Yes, It Is Halftime In America

ilene's picture

Yes, It Is Halftime In America – So Now Is The Time To Get Your Financial Priorities In Order

Courtesy of Michael Snyder of Economic Collapse 

Did you see the Chrysler commercial featuring Clint Eastwood that aired during the Super Bowl the other night?  It was entitled "It's Halftime In America", and it was truly a great ad.  To me, it was the most memorable Super Bowl ad this year by far.  It conjured up images of the America that so many of us remember so fondly.  It reminded us of how life in this country used to be.  Unfortunately, America is currently headed down a road that is taking us in the opposite direction. 

Yes, it is halftime in America, but there is no guarantee that what is ahead is going to be great.  In fact, if we continue to make the same choices that we have been making, a national nightmare is inevitable.  Let us hope and pray for a fundamental change of direction for America, but let us also prepare for what is going to happen if that does not take place.  There is a "pause in the action" at the moment, so now is the time to get your financial priorities in order.  Now is the time to prepare for the storm that is coming.  If you wait until the storm is right on top of you it will probably be too late.

But I must admit that I really loved that ad.  First of all, any Super Bowl ad that includes Clint Eastwood is almost automatically going to be a great ad.  Secondly, it was very refreshing to see a commercial address some of the very serious problems that this country is facing.

The ad ended with Eastwood making the following statement....

"This country can't be knocked out with one punch. We get right back up again, and when we do the world is going to hear the roar of our engines. Ya, it's halftime in America, and our second half is about to begin"

A video of the complete ad is posted below....


Kudos to Chrysler for producing such an extraordinary ad.  I have to admit that I actually prefer Chrysler to Ford and GM.  I like their style and I think they make some very nice vehicles.

But Chrysler is far from out of the woods.  They almost went under during the last recession, and if the U.S. economy experiences another major recession they might not survive it.

Yes, Chrysler did earn $183 million in 2011.

But in 2010, Chrysler lost $652 million.

Hopefully Chrysler can string a few more profitable years together, but there is certainly no guarantee that is going to happen.

As I have written about previously, the U.S. auto industry is in the midst of a nightmarish long-term decline.

The combined U.S. market share of the "Big Three" U.S. automakers fell from 70% in 1998 to 53% in 2008.

When you examine the numbers over a longer time frame, they are even more striking.

For example, in 1970 General Motors had about a 60 percent share of the U.S. automobile market, but today that figure is down to about 20 percent.

In an effort to cut costs, U.S. automakers have been eliminating jobs and sending jobs out of the country.

In the year 2000, the U.S. auto industry employed more than 1.3 million Americans.  Today, the U.S. auto industry employs about 698,000 people.

So the U.S. auto industry has not exactly bounced back.

They have survived for now, but there is no guarantee that this is going to be permanent.

Many considered the Chrysler Super Bowl ad to be an endorsement of the auto bailouts and of the economic policies of the Obama administration.

But that wasn't the case at all.  In fact, it turns out that Clint Eastwood was actually a harsh critic of the auto bailouts as Reuters recently noted....

"We shouldn't be bailing out the banks and car companies," actor, director and Academy Award winner Eastwood told the Los Angeles Times in November 2011. "If a CEO can't figure out how to make his company profitable, then he shouldn't be the CEO."

And Clint Eastwood certainly did not mean to endorse Obama during the commercial.  The following is what Eastwood told Fox News about the ad....

"I just want to say that the spin stops with you guys, and there is no spin in that ad. On this I am certain.

l am certainly not politically affiliated with Mr. Obama. It was meant to be a message about just about job growth and the spirit of America. I think all politicians will agree with it. I thought the spirit was OK."

The cold, hard reality of the matter is that America has not "bounced back" since 2008.  Sadly, the truth is that we are even in worse condition than we were back then....

-Our national debt has risen by about 50 percent since 2008.

-Our states are in more debt than ever.

-Our local governments are in more debt than ever.

-The U.S. economy has lost about 6 million jobs since 2008.

-Approximately 14 million more Americans have gone on food stamps since Barack Obama became president.

-More Americans are living in poverty than ever before.

-New home sales in the United States hit a brand new all-time record low during 2011.

