Goldline Explains Why It Advertises On Glenn Beck And Laura Ingraham

Tyler Durden's picture

Currently the Committee on Energy and Commerce is holding a hearing on H.R. 6149, the “Precious Coins and Bullion Disclosure Act” which presumably has to do with protecting investors from investing in gold or something comparable. Among those giving testimony are Julius A. Bazan, M.D, Lois Greisman, Associate Director, Marketing Practices Division, Bureau of Consumer Protection, Federal Trade Commissio, Charles Bell, Programs Director, Consumers Union, Scott Carter, Executive Vice President, Goldline International, and Howard Beales, Ph.D., Associate Professor, School of Business, The George Washington University. Overall it is a snoozer, although we found this part from Scott Carter's testimony interesting, in which the CEO of Goldline who has recently had some unpleasant experiences vis-a-vis his marketing strategy, describes why he advertizes where he does.

Apparently Goldline's advertizing has everything to do with "conservative" listeners willing to diversify into "precious metals": "Currently, the most popular talk radio shows in the United States are hosted by conservative commentators such as Messr. Beck, Levin and Thompson, and Ms. Ingraham. The demographics of these radio programs strongly favor those who are inclined to diversify their portfolios with precious metals. (This is best exemplified by the number of competitors who advertise among these same marketing channels.) The radio hosts themselves share an interest in owning precious metals, an important consideration when deciding where to advertise."

To wit:

The decision on where to advertise is based upon sound business decisions, not political ideology. Currently, the most popular talk radio shows in the United States are hosted by conservative commentators such as Messr. Beck, Levin and Thompson, and Ms. Ingraham. The demographics of these radio programs strongly favor those who are inclined to diversify their portfolios with precious metals. (This is best exemplified by the number of competitors who advertise among these same marketing channels.) The radio hosts themselves share an interest in owning precious metals, an important consideration when deciding where to advertise.

By that same token, Goldline’s choice of advertising is not limited to a narrow political spectrum. Before his untimely death, Goldline’s principal spokesperson was Jay Johnson, a former Mint Director and Democratic Congressman. Mr. Johnson shared a firm belief that precious metals were an important component of a diversified portfolio. Mr. Johnson was also an avid coin collector who wrote and spoke about numismatics.

Goldline also advertises with other major networks including CNBC, History International and CNN. Goldline has advertised with approximately 14 different networks within the past 12 months.

Goldline’s advertising focuses on its most popular products including the Swiss 20 Franc and American Eagle proof coins. All of its advertising is reviewed by outside counsel for compliance with the FTC rules governing truthful advertising. No promises or guarantees of profit are ever made and Goldline consistently advises prospective clients to review Goldline’s risk disclosure materials prior to purchase.

Does this mean that liberals hate gold? It would make for an interesting demographic analysis: party affiliation of those who have been purchasing gold in the past two years. Does that make John Paulson and David Einhorn the biggest republicans in the history of the world?

Full Carter testimony