Here Is "Why The World Is Better Than You Think"

Tyler Durden's picture

A few days we notified readers about Goldman's conference call with the Koolaidy title of "Why the world is better than you think" that sought to soothe the frayed nerves of investors. Now that we are a few hundred DJIA points lower, Goldman's permabullish Jim O'Neill has shared the presentation that goes with the call. So in case you need a little pick-me-up in these days when China is rolling over, Europe is bailing itself out, carry traders are carted out head first, the US is generating record delinquencies, and the HFT marauders may soon be out of a job, here is Goldman with "Why the world i better than you think."


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jkruffin's picture

Anyone wanna bet futures are up huge tomorrow and the melt up resumes?  It is guaranteed.  You can read Benny and Timmy like clock work.  They got their T-Notes back down to the levels they wanted today, now they resume the melt up again, until the 10yr gets close to 4% again, then panic everyone again, then.... you get the picture.

ZeroPower's picture


Though you never know by eod

velobabe's picture

now i am confused. dylan ratigan just diss ed glen beck and goldline. said they over charge customers on coin prices. anthony weiner - NY, has opened an investigation?

and dylan said to buy GLD. is that right?

sorry o/t but it has the word gold in it.

Duuude's picture

"Why the world "i" is better than you think."

If yer tha Squid first personnally.

harveywalbinger's picture


Further OT response to your OT comment...

A friend made a small purchase through the goldline website a couple years ago.  Buying it from their online store should be discouraged... it's waaaay overpriced (just check their website pricing).  This must be what Ratigan is referring to in the overcharge charge...  

I've bought from goldline & found them to be almost on par price-wise with APMEX.  However, to get reasonable pricing you have to submit to an almost unbearable customer sign up process prior to making the purchase.  First you contact goldline & set up an account agreement.  You must be willing to go through the requisite initial hazing in which you are educated on the virtues of numismatic coins  (think lesson in philosophy with the Borg, and not the hot one...).  To make it worth your while, you should be planning to buy more than just a couple of silver eagles at a time...  If you're willing to put up with all this crap, you are able to get much better pricing than what's posted on the goldline website.  You can probably get free shipping also.  However, I've concluded that they still end up costing more than some other prevalent PM dealers.  

The requisite 30 min lecture I received from Fat Tony (or was it Joey Bag o'donuts?) at goldline was quite entertaining, but to be honest I don't care to sit through that again.

After using both APMEX & goldline, I recommend APMEX.  APMEX frequently has items on sale which is a plus (& does not seem to be practiced at goldline, except on numismatics-which amounts to a modest discount from the premium on the overpriced price).  Last but not least, the best part about APMEX is you don't have to deal with a sleazy "account executive" calling to remind you about the price of gold, the insanity of the Fed. continuing bailouts, etc...  to foment order activity.  to try & goose that sales commission.  

I've heard that Tulving has the best deals of all, but you they only sell in large quantities (cha-ching).  

In defense of goldline (playing devil's advocate), it seems Ratigan hasn't done his homework & is just playing the part of publicity whore.  Collaborating with the big banks on this one to help diffuse interest in gold.  Ratigan ain't really one of the good guys...  He just plays one on TV.  

My two cents.


ftyler's picture

another worthless piece of research from Goldman.  the guy doesn't even discuss any potential unintended consequences of the ECB's actions and what sectors should benefit most, which I think will continue to be gold.  this is an interesting argument on why the recent sell-off in gold may just be a correction, given the number of people trying to call a top in gold and the muted bullish sentiment data:

MrPalladium's picture

Dude! Everyone knows that Goldman's "conviction buys" come from its favored client's distribution lists!

Now that all its favored clients are selling, is it any surprise that Goldman puts out economic analysis which says the future's so bright I gotta wear shades?

Classic squid, dude, classic squid.

faustian bargain's picture

I'm so glad the economy is in recovery now.

Cognitive Dissonance's picture

Hi, my name is Economy and I haven't crashed since May 6th.

harveywalbinger's picture

Hi Economy.  

Go on.  Share your pain with the group...