-The number of "long-term unemployed workers" has more than doubled since Barack Obama entered the White House.

-The amount of money that the federal government gives directly to Americans has increased by 32 percent since Barack Obama entered the White House.

-Despite claims that things are "getting better", the truth is that the percentage of Americans that actually have jobs is almost exactly the same as it was two years ago.

Amazingly, Barack Obama seems to think that he has done a good job and that he deserves a second term.  On Sunday, Obama told NBC's Matt Lauer the following....

"I deserve a second term, but we’re not done"

Many Americans are buying into the hype.  A new ABC News/Washington Post poll has found that Barack Obama's approval rating is actually rising.

But it won't last long.  As the economy crumbles his approval rating will start going down once again.

The sad truth is that America is in the middle of a long-term economic decline because our economy is not built on a solid foundation.

The false prosperity that we are enjoying now is being fueled by the biggest debt bubble in the history of the world.  We consume far more wealth than we produce, and we pay for it by constantly going into more debt.

At some point the merry-go-round is going to stop and when it does it is going to be incredibly painful.

An increasing number of Americans are waking up to this reality.  One recent survey found that 61 percent of all Americans believe that there will be "a major catastrophic event" in the United States within the next 20 years.  A significant portion of them believe that the "catastrophic event" will be economic in nature.

That same survey found that only 15 percent of all Americans feel as though they are completely prepared for the coming catastrophic event.

Remember what happened back in 2008.  When the financial crisis struck, millions of Americans lost their jobs very rapidly.  Since many of them did not have any money stored up, a lot of them lost their homes as well.

Since it is "halftime in America", now is the time to get prepared for the next great financial crisis.

Now is the time to reduce your expenses.

Now is the time to get out of debt.

Now is the time to set aside some money so that you will have something to live on if you do happen to lose your job.  I typically recommend that you have at least 6 months of living expenses stored up.

Now is the time to start a side business.  Even if you are broke, there are some businesses out there that you can start up for no money.  It isn't easy to start a business with no money, but it can be done.

Now is the time to grow a garden.  Fruits and vegetables are often some of the most expensive items at the grocery store, and by growing them yourself you become less dependent on the system.

And that is the key.  We all want to try to become less dependent on the system.

There is no guarantee that your job will always be there.

There is no guarantee that your insurance company or the financial institutions that you are working with today will always be there.

There is no guarantee that the government will be there "to save you" when you really need it.

Yes, it is halftime in America.

So get ready for the second half, because it is going to be a real nightmare.

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Xanadu_doo's picture

1955 film on American Citizenship (link below), which asks if the American system is worth preserving, why, and what each individual should do to preserve the things that made us great. Already they were warning about the spread of socialism that would undermine personal freedoms.

One of the best lines points out that morales, values and a sense of right and wrong (great principles, he calls them) "do not live from generation to generation w/o being nurtured, w/o being kept vigorously alive".

We've let ourselves, our friends and our families become distracted, lulled to sleep on cheap money, cheap consumer goods, cheap food, cheap energy...all delivered w/ minimal effort. I know I'm preaching to the choir here, but for chrissakes it's time we wake the fuck up. Don't just buy and hold PMs. Learn some skills - growing and raising food and similar. And keep warning people, even if tho they'll think you're crazy at first. How many Amerikans could survivie as our grandparents did, with minimal consumer goods from the outside world?

Plus, I just love the old documentary-type film reels...

proLiberty's picture


A parody of the Clint Eastwood/Chrysler ad run during the SuperBowl about Detroit getting back on its feet, an ad that was really shot in LA and New Orleans.
sbenard's picture

I thought the ad was just inane populism!

Shizzmoney's picture

Eastwood: "We shouldn't be bailing out the banks and car companies," actor, director and Academy Award winner Eastwood told the Los Angeles Times in November 2011. "If a CEO can't figure out how to make his company profitable, then he shouldn't be the CEO."

But if that CEO wants to pay me for a subtle, propaganda ad (with govt money), I'm in!

BTW, the commerical featured no black people (despite Detriot being 85% black) and was filmed in LA and New Orleans.

