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Visa Plunges Following Fed Announcement On Interchange Fees, JP Morgan Estimate On Debit Fee Hit

Tyler Durden's picture




 

Visa, which over the past several months, has become one of the darling momo names, shows just how stocks take the escalator on the way up, and the elevator on the way down. The reason, is that per the just released statement by the Fed, Ben Bernanke will cap interchange fees which will directly impact Visa and Mastercard's top line. And another shocker: per a just released note from JPMorgan, the Fed may end up cutting 80-90% of debit fees chages by the credit card companies.

And here is JPM's take:

News: The much anticipated initial Fed rules on debit card interchange fees and routing are out. The staff memo is 14-pages long (the notice is 163 pages long) and presents several alternatives for industry comment. Expected stock reaction for V/MA: negative - no final resolution on key issues, negative cases still on table. Here’s our first look summary of the key watch items:

No network exclusivity – seeking comment on two alternative approaches. Alternative one says no network exclusivity can be satisfied with a second unaffiliated PIN-network – we believe this is the positive outcome hoped for by the market. Alternative two requires a second network for both signature and PIN - this is a negative, if implemented, in our view.

Debit interchange rate a few alternative frameworks are presented for comment, but it looks like 7-12 cents or 80-90% cut from the blended average (or about a 40% cut from the lowest PIN rate). Alt 1: based on avg variable cost for auth, clearance, settlement - with a safe harbor min of $0.01. Issuers with costs above $0.07 would be able to recover costs up to a cap of $0.12 cents. Alt 2 presents a cap of $0.12. As a point of reference, we estimate current blended U.S. debit interchange at about 1.0-1.3%. The Fed fee cap would be reevaluated by the Fed every two years.

Rebates (to prevent circumvention and evasion). According to the memo, "the proposed rule would prohibit an issuer from receiving net compensation from a network for debit card transactions. For example, any compensation provided by the network to the issuer, such as  per-transaction rebates or incentive payments, could not exceed the total amount of fees paid by the issuer to the network.” This suggests the networks cannot rebate more than the fees they charge the issuers for network services.

 

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Thu, 12/16/2010 - 16:05 | 812227 citationneeded
citationneeded's picture

Has populism jumped the shark?

Thu, 12/16/2010 - 18:02 | 812591 Gmpx
Gmpx's picture

They should also ban chargebacks. Chargerbacks create risk for small business.

 

Thu, 12/16/2010 - 16:06 | 812229 goldmiddelfinger
goldmiddelfinger's picture

....and where is the hit to AMZN, NFLX and all the plastic trough feeders?

Thu, 12/16/2010 - 16:10 | 812242 Chuck Bone
Chuck Bone's picture

Why would this be a bad thing for retailers?

Thu, 12/16/2010 - 16:13 | 812255 Crummy
Crummy's picture

The opposite, I would imagine.

Thu, 12/16/2010 - 16:18 | 812269 goldmiddelfinger
goldmiddelfinger's picture

How will this encourage people to spend more?

Thu, 12/16/2010 - 16:36 | 812313 Crummy
Crummy's picture

Banks pass off the transaction fees to retailers. Those fees are lower.

They don't have to spend more, retail sales profits just jumped without selling a single thing.

Thu, 12/16/2010 - 16:39 | 812329 UGrev
UGrev's picture

these savings won't be passed on to the buyer. They'll be absorbed by the company to help with their absolutely, abysmal, sales figures. 

Unless I am totally misunderstanding this, this is just a way to help retailers recover from the "misses". 

Thu, 12/16/2010 - 16:46 | 812346 goldmiddelfinger
goldmiddelfinger's picture

Why won't banks convert DC to CC and solve the fee issue that way?

Thu, 12/16/2010 - 16:45 | 812345 SheepDog-One
SheepDog-One's picture

BAH, just a bunch of BS central planning socialism. No one makes out here, .12 fee big freakin deal who cares no one is out there retail shopping anyway. Just more regulators with their grubby mitts in everything.

