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Visualizing The Numbers Behind The World Cup

Tyler Durden's picture




 

A quick look at the "math" behind the spectacle that will consume over 25 billion people for the next thirty days courtesy of mintlife.

On June 11, nearly 100,000 soccer fans from around the world will gather at Soccer City stadium in Johannesburg to watch the opening game of the 2010 World Cup. Millions more will tune in their television sets at home. During the four weeks to follow, the world’s eyes and ears will be directed towards South Africa, following one of the world’s premier sporting events. Soccer may not be overwhelmingly popular in the United States, but on a global scale, the World Cup is the largest sporting event in terms of viewership. Collectively, more than 26 billion viewers watched the games of the 2006 FIFA World Cup in Germany: 24.2 billion at home and 2.1 billion out of home.

For everyone involved of putting together this event — sponsors, advertisers, FIFA and the host countries — this means one thing: Major bucks exchanging hands. The 2006 World Cup in Germany was considered the most monetarily-successful to date, but the 2010 event is expected to break that record. With that in mind, we take a look at some of the main financial aspects of the World Cup: corporate sponsorships, revenues, costs, and the financial effect.

 

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Sat, 06/12/2010 - 21:54 | 410035 King_of_simpletons
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?? Pardon my lack of math sense ... aren't there only 6 billion people on this planet

Sat, 06/12/2010 - 22:06 | 410050 Mr Lennon Hendrix
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JPM has issued deriviatives on people so there is quadrillions now to buy the products.  Infinite growth paradigm!

Sat, 06/12/2010 - 23:34 | 410145 DoChenRollingBearing
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+ 1 to 1!  (England v USA)

Counts almost as much as a win for me!

Sun, 06/13/2010 - 05:41 | 410381 ratava
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now that made my morning xD

Sun, 06/13/2010 - 13:27 | 410626 A Nanny Moose
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Can I get my derived self to go work, while I go play?

Sat, 06/12/2010 - 22:11 | 410058 Verum
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You're pardoned on your "math sense" but need some work on your comprehension. TD states the figure cumulatively over a period of 30 days.

Sun, 06/13/2010 - 14:20 | 410687 Immanuel Cunt
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Are you, cummulatively over 30 days, 30 people in total?

Maybe I need some work on my comprehension too.

Sun, 06/13/2010 - 16:18 | 410841 AnAnonymous
AnAnonymous's picture

?

If a theater books over 10 days 30 people per day,  every time  different spectators or 10 times the 30 same people every day, what is the cumulative viewership in both cases?

 

Makes no differences in the end.

Wed, 06/23/2010 - 17:24 | 430168 Immanuel Cunt
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300 in first case, 30 in second case. That's how I like to do math.

It does make a difference. If I write a song, and then listen to it myself 100 times, have 100 people heard it? If I go to school every day for 100 days, did I go to 100 schools?

Some things in life might stop making sense if we continue this way, don't you think? :-)

Sat, 06/12/2010 - 23:09 | 410121 Gully Foyle
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King_of_simpletons

Tonights Dr Who gave us the exact amount of six billion and some change. He is the Doctor and there fore correct.

Sat, 06/12/2010 - 21:56 | 410037 Sniper
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How much is spent on horns?

Sat, 06/12/2010 - 21:58 | 410040 TheGoodDoctor
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LOL. I was thinking during the game today. Is that a bunch of locusts? Or are all the bees going to South Africa!

Sun, 06/13/2010 - 20:19 | 411373 crosey
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I'd rather be in the pub, watching.

Sat, 06/12/2010 - 22:12 | 410059 lizzy36
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don't laugh. 

there has been a run on ear plugs in South Africa because of those damn horns. 

S.African stores run out of 'vuvu-stopper' earplugs

http://www.google.com/hostednews/afp/article/ALeqM5igo9D53fURBxh3vYNImUSWRfdNuQ

Sat, 06/12/2010 - 21:57 | 410039 TheGoodDoctor
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Hey look Leo! A solar company sponsors the World Cup! :p

Sat, 06/12/2010 - 22:03 | 410047 Mr Lennon Hendrix
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England 1 vs. US 1
Jochin 1 and Boaz 1

Hmmmm.....