99% of actors should really stop talking politics.  It's an insult to my intelligence where out-of-touch rich people tell the rest of us how to fucking think.

Farmer Brown's picture

Half time, my ass!

We're in triple over-time with 2, maybe 3 plays left on the clock.

Half time.  Pleaaaase!


unnamed enemy's picture

the decline will take much much longer than you think, we have at least 15 - 20 more years untill the 99% reach third world living standard levels.

therearetoomanyidiots's picture

Oooo, Clint told 'fox news'

"I just want to say that the spin stops with you guys, and there is no spin in that ad."

Right, you mean the fox news that tells us the economy is getting better, doesn't say a bad word about the administration and pretty much toe's the MSM line when it comes to any political discussion?

Everyone thinks, "Oh, Dirty Harry, what a hero" when the movies were about eliminating just that type of guy.  


Outside the limit of our sight, feeding off us, perched on top of us, from birth to death, are our owners! Our owners! They have us. They control us! They are our masters! Wake up! They're all about you! All around you!   -Street Preacher from "They Live"

PulpCutter's picture

America's future is minimum/low-wage jobs:

Some recent examples:

Huge paper mill re-opens in Millinocket, Maine with local New England financial backing. Pay? $11/hr for the 'first' four years.

CAT closes Ontario plant because Canadians won't agree to drop current $35/hr payrate, moves work back to US at $12-18/hr. http://radioviceonli...ntry-or-return/

Perry's "Texas Miracle"; highest % of minimum wage jobs and % of jobs without health insurance in America.

I don't know how many realize that Germany, the 'engine' of the European economy, has no mimimum wage law, and many jobs under 1 Euro/hr, particularly in East Germany.

Kids have professional or advanced degrees in a technical or medical field? Congratulations. Otherwise, they're going to be living in a trailer, and watching their loved ones unable to get decent medical care. Welcome to the GOP's America. This doesn't have to be. Due to technology, production per worker is way up, over what it was in America's 1960s heyday. We live in a land of plenty. But if idiots keep voting for Republicans because they wave the flag in their face, while stealing them blind - well I guess ignorance has always had it's costs. I just wonder how many of the lower-income white males who are now voting for Romney because he's "strong on defense and not a Muslim" realize what Romney is: he's the guy who's going to do for the whole country, what he did for every company Bain bought - jam all the loose cash in his pockets, take out a whole bunch of loans on the place, then switch every job to minimum wage.

Rather than going into debt for trinkets, parents should be pulling hard on the oars right now, saving up a nest egg for future generations. Even with the downturn, compared to what's coming, these are still our 'salad days'.

Oldernu's picture

So, your implied prescription is to pay wages higher than the value of labor? We have more people than good jobs. There are a multitude of reasons, but that's the fact.

We don't need the population we have. The right to procreate at public expense does inevitably cause that result.

The lefty professorial class would never admit the obvious: the dependent, fatherless, easily manipulated governed class has been the result of well intentioned policy. Every voting block has been bought with incentives, credits, deductions, exemptions---

Prepare for glacial change.

walküre's picture

It's not a GOP / DEM issue, not a left wing / right wing problem. Corporations don't care who is in the WH as long as they control him / her which they've always done.

The US could very well afford a very broad welfare for all its citizens. The problem is greed and the lack of consideration by the elite who sits on trillions of wealth and exclusively at their very own disposal. This makes no sense. Feudal societies have a limited shelf life. You'd think that by now and after over 2000 years of good recorded history, mankind would understand and seek a more balanced life. But that is not compatible with the animal spirits which are ruling over us despite every religious effort trying to declare mankind superior over the animal. There's ample evidence that nature w/o human intervention is actually pretty balanced and we could learn many lessons from their societies.

Rather than going into debt for trinkets, parents should be pulling hard on the oars right now, saving up a nest egg for future generations.

I don't know if you realize that we are paying for the mistakes of our parents today. Their often selfish lifestyles which put their own career and their own strive for instant gratification before the welfare of the kids, has scarred American society and rendered it useless and with irreperable damages. The family is a dead concept. Marriage is a boon for retailers and advertisers but there's no longer a benefit to society. When you find yourself in a cultural war to redefine the natural concept of a marriage between a man and a woman to include about every other anomaly out there, you know that your society has peaked. I'm not being bashful. The mistakes were made in the Sixties and it was probably by design to pave the way to self-destruction. The only thing we are not witnessing as of yet are widespread accounts of canibalism. That will happen when food is scarce because of mismanagement and greed. Years away, maybe.