Cognitive Dissonance's picture

I'm new here so I think I'll just sit in the back of the room and listen. And if you piss me off, the world ends tomorrow. Don't mess with Mr. Economy.

Sorry, is this the anger management meeting? Um........I think I'm in the wrong room.

hedgeless_horseman's picture

Here are 12 of my reasons the world isn't as bad as it could be:

  1. Religious tolerance at a historical high
  2. The Bill of Rights
  3. Can advance by who you are, not who's son or daughter you are
  4. Antibiotics and immunization
  5. Modern agricultural science
  6. There ain't no draft, son
  7. The world's alcohols at my corner store
  8. No speed limit if riding on a horse
  9. The Internet
  10. Digital photography
  12. Ties are out
ratava's picture

number ten should read digital pornography

Cognitive Dissonance's picture

From my position inside the insane asylum, everything looks hunky dory to me. Call me when you're ready to upload the fix and re-boot so I can save my work (I make a mean pot holder) and take a nap.


RockyRacoon's picture

I've got a little something for you here.  You'll feel better in no time.

Henry Chinaski's picture

#6. Modern dentistry.

#12. Concealed carry.

Mako's picture

The world is much better than you think... way better.   The global financial credit system is only in the early stage of collapse and liquidation has not started.

Until then, party on Garth.  You are still living in the good time folks, so yes it's currently a paradise to where you are going to find yourself in the future.

Cognitive Dissonance's picture

I need to take a shower after reading that. It's a two bag shower, with one bag over my head and one over the shower head.


P-K4's picture

After a cursory review, I am thinking James Bond, "The World is Not Enough."  Yes, no match for the financial weapons of asset destruction. In the movie, Swiss bankers get knocked off and recovered money explodes (HFT). Then's there the plot to increase the price of petroleum by triggering a meltdown in the waters of Instabul (BP rig ?) . Art, a precursor to reality - except we have no Bond(s).

LoneStarHog's picture

Why The World Would Be Better Than You Think! - A true story about the complete demise and collapse of Goldman Sucks and the indictment, prosecution and verdict sending all present and past Goldmanites to the guillotine.

Only in a perfect world...

buzzsaw99's picture

Why Life Doesn't Suck (By Goldman Sachs)

1) My bonus.

2) My yacht

3) My country club

4) My villa

5) My trophy wife

6) My phat bank account...

JuicyTheAnimal's picture

The world is better than I thought, because I kept thinking today is Tuesday and it's already Wednesday!!!!  ...and they didn't even have that in that there report. 

Onehunglow's picture

I would not believe a word out of these f*ck sticks mouth if their tongues came certified.

Hopefully the next list they put out for "why their world is better" sounds more like this:

1. Didn't drop the soap in the shower last week.

2. My new cell mate seems real nice.

3. Finally was able to get soap on a rope from the commissary.

4. My cell mate Bubba mentioned me tossing his salad. Man I love a good salad.

izmasterzvois's picture

The world gets much better than you thought when you start worrying about enjoying your life and stop worrying about your money.

Number 156's picture

I recommend that you don't read anything from Goldman. Not only will it wreck your finances, reading even the first paragraph past the title will also cause you to loose a few IQ points.

Ignatius J Reilly's picture

1) Cheese burgers

2) alcohol

4) ZH


But that's just right off the top of my head.

PS. do not listen to Muse while reading ZH.  Can result in broken stuff.

carbonmutant's picture

While the squid was racking up trading profits for itself every day last quarter Seven of the investment bank’s Nine “recommended top trades for 2010” have been money losers for investors who drank the koolaid.


Kataphraktos's picture

Hey, thanks, just ran out of toilet paper, I'll just print me out a few copies of this!

anony's picture

Near as I can tell sex, drugs, & rock 'n roll haven't completely evaporated.

Y'got your health you have the most important 'asset' you can own.

Specter lost his bid for a another 6 years living like he is a king.

Hillary Rodman Clinton will NEVER be POTUS.

'W' is now out of my sight and hearing forever.

We can all still be profoundly superficial, cut and paste, and iterate without limit.

I can still keep my options open to a variety of prejudices the sources of which have not yet become evident.