Sat, 06/12/2010 - 22:04 | 410049 Mr Lennon Hendrix
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PS boycott Coke, shit is toxic anyway.

Study Finds High-Fructose Corn Syrup Contains Mercury:

http://www.washingtonpost.com/wp-dyn/content/article/2009/01/26/AR200901...

Sat, 06/12/2010 - 23:31 | 410141 palmereldritch
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Keiser So sayez .....

Yeah....Let's show 'em we can hurt them with reality!

http://www.youtube.com/watch?v=x7dbIVlbs-Y

Sat, 06/12/2010 - 22:11 | 410055 Gen X Gen Y Hybrid
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I wonder where Tyler gets all of this info and if he is compiling it into the nice graphics or if he just pulled this from somewhere.  This research/formatting I'm sure took a long time.

 

What is up with the CAPTCHA's on this site.  They are screwey with non working negative numbers...

Sat, 06/12/2010 - 22:22 | 410071 Eally Ucked
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What the hell Hybrid between GenX&Y knows about negative numbers? You supposed to know only positives, and here is your problem!

Sat, 06/12/2010 - 23:11 | 410124 Gully Foyle
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Gen X Gen Y Hybrid

I keep answering incorrectly in the vain hope the system will become angry and therefore sentient.

Sat, 06/12/2010 - 23:12 | 410126 benevolous
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Tyler states that the graphic is courtesy of mintlife.

 

"A quick look at the "math" behind the spectacle that will consume over 25 billion people for the next thirty days courtesy of mintlife."

 

http://www.mint.com/blog/trends/the-economics-of-the-world-cup-2010/

 

Sun, 06/13/2010 - 10:04 | 410459 New_Meat
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benev--is this how that population control thing will be done?  Is this the beta test? - Ned

Sun, 06/13/2010 - 00:41 | 410210 Adam Neira
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We have had this site under watch for some time. The owners were sent back from the future time of 2029. They are actually advanced beings genetically related to 'Lelu" from the Fifth Element and possess extraordinary media powers. Unless we can co-opt them they will need to be eliminated by a cyborg tout de suite. Sarah Connor ?

Sun, 06/13/2010 - 03:45 | 410332 Cheeky Bastard
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Its Leeloo. 

Sun, 06/13/2010 - 20:20 | 411378 crosey
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Leeloo Dallas multipass.

Sun, 06/13/2010 - 20:27 | 411385 Ragnar D
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Chi-ckan?

Sat, 06/12/2010 - 23:46 | 410158 Quantum Noise
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OT: I've missed this Hugh Hendry gem. Watch Hugh calling a eurocrat "jocker" and "champagne socialist".

http://www.youtube.com/watch?v=caI6R4UrDfg

Sun, 06/13/2010 - 01:03 | 410241 qualia
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indeed, +1 sir

Sun, 06/13/2010 - 02:22 | 410304 thisandthat
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All fine, but

Prosperity created by entrepreneurs and risk takers like me and and people I represent

Ah well, and me thinking prosperity was created by workers and purchasers and that those socialists and entrepreneurs and risk takers were just there to take advantage of them both and their money and labour...

ot - a captcha I just got: consenting pogue :)

 

Sun, 06/13/2010 - 00:04 | 410166 Adam Neira
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The World Cup is a wonderful spectacle. A fantastic game played by men on a stage that involves rules, respect, fairness, skill, luck and courage. Albert Camus once said that if he hadn't been a writer he would have loved to have been a football player. The vast majority of South Africans will enjoy this spectacle as will much of the world. I hope the Persian and Arab leaders are watching some of the games as well as watching over their countries. The event is a potentially very positive thing for humankind. Some bread and circuses are fine. I will launch the bid for Jerusalem 2026 soon...

Tipping winners is fraught with dangers. If you advise well you attract followers and set up expectations. If you tip poorly you are open to derision. Anyway here goes.

