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London Evening Standard Shoots Murdoch Paid Content Plan In The Foot, To Be Handed Out For Free

Tyler Durden's picture





 

As more and more traditional newspapers wake up to the threat posed by the new commoditized information paradigm, the generic response spearheaded by Rupert Murdoch has been to make information a premium product once again. The problem with that approach is that it implicitly takes head on instantaneous data dissemination and distribution platforms like Google and Twitter. Whether this is a fight that is sustainable is very much open to debate. One person who does not think so is Russian billionaire Alexander Lebedev who is taking a diametrically opposite route, and plans on cutting the price of his London Evening Standard newspaper to zero, coupled with an increase in circulation from 250,000 to 600,000.

Lebedev believes he can break even with the news approach in 12-18 months. What the response to this information "dumping" will be by the bigger and core players should be quite interesting. What will be troubling to them is if more MSM platforms follow in Lebedev's footsteps. Information, like money, has proven quite capable of following the "path of least resistance" and any attempts to gate it traditionally face rather dire consequences.

 

 


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Mon, 10/12/2009 - 14:22 | Link to Comment Anonymous
Mon, 10/12/2009 - 14:42 | Link to Comment lizzy36
lizzy36's picture

good taste.

someone trained you well.

Mon, 10/12/2009 - 14:13 | Link to Comment Anonymous
Mon, 10/12/2009 - 14:42 | Link to Comment Gilgamesh
Gilgamesh's picture

Ahh, was wondering why LEE had pulled back to only up 20% on a daily basis and 700% YTD.  Sanity has returned.

Mon, 10/12/2009 - 14:58 | Link to Comment Anonymous
Mon, 10/12/2009 - 14:59 | Link to Comment Anonymous
Mon, 10/12/2009 - 15:00 | Link to Comment Anonymous
Mon, 10/12/2009 - 15:03 | Link to Comment hp12c
hp12c's picture

Murdoch thinks his paper is worth a premium? I just got a renewal notice for the print edition ( I have a woodstove and it burns great for kindling) : a 100% increase from last year from $200 to $400! They did the same for the online version- used to be $49 for the WJS & Barrons..

Adios Ruppert... I get more / better info free from the WEB (like this site)...with the $$ saved I guess I'll buy some ZH T-shirts...

Mon, 10/12/2009 - 15:36 | Link to Comment ShankyS
ShankyS's picture

Rupert is gonna put up a good fight and show his ass in the process. Note to Rupert - SELL now bro or get crushed but the free infomation train.

Mon, 10/12/2009 - 16:02 | Link to Comment Anonymous
Mon, 10/12/2009 - 18:22 | Link to Comment Gordon_Gekko
Gordon_Gekko's picture

True. I have stopped watching television altogether - in fact, I don't think I have watched television in all of 2009 (except, perhaps - and ironically - on the web). I get my news, entertainment etc. etc. everything right here on the internet.

Mon, 10/12/2009 - 17:11 | Link to Comment morphizm
morphizm's picture

This plus buying MySpace and bankrolling the delusional mentals at Fox News will come back to deliver a swift kick to Murdoch's crotch. I can't believe he thinks pay walls will work, especially when his content is already bought and sold.

Mon, 10/12/2009 - 17:15 | Link to Comment BorisTheBlade
BorisTheBlade's picture

I have a paid subscription for FT and WSJ, but since recently spend much more time reading economic blogs like Zerohedge and watching stuff on Youtube than reading something I already paid for. Actually, most of the time I don't need any paid subscription to get the information I need as the proportion of exclusive materials even for the best newspapers is not as high to pay for it. Internet is a bitch.

Mon, 10/12/2009 - 18:19 | Link to Comment Gordon_Gekko
Gordon_Gekko's picture

Dude, you can get all WSJ articles for free by googling the headlines.

Tue, 10/13/2009 - 07:05 | Link to Comment BorisTheBlade
BorisTheBlade's picture

You're right, one less reason to renew the subscription.

Mon, 10/12/2009 - 17:56 | Link to Comment Anonymous
Mon, 10/12/2009 - 18:17 | Link to Comment Gordon_Gekko
Gordon_Gekko's picture

I will celebrate when NYTimes, WaPo and WSJ (among others) all bite the dust. Sayonara MSM.

Mon, 10/12/2009 - 19:44 | Link to Comment hp12c
hp12c's picture

+1 Gordon on the NYT... I will pop a cork to say a good bye to Krugman and his keynesian "solutions" editorials

They have been very carefull to  make sure they bless everything the current administration does... theywould not want to miss out any any bailout funding that will be forthcoming to these dinosaurs

Mon, 10/12/2009 - 22:15 | Link to Comment Anonymous
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