And best of all, we can always hit the remote to switch channels, see what mischief Kim and Kendra are up to.


Madhouse's picture

This is classic sell side strategist bull- ish piece. It is Goldman doing its good for society thang..

Grand Supercycle's picture


EURUSD buying support is still evident.

Daily chart is now extremely oversold, will post a chart soon.

Grand Supercycle's picture


EURUSD buying support is still evident.

Daily chart is now extremely oversold, will post a chart soon.

John Self's picture

Thanks, Doctor Pangloss.

mblackman's picture

After a cursory look at this report (I don't have the time to waste to read it in detail), aren't most of the stats (with the possible exception of ISM) little more than governmental sales tools to fool the people into believing things are better than they really are? Have we not yet learned how useless analyst forecasts are yet?  

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blueidea231's picture

welcome to

Affordable luxury comes in many different forms — an ultra-plush blanket, Chanel’s newest nail color or Dior perfume in a sample size.

One of the best ways to amp up the glam without breaking the bank is a beautiful coffee table book.

Assouline, a book publishing company founded in 1994, just launched their newest tome this week. “American Beauty,” by Claiborne Swanson Frank and Genevieve Bahrenburg, captures over 100 women in the fashion industry between the patriotic covers.

Assouline and Vogue have been working together on a book tour for Swanson Frank and Bahrenburg, which made a stop in Dallas on Wednesday night at Neiman Marcus.

The two very stylish women were seated in the cosmetic department of the NorthPark Center store, signing copies and chatting with attendees who had purchased the required amount of Estee Lauder cosmetics.

In the spirit of “American Beauty,” the makeup brand partnered with Vogue and Assouline to provide make overs during the event.

“American Beauty” is an extension of Swanson Frank’s first book, “Indigo Light.”

Swanson Frank and Bahrenburg worked with the women in an aesthetic and intellectual conversation in order to create the most accurate and beautiful portrait.

“It was really a collaboration with these women,” Swanson Frank said.

“We wanted to encapsulate them in beautiful portraiture.”

Swanson Frank delved into the women’s personal closets to conjure up a look that spoke to the woman’s true self.

Swanson Frank is well-known for her work with Lauren Santo Domingo for Vogue in the past, but has now developed a career as a photographer.

Bahrenburg, who earned her chops as a features editor at Elle, provided all the copy inside “American Beauty.”

Alongside each photograph, there is a bold quote and miniature biography of the featured woman, sizing them up in a few well- chosen words.

Krystal Schlegel, a SMU senior and fashion blogger, was among the few that attended the pre-launch dinner at the Mansion on Turtle Creek Tuesday night.

Multi-course dinner aside, Schlegel relished her time spent flipping through the book and chatting with Swanson Frank.

“I love that the book focuses on beauty through successful and accomplished women,” Schlegel said. “It isn’t a way we often see women shown in fashion portrayed.”

The book features a handful of Texas women, including Laura Bush, Solange Knowles, designer Lela Rose and Vogue Fashion Market Editor Jessica Sailer.

“I love Texas girls, they are all bombshells,” Swanson

Frank said.

“They’ve got a lot of moxie. And hair,” Bahrenburg added.

To place “American Beauty” on your bookshelf, go to or visit any of the Assouline boutiques worldwide.

welcome to

From the flower fields of Grasse to the crystal perfume bottles sold in Paris, the process of creating a best-selling and enduring fragrance like Chanel N°5 or Poison by Dior is a long and delicate journey in a cut-throat business where competition and poaching are the norm.

by: admin
Perfume as art (By Kilian)
By Véronique Lorelle
LE MONDE/Worldcrunch

PARIS - “I take my nose out, especially when nature 'gives itself a shake' after the rain..." So declares Jean-Claude Ellena, the "nose" of Hermès, speaking in his office at 24 Rue du Faubourg Saint-Honoré in Paris.

Since the day he joined the Parisian label in 2006, Ellena, who comes from Grasse (“the world’s perfume capital” in the South of France), has managed to give leather and couture brand Hermès legitimacy in the world of perfume.