European teams don't always travel well. Africa, Asia and Oceania are not strong enough leagues in this particular stadium. Best Bet - Argentina to make the semi-final. 59/50 or 1.18 to 1 if you are decimally inclined. 118% return in 23 days. Poor Greece has blown out to 891 to 1. Sth.Korea played sharply. The USA punched above their weight. Russia at 171% return to be declared host of 2018 games on Dec.2nd, 2010 is another good tip. The 2022 declaration will be delayed. (You can't bet on that malhereusement.)

Regarding a certain Durban match in fifteen hours time...

Australia über alles !

(But I wouldn’t bet a sheep station on it.)

 

 

 

 

 

 

Sun, 06/13/2010 - 00:51 | 410223 Reductio ad Absurdum
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No. Sports are a complete waste of time and resources and are symptomatic of the lowering of global IQ.

Sun, 06/13/2010 - 01:39 | 410270 Oh regional Indian
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Reductio, a voice of sanity. I could not agree with you more, only add that "Professional" sports is the problem. Not sports in general.

Professional sportsman, the world over, make the worst role-models for anyone (Mr. Squeaky Tiger W anyone). The National Felons League, Football Hooliganism, the Premier League player antics. It is a long and ugly list.

Sports, on the other hand.....now no more than the new hopium for the masses.

I wrote something on my blog this morning that co-relates, somewhat.

Please visit if called:

http://aadivaahan.wordpress.com

It's a blinder ripping look at life as we know it and how we might effect change.

Sun, 06/13/2010 - 08:27 | 410418 Blindweb
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IQ is a very poor measure of real world intelligence.  IQ measures a very narrow band of useful skills and knowledge the successful person should have.  In an infinitely complex world the person of real intelligence accumulates the skills and knowledge that best fit their unique environment.  In general the people who use IQ as a measuring stick come from the college intellectual drone class trained in a single discipline.  They never seem to realize that they're just the tools of the people with diverse knowledge.   

Sports:

-have existed since before civilization I suspect

-maintain the bio-machine that supports the mind

-allow the practice of strategic maneuvering of groups of people.

 - build team skills

 - build management skills

- advance the best nutrition and exercise practices. 

-low cost method to measure the success of different tribal survival and advancement plans

-sever the dualist mind.  To be successful at sports one must learn to stop talking to themselves in their head.  This brings them closer to their true nature. 

We still exist in a physical world, despite people increasingly being lost in their screens and in their own heads.   

Sun, 06/13/2010 - 11:01 | 410503 WeeWilly
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I agree Blind, the idea of IQ is limited. In the last decade or so there is an emerging concept in psychology called EQ, or emotional intelligence. I researched it for a project at work and found it to be fascinating.

 

http://www.time.com/time/magazine/article/0,9171,983503,00.html

Sun, 06/13/2010 - 11:41 | 410525 trav7777
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EQ is a joke

You guys' beef with IQ is that it doesn't correlate at 1.0 to rich.  That's not what it's supposed to do.

Sun, 06/13/2010 - 12:19 | 410555 thesapein
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EQ is more limited than IQ; the former being a subset of the generalized latter.

 

Mon, 06/14/2010 - 00:15 | 411793 WeeWilly
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You guys are way smarter than me so I won't argue. However, in my 50+ years of observation, I have seen a distinct difference between intelligence measured through purely intellectual capability as opposed to an intelligence used to excel socially. Laymen call it "book smart" as opposed to "street smart", crass but seemingly a sometimes valid distinction.

Sun, 06/13/2010 - 12:15 | 410545 thesapein
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Blindweb,

You seem to wish that all people were equally intelligent, that no one was actually smarter than anyone else.

IQ tests are just the best general measure we have, not perfect by far, but extremely useful in the real world. For example, say you are picking teams for a think tank. One group of applicants each scored below 90 while the other group's members all scored over 140. If this is all you have to go on when hiring, then you go with the smarter group, assuming you're smart, too.

You're too focused on the weaknesses of IQ tests, instead of its pragmatic applications that are extremely useful no matter your false beliefs about them.

Sorry, we're not all equally gifted. Then, again, that would just be so unnatural. If everyone were special, then no one could ever be special.

Sun, 06/13/2010 - 13:30 | 410632 A Nanny Moose
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Jebus! You guys get the friggin' jist of the comments...yes?

