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Guest Post: The New Facebook Buttons: Promote, Despise, Abandon

Tyler Durden's picture


Submitted by Charles Hugh Smith from Of Two Minds

The New Facebook Buttons: Promote, Despise, Abandon

How many people would click "despise FB" and "abandon FB" if those were offered alongside the new "promote for a fee" button?

Just in case you haven't noticed, your Facebook activity may not be reaching the FB audience you enjoyed a few months ago.

If you want to reach your previous audience, you need to click that little "promote" button and pay the fee.

My friend Richard Metzger of Dangerous Minds alerted me to a remarkable coincidence: shortly after Facebook's May launch of the "promote" option for business accounts, business users noticed an 85% reduction in their FB reach. Facebook: I Wany My Friends Back.

Like many other "stealth" revenue campaigns in social media, the "promote" revenue stream was first introduced as a marketing tool for enterprises and groups: Facebook's tempting 'Promote' button for business (CNET).

It was presented as a way to expand one's reach on FB, to friends of friends, etc. What was not highlighted was the "stealth" reduction in reach to "encourage" use of the "promote" option: Broken on Purpose: Why Getting It Wrong Pays More Than Getting It Right:

Many of us managing Facebook fan pages have noticed something strange over the last year: how our reach has gotten increasingly ineffective. How the messages we post seem to get fewer clicks, how each message is seen by only a fraction of our total “fans.”


It’s no conspiracy. Facebook acknowledged it as recently as last week: messages now reach, on average, just 15 percent of an account’s fans. In a wonderful coincidence, Facebook has rolled out a solution for this problem: Pay them for better access.


As their advertising head, Gokul Rajaram, explained, if you want to speak to the other 80 to 85 percent of people who signed up to hear from you, “sponsoring posts is important.”


In other words, through “Sponsored Stories,” brands, agencies and artists are now charged to reach their own fans--the whole reason for having a page--because those pages have suddenly stopped working.


Facebook is broken, on purpose, in order to extract more money from users.

Does anyone else smell the stench of burning opium in the air? Step right this way, ladies and gentlemen, for free access to exciting new marketing thrills--unlimited reach to a global audience!

Next, encourage them to depend more and more on your product for their marketing and thus financial survival.

Excellent! They're now addicted, and without really noticing the rise of their dependence.

Now reduce their reach. We're sorry to hear you're experiencing withdrawal symptoms; but unfortunately we've run out of the "free" good stuff. We do, however, have a substitute that will fill your need, but there is a modest fee, of course.

Yes, it's the addict-pusher model.

Since few addicts complained or refused the new paid substitute, Facebook is testing the addiction level of personal-account FB users: Facebook’s ‘promote’ button rolls out beyond pages to some personal accounts (9/18/12, Inside Facebook).

Facebook testing promoted user posts in the US.

The "promote" service is being, well, promoted, as a way to spread the word about your garage sale this weekend, for instance. With the promote button, all the friends of your friends in Ningbo, China, will helpfully find out about your garage sale in Phoenix AZ. Just how helpful is that?

And all for only $7, if you have a small audience. The price scales up along with your audience. Richard calculated that promoting all of his site's daily posts would require $672,000 annually. The price of that once-free marketing is now rather stiff.

I have always been skeptical of the entire social media phenomenon. I recounted some of my experiences in How I Friended a Dead Guy and Became a Social Media Zombie (February 22, 2011).

I have also opined that Facebook Is a Utility Which Can't Charge Its Users (July 22, 2010) for the basic reason that Facebook has the same customer satisfaction ratings as hated cable providers and the I.R.S. Users view Facebook as a free utility, and tolerate it because it's free.

I have also commented on the underlying dynamics of social media:

800 Million Channels of Me (February 21, 2011)

Are You Loving Your Servitude Yet? (July 25, 2012)

The Last Refuge of Wall Street: Marketing To Increasingly Insolvent Consumers (December 12, 2011)

What's happening is that Facebook is realizing the advert model of revenue is fatally limited. Adverts just don't generate billions of dollars in profit, even with 1 billion users. So it was inevitable that those using the FB platform to generate revenue in some fashion would be squeezed to "share" their revenues with FB.

Previously "free" distribution would no longer be free, and users would face a stark choice: either start paying for distribution or lose 85% of their audience.

The response depends on the users' level of dependence. Those who are well and truly hooked on the FB platform can either make ineffectual protests and end up paying to reach their former audience, or they can quit: cold turkey, baby.

