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New Chrysler Boss Says September Auto Sales A "Disaster"

Tyler Durden's picture




It was a mere two weeks ago that we were predicting a collapse in the September auto SAAR, not only with the push-forward effect of Cash for Clunkers expiring, but after Chrysler and GM reported even August sales that were below forecast. Yet based on a speech by Chrysler boss Sergio Marcchione at the Frankfurt Auto Show, even the "conservative" 9.5 million SAAR that we estimated for September, after the 14.1 million number in August, is going to be an optimistic number. The Fiat/Chrysler boss warned that "we are going to see harsh reality in September." According to Bloomberg:

Chrysler Group LLC, the U.S.
automaker run by Fiat SpA, said nationwide industry sales are
off 19 percent so far this month after a government purchase-
incentive program ended.

 

Light-vehicle sales in the U.S. last September ran at a
seasonally adjusted annualized rate of 12.5 million, which was
the lowest since March 1993. A 19 percent decline would equate
to a 10.1 million annual rate, higher than any of the first six
months of 2009.

Even GM's Fritz Henderson has thrown in the towel, saying that September will be a "very weak" month. And as for that 10.1 million SAAR, we are happy to take the under.

We are not sure yet how the MSM will prepare the public for the collapse that is now expected in auto sales when they are reported in the first days of October. The bigger surprise is why the auto industry is not following in the footsteps of Senator Isakson and demanding not only yet another extension to Cash For Clunkers, but also an expansion. At this point there is no point in the government pretending it is not subsidizing any and all industry. As David Rosenberg and other economists have speculated, the government accounts for 80%, if not more, of all the "growth" experienced in the economy. The issue is that, as any first year analyst at an investment bank will attest, all such comparable stimuli are considered "non-recurring" unless of course, they become, "recurring." But at that point the economy is effectively one based on central planning: the key construct in any Communist/Marxist economic model. Which, (un)fortunately, is where the US is now and will be for an indefinite amount of time.

 




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Wed, 09/16/2009 - 22:27 | Link to Comment Anonymous
Wed, 09/16/2009 - 22:28 | Link to Comment Anonymous
Wed, 09/16/2009 - 22:29 | Link to Comment Anonymous
Wed, 09/16/2009 - 22:29 | Link to Comment Hephasteus
Hephasteus's picture

If crysler had been let go the first time. Things would have not have been so hard on both Ford and GM.

Wed, 09/16/2009 - 22:30 | Link to Comment Green Sharts
Green Sharts's picture

I thought the 60 day money back guarantee offer on Government Motors vehicles coming about 10 days behind the expiration of Cash for Clunkers was a bit of a giveaway that showroom traffic had collapsed.

Thu, 09/17/2009 - 07:30 | Link to Comment Anonymous
Wed, 09/16/2009 - 22:43 | Link to Comment ghostfaceinvestah
ghostfaceinvestah's picture

It isn't just the lack of stimulus from C4C, or the lack of FTHB credit, etc.  It is that the public now EXPECTS to be given incentives to buy.  What moron would buy a car this month, when they know if sales collapse, C4C will come back next month?  What idiot would buy a house without the $8K credit, when they hear a $15K credit is coming?

We have conditioned people to expect bailouts and act badly.  We have taken any sense of responsibility out of our society.

We are going to collapse spectacularly.

Wed, 09/16/2009 - 23:57 | Link to Comment Booger Smoot
Booger Smoot's picture

I want 0% for 60 months including $4000 cash incentive plus a price stability guarantee that my auto loan can never become upside down.

 

How's that for entitlement?

Thu, 09/17/2009 - 01:17 | Link to Comment Anonymous
Thu, 09/17/2009 - 04:35 | Link to Comment Herne the Hunter
Herne the Hunter's picture

Effectively you're talking about deflation.

Thu, 09/17/2009 - 07:32 | Link to Comment Anonymous
Wed, 09/16/2009 - 22:44 | Link to Comment Lothar the Rott...
Lothar the Rottweiler's picture

Give me a circa-early 80s Cutlass Supreme and we can talk.

Total crap build quality but boy could she fly - and it wasn't even mine.

Wed, 09/16/2009 - 22:46 | Link to Comment Anonymous
Wed, 09/16/2009 - 22:53 | Link to Comment SilverIsKing
SilverIsKing's picture

Soon they'll let you turn in the car you bought in August in the C4C program to buy an even newer car.  We need to give it a spiffy title.

 

How about "Cash For Nearly Brand New Cars?"

Wed, 09/16/2009 - 23:04 | Link to Comment Pizza Delivery Man
Pizza Delivery Man's picture

How bout' "Cash for Senators" or even catchier "Cash for Congressmen"

Turn in your wasteful, worthless, piece of shit Senator/Congressman and recieve a direct deposit of $1,000 of worthless shit currency courtesy of Ben and his printing press.