Sun, 06/13/2010 - 13:31 | 410633 A Nanny Moose
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Indeed. Panem et Circenses.

Sun, 06/13/2010 - 03:06 | 410321 thisandthat
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I hope the Persian and Arab leaders are watching some of the games as well as watching over their countries.

I wish Israeli and Americans did too.

I will launch the bid for Jerusalem 2026 soon...

A joint Israeli/Palestinian WC, then? Are you optimistic by 2026 East Jerusalem will have been returned?

Russia at 171% return to be declared host of 2018 games on Dec.2nd, 2010

You definitely can see into the future... - I just hope it won't be Portugal/Spain, I'd rather the money be better used (not that I should have any hopes on that). Still foraying into tea leaves reading, I suspect if they do well now, it will be the US, in 2018.

As for the WC, it's yet another money transfer scheme financed by the many for the profit of the few - now touring Africa. The street sellers were kicked away from nearby the stadiums to give way to the official sponsors' booths.

Panem et Circenses.

Sun, 06/13/2010 - 14:09 | 410679 Treeplanter
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I heard Albert Camus tried out for the Broncos.  Ankle problems.  Al said he wouldn't play for any other team, although he did like the 49ers until they dumped Montana.

Sun, 06/13/2010 - 00:08 | 410177 AVP
AVP's picture

Is it or is it not? I think not.

Thoughts?

http://news.bbc.co.uk/2/hi/world/africa/10301713.stm

Sun, 06/13/2010 - 03:19 | 410326 thisandthat
thisandthat's picture

It's both hollow and solid gold - solid gold is commonly used to signify it's made of real (solid) gold, instead of just being gold plated.

Sun, 06/13/2010 - 13:13 | 410608 AVP
AVP's picture

I see why the Fifa doesn't allow the winning Country to hold the real cup for four years. Just think, if North Korea did win they would never give it back. hehe!

Go U.S.A.!

Sun, 06/13/2010 - 17:15 | 410989 thisandthat
thisandthat's picture

North Korea has 0 chances of winning it; I would be more worried if the US wins it: when they return it, it might still weight like gold, but it probably not be gold, anymore! ;)

For trivia, the previous cup (the Jules Rimet cup) went to the first country that won the WC for the 3rd time - Brasil, who got to keep it definitely (until it was stolen and they had to produce a copy, that is) - with this one that won't happen anymore.

Sun, 06/13/2010 - 00:35 | 410201 Adam Neira
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Professor Martyn Poliakoff is correct but no-one is interested in facts and absolute truth these days. The ultimate prize must be beyond scrutiny. Bread and circuses are all well and good in civilized times but someone has to run the bakery and keep the lions fed. Rome circa 475 ad is a far different proposition to Planet Earth 2010 however. I can't see "Romulus Augustus" making a comeback as a fashionable baby name this year. "Adolph" also lost its allure to German mothers post 1945. Funny the twists and turns of history...

Sun, 06/13/2010 - 00:37 | 410204 imaginalis
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I have watched all the games so far and will watch till the end, but I'm glad the game times don't overlap with the NBA Finals - Go Lakers!

Sun, 06/13/2010 - 00:47 | 410218 Adam Neira
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You should try for the Guinness Book of World Records. Five Australians will attempt to break the record by watching television continuously for more than 86 hours during the 2010 World Cup starting tomorrow morning. They like soccer which is a good thing. The restrictions imposed on them are more arduous than a training run with the Nigerian team under an Abidjan midday sun.

Sun, 06/13/2010 - 04:43 | 410353 Grand Supercycle
Sun, 06/13/2010 - 05:07 | 410362 anony
anony's picture

Make that 24,999,999,999.

That that many people find obsessive entertainment in this spectacle is testament to the idiocy of homo sapiens.

There isn't a single soul in the animal kingdom that would look upon it as other than a source of food.

Sun, 06/13/2010 - 12:23 | 410559 Eally Ucked
Eally Ucked's picture

That's why they are animals! Want to join the kingdom?

Sun, 06/13/2010 - 07:42 | 410402 Zina
Zina's picture

Brazil will smash North Korea next Tuesday, and there's no torpedo that can stop it!