Thu, 12/16/2010 - 16:49 | 812353 goldmiddelfinger
goldmiddelfinger's picture

Back to the long aggravating lines at Publix waiting for housewives to write checks for 3 onions 'cause hubby don't trust the lil lady with cash

 

 

Thu, 12/16/2010 - 16:54 | 812365 Crummy
Crummy's picture

No one makes out, 'cept those who're trying to manipulate particular economic indicators.

On the other side of the coin, this is straight up regulatory capture of an "industry" that provides a service to the banking "industry".

A snake just swallowed a rat.

 

 

Thu, 12/16/2010 - 17:15 | 812429 I am a Man I am...
I am a Man I am Forty's picture

looks like the banks are squeezing everyone out, i listened to a table full of mortgage brokers sit around and bitch b/c they are capping their fees

Thu, 12/16/2010 - 17:03 | 812394 whatsinaname
whatsinaname's picture

Visa must know you are talking about them. There is a Visa advt on ZH.

Thu, 12/16/2010 - 16:56 | 812366 Chuck Bone
Chuck Bone's picture

Precisely. Retailers should, if anything, get a boost from this.  At the least it'll help their (collapsing) margins, at the most it'll actually have some marginal decrease in the prices they offer consumers.  I'm not understanding the logic of how this would force people into credit cards... in Europe the debit card is far and away more popular and widely used than its nefarious cousin the credit card (and the debit interchange fees are a third of what they are here), making it cost less for merchants/people to use the debit cards could be a good step to getting people to pay for stuff with cash they actually have rather than cash they'll get sometime in the future.

Thu, 12/16/2010 - 16:14 | 812256 goldmiddelfinger
goldmiddelfinger's picture

If there fees for use won't peeps use alts?

Thu, 12/16/2010 - 16:25 | 812290 goldmiddelfinger
goldmiddelfinger's picture

This is the end of debit cards. Everyone into the CC pool !! Buy V and MA.

The card is dead long live the card

 

Thu, 12/16/2010 - 16:27 | 812297 SheepDog-One
SheepDog-One's picture

LOL yea the credit card mania is BACK! FED herding the sheeple back into credit card applications, run em on up sheeple and pay 30% interest!

Thu, 12/16/2010 - 16:30 | 812301 goldmiddelfinger
goldmiddelfinger's picture

...and annual fees of $50 and late fees of $50 and and and

Thu, 12/16/2010 - 17:35 | 812505 Quantum Nucleonics
Quantum Nucleonics's picture

Huh?  This is great news for retailers.  Headline should read... "Fed screws credit card companies, hands Christmas gift to retailers, Consumers still get shafted."

Thu, 12/16/2010 - 16:09 | 812236 lead salad
lead salad's picture

Buy. The. Dip.

Thu, 12/16/2010 - 16:19 | 812270 goldmiddelfinger
goldmiddelfinger's picture

in a week

Thu, 12/16/2010 - 16:19 | 812272 Triggernometry
Triggernometry's picture

"I put my hand up on yo hip. When I dip, you dip, we dip."

-quad city dj's (I think)

Thu, 12/16/2010 - 16:33 | 812314 Cash_is_Trash
Cash_is_Trash's picture

Buy. The. CRASH.

Thu, 12/16/2010 - 16:34 | 812317 Spitzer
Spitzer's picture

One of Robo's darlings

Thu, 12/16/2010 - 16:13 | 812237 Spalding_Smailes
Spalding_Smailes's picture

That looks like AEM -6 %...... support broken, next stop Oct/Sep......

Thu, 12/16/2010 - 16:10 | 812240 papaswamp
papaswamp's picture

We shall placate the masses by cutting their fees!....hear hear (grumblings of agreement)...turn off the cameras...time for the cigars, port and dancing girls our work is done here boys.....

Thu, 12/16/2010 - 16:11 | 812243 almost_have_a_name
almost_have_a_name's picture

Did they not just cook this up ?

(to make the WikiLeaks dip look like a regulator-slap-in-the-face dip ?)

 

Thu, 12/16/2010 - 16:23 | 812285 fiscal conservative
fiscal conservative's picture

Is this truly the role of the Fed?

