China To Drown Hard Landing Sorrows In Beer

Tyler Durden's picture


Whether it is US companies' reporting or Chinese data confirming, times are getting tougher for the world's engine of growth. So, like every well-balanced western nation, instead of turning to meditation and exercise, beer appears the chosen method of stress-relief for the Chinese. As Bloomberg Briefs notes, three of the top six brands of beer in the world are Chinese with the great nation consuming 50 billion liters per year - more than double the US 24 billion. Do not worry though, USA is still #1 at 74 liters per capita per year relative to China's 37 liters. It would seem the start of their recession is perfect timing for them to make a run at increasing that average yearly intake. Already this year, Chinese domestic beer production is up 2% YoY and imports are up 100% - perhaps the only 'rising' data point the nation has seen; and maybe the next great anti-growth indicator.


Snow almost doubles the world market share of Bud Light...


Source: Bloomberg Briefs

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Wed, 10/10/2012 - 08:36 | 2874410 GetZeeGold
GetZeeGold's picture



Ghost beer....tastes great......less filling.


Wed, 10/10/2012 - 08:45 | 2874428 Badabing
Badabing's picture

Berry up to the bar boy.

Wed, 10/10/2012 - 08:46 | 2874432 jekyll island
jekyll island's picture

I only drink for two reasons:  to forget my problems or to make other people look better.  What's wrong with that?

Wed, 10/10/2012 - 08:52 | 2874455 GetZeeGold
GetZeeGold's picture



I don't drink for any reason.......I just do it cause I can.


I drink alone with nobody else......why kill a good buzz?


Wed, 10/10/2012 - 11:18 | 2874889 A Nanny Moose
A Nanny Moose's picture

I will drink to this. /raise glass

Wed, 10/10/2012 - 11:38 | 2874982 Nobody For President
Nobody For President's picture

Everyone has to believe in something.

I believe I'll have another drink.

Wed, 10/10/2012 - 11:49 | 2875032 larz
larz's picture

bewwy up to bah boi - corrected for you badabing

Wed, 10/10/2012 - 08:45 | 2874429 bigdumbnugly
bigdumbnugly's picture

this is just the warm up.

think what jack daniels and jimmy beam could do with this info.


Wed, 10/10/2012 - 10:15 | 2874655 Tijuana Donkey Show
Tijuana Donkey Show's picture

They are investing quite a bit in south america. Maybe a mexican cartel/chinese triad merger? The mexanise triel? This could be huge, get the CIA on the phone.

Wed, 10/10/2012 - 08:36 | 2874412 machineh
machineh's picture

'All your suds are belong to us!'

Wed, 10/10/2012 - 08:51 | 2874453 JPM Hater001
JPM Hater001's picture

We're number 1! We're number 1!

Yea ME!

Wed, 10/10/2012 - 08:38 | 2874414 LongSoupLine
LongSoupLine's picture

well, well, well...we have something in common after all.


(ok, other than corrupt govts.)

Wed, 10/10/2012 - 09:37 | 2874568 DeadFred
DeadFred's picture

The dreaded BBB (beer belly bubble) is not far behind.

Wed, 10/10/2012 - 11:20 | 2874905 A Nanny Moose
A Nanny Moose's picture

Ben Bubblicious Bernanke.

Wed, 10/10/2012 - 08:37 | 2874415 falak pema
falak pema's picture

Middle kingdom : tomorrow's land of the Obese?

King Croesus of commodities becomes Mr Creosote of Beer fest?

Where is the Monty Python on that one? !!

Wed, 10/10/2012 - 08:55 | 2874462 LULZBank
Wed, 10/10/2012 - 10:35 | 2874719 NoTTD
NoTTD's picture

"Went to school there. Parents live there! Have many fine memories of Cornwall."

Wed, 10/10/2012 - 08:39 | 2874418 a growing concern
a growing concern's picture

37 riters!  Prease...

Wed, 10/10/2012 - 08:42 | 2874422 darteaus
darteaus's picture

WE'RE #1!!

Seriously: Dud Light?  C'mon people!

Wed, 10/10/2012 - 08:59 | 2874472 GetZeeGold
GetZeeGold's picture're number shut up and drink.


Wed, 10/10/2012 - 09:02 | 2874476 CloseToTheEdge
CloseToTheEdge's picture

ya got that right!!


brewers nationally pay $3.6 billion annually in federal excise taxes, or about $18 per barrel


45% dud tax



Wed, 10/10/2012 - 10:02 | 2874620 Debt-Is-Not-Money
Debt-Is-Not-Money's picture

The Chinese eat lot's of rice, now they get to drink it too!

Wed, 10/10/2012 - 10:26 | 2874680 The Final Countdown
The Final Countdown's picture

As always, your worst options end up on top. It's a fact of life.

Wed, 10/10/2012 - 08:42 | 2874423 Cognitive Dissonance
Cognitive Dissonance's picture

While watching football this weekend every beer commercial I saw had people clinking bottles together.

So.......out in the real world, who actually clinks their beer bottles together? Let's have a show of hands please. :)

<And are there AA meetings in China?>

Wed, 10/10/2012 - 08:47 | 2874436 LongSoupLine
LongSoupLine's picture

<And are there AA meetings in China?>


yes...they're held in the opium dens.

Wed, 10/10/2012 - 08:50 | 2874451 LawsofPhysics
LawsofPhysics's picture

I'd argue that opium is probably less destructive than alcohol.  Hey, if you are going to replace one vice for another, why not.

Wed, 10/10/2012 - 08:57 | 2874465 Lebensphilosoph
Lebensphilosoph's picture

At least opium gave us Coleridge and Baudelaire.

