a laptop? I like a real keyboard for those times when you actually need to type things. I'm funny that way.

Overall, I think the iPhone is a good product, but the iPad, not so much. I suppose the big attraction with iPhone is the ease of use with the downside being a very rigid lack of customization. I wish there were a 'power user' version available.

Jobs absolute control over everything makes for a very universal and seamless experience, but it's a very high level one. Power users yearn for more control over the phone.

OT: I wonder if Jobs is planning his own Fordlandia somewhere.

Common_Cents22's picture

I have an HP 16" touchscreen laptop DVT6 or something.  It works incredibly well.  They have a two stage boot.  The first boot comes up in a couple seconds with web browsing, email, calendar, media etc...  You can then choose to do a full windows boot.  The touch screen works awesome, with a 16" screen to boot.     The killer for HP would be make the screen pivot and convert into tablet format.  It's thin and light enough.  That would be hands down a huge winner.  They already do it with a 12" tmt tablet/netbook convertible not sure why they dont with the DV6T.   Battery lasts many hours.    For not much more than an Ipad you can get the 12" hp convertible tablet and have a full fledged computer.  I laugh and admire apple when they have stripped a computer down to a screen, and chip for browsing, raise the price, then sell you the addons such as keyboard as extra, which they stripped in the first place.  and people get excited to fork over more!  


the nice trick apple does is make things simple and show people what results they can get, not just provide them a blank canvas device to figure out on their own.   That one issue is the key to Apple's success.  They are in the simple solution biz, not the slick hardware biz that leave people to say, "now what do I do with this?"


So, a tip for readers here, check out some convertible tablet notebooks, there are several brands that give you a great  ipad touchscreen experience with a full boat computer all in one package.



strannick's picture

Yo Reg..

Any chance of you changing your font? I get a little tired of the same-o. You know, jazz er up a little??

lynnybee's picture

"..... just the facts, ma'am......... just the facts " ..........

lincolnsteffens's picture

I don't have an I pad and rarely use my cell phone. I do however check ZH several times a day. I need information to be able to direct my political and financial well being. I have not discovered another consistent source with the kind of investigative reporting I'm looking for.

Reggie, you are dead center on the failure of most of the "popular" news media. News reporting has become what it was in the USSR, now in China and much of the rest of the world. Most of the "important news" stories are just the equivalent of repeating the scripted "Party line". Getting statements from CEOs, govt. dept. heads, political office holders is now reported as valid news. That kind of reporting is just daily garbage propaganda. Wow, what a great name for a new 24 hour cable news station "The Daily Garbage". Was it MAD Magazine that said "All the news that fits we print"?


partimer1's picture

If you look around really hard and try to find a ipad competitor, you cannot find one.  It really doesn't matter what you say about it, there is not a single device out there better than the iphone and ipad.  yes there are limits and there are problems. The stock is overvalued, etcc... if the device is superior and people really like it, does it really matter?  

Reggie Middleton's picture

Personally, I find the Evo to be clearly superior to the iPhone. The iPad competitors are coming en masse in March. The iPad is best of breed for the next month or two, but it will be close to impossible for Apple to maintain that crown much longer if the tablet competition mirror anything near the smartphone competition.

I am truly curious as to whether those who say the iPhone is superior have actually tried the high end Android phones. Nearly two thirds of the iPhone 4 users that have played with my Evo were ready to switch, or at least seriously considering it.

Reggie Middleton's picture

Personally, I find the Evo to be clearly superior to the iPhone. The iPad competitors are coming en masse in March. The iPad is best of breed for the next month or two, but it will be close to impossible for Apple to maintain that crown much longer if the tablet competition mirror anything near the smartphone competition.

I am truly curious as to whether those who say the iPhone is superior have actually tried the high end Android phones. Nearly two thirds of the iPhone 4 users that have played with my Evo were ready to switch, or at least seriously considering it.

MarketTruth's picture

Reggie, thank you for making note that MS actually had the tablet first years ago (and it was far better than the iPad in capability given the then current computer abilities). So few remember the tablet PC, the AutoPC and other such MS devices/technology.

MS needs to have some mystical guru-type to pawn off planetary technology that will revolutionize your life.