Thu, 12/16/2010 - 16:12 | 812248 bluehorsesandal
bluehorsesandal's picture

Guys watch closely this price action (67 now). S&P will follow suit in ‘the day of reckoning’ that is approaching by the hour…

Thu, 12/16/2010 - 16:12 | 812249 b_thunder
b_thunder's picture

VISA and MC shoudl really think about buying a bank or applying for a bank holding company status...  to get on the Feds' "good" side

 

 

Thu, 12/16/2010 - 16:13 | 812250 sabra1
sabra1's picture

this is what the dow futures chart will look like overnight, anytime now!

Thu, 12/16/2010 - 16:18 | 812267 wiskeyrunner
wiskeyrunner's picture

Sure if you turn it upside down. Why do you folks sit around wishing and hoping for something, Just go with the flow, make some free money.

Thu, 12/16/2010 - 16:13 | 812251 Jasper M
Jasper M's picture

haha, a corporation that chose to stooge for the government gets timely comeuppance. LOVE it! What perfect party favor for Assange's release!

Thu, 12/16/2010 - 16:14 | 812257 redarrow
redarrow's picture

We are headed fast towards socialism. Next up, burgers cannot be priced more than a $2.

Thu, 12/16/2010 - 16:25 | 812292 dehdhed
dehdhed's picture

maybe the first phase of becoming a cashless society

Thu, 12/16/2010 - 16:35 | 812320 karzai_luver
karzai_luver's picture

You are 10 years too late and it's fascism anyway.

 

Thu, 12/16/2010 - 16:39 | 812330 SheepDog-One
SheepDog-One's picture

Farcism. Fascism with a clown nose and rainbow afro wig.

Thu, 12/16/2010 - 17:31 | 812485 Dr. Acula
Dr. Acula's picture

"We are headed fast towards socialism."

LMAO. Did you just wake up from a decades-long coma?

"Next up, burgers cannot be priced more than a $2."

Or they'll say that 1 hour of labor can't be priced at less than $8. Or that the price of loanable funds can't be less than 0.01%/annum.

 

Thu, 12/16/2010 - 18:24 | 812656 Quantum Nucleonics
Quantum Nucleonics's picture

We stopped for a bathroom break at Socialism 80 miles ago.  Our final destination is some weird blend of Marxism and Fascism.

Thu, 12/16/2010 - 16:15 | 812260 wiskeyrunner
wiskeyrunner's picture

The stock indexes won't drop, if they do the index futures will rise overnight and the loss like magic is gone. This truly is a risk free. Just look at the price action, every tiny dip is gobbled up by hungry buyers with limitless funds. This is so easy a cave man can do it.

Thu, 12/16/2010 - 16:30 | 812302 SheepDog-One
SheepDog-One's picture

Right, thats what happens from here on out now, no stock market drops ever again.

Thu, 12/16/2010 - 16:16 | 812262 Jason T
Jason T's picture

Meredith Whitney comes to mind... poor girl.

Thu, 12/16/2010 - 16:17 | 812265 Cdad
Cdad's picture

Man, I stand corrected on the idea that watching The Bernank talk about credit card fees was useless.  I had no idea his appetite for destroying the value of things was still not satisfied.

Sweet!  I hate Visa anyway. 

Go Bernank!!

Thu, 12/16/2010 - 16:19 | 812273 HelluvaEngineer
HelluvaEngineer's picture

LOL, it bounced at 66.6!

I think someone heard Obama say "This might be a good time to buy Visa"

Thu, 12/16/2010 - 17:11 | 812411 andybev01
andybev01's picture

Crap.

 

I thought he said 'pizza'.

what am I gonna do with all of this YUM?!

Thu, 12/16/2010 - 16:21 | 812279 RobotTrader
RobotTrader's picture

SPY still within a hairsbreadth of new highs.

Has barely sold off given all the PIIGS, bond market turmoil, currencies and metals bouncing around like superballs....

Thu, 12/16/2010 - 16:25 | 812289 TheGreatPonzi
TheGreatPonzi's picture

Robot, I've a serious question for you.

What do you think the "top" for the DJ30 will be (assuming QE3, QE4, etc.)

14,000? 20,000?

We're already at the levels of June 2008.

Thu, 12/16/2010 - 16:32 | 812306 karzai_luver
karzai_luver's picture

Top what you saying infidel there is not TOP!