We're done and the sad thing is, I have 4 reasons to fight to see another day. What am I fighting for and what are we going to leave behind for them?

rayduh4life's picture

".....and when facism comes to america it will be wearing a cross and waving the flag". 

ltsgt1's picture

When fascism comes to America, it would be all about fairness, equal outcome, redistribution, single parent glorifying and red flag waving.

smb12321's picture

If we all do take minimum wage jobs it will be with the greatest technology the world has ever seen. Our R & D is second to none, our patent acquisition is more dominant than our military one and our colleges continue to be the attraction for the entire world.  So yes, we may be going bankrupt but it'll be shown on 3-D as robots record our constant bitching and whining for future generations.  We always seem to think everything will stay the same - there will be no new energy sources, medical care will not improve, no new products will revolutionize the world.  Alas, there will always be as much progress as naysayers.

dolly madison's picture

To me it feels like the ad promotes us getting back to where we were.  And I think where we were was not a place I want to get back to.  Suburbia was a rat hole and the big cities are worse.  

natty light's picture

More like 3rd and 11 on our own 20 down by 14 with the two minute warning in the fourth quarter.

CrimsonAvenger's picture

And our entire offensive line is on the take from the bookies.

ltsgt1's picture

And the defensive line is bitching about not getting a fair share from the bookies.

hermes trismegistos's picture

do you guys know that FIATboth this fucked up american company.Wake up and live your life.This may be yourlast day.

Bahamas's picture

you meant bought, not both, right

Georgesblog's picture

It may be half time for America. It depends on your choice of law. If you say that the currency is money, the game was over and America lost, in 1867. If you say that gold and silver coin are money, you know that the Federal Reserve note is down to it's last play.

GMadScientist's picture

Would that I could give you a time-machine and send you back to the panic of 1837 as you desire.

Thomas Jefferson's picture

This country doesn't need Clint Eastwood.  It needs Carles Bronson.  Death wish 2012.

Thomas Jefferson's picture

Whats coming to America will be like the Bataan death march x 310 million.  Get gardening bitchez and prepare your road side vegetable stands.

adr's picture

Nope, the game is over and there are only a few stunned fans sitting in the stands wondering what happenned. That was one of the worst ads ever made because it tries to give hope that the game isn't over, when it certainly already is. Clint can hope becuase he'll be dead before the long march begins. Those 60 and over can take comfort in nostalgia about past greatness because they'll die before their grandkids are killed by roaming gangs of former welfare cases. A story about a dead city being the home of a dead car company brough back to life by a formrly deceased Italian car company bailed out by Italy, still needing bilions more from .Gov USA. A tagline Imported from Detroit where Chrysler only builds one car with an engine sourced from Mexico and Chinese made parts. I guess that's America, the melting pot of the world's crap with a nice shiny American label.

cdskiller's picture

Ugh. This Snyder dude's agenda is completely transparent. Blame everything on Obama. I hate Obama for his subservience to the banks and hedge funds and oil companies and military-industrial complex and his protection of criminals on Wall Street and in the former Bush administration.

And things today would be much worse if McCain/Palin had won and will be MUCH worse if Romney/Gingrich win.

Paul can't win, some of his ideas are crazy, but if we can get him in the mix and force discussion of the ideas that are brilliant, good things will come of it. 

working class dog's picture

Who is gonna take a paycut besides me? a working stiff on a US flag Merchant Marine Oil Tanker carrying products for AMERICA, not the IMF?


Will congress take a pay cut, will APPOINTED GUBBAMENT  LOBBYISTS  take a paycut, will political chronnie appointees who paid TAX PAYER BAILOUT money into the super pac take a pay cut, will the profits of the 1% who call themselves corporations, after all they are people  too, will they take a paycut?