The alternative FB hopes they don't choose is to do nothing, accept their reduced reach and audience, and move their social media energy elsewhere. Most personal account holders don't really care about their reach; as long as their inner circle still get their posts and photos, they're happy.

So FB will eventually have to decide if it can profit with a customer base in which 99% don't pay anything. They could try squeezing users in more "stealth" ways, for example, making the first 10 friends and first 10 posts a week free, and charging for useage above a low threshold. If it follows this revenue model, it will follow MySpace down the path to hosting tens of millions of zombie users.

Or FB (and Wall Street) could accept that it is fundamentally a low-profit utility and always will be. It could charge individuals $1 a month--a utility fee, in effect-- $10 a month for groups and small enterprises and $100/month for corporations and large organizations. This model would recognize FB is basically offering server space. If users aren't getting $1 a month in value, then why be users at all?

How addicted are we? It's a good question of all social media, especially the (currently) "free" stuff. How many people would click "abandon FB" if that were offered alongside the new "promote" button?


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Thu, 11/01/2012 - 09:52 | 2937310 SheepDog-One
SheepDog-One's picture

Theyre all heading down the dead end road now it seems, even youtube, crappy as it is, wants to toy with charging a user fee. I'll go cold turkey from it all, no problem.

Thu, 11/01/2012 - 10:01 | 2937336 resurger
resurger's picture


Thu, 11/01/2012 - 10:14 | 2937369 I Am Not a Copp...
I Am Not a Copper Top's picture


Thu, 11/01/2012 - 13:08 | 2937957 Hacked Economy
Hacked Economy's picture

Reminds me of how eBay began its own descent from greatness a few years ago.  It was a fantastic place to do business until they got greedy and changed their fee platforms.  And when Meg Whitman stepped down to be replaced by the new CEO, the fees increased even more and drove literally thousands (in eBay's own admission) of sellers away.  When TPTB get greedy and ask for more, innovation and participation from the masses suffer.

Kinda like taxes...

Thu, 11/01/2012 - 10:22 | 2937347 redpill
redpill's picture

Live by the whim of trivial internet diversion, and die by it as well. Eventually the fickle and drooling throng of people, who are inexplicably interested in not only whether their friend is buying pet food today but is also voyeuristically anxious to share all the personal details of their own life despite the myopic stupidity and time waste of both, will stumble across the next social media "phenomenon" and will drop Facebook faster than Honey Boo Boo can crush a Twinkie and a glass of Red Bull.

It's very difficult to monetize something that is largely worthless to begin with, in this case the almost infinitely irrelevent and incredibly unremarkable details of random peoples' day to day existence.

Thu, 11/01/2012 - 10:52 | 2937490 Drachma
Drachma's picture

IMO, it is infinitely relevant to the data-mining central planners. FB is not social media, it's not about connectivity, it's about social surveillance and social programming. If you see it from that perspective it is a very successful model. Who cares if it turns a profit, it will be supported through and through in one incarnation or another.

Thu, 11/01/2012 - 11:03 | 2937530 Zap Powerz
Zap Powerz's picture


You nailed it. What a shitty country full of shitty stupid people we live in. 

Thu, 11/01/2012 - 11:20 | 2937574 catacl1sm
catacl1sm's picture

I upped you just for the epic Honey Boo Boo reference. You should write.

Thu, 11/01/2012 - 11:51 | 2937674 Overfed
Overfed's picture

That was a good one!

Thu, 11/01/2012 - 13:49 | 2938136 JuliaS
JuliaS's picture

FB user base is the slightly aged MySpace generation - the internetboomers. They are the first large wave of self-absorbed computer literate individuals. They are also the last generaiton with spending power far exceeding their cumulative intelligence. The top priority of the marketers becomes tracking of that invaluable pool of consumers until they are either dead or milked dry.

As the group ages and migrates to new pastures, new types of online entertainment becomes fashionable. In a few decades they'll be flooding social networks like MyDentures, ColostomyBook and posting bowel movement updates to "Shitter".

Thu, 11/01/2012 - 16:44 | 2938343 redpill
redpill's picture

Don't forget KneePinterest and ReplacementHipster.


Thu, 11/01/2012 - 18:39 | 2939163 mootsman
mootsman's picture

I use it to stalk ex-girlfriends...ex-girlfriend...this one girl I went to highschool with that sat beside me in ap physics...

