Google’s Android Market Share Explodes As It Expands Its Reach To Cars, Toys, Home Automation, Music & Movies – All In The Cloud
In continuing our ongoing observations of the “Androidifcation” of the mobile computing market, I bring you Comscore’s latest Q1 2011 tally. As you can see, Apple has pulled away from its handset competitors for the first quarter of 2011, and turned in amazing quarterly results as well. The smartphone edge was largely due to the iPhone launch on Verizon’s network:
Amazingly enough, despite Apple’s stellar performance, Google’s Android still managed to pull ahead significantly in market share.
Because Apple reaped the benefit of a 2nd major carrier, it appears that
the bulk of Google’s gains came at the expense of RIM, EXACTLY as we
told subscribers it would over the past year. Reference Blackberries Getting Blacked Out, Imitate Amateur Base Jumpers Sans Parachute!
I would like to put this into perspective for those who do not yet
fully grasp the value to Android to any tech, telecomm or media firm.
Google just started selling Android devices a tad over two years ago. As
of today, Google reached its 100 millionth Android activation, with 400,000 Android devices activated daily. That, my friends, is a truly impressive number – particularly when considering that there are only 1 billion personal computers
in use in the entire world. Android is the new personal computer OS of
choice, and it is already the equivalent of 10% of the entire universe
of PCs (that includes Windows & Mac). In addition, Android’s growth
and adoption rate is actually INCREASING despite this enormous base from
which to calculate from. It one thing to feature 900% growth from 1%
market share, but to pull triple digit growth as the market share leader
is downright scary! Think about Google adding something as powerful as
the Windows franchise to its arsenal. We certainly did – reference Google’s Q1 2011 Review: Part 2 Of My Comments On The Gross Misvaluation of Google and for subscribers, the Google forensic report (63 pg Google Forensic Valuation, to plug in your own assumptions see Google Valuation Model (pro and institutional)).
Android metrics as spouted at the Google I/O conference:
- 36 OEMs,
- 215 carriers,
- 450,000 Android developers
- Android has recently crossed its 100 millionth activation milestone, and is also growing at its fastest pace yet;
- 400,000 devices activated each and every day.
- There are now 200,000 Android applications in the Market,
- which have accumulated a total of 4.5 billion installs,
- at a rate which Google actually says is accelerating.
A few months ago, I stated that developers are losing out on a once in a lifetime opportunity by not taking advantage of the nascent ascent of Google:
- One Reason Why Software Developers & Tech Firms Should Pay Close Attention To Research Boutiques Such As BoomBustBlog
- Shorting Apple and Why Software Developers Can Make More Money On Android
Any developer or media concern that does NOT want access to 100 million customers and 400,000+ extra (and growing) EVERY day is literally out of their damn mind. That’s the scientific way of putting it. On a separate note, let’s discuss DISRUPTION!
A single OS for all touch screen devices, beating all competitors to market?
Meanwhile, Google is announcing another major update to its mobile OS, from Endgadget: Google Ice Cream Sandwich coming in Q4 2011 to smartphones and tablets alike
“One OS that runs everywhere.” There you have it, folks! Google intends to meld its Honeycomb tablet wares and Gingerbread smartphone software into one delicious Ice Cream Sandwich. Maybe that’s why the “sandwich” bit is in the name? Either way, it’ll be a universal OS that runs on everything from teeny tiny Android phones to 10-inch tablets and will intelligently adapt to each form factor with things like a resizable status bar. Some other fancy new additions were demonstrated during Google’s I/O 2011 keynote, including face-tracking and camera focus shifting based on voice recognition, but most of the salient details remain under lock and key for now. We’ll be sure to dig around Mountain View campus fridges in search for more clues about the next major iteration of Android.
This iteration will probably be released right after Apple releases iOS 5, which is its attempt to catch up with the current Android OS capabilities. 450,000 developers, with probably a quarter million churning out highly desirable and quite free code/beta testing at XDA Developers alone, is very, very difficult to compete against – not to mention Google’s army of 10,000 or so developers paid on the books.
Google is also using Android to displace the desktop bound (but hopefully soon to be freed to the clouds) iTunes ecosystem with a totally cloud-based, device independent, app/movie/music ecosystem of its own. This is not vaporware, its all running live right now!
Shaking up the movie industry in a way that could make Netflix investors nervous…
Google just announced movie rentals in the Android Market at its I/O conference. Chris from the Android services team just hit the stage at Moscone and demonstrated renting movies on the Android Market from your phone, tablet or PC with a single click. “Pinning” mirrors the experience with apps and books, you can select it on your PC and download to the device in the background for offline viewing. Movies are live in the market right now, support on all Android 2.2 or higher devices is expected “in a couple of weeks” and tablets will get support bundled with their upgrade to Android 3.1. On the PC, it ties back to the recently expanded YouTube rental service with the same restrictions (30 days to watch, 24 hour window once you start watching) and pricing, making that per-movie VOD price a bit easier to swallow with its cross-platform support and we even spied a few HD selections for $4.99.
Threatening to disprupt the TV industry, once again. Will they succeed? Google TV getting Android 3.1 and Market this summer; Sony, Vizio, Samsung and Logitech onboard
As expected, Google just announced at I/O that the Google TV will be upgraded to Android 3.1 this summer (existing devices will get an OTA upgrade) with access to the Market coming “soon.” According to Mike Cleron from the Android Development team, developers will be able to use the vanilla Honeycomb SDK to build apps for Google TV, and also announced hardware partners will include Samsung, Vizio, Logitech and Sony (as seen after the break) — no word on previously mentioned possibles like Toshiba, Sharp or LG. There were also no details on a switch from Intel to ARM even though we heard whispers of that at CES, we’ll check in to the keynote tomorrow to see if there’s any more revealed on hardware changes for the platform.