PS: Make sure he is a vegetarian who drives a Leaf for added mysticism points.

tamboo's picture

sheesh, yet another wikileaks koolaid drinker.
why is it so popular? might have something to do
with kosher media shoving it down our throats
at every opportunity a la the holohaox, never mind
the larger genocides perpetrated by the same usual suspects.


Veterans Today has been informed by sources within the ADL that, in coordination with Julian Assange’s announcement, they were “tasked” by the Tel Aviv government to begin operations against journalists and online publications that had led to Wikileaks being discredited as an Israeli intelligence operation. Sources indicate that Tel Aviv values Wikileaks as a vital asset in molding public opinion and providing cover for high risk operations.

jeff montanye's picture

this is a really interesting topic to me and one very difficult to pin down.  

when i asked a question about it on glenn greenwald, himself an ostensible anti-zionist, i was immediately shot down with "that has been totally debunked" with no supporting documentation (not by gg himself i hasten to add, but no one else replied).  

are there significant memos about the war in lebanon?  are we still dependent on the newspapers to publish memos because wiki only posts the memos the papers "vet"?  

the fact that u.s. and arab governments are "concerned" about iran should come as no surprise.  the question is how do the peoples of those countries feel?  and where are the cables about the war in lebanon?  but i repeat myself.  

where is the cutting edge zh report on this controversy?  did i miss it?

williambanzai7's picture

You are missing the main point about Jobs and his crew.

They are experts at shaking up soft/hardware spaces that have been collectively neglected, mismanaged, poorly designed and exploited by their lazy competitors with little or no concern for what the end user wants.

They are the absolute best at this.

Computers, phones, portable media devices, tablets...where the morons have failed Apple obviously excels.

In the last couple of days I have been browsing through the App Store and found not less than 10 Apps and content platforms that I have put to immediate use. One of them is a killer as far as I am concerned. All at a cost that I doubt exceeded $30. 

Now I am familiar with all the drawbacks of walled gardens and I hope Google etc. create a flourishing community of competition.

But the simple fact is that all of this rapidly accelerating innovation that we are seeing was ignited by Apple.

Developers and content providers would be stupid not to hedge their bets. But equally stupid to under- estimate the Apple ecosystem. 

Thoreau's picture


Apple is a far cry from the hippie-cool company it used to be; but it's also a far cry from the current competition. Reggie's a smart guy, and has good content; but he has a personal vendetta against Apple.

Reggie Middleton's picture

I haven't missed the point at all, and am full aware of Apple's prowess. As I said, I'm a fan of the iPad myself, although less a fan of the app store. I actually spend more money in the Android market because it is risk free to go through the apps (which are cheaper) and I enjoy the flexibility more. That does not take from the Apple App store which still has more polish, though.

The point of the story is that writing proprietary apps for the iPad does not hedge your bets nor demonstrate faith in the Apple ecosystem. If anything, it simply increases your risk. Suppose Apple decides to ban HTML5 next, as they did Flash tools? Hedging bets would be akin to dumping that half million dollars of development costs into an HTML5 cross platform app that ensures you can run well on all platforms and letting the technology providers (apple, Goog, MSFT, Blackberry, etc.) battle it out amongst themselves. It is unwise to base your success upon both the whims and the wherewhithal of one vendoer when there are so many out there vying for the throne. You may cast your hat in the right ring, then again you may not. Why even take the gamble?

On a seprate note, I noted in the past that Apple's OS seemed more stable than previous iterations of Android. The new 4.3 iOS upgrade for iPad is quite unstable and crashes several times a day, much more than Android 2.2. Has anyone else encountered this problem? I anticipate some quality issues to pop up as Apple expedites its rollout cycle in order to compete with the Android and Windows competition, which may be an error. Stability and polish is an advantage that they had, altough the expediting of the cycle may be unavoidable if they don't want to be left behind.

Traveler's picture

Yes, that is exactly what is happening. My BBC and New York Times iPad
apps are not working well. At first they did, but after a couple months they are failing. I think the apps are not keeping up the the software upgrades. It is more efficient to make your own page icon than to access news sites using their apps.

Drag Racer's picture

Right on Reggie.

It is nice to read an article about content when someone 'gets it'. As the old saying goes about the web, "content is king". This is just as true today as it was 12 years ago when Brett Tabke mentioned it to me during a discussion at one of his Pub Conferences.

I am surprized you did not bash, at least a little harder, the MSM and long standing periodicals for not keeping up with market trends and technology...