Fri, 11/02/2012 - 03:26 | 2940258 StychoKiller
StychoKiller's picture

"They only get restraining orders to prove how much they luv you!"  :>D

Thu, 11/01/2012 - 10:12 | 2937363 takeaction
takeaction's picture

My company is on Facebook, and we have thousands of likes.  I have tried to send these people "Screaming Deals" to see if anybody is paying attention.  Even "1 Day Only 50% OFF" to our Facebook followers.  It does not work.  PERIOD.  Facebook is for people that have limited "Real" friends.  Photos of Kittens, and Dinner people had last night will generate tons of comments, where as you post something of true importance like Benghazi cover up, or some true economic facts........crickets.  If you are here on ZH, I would wager that your time on Faceplant is limited.  I am convinced after trying to monetize that piece of shit site for my own company for the past year, it will fail, and the site will end up like myspace.  I honestly do not think you can monetize the thing like Zuck dreams.  It won't work. 

Thu, 11/01/2012 - 10:38 | 2937438 BurningFuld
BurningFuld's picture

You are quite correct. Conditioning is a wonderful thing. Think about the last time YOU paid attention to an ad on the internet. I spend an hour on my computer every morning surfing news, cars, weather, zerohedge, all kinds of crap. (Not Zerohedge) And I can honestly say I have not "seen" or paid attention to an ad that I can remember. I mean none, zero zilch. I run a small business and am approached by companies all the time to run internet ads. From my own experience I do not think there is any value to it at all.

Thu, 11/01/2012 - 10:47 | 2937473 odatruf
odatruf's picture

My business is on FB too, and we've had some, but limited, success with promotions. I've paid maybe $100 to place ads since the start of the year and I try pretty hard to track where new customers come from. So far the results of the ads are positive in that they pay for themselves, but barely. We do post regular information pieces on our FB page for our followers/likers, but I would not pay to have those messages get through to that full list.

And, off topic slightly, I am 100% certain there are not 1 billion facebook users. There may be that many accounts, but in my own circle of connections, I know of several accounts that are duplicates (one is my niece's cat and another is a friend's infant). And I have two friends who died in the past two years and both still have active FB pages - mostly people post remembrances on them, but they are counted as part of that 1 billion. Plus, before there were pages that you liked in order to follow, businesses set up alternate accounts that you had to friend in order to connect with.  I still have many such "friends" myself even after those businesses went and set up pages.  And, I do play one FB war / battle game. On it, there are dozens and dozens of other players who set up second and more accounts in order to cheat.  That's clearly against FB and even this game's terms of service, but they never seem to be caught.

Oh well, that's my 2 bits.

Fri, 11/02/2012 - 21:55 | 2943430 mkkby
mkkby's picture

You've made $100 in a year, and you call that success?

Thu, 11/01/2012 - 13:40 | 2938102 Cash Is King
Cash Is King's picture

I'd like to hear more about your marketing, Facebook fails etc. if you care to take it offsite.

Thu, 11/01/2012 - 10:14 | 2937370 semperfi
semperfi's picture

FB, YT, etc are going to have to PAY ME to motivate me to use their crap, cuz I couldn't care less. I've maybe watched a grand total of 5 YT clips in my life, and 3 of those were on shooting & cleaning pistols.  And I created a FB account just to let it collect dust, which I'm going to purge, if I ever get motivated to log on to it. 

Thu, 11/01/2012 - 11:41 | 2937645 Tango in the Blight
Tango in the Blight's picture

YouTube has some good documentaries and lectures on it. I watch it instead of watching TV.

Also just about every music video ever made is on there and there are complete concerts and audiobooks on it.

Of course there's endless crap on it as well but I just ignore that.

Facebook can go to hell for all I care but it would be sad if YouTube went away.

Fri, 11/02/2012 - 21:59 | 2943440 mkkby
mkkby's picture

After I cancelled cable, comcast offered it to me for free.  I said free is too expensive for watching commercials and reruns - pay me $100 per hour and I'll accept your billboard.

Same for FB.  In the beginning I went there to browse, and since you can't without signing up, I left and never returned.  Sheepls never learn.

Thu, 11/01/2012 - 11:05 | 2937535 Mr.Bigfoot
Mr.Bigfoot's picture

Charging for all this mindless crap would be a good excuse to get off it once and for all.