 

I got your TOP right here.

 

BUY THE DIP you HIP .

 

Thu, 12/16/2010 - 16:32 | 812309 SheepDog-One
SheepDog-One's picture

LOL, funny, since RainbowTrader and Ponzi are the same guy.

Thu, 12/16/2010 - 17:04 | 812395 goldmiddelfinger
goldmiddelfinger's picture

LOL  he/she/tranny is talking to his hand puppet

Thu, 12/16/2010 - 16:23 | 812282 RobotTrader
RobotTrader's picture

Nucor totally shucked off the bad news today.

Thu, 12/16/2010 - 16:27 | 812296 goldmiddelfinger
goldmiddelfinger's picture

Buy low and sell high.

don't be a cow man..or woman..or tranny..or android

Thu, 12/16/2010 - 16:29 | 812300 karzai_luver
karzai_luver's picture

semi-interesting pathology

Thu, 12/16/2010 - 16:31 | 812304 goldmiddelfinger
goldmiddelfinger's picture

perhaps it's a cow woman

Thu, 12/16/2010 - 16:25 | 812293 buzzsaw99
buzzsaw99's picture

This is bullshit and will never happen.

Thu, 12/16/2010 - 17:41 | 812526 merehuman
merehuman's picture

and house prices never go down

and no one will put their hand up my wifes ass

TSA and history say it can happen.

Thu, 12/16/2010 - 16:31 | 812303 Heroic Couplet
Heroic Couplet's picture

Bush tax cuts are still in place:  WHERE ARE THE JOBS? Starting with the Rothschilds and the private bank cartel families, any method to get them fighting among themselves, cool (don't waste your time with "republicans, democrats, bernanke, obama"). Linguistics determine perception.

Locally, the more US bank families destitute and on food stamps, the better.

Thu, 12/16/2010 - 16:38 | 812327 karzai_luver
karzai_luver's picture

jobs ? that's so 90s

uh they are called traders or investors or maybe homeowners didn't you get the memo?

jeeeezzzzzzz

 

Thu, 12/16/2010 - 16:30 | 812305 ewmayer
ewmayer's picture

And look at all the "dip buyers" rush in. $100 by COB tomorrow, I guarantee it! (At least that's what one of the expert traders who post on Yahoo! finance message boards told me).

Thu, 12/16/2010 - 16:42 | 812337 Panafrican Funk...
Panafrican Funktron Robot's picture

Hopefully this was intended as a joke.  This one appears stuck in the 70-80 zone.

Thu, 12/16/2010 - 16:33 | 812310 buzzsaw99
buzzsaw99's picture

This is a shakedown. Obviously Visa and Mastercard were remiss in paying their protection money.

Thu, 12/16/2010 - 16:33 | 812311 tahoebumsmith
tahoebumsmith's picture

I say just go back to writing checks and watch the big banks suffer as they lose billions in processing hours needed to process the transactions.

Thu, 12/16/2010 - 16:39 | 812331 karzai_luver
karzai_luver's picture

remote capture boys.

 

got ya coming and going.

 

thank you

 

Thu, 12/16/2010 - 16:34 | 812315 RobotTrader
RobotTrader's picture

I'm waiting for a top.  So far, I don't see one yet.

Retail stocks and banks must show signs of rolling over first.  Usually the market tops about 6 weeks after those groups start rolling.

But if we get a commodity boom like we did in 2007, it could be 6 months later.

Thu, 12/16/2010 - 16:39 | 812332 Spitzer
Spitzer's picture

Most inflationists are not bearish on stocks, never have been. US stocks continue to get their ass kicked compared to foreign stocks and metals. And by foreign, I dont just mean China.

Thu, 12/16/2010 - 16:45 | 812347 Sophist Economicus
Sophist Economicus's picture

So true.   Meanwhile, data shows inflation is terrible for companies (given lag between pricing and cost) and deflation is actually earnings/share positive.  However, given that this is data.....

Thu, 12/16/2010 - 16:41 | 812334 karzai_luver
karzai_luver's picture

dead people don't roll over

 

Like I said , NO TOP NEVER Bernank has outlawed TOPS.