The song remains the same as Led Zepplin would say, the only ones who get the paycuts are the defenseless, senior citizens, children, poor, uneducated, not even the crimminals in prision get a pay cut, only the non represented majority of americans will get the pay cut, YOU TAKE THE PAYCUT OBAMA, BOEHNER AND BERNAKE, GEITHNER, AND RUMMY AND ALL THE PRIVATE EQUITY SCUM WHO'S GOD IS GOLD. 

unnamed enemy's picture

you are correct my friend - the 99% will take a pay cut, and love it too.

ifishivote's picture

Why would anyone support either of the 3. They have something in common...... the UAW.  No thanks. I will stick with my Hoda civic that is bulit by non UAW Americans in Indiana.




jwoop66's picture

I like my Nissan.  Non-union made in Tennessee.

GMadScientist's picture

For how long? How much are the rednecks paid? Where did the parts come from again?

Wake up, ignorant.

scattergun's picture

Oh my, now we are rednecks and ignorant. A poofter like you calling others names?

LFMayor's picture

and sure as hell he isn't doing it to their faces.

El Gordo's picture

Go ahead, make my day.

Reese Bobby's picture

Very Orwellian.  Nicely delivered by a Hollywood tough guy who lives in Monterrey.  Play misty for me, you coddled half-a-faggot.  Chrysler: we've only been bankrupt twice but now we got that I-Italian technology!  vroom, vroom, putt, putt, ack, ack.

reddog's picture

like the reagan salesman bullshit.

the greatest country in the world.....or is that disneyland?

trav7777's picture

it was a hunk of shit.

Detroilet?  DONE.  Like zimbabwe or south africa or haiti or liberia...same reason.  COOKED.

Fuckin they can't keep the electricity on.  The police don't patrol 20% of the city.  If you call them after getting robbed, IF they show up they will ask why you called them.  Vigilante justice going way 2000 justifiable homicides now.

It's turning into Africa before your eyes while the suburbs full of the refugees of 1967 have rebuilt thriving schools and societies.

We're FUCKED as a country so long as we can't hear the truth and prefer BULLSHIT like Eastwood said.  Fuck yeah, rock on Clint, we'll just bail harder instead of fixing the leaks.  All is great.  Highland Park (Gran Torino) is actually 93% black.

Tell us all how awesome we are at bestness again.  we love that shit

GMadScientist's picture

Trav, living proof that white people can be just as stupid as the constant target of his petulant ire.

DiverCity's picture

Great fact-filled response!  You da man!

walküre's picture

Great post. Clint Eastwood is one of THEM. Selling himself out to peddle cars to Americans that shouldn't be buying a new car. But what does he care. He's well situated and probably has an equity stake.

swani's picture


People like Eastwood get 20 million for a half a days work. I used to work on commercials many years ago. So honestly, would you turn that oppportunity down? A level Actors usually make that for a movie that could take 6 months of work.  How is that selling out, exactly? He's an actor/director, not the Dalai Lama.

walküre's picture

Depends on what he's doing with 20 million. Is he putting the money where is big mouth is and re-investing all of that money to lift people out of poverty? Helping families that struggle or giving a guy a loan so he can start a business? Does Clint need the extra 20 million? No. I tell you what he does with the 20 million. First thing he does is call his accountant and tax-attorney to figure out ways to keep most of that income tax-free. Then he calls his broker /dealer at Goldman Sachs or XYZ Wall Street bank to invest the money and grow himself more interest.

Let me ask you this. Where is the 20 million to pay this man for a short commercial actually coming from? Does it grow on trees? Is Chrysler after years of losses in a cash position to afford 20 million to a man who makes one commercial, gives his drivel about how America is a great country? Chrysler may or may not see that ad pay off. In the meantime, alot of money has been spent on a guy that doesn't need it.

Everybodys All American's picture

It's half time all right and it's time to change QB's, fire the head coach, and ask for new ownership. This blight is on Obama's leadership.

unnamed enemy's picture

QB's are just tools - pretty much irrelevant.

You will be allowed to pick a new nead coach this fall.

Ownership will not change.

GMadScientist's picture

Fair enough...just don't pick another Republican.

Everybodys All American's picture

Halftime and we're behind by 5 trillion. It would be funny if it weren't true.