Fri, 11/02/2012 - 22:02 | 2943443 mkkby
mkkby's picture

If Obama is around for another 4 years, you can be sure there will be some social networking or internet subsidy for the permanantly unemployed.  Just friend the democratic party and it's paid for out of everyone else's taxes.

Thu, 11/01/2012 - 11:12 | 2937549 Marco
Marco's picture

Youtube at least has an excuse, their server/bandwidth costs per active user are orders of magnitude larger than Facebook's should be (of course I have no idea just how badly Facebook's software runs). It might never be able to generate profit with advertising alone. Facebook should be able to generate profit easily on advertising revenue, what Facebook obviously can't do like that is justify their current stock price ... but that's not what the current stock owners want to hear.

Facebook doesn't need to be a billion dollar business, it doesn't need utility fees ... the advertising peanuts are more than enough. If they try to make it more than it can be ... well, someone else will just pick up the peanuts.

Thu, 11/01/2012 - 09:54 | 2937313 LawsofPhysics
LawsofPhysics's picture

What faceplant fails to realize is that productive, employed people with true purchasing power do not waste fucking time on the internet.  Oh damn, gotta run.

Thu, 11/01/2012 - 09:57 | 2937326 francis_sawyer
francis_sawyer's picture

I resemble that remark...

Thu, 11/01/2012 - 09:58 | 2937331 Stoploss
Stoploss's picture

5 dollar lifetime membership, slip, slipped away...

Don't forget he actually PAID a college to teach him that free now, would result in reward in the future..

Idiots never learn.

Thu, 11/01/2012 - 09:54 | 2937315 CPL
CPL's picture

The pub is the new facebook

Thu, 11/01/2012 - 10:03 | 2937341 resurger
resurger's picture

nothin beats socializing in real 3D. 

Thu, 11/01/2012 - 10:09 | 2937355 malikai
malikai's picture

From days past: "meatspace".

Thu, 11/01/2012 - 10:25 | 2937400 redpill
redpill's picture

Plus it has hot bartenders with big tits.

Thu, 11/01/2012 - 10:28 | 2937411 krispkritter
krispkritter's picture

Alcoholics UnAnonymous

Thu, 11/01/2012 - 11:53 | 2937680 Overfed
Overfed's picture

Alcoholics Unanimous!

Thu, 11/01/2012 - 09:54 | 2937317 DaveyJones
DaveyJones's picture

"promote, despise, abandon"

so that's what you do with all those "friend" requests 

Thu, 11/01/2012 - 10:03 | 2937340 Spastica Rex
Spastica Rex's picture

"Friend?" What the hell?

Thu, 11/01/2012 - 14:10 | 2937398 DaveyJones
DaveyJones's picture

yes, most of my friends are in hell (along with the lower east side)

Thu, 11/01/2012 - 09:54 | 2937318 yogibear
yogibear's picture

Wall Street is trying to push everyone onto Facebook. Facebook will just take all that private data and sell it to the highest bidders. 

It should be sell yourself out to facebook. For criminals/con artist it's a wealth of info.


Thu, 11/01/2012 - 10:05 | 2937337 fuu
fuu's picture

"For criminals/con artist it's a wealth of info."

Do you have any idea how many banksters have facebook and linkedin pages? All those networks, connections, and pictures. It's a visible history of what they read, what they watch, and what they share.

Thu, 11/01/2012 - 10:06 | 2937351 Joe Davola
Joe Davola's picture

Facebook's value is not one cent more than what a one time sale of all that data is worth.  Maybe add in the scrap value of their servers and firesale value of the server farm buildings - if they are the owner, not lesee.

Thu, 11/01/2012 - 15:26 | 2938518 blunderdog
blunderdog's picture

There's no such thing as a "one-time sale" of data. 

Data is IP--it lives forever and can't really be "sold."  It can be copied or leased, rented or traded, but the idea of "selling" something you don't actually give up POSSESSION OF is a bit of a non-sequitir.

Thu, 11/01/2012 - 10:31 | 2937418 nowhereman
nowhereman's picture

I noticed that too.  Commercial television, sports networks, team webpages, even economic sites all have that shitty facebook like button.

Even some services offered can only be accessed through facebook. 

I openned an account several years back (2006 I think) because it was the only way to access a site promoting a protest.  As soon as the protest was over I deleted the account.  But I kept getting messages for several months afterwards.