 

Now where are the babes!

Thu, 12/16/2010 - 16:51 | 812355 Prof Gulliver
Prof Gulliver's picture

I was wondering why neither V nor MA were on the Goldman Sack conviction list. Silly me. I shoulda known the Bernack would make a courtesy phone call.

Thu, 12/16/2010 - 16:51 | 812358 Saxxon
Saxxon's picture

Matters not in the slightest to me.  I use a cash kickback cc for everything I can.  It's only 1% but keeps me in cigarette money.

Thu, 12/16/2010 - 16:52 | 812361 suteibu
suteibu's picture

Someone please remind which of the two FED mandates - maximum employment or price stability - this action falls under.  Am I missing something?

Thu, 12/16/2010 - 16:57 | 812374 goldmiddelfinger
goldmiddelfinger's picture

!. Price stabliity affected positively--people stop spending when that have to write a check for a pack of gum.

2. Full employment affected positively--banks will have to hire thousands to process all those checks that will be written

 

Thu, 12/16/2010 - 16:55 | 812368 Gunpowder Plott...
Gunpowder Plotter_Jr.'s picture

anyone know the reason behind 2.6 mil call volume for XLF and 6.3 mil call volume for SPY?  perhaps tradestation data is incorrect.

XLF dec 15 call has a lot of Volume.

 

Thu, 12/16/2010 - 17:01 | 812388 goldmiddelfinger
goldmiddelfinger's picture

I'll only answer gunpowder plot questions on Guy Fawkes night

Thu, 12/16/2010 - 17:09 | 812408 medicalstudent
medicalstudent's picture

straight up inflationary.

 

direct effects: less profiteering off debits = less banx offer debits = less debit use = more deposits to fractionally reserve.

indirect effects: plastic toggling = more credit use = more currency borrowed into existence.

 

moral of banx story: when you use complicated language and esoteric terminology, and imply things rather than state them, you capitalize on peoples reluctance to admit their own obtuseness (what does that word mean?), and entice people to draw conclusions that you did not directly state, respectively.

 

skullduggery is trouncing liberty.

 

Thu, 12/16/2010 - 17:13 | 812419 cosmictrainwreck
cosmictrainwreck's picture

and they still ran that bitch, Ms. Market, up to the close. Holy shit. Nonetheless, somebody bought 40,000 VXX at 16:02 for 39.50 (+1.25%from close, followed by 343,000 at 16:06 for 39.4676. I don't get it; trade is down to 39.11 now....who knows?

Thu, 12/16/2010 - 17:33 | 812498 Bilderbugger
Bilderbugger's picture

This is the thank you Ben Bernank gives to the creditcard companies for freezing the payments to Wikileaks.

Thu, 12/16/2010 - 17:47 | 812549 Common_Cents22
Common_Cents22's picture

 

"Visa, it's everywhere you want it to be, even below the 200day moving average."

Thu, 12/16/2010 - 17:47 | 812554 YHC-FTSE
YHC-FTSE's picture

One word: Good!

Thu, 12/16/2010 - 18:03 | 812593 MyKillK
MyKillK's picture

Well I support this decision but I have to wonder where the Fed obtained the authority to make this decree.

Thu, 12/16/2010 - 18:17 | 812641 Fearless Rick
Fearless Rick's picture

From reading the comments, just about everybody here is clueless as to what this means. For a change, it's GOOD for consumers, though the issuers of debit cards may want to recapture some of the lost profits by charging the card holders for debit card use, which is probably what will happen.

 

and BTW: the fees in Europe are about 1/8th of what they are in the US (1.2-1.5%). It is also a boost for retailers, so the uptake is yes, this will help retailers with their margin squeeze.

Thu, 12/16/2010 - 18:35 | 812671 Drag Racer
Drag Racer's picture

this will only matter when the mini card swipe dohicky is integrated into iphone/ipad thingy

 

though I am wondering how many DC pos locations that will no longer be viable due to lower profitability.

Thu, 12/16/2010 - 20:04 | 812863 gkm
gkm's picture

It's actually "take the stairs up and the elevator shaft on the way down".

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