“Producing lilac perfumes for the sake of lilac? I’m too old for that!” he states. “I enjoy conceptualizing the scents and giving life to abstract notions… Using a minimum of ingredients to attain a purified fragrance.”

Rather than copying nature, the fragrance virtuoso prefers to “create olfactory illusions”. This is the idea behind the very successful Terre d’Hermès and Voyage d’Hermès perfumes, which helped the brand rise to the top of the men’s fragrance market.

Since then, the trend of noses has spread. While most companies use big perfume labs like International Flavors and Fragances (IFF), Givaudan or Firmenich as subcontractors, luxury houses prefer to hire their own perfume creators.

In 2006, Christian Dior poached Fran?ois Demachy from Chanel; in 2008, Guerlain hired Thierry Vasseur (ex-Firmenich); and at the beginning of this year, Louis Vuitton treated itself to the services of Jacques Cavallier-Belletrud, the master perfumer from Grasse who created L’eau d’Issey and Dior Addict.

Maurice Alhadève, perfume consultant and Dean of the Superior School of Perfume in France, explains that “mentioning the ‘author’ of a perfume, like you would drop the name of a top chef, is a recent phenomenon”. “They are put in the spotlight by the luxury brands who want them to become a sort of creative spokesperson, the face behind the exceptional know-how.” Alhadève’s school, which opened in September 2011, imparts five years of training for future noses and perfume creators.

Fierce competition

Between 800 and 1,000 fragrances are launched on the world market each year. In that context, star creators are needed in order for their products to stand above the rest. “In the past ten years, the competition between noses has become much tougher because at the end of the day, only a very small number of them will be hired by a luxury house. Most of them are working for creation studios in direct competition with each other,” points out Jacques Polge, who has been working as a nose for Chanel for thirty years. “The key to success is curiosity… as well as being able to grasp the Zeitgeist, that is to transform your time into a scent,” adds the creator to whom the couture house (which owns its own fields of flowers in Grasse as well as its own factories) owes Coco Allure, Ego?ste and Bleu.

Some noses, such as Francis Kurkdjian, the creator of Le Male by Jean-Paul Gaultier, prefer to be self-employed. Kurkdjian founded his own perfume house in 2009. He sells his own creations, which include Aqua Universalis (a bottle of 200 ml costs 150 euros). Others hope to be chosen by Frédéric Malle, who in 2000 was the first to have the idea of 'curating' perfumes, just as a gallery owner curates a work of art. In Malle’s shop in Paris, each perfume bottle has the name of the nose written on its label. And others, such as Calice Becker (J’adore by Dior) and Sidonie Lancesseur, work with art directors such as Kilian Hennessy who founded his own perfume house, By Kilian, in 2007.

Perfume as art

“One day, as I was admiring the precious perfume bottles of the last century on exhibit at the Baccarat Museum in Paris, I felt almost ashamed: it made me realize that fragrances deserved more than the mundane production I was a part of," the former L’Oréal executive remembers. “Just like an increasing number of people want to dress in an original way, some women don’t want to wear the same perfume as two million others,” Hennessy adds. He sells his creation perfumes at 175 euros per 50 ml bottle.

Romano Ricci, 34, trained with his grandfather Ricci, the creator of the famous L'Air du Temps fragrance. Juliette has a Gun, the “dissident” brand he created in 2006, is sold in over 600 outlets. “I create fragrances as a weapon for seduction that women can wear in different ways, from the most naive to the most self-assured,” he says. His perfumes have names like Lady Vengeance or Not a Perfume and are sold online for about 70 euros per 50 ml bottle.

“We are getting back to the tradition of the perfumer as an artisan, a craftsman, like in the 18th and 19th centuries, but with a contemporary vision,” sums up perfume expert Maurice Alhadève. In some perfume houses, you can order a custom-made scent: expect a minimum of 8,000 euros at Kurkdjian and a maximum of 40,000 at Guerlain. The price is 30,000 euros for a made-to-order fragrance created by Mathilde Laurent, the official nose for the jeweler Baccarat since 2005. It comes in a 750 ml gold-and-crystal bottle. The jewel-like perfume costs about what an elegant woman would pay for a haute couture dress. And like the dress, she will be the only one wearing it.