It's 4 PM: Does Comcast Know Where CNBC's Viewers Are?

Tyler Durden's picture

In a sad twist of fate for Comcast, its recent business channel acquisition, which numerous independent reports have alleged has become nothing but a prattling brown-nosing drone for the administration, spewing forth an endless barrage of mindnumbing propaganda, is seeing an ever increasing plunge in its viewership (which arguably validates said independent reports) which in November dropped to 47 in the demo, a 36% slide from a year earlier. Nowhere is this more obvious than in what's left of the audience of the original CNBC icon: Maria Bartiromo. The once jet-setting, and now merely setting money honey, whose Closing Bell slot starts at 4PM, has stooped to having the dubious reputation of being in possession of the weakest 25-54 demo among all of CNBC's November viewership, at just 41K per Nielsen's, a massive 51% drop from November 2009, and a 11% drop from October, it seems CNBC's ever sparser viewers have decided that even icons have a useful shelf life. But that's ok: we are confident that once the next round of CNBC "business rationalizations" takes place shortly once the NBC Universal transaction formally closes, the $ Honey will be able to fall back on the proceeds from her latest bestseller: "The Weekend That Changed Wall Street: An Eyewitness Account", which since publication on September 7, has blitzed almost to top of the charts and currently languishes in the much coveted spot #10,655 of bestsellers.

And not too surprisingly, the other biggest loser: the Fast Money Halftime Session, which has plunged to the same 41k viewership: a whopping 56% decline YoY (and 11% MoM).

Yet what would a CNBC Nielsen poll be if it didn't include the one, the only, the very, very funny Jim Cramer. In all honesty, the Mad Moneyer (dormant SEC investigation into theStreet.com aside: what happened there SEC? not enough nudity on the site?) has had two months of worse ratings previously in his career.

And a blast from the Klownshoes past: "Buy CIT (pre-bankruptcy) at $46.74 - I don't see this big commercial lending problem."