Not threatening, but actually shaking up the Music Industry! Google Music Beta to stream 20,000 songs for free, official!
Google launches a free (for now) cloud based music storage, streaming and download service that will
… essentially mimic the music locker functionality of Amazon’s Cloud service, albeit without the ability to sell songs direct to consumers.
… Google’s plans to launch a more feature-complete service were derailed when discussions with the labels broke down. According to Rosenberg, “A couple of the major labels were less focused on the innovative vision that we put forward, and more interested in an unreasonable and unsustainable set of business terms.” So, rather than putting the service on hold, Google [launched] its music service with the ability to store up to 20,000 of your own uploaded songs for free which you can then stream over the web to your desktop or Android phone or tablet — any device that supports Flash (don’t worry iOS users, your time will come). Amazon’s service, by comparison, offers just 5GB of free storage for about 1,200 songs stored at a mediocre bitrate. Google will also best Amazon with a feature that automatically creates playlists. Google expects to roll out the service to its US users within “weeks” with Music Beta invites going out later today to Verizon Xoom owners (others will be able to sign up at music.google.com). Keep it right here because we’ll be bringing you the announcement live. There’s a simple presentation with artists, albums, and easy playlist creation. You can manually create them, or there’s a feature called “Instant Mix” that will make you a playlist based on any single song. It’ll automagically pick 25 different tracks to build a “truly ingenious mix.” You know, kind of like another, similarly intelligent service. All of this syncs to the cloud, which means no wires needed to download anything. But, more importantly, songs can be cached locally. You can pick any song, album, or playlist to download onto storage, at an unknown quality. It’s the same pinning idea that’s in the new movies feature. That and more is demonstrated in the video below. The service is launching in beta today, allowing 20,000 songs, and it’ll be free — “at least while it’s in beta.” Also, the updated music app is available now, which will work with any music on your phone and any phone running Android 2.2 or above.
You can see a comparison chart of leading streaming music vendors at Endgadget, the source for this IO information.
Pushing the Android OS into the home!
We pressed the company on pricing details, and it stated that the wirelessly enabled light shown above would be priced “at parity” with the non-wireless counterpart available today. At last check, that puts a single bulb at around $30. In order to make these kinds of devices compatible with existing Android phones and tablets, a couple of WiFi-to-900MHz adapters will be available. From Lighting Science alone, you’ll soon see a light switch, security lamp and a regular wall wart on sale to handle the transfers. In other words, you can pick up a dirt-cheap plug, toss it in your guest room, and immediately give your Nexus One the ability to dictate Android @ Home products. Not too shabby, but what does this mean for the broader industry?
Dual 8 mp cameras brings the 3rd Android phone to sport 720p HD 3D: Sharp Aquos Phone SH-12C has 3D cameras, qHD resolution, Gingerbread filling
The HTC EVO 3D and LG Optimus 3D just got themselves a new buddy in the three-dee picture-taking arena in the shape of Sharp’s Aquos Phone SH-12C. We know, that name just rolls off the tongue. What’s remarkable about the 12C is that the dual cameras on its back go all the way up to 8 megapixels (to the EVO 3D’s 5), which will be creating quite the tasty workload for the 1.4GHz Qualcomm MSM8255 chip contained within. A qHD (540 x 960) screen resolution also keeps up with HTC’s latest, though the 4.2-inch, 3D-capable display on the Aquos offers more pixel density and less in absolute real estate. Android 2.3, replete with some evident customizations, will serve as the OS, and 720p video recording in 3D will also be available when Sharp launches the 12C in Japan on May 20th. Rest of the world? Well, we can dream about it right now.
The highest performance chipset to date has been optimized for Android only!
Disrupting the Automotive market
…Google revealed plans to help Ford automate our automobiles. Android smartphones that drive your car!
You see, our driving habits affect the gas mileage we get, and if our cars could predict our preferred travel patterns they could optimize powertrain performance to max out our MPGs. That’s why the Blue Oval Boys plan to use Google’s Prediction API to learn our driving habits and combine that data with real time traffic info to make its cars increasingly efficient. The system isn’t yet ready for showrooms, as there is work to be done securing the personal data and location awareness information it collects, but hopefully it won’t be long before every new Ford can help us get from here to there with minimal fuel consumption. Here’s hoping William Daniels is the one doling out the directions.
Android-powered watches: Fossil Meta Watch wrists-on at Google I/O (video)
Forbes reports, as sourced through Endgadget: Google to offer $20-a-month ’student package’ for a Chrome laptop?
Google tomorrow will announce sales of the new Chrome laptop in a $20 a month “student package” that combines both hardware and online services, according to a senior Google executive.
The product is almost certainly a precursor to an enterprise offering. Google Apps, an online product with features similar to Microsoft Office (word processing, spreadsheets, calendars, and other productivity software) is sold to business for $50 a year. An inexpensive Chrome laptop could be added to that for a small premium, somewhat the way mobile phones are sold below cost when tied to calling plans.
Having students try out the product — at a price cheaper than buying a laptop for school — amounts to a shakedown cruise for the eventual product. If successful, it also seeds the market for future demand, as students move into the workforce with expectations of working in cloud-based systems.
“Small and medium-sized businesses are banging on our doors to get something like this,” the executive said. The browser-based office productivity system may also promise businesses more control over what employees do online. Google offers ways companies can set where employees go, and how they can access internal data.
All of what you see above is what was announced in JUST THE FIRST DAY OF Google I/O. Imagine what the week will bring.
Of course you wouldn’t have to imagine if you’ve been following my
writings, since much of this was written on the wall years ago. See A Realistic Look At The Success Of Google’s Investment History.
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