Wed, 10/10/2012 - 11:47 | 2875023 Nobody For President
Nobody For President's picture

My experience, and that of some of my friends back in the day, was that opium can become a lot more destructive than alcohol because it can become more 'necessary' a lot quicker. It can start to get real hard to get to sleep without a puff (or two) after just a week or so of regular use. Not that beer or any other booze can't be destructive as hell, at least with opium nobody got into any fights.

Name yer poison, gents.

Wed, 10/10/2012 - 08:50 | 2874452 Jason T
Jason T's picture

There were very few bars in Shanghai outside of kareoke bars or hotels.. but you could drink beer in the street 


Wed, 10/10/2012 - 11:39 | 2874990 TGR
TGR's picture

Sounds Iike you were in Shanghai for all of one day to come up with that erroneous observation.

The place is crawling with bars: tongren lu, hengshan lu, Xikang Lu, julu Lu, maoming Lu, the bund, Chang yi Lu, xiantindi...just a handful of bar street areas, separate from the numerous isolated local bars.

Wed, 10/10/2012 - 09:08 | 2874491 TheFourthStooge-ing
TheFourthStooge-ing's picture


<And are there AA meetings in China?>

Yes, AnAnonymous meetings are a big part of Chinese citizenism.

yes...they're held in the opium dens.

Ah, ah, typical US of A 'american' citizenism term for Peoples Liberation Opium Parlours.

Wed, 10/10/2012 - 08:48 | 2874438 jekyll island
jekyll island's picture

Not only that, how about all them realistic beer bodies we see on TV?  Damn, I wish beer could make me look like that.  

Wed, 10/10/2012 - 08:55 | 2874456 bigdumbnugly
bigdumbnugly's picture

you're missing the point, jek.    all those beers just make it seem women  have those kinds of bodies.   the more you drink the more irrisistable they are

Wed, 10/10/2012 - 08:57 | 2874466 Cognitive Dissonance
Cognitive Dissonance's picture

Thankfully it worked both ways when I was a younger man. Otherwise I might never have procreated. :)

<There is no truth to the rumor that mom had to tie a pork chop round my neck to get the neighborhood girls to play with me.>

Wed, 10/10/2012 - 09:06 | 2874478 bigdumbnugly
bigdumbnugly's picture

never thought of the benefits in reverse like that.  woulda been a lot easier...

i just resorted to the ancient tried and true drag em by the hair back to the cave method.

it's not that i necessarily preferred women with long hair - but for the sake of expediency...

Wed, 10/10/2012 - 10:12 | 2874639 Wakanda
Wakanda's picture

My mom used a carrot, hoping to be suggestive.

Wed, 10/10/2012 - 09:09 | 2874489 kridkrid
kridkrid's picture

Yes... They are all young, beautiful and happy. Reality... Fat people who get winded if they have to walk up a flight of stairs, who always smell like stale smoke and who are, on average, fairly unhappy, minus the hour or so of time between being too sober to be interesting and too drunk to be able to keep it together.

Wed, 10/10/2012 - 10:31 | 2874703 NoTTD
NoTTD's picture


Wed, 10/10/2012 - 10:32 | 2874706 NoTTD
NoTTD's picture

I've had some "clinked" over my heaed... 

Wed, 10/10/2012 - 11:23 | 2874915 A Nanny Moose
A Nanny Moose's picture

AA? Are the Chinese a bunch of quitters?

Wed, 10/10/2012 - 08:43 | 2874425 azzhatter
azzhatter's picture


Wed, 10/10/2012 - 08:47 | 2874430 Bicycle Repairman
Bicycle Repairman's picture

Local beer tastes better.

No, I don't have an academic study proving the point.

I'll believe my own lying taste buds and nose.

Wed, 10/10/2012 - 08:49 | 2874446 LawsofPhysics
LawsofPhysics's picture

Well mine certainly does BR.  Now to make some brandy with the rotten peaches left over from this year's harvest.

Wed, 10/10/2012 - 08:55 | 2874460 Bicycle Repairman
Bicycle Repairman's picture

Two birds with one stone.  Sweet.

Wed, 10/10/2012 - 19:21 | 2876436 mjcOH1
mjcOH1's picture

"Local beer tastes better.

No, I don't have an academic study proving the point.

I'll believe my own lying taste buds and nose."


The melamine gives it a nice hoppy aroma.   The lead covers up the melamine after-taste.

Wed, 10/10/2012 - 08:46 | 2874431 Jason T
Jason T's picture

I wrecked a good deal of Tsingtao when i was in Shanghai.. 3.0 RMB for a premium bottle (less than 50 cents)  Go US$!


Wed, 10/10/2012 - 08:54 | 2874459 GetZeeGold
GetZeeGold's picture



Attaboy Amigo! could do worse.....and quite often I have.


Wed, 10/10/2012 - 08:48 | 2874439 LawsofPhysics
LawsofPhysics's picture

Many on this blog have pointed out that drinking is the curse of the working class.  Bullish for my breweries, bring it.

I had the opportunity to provide some angel funding for a small microbrewery in 2005.  This has been the only truely smart investment/risk I ever took to date.  They had 5 years of greater than 40% YoY growth.  They are no longer a microbrew and are on target for over 20,000 barrel production this year.  Miller bought everyone out in 2010 several times over.  I don't want to know what they will make on these guys moving forward.  A link to the brewery's website is below, may be a company to watch as I know Spike and John still have control over the majority of the company shares;

Wed, 10/10/2012 - 08:50 | 2874450 Badabing
Badabing's picture

Ill buy a round!

1,316,562,729 bottles of beer on the wall "of China" 1,316,562,729 bottles of beer....

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