Wed, 09/16/2009 - 22:59 | Link to Comment Anonymous
Wed, 09/16/2009 - 23:12 | Link to Comment Anonymous
Wed, 09/16/2009 - 23:23 | Link to Comment curbyourrisk
curbyourrisk's picture

???????

 

That was supposed to read Long Live CHairman Obama in Chinese.

Guess we can't post Chinese characters?

 

Pretty soon it will be required reading in grade school!

Thu, 09/17/2009 - 07:56 | Link to Comment Herr Morgenholz
Herr Morgenholz's picture

This'll do:

???????????? ?????? ???????????? ?????!

EDIT: Nope.  Doesn't do Cyrillic, either.

Wed, 09/16/2009 - 23:26 | Link to Comment Anonymous
Wed, 09/16/2009 - 23:34 | Link to Comment Anonymous
Thu, 09/17/2009 - 12:38 | Link to Comment The Eradicator
The Eradicator's picture

LMAO

Wed, 09/16/2009 - 23:34 | Link to Comment Terminal Frost
Terminal Frost's picture

Cash for Green Shoots?  I might need to eat next year.

Thu, 09/17/2009 - 07:36 | Link to Comment Anonymous
Wed, 09/16/2009 - 23:46 | Link to Comment Anonymous
Thu, 09/17/2009 - 00:42 | Link to Comment Anonymous
Thu, 09/17/2009 - 00:44 | Link to Comment Anonymous
Thu, 09/17/2009 - 00:49 | Link to Comment ghostup
ghostup's picture

seasonally adjusted annual rate (of sales)

Wed, 09/16/2009 - 23:48 | Link to Comment glenlloyd
glenlloyd's picture

Why is it that policy makers ignore the obvious? Clearly there would not be any benefit to pulling demand forward, everyone had to know it. Short-term gain for long-term pain.

And on the issue of whether Chrysler will make it I say no. There isn't anything in the product pipeline other than what they had before that they couldn't sell so what prospect do they have for success? Very little.

It will be at least a year before Fiat architecture / small cars will be sold here under the Chrysler badge so the whole idea of saving them at tax payer expense was an exercise in futility, and one in wasting tax payer dollars.

The idiocy in DC never ceases to amaze.

Wed, 09/16/2009 - 23:48 | Link to Comment Anonymous
Wed, 09/16/2009 - 23:51 | Link to Comment Hephasteus
Hephasteus's picture

Will the Car Czar come and force my eyelids open and make me watch car commercials until I buy one?

Thu, 09/17/2009 - 00:32 | Link to Comment Anonymous
Thu, 09/17/2009 - 00:44 | Link to Comment Anonymous
Thu, 09/17/2009 - 01:19 | Link to Comment Anonymous
Thu, 09/17/2009 - 11:43 | Link to Comment McGriffen
McGriffen's picture

Was it 'learn Russian' in the '50s?  On the flip side, if this was France, everyone learns German anyway...just in case someone crosses the border again

Thu, 09/17/2009 - 02:48 | Link to Comment Handle with care
Handle with care's picture

Since Toyota was the main beneficiary of C4C, their sales must be looking especially brutal.

 

Unless GM and Chrysler have collapsed even further.

 

I agree with a previous poster that letting people have a car for free for 60 days in the vain hope they'll fall in love with it and buy it, whereas they wouldn't have before when the new car smell was still new, is the most desperate act I've ever seen from a company.

And what's to stop someone going to a different dealership at the end of the 60 days and getting another free car for 60 days?

 

The only good thing about this program is that the poor that were trapped in areas with poor public transportation will have a free car to go job hunting with.

 

Another question, all the returned cars, will they be sold as "new" or as used at 30% off?

Thu, 09/17/2009 - 04:50 | Link to Comment Anonymous
Thu, 09/17/2009 - 05:26 | Link to Comment Anonymous
Thu, 09/17/2009 - 06:28 | Link to Comment Anonymous
Thu, 09/17/2009 - 07:16 | Link to Comment Anonymous
Thu, 09/17/2009 - 08:31 | Link to Comment orange juice
orange juice's picture

this is in tandem with everything else that will make Oct the new Sept.  you have auto sales with no incentive program, housing incentives ending, the FRB exits the bond market, moratoriums expiring, and our first glimpse at all those seasonal jobs coming to a close.

 

GFL with the spin on this one!

Thu, 09/17/2009 - 09:13 | Link to Comment Whatta
Whatta's picture

why would anyone want to be the schmuck that buys a new auto without government subsidies now????

no thank you, i'll wait until taxpayers pay for 10-20% of my next vehicle.

Thu, 09/17/2009 - 09:16 | Link to Comment Whatta
Whatta's picture

maybe the auto industry can pull a Goldman an "forget" September...like Goldman got away with ditching December in their Q4 08 results (or was it Q1 09?)

Thu, 09/17/2009 - 11:45 | Link to Comment McGriffen
McGriffen's picture

heh heh...it was neither !  it's called 'smoothing away the bumps'

Thu, 09/17/2009 - 09:22 | Link to Comment Anonymous
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