I wonder if FB counts deleated accounts in their user numbers.

When I saw what they were doing with user information it scared me, and I won't go near it.  It just amazes me that other people are so cavalier with their privacy.

Thu, 11/01/2012 - 11:25 | 2937585 catacl1sm
catacl1sm's picture

I'm sure the CIA will fund it. They like having easy access to all of that info tha people just give away.

Thu, 11/01/2012 - 09:55 | 2937322 francis_sawyer
francis_sawyer's picture

Well the good news is that Zuckerberg & friends got to steal some money from chumps for awhile... So they got that going for them...

Thu, 11/01/2012 - 10:44 | 2937461 Race Car Driver
Race Car Driver's picture

'Some money'?

You make it sound like they pulled a shell game on a lazy street corner when in fact they stole vast piles of digital fiat which in turn bought vast piles of tangible goods and property.

In fact, a handful of idiots at the top of this heist could damn-near fund the entire cost of clean-up and restoration of the damages caused by Sandy the Frankenstorm. That's hardly 'some' money.

Thu, 11/01/2012 - 12:05 | 2937720 francis_sawyer
francis_sawyer's picture

I was trying to be nice... The jew apologists on this site get their yamulkes all sweaty & itchy when the 'reality' finger gets pointed at them...

Thu, 11/01/2012 - 11:24 | 2937584 Marco
Marco's picture

Some hedge funds were probably caught with their pants down, but you just know that in the end the tab will mostly fall on pension funds and banks (which will then need more inflation and/or bailouts). So basically they stole from naive people (people who still have a pension, money in the bank or pay taxes).

Naive people are not chumps who deserve anything coming to them ... that's the moral of the kleptocracy.

Thu, 11/01/2012 - 15:33 | 2938553 blunderdog
blunderdog's picture

I realize this is probably just an excuse to complain about Jews, but if you bought shares of Facebook, you're way too stupid to deserve any of that money in the first place.  Giving money to someone in exchange for a promise of more later is in no way shape or form comparable to being "robbed."

It's a CON, sure, but so is just about everything else that takes place in the world of trading stocks.  Connect the dots and maybe you'll understand why some folks have been complaining about "capitalism" for hundreds of years.

You might as well cry that the "witching voodoo candle" which was supposed to bring you wealth and health doesn't work.

Thu, 11/01/2012 - 09:56 | 2937323 malikai
malikai's picture

To be fair, burning opium smells pretty good.

More appropriate would be the smell of burning dung.

Thu, 11/01/2012 - 09:59 | 2937324 Element
Element's picture

Well, it was set up by the tribe. Scamming by distractions and appealing to gross-stupidity is what they do.

Thu, 11/01/2012 - 09:57 | 2937327 Lost Wages
Lost Wages's picture

Pretty sure this is still the page to delete your Facebook. Log in. Click. Enjoy!

Thu, 11/01/2012 - 10:05 | 2937346 djsmps
djsmps's picture

It is. But if you log in to see if your account was deleted, it reinstates it. Supposedly, after two weeks, it deletes it, but I found that not to be true. My account was deleted, but I waited 7 months to verify that.

Thu, 11/01/2012 - 10:38 | 2937436 Lost Wages
Lost Wages's picture

Yes, be sure you want to delete, then never log back in.

Thu, 11/01/2012 - 10:49 | 2937480 exi1ed0ne
exi1ed0ne's picture

Rule of the Internet: Once on the Internet, ALWAYS on the Internet.

There is absolutely no way to pull back information once you release it from your control.  There is this little datacenter being built in the desert by some nice government folks that offer free backup and retention services for your email, posts, and social media pages - just not for you.

Thu, 11/01/2012 - 09:57 | 2937328 yrbmegr
yrbmegr's picture

I am a zombie FB "user".

Thu, 11/01/2012 - 09:57 | 2937329 JPM Hater001
JPM Hater001's picture

Facebook is the only easy way to get YouTube education to the masses.

CIA score 1

Thu, 11/01/2012 - 09:58 | 2937332 cowdiddly
cowdiddly's picture

Put me down for despise.

Thu, 11/01/2012 - 09:58 | 2937333 Winston Churchill
Winston Churchill's picture

One can only wonder at Google's advertising revenue reports.

I've seen a bunch of companies ,first hand, whose advertising revenues were wildly

overstated,get away with it for a long time.

Will Google become the new Enron ?

