You're now on the archive server. Commenting has been disabled.

Is Google a Buy, Hold or Sell? - Risk/Return Analysis

Value Expectations's picture




Is Google Inc. (NASDAQ:GOOG) a Buy, Hold or Sell?  Not knowing what kind of performance you’re paying for makes it challenging to answer.  It would be just like asking, do I take the over/under in the Super Bowl without knowing the over/under line.

One of the benefits we deliver to our clients, in our suite of tools, is understanding companies’ value expectations. This helps clients gage the Risk/Return characteristics of a company using our Economic Margin Framework. The Value Expectations interface allows clients to perform a sensitivity analysis using value drivers that are accessible to most investors. The engine of Value Expectations uses our Economic Margin framework which encompasses a valuation system that explicitly takes into account profitability, competition, growth, and the cost of capital. Unlike traditional valuation approaches that utilize highly sensitive perpetuity assumptions, our approach incorporates the widely accepted economic principle that competition will erode excess returns over time. 

To help us better understand Risk/Return characteristics of Google Inc. (NASDAQ:GOOG), we performed three distinct scenarios to provide insight into Google’s intrinsic value based on implied performance levels.

Google had a very nice run in 2009, with its stock up over 100%. However, so far in 2010, its shares have lost steam, down just over 12% and underperforming the tech sector. For the first scenario, we used the  Value Expectations Interface to understand the sales growth expectations currently embedded in Google’s stock price. The chart below illustrates that if you assume EBITDA margins and asset turns remain at 3 year median levels, Google must deliver 14% sales growth over the next four years to justify its current trading price of $542. Analysts currently expect the company to grow sales by 18.5% in 2010 and 15.3% in 2011, on average.


VE Source: The Applied Finance Group

*2009 Value drivers are based on Google’s preliminary FY09 results.

For a sensitivity analysis, we also used the Value Expectations Interface to understand the sales growth expectations needed to justify a $450 price (GOOG last traded here in the middle of summer), and a $650 price (it almost reached this point at the end of the year). To justify trading at $650 Google would need to grow sales by 19% over the next four years. To justify a $450 price tag,Google Inc. (NASDAQ:GOOG) would need to grow sales by 9% over the next four years.

 
VE Source: The Applied Finance Group

*2009 Value drivers are based on Google’s preliminary FY09 results.

 


 
VE Source: The Applied Finance Group

*2009 Value drivers are based on Google’s preliminary FY09 results.

So is Google a buy, Hold or sell? The answer for any investor should be driven on what kind of reasonable performance the investor believes Google can achieve.

The Value Expectations interface is a great tool for understanding what a company must deliver in sales growth to justify its current price, as well as understanding what expectations are necessary to justify previous trading prices or future price targets.

To stay updated on companies AFG believes are attractive investment opportunities register for ValueExpectations.com It's Fast and Free!

 




Similar Articles You Might Enjoy:

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.
Sat, 01/30/2010 - 11:52 | Link to Comment Anonymous
Fri, 01/29/2010 - 21:03 | Link to Comment Missing_Link
Missing_Link's picture

Google is a conviction "who cares; it all depends on what the overall market does."

Fri, 01/29/2010 - 20:31 | Link to Comment Anonymous
Fri, 01/29/2010 - 20:21 | Link to Comment JOHNICON
JOHNICON's picture

I don't get how a company that doesn't pay a dime in dividends could be rated a buy.  Not unless you admit it's a pure casino bet.  For me, it's the same story with Apple.  Apple hasn't paid a dividend since, I think, 1995.  Don't these companies have a wad of cash sitting around?  Why not pay the shareholders a little something?  Oh, I forgot...dividends went out of style about when 401(k)s and IRA came onto the scene...

Fri, 01/29/2010 - 20:04 | Link to Comment 43 Steelie
43 Steelie's picture

So I guess we're finally back to the days of idiosyncratic risk and pie in the sky "fundamental" analysis.

 

When will people learn that the DXY is the only thing that matters these days?

 

Analysts should stop releasing price targets and instead start pushing alpha targets + or - the S&P. 

 

 

Fri, 01/29/2010 - 19:01 | Link to Comment Comrade de Chaos
Comrade de Chaos's picture

Neither. 

Fri, 01/29/2010 - 17:57 | Link to Comment Mr Lennon Hendrix
Mr Lennon Hendrix's picture

hype it up!  hype nation!

Fri, 01/29/2010 - 17:19 | Link to Comment Anonymous
Fri, 01/29/2010 - 22:30 | Link to Comment bchbum
bchbum's picture

You need to look at the margins.  Oracle does a lot of sales and consulting in its enterprise division then the database s/w.  Not quite comparable, yahoo yes.  And google is getting into the mobile/device area more lately, so their employee/$ ratio will lower on its own.

Fri, 01/29/2010 - 21:19 | Link to Comment Rusty Shorts
Rusty Shorts's picture

 -

Fri, 01/29/2010 - 15:32 | Link to Comment Anonymous
Do NOT follow this link or you will be banned from the site!