Sorry Kim!

 

 

Sun, 06/13/2010 - 07:54 | 410405 Zina
Zina's picture

By the way, I can't believe that we brazilians are FOOLING the whole world using Twitter:

http://themediakings.com/cala-boca-galvao-lady-gagas-new-single

http://minoritytalks.blogspot.com/2010/06/cala-boca-galvao-latest-lady-g...

Unbelivable! The world is really being fooled by this joke!

Sun, 06/13/2010 - 09:04 | 410430 Adam Neira
Adam Neira's picture

For the cause of World Peace it would best if North Korea won the cup. Brazil should play dead and save all their energy for their 2014 home games. They have had enough success on the world football stage and besides they have used up all the possible funky sounding one name player titles they can find like : Kaka, Ronaldo, Ronaldhino, Dunga, Pelé and Cafu etc. There are DPRK secret female agents wandering around Capetown, Durban and Johannesburg ready to act as honey pots for opposition players. From my high level intelligence sources I have been told that these secret torpedoes of pleasure from the divine regime of super eternal Kim-il-Jong will try and entrap the entire South Korean team at a celebratory kim chee and karaoke night after the Semi Finals. Lula is in on the plot and has secretly bet all of Brazil's foreign reserves on the upcoming Tuesday match result with William Hill Bookmakers of London. The South Africans are also supporting the DPRK by exporting container loads of vuvuzelas which will be used to trumpet excruciatingly loud sounds at the 38th parallel to counter the switching on of the propaganda speakers of the imperialist devils from the South.

Sun, 06/13/2010 - 10:16 | 410474 Jake Lamotta
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While oil spews like mad in the Gulf of Mexico, a plague that will destroy mankind and its crooked world of finance.

Sun, 06/13/2010 - 12:36 | 410575 trav7777
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It's fuckin SOCCER...who cares?  Wake me up when someone scores a freaking GOAL in this joke

Sun, 06/13/2010 - 14:10 | 410680 Zina
Zina's picture

Who cares? Maybe that 1 billion people per day around the world who watch at least one of the World Cup games, every day in June...

The joke here are you americans, isolated from the rest of the universe.

Sun, 06/13/2010 - 14:58 | 410714 trav7777
trav7777's picture

A billion people a day CANNOT READ.

Argumentum ad populum?

It is you who are the joke.  Fuck soccer.  Just because all of YOU like it does not mean that there is anything wrong with us because we correctly identify it as a pathetic sport full of crybabies where there is no scoring whatsoever and mindnumbling boring action of effeminate men running around on a field occasionally kicking a ball.

Like I CARE what the 3rd world thinks or likes. 

Sun, 06/13/2010 - 17:12 | 410971 Zina
Zina's picture

Like I CARE what the 3rd world thinks or likes.

You should start caring, for learning, you know, because your pathetic indebted country will be a 3rd world country very soon, so you need get the lifestyle...

Meanwhile, all that "3rd world" germans, french, brits and italians enjoy the old and good art of football.

Sun, 06/13/2010 - 17:17 | 411002 Sisyphus
Sisyphus's picture

Exactly, I could care less. I like my National Felon League, Major League Baseball on Steroids, National Skating League and National Basketcock Association.

 

Fuck off third world, we are 'merica. We rock!

Sun, 06/13/2010 - 18:39 | 411199 King_of_simpletons
King_of_simpletons's picture

There is no third world. It is just a life style.

Sun, 06/13/2010 - 19:08 | 411266 Sisyphus
Sisyphus's picture

Nope, I am sorry, I disagree with you. There is 'merica, and then there is the rest of the world, which is nothing but a shit hole wrapped around a taco. You had better agree with us, or we will bomb you to the Stone Age.

And, oh, pardon me for missing sporting activities such as Gimonster Truck, Nashcar and WWE, which are pursued by men with ginormous dicks and not effeminate men. **ck off futball.

Mon, 06/14/2010 - 00:52 | 411846 OneArmBandit
OneArmBandit's picture

What exactly they are going to do with all those stadiums when the turnament is over?

Will herd in the white people there?

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