Thu, 11/01/2012 - 10:03 | 2937342 ejmoosa
ejmoosa's picture

The last time I clicked on a Facebook ad, we had a republican in the White House.

Thu, 11/01/2012 - 11:02 | 2937524 Weyland_Yutani
Weyland_Yutani's picture

I've clicked on 2 ads in 4 years.

Thu, 11/01/2012 - 12:18 | 2937759 ProtectiveFather
ProtectiveFather's picture

Are you from the future? Like Feb. 2013? If so, let me know so I can make some $ on intrade.

Thu, 11/01/2012 - 10:06 | 2937350 Citxmech
Citxmech's picture

The one thing Google has going for it is that they are very good at what they do.  FB has one of the worst user intrefaces I've ever seen.  

Thu, 11/01/2012 - 10:02 | 2937339 Lendo
Lendo's picture

Failbook indeed.  I deleted my account 3 years ago and never looked back.

I don't have time for the contant bickering and self-promotion.  It's really a dick measuring contest to see who is the coolest by checking in places and posting photos to show everyone how much fun you're having.

Thu, 11/01/2012 - 10:08 | 2937353 Spastica Rex
Spastica Rex's picture

My extended family (on my wife's side) uses it for gossiping and feuding. My dad posts pictures of the Wallowa Mountains in Oregon. Over and over. My son uses it instead of texting to do whatever it is 17 year olds do - that doesn't require the back seat of a car. My 13 year old daughter posts pictures of herself making kissy faces. 

Inexplicable, from a for-profit standpoint.

Thu, 11/01/2012 - 10:09 | 2937356 Zero Govt
Zero Govt's picture

the Flopbook biz model should have been laid out in the IPO prospectus no?

Reggie Middleton is assuring us/me the Android model is an easy peasy profit centre down the line. They'll 'do a Microshite' once everyone is hooked on it and just charge. How will GOOfy pricce it?

They'll have to price in years of red ink R&D losses, years of dumping the product for free losses too. Will all these year-on-year losses be charged in the 1st year or spread over many years??

The they'll have to claw back update costs and try to catch up with the unpaid costs of current versions. This defer to the future costing model is looking a bit, well, top heavy

we wouldn't want GOOn to fall flat on its face now would we

Thu, 11/01/2012 - 10:15 | 2937371 kaiserhoff
kaiserhoff's picture

Remember when you had to have a business plan and profits BEFORE anyone would buy your damn paper?

Thu, 11/01/2012 - 10:18 | 2937377 Zero Govt
Zero Govt's picture

not on Wall Street

in fact even when you've got epic material losses, Ben will still throw $trillions at you

Thu, 11/01/2012 - 11:29 | 2937606 Marco
Marco's picture

Android is simply a couple 100 million Google threw at the mobile market to ensure Apple doesn't get a monopoly there and shuts them out with a proprietary search service ... money well spent.

Thu, 11/01/2012 - 10:10 | 2937357 HD
HD's picture

Facebook only needs one button: DELETE ACCOUNT

Thu, 11/01/2012 - 10:11 | 2937360 BooMushroom
BooMushroom's picture

I actually would be willing to pay $1 a month for FB. But most of my friends/family wouldn't. So that would defeat the purpose of ME paying.

So I guess I wouldn't pay for it after all.

Thu, 11/01/2012 - 10:35 | 2937430 Abitdodgie
Abitdodgie's picture

One dollar to have lots of friends , and have a vertual life . Of course Facebook users would pay it " dumb fuck's" the famous words of Zuk.

Thu, 11/01/2012 - 13:24 | 2938010 smiler03
smiler03's picture

Whenever one bored person posts something like:

"Facebook are going to charge $10 a month, like and share this if you agree it shouldn't", it spreads to 500 million idiots in 10 minutes and they get very irate with it. Facebook have ALWAYS responded to this with "Facebook is "free and always will be,"". Who cares, my friends 9 year old daughter?

A moron website for morons invested in by morons.


Thu, 11/01/2012 - 10:12 | 2937362 forwardho
forwardho's picture

I have never understood FB, never went on, never wanted anything I do to become part of public domain. It just seems crazy to me. Then again I'm probably labeled a psociopath since I really don't wish to read about other peoples lives. It's ironic that this puts me on a list somewhere. I have a real life to live, not a virtual one.

Thu, 11/01/2012 - 10:12 | 2937364 q99x2
q99x2's picture

This is what happens when techology begins to work as one but humans fail to adapt. Dump that stock before it is too late.

Thu, 11/01/2012 - 10:13 | 2937365 orangegeek
orangegeek's picture

Running ads on FB isn't the problem.   It's the cost of running ads.


It's like google adsense - I used their $100 free trial package - got about 20 clicks with about 10 seconds per stay per user - worthless.  I would use adsense, but not at their current prices.  Adwords is about the same, but in reverse - 1000 people click on ads posted on your site.  Here's your two bucks.  Thanks for playing.  Google pays two bucks and collects $10,000 or more.


I would use facebook, but not at their current prices.


Facebook will likely become a $1 stock and delist - it may stay in business and it may be profitable, but it won't last on the "endless growth" stock exchanges.

Thu, 11/01/2012 - 10:58 | 2937514 Weyland_Yutani
Weyland_Yutani's picture

I tried Facebook ads for a couple of small online projects and it was completely worthless. The Click Through Rate was 0,003 per cent and I generated only one sold item. I've been using Adwords and all kinds of advertising during the years but Facebook was the worst alternative I've ever tried.

The thing is that people go on Facebook to see what their friends ate and what their friends' kids are doing, they are not on Facebook to click on ads or search for products or information.


Thu, 11/01/2012 - 10:16 | 2937374 semperfi
semperfi's picture

If they do start charging for use, are ObamaPhone users going to get a subsidy to pay the account fee?

Thu, 11/01/2012 - 10:21 | 2937375 mdtrader
mdtrader's picture

You guys are so wide of the mark. The internet is going on the TV with these smart TV's that are rolling out now. Once that happens the interactive advertising opportunities for the likes of facebook and google's youtube are colosal. 

Thu, 11/01/2012 - 10:37 | 2937435 adr
adr's picture

Nobody clicks on online ads. Nobody watches the ads before an on-demand video starts. Advertising in most forms has become completely ineffective.

A company will piss more potential consumers off by putting a 30 second ad before a streamed video than will ever see the ad and click it.

Magazine and Newspaper ads worked because the consumer could choose to look at them or not. If something interesting to them popped up, they could spend as much time as they wanted looking at the ad. They could also make a mental note of something interesting and come back to it later.

Online ads just get in the way and piss people off with their obnoxiousness.


Thu, 11/01/2012 - 14:44 | 2938345 Sokhmate
Sokhmate's picture

I like the gimmiks: "is this ad relevant to you?" or "choose an ad" that play before an on demand video

My response is to have zero interaction, let them run whatever the fuck ad, then on to the on demand video.

Thu, 11/01/2012 - 15:43 | 2938602 blunderdog
blunderdog's picture

    Advertising in most forms has become completely ineffective.

The real failure may be in thinking it was *ever* effective in the first place.

Advertising is just a wall of billboards with a liar standing in front of it.

Back in the '80s, the Cola Wars were costing well onto a billion dollars a year.  (For the young readers, way back then "a billion dollars" kinda meant something.) 

What was the result of all that spending?  People went to restaurants and ordered a Coke, and when the waiter said, "we have Pepsi," they said "sure, whatever."

And people wonder why we don't have flying cars?  There's plenty of money around to do something constructive with, but most of it gets spent on newfangled lies and sugar water.

Fri, 11/02/2012 - 22:42 | 2943488 mkkby
mkkby's picture

Your last sentence perfectly describes the american corporate business model... Make a cheap, crappy product, or copy someone else's.  Market the hell out of it and charge suckers a high price for false claims.  Buyer beware.

Thu, 11/01/2012 - 10:27 | 2937402 semperfi
semperfi's picture

All of this useless shit is going to get flushed when the U.S. Treasury defaults and the dollar is vaporized.  People will be too busy sewing up the holes in their socks & underwear & patching their shoes to give a shit about or even afford FB, YT, TV, internet, etc.

Thu, 11/01/2012 - 10:43 | 2937457 thomasincincy
thomasincincy's picture

radio sucks anymore

iheart/clear channel has them all and you hear the same shit over and over all day long

Fri, 11/02/2012 - 06:45 | 2940383 StychoKiller
StychoKiller's picture

Gotcha covered:

Thu, 11/01/2012 - 10:31 | 2937421 adr
adr's picture

Facebook started as an online version of what every college freshman got when they went to an ivy league school, a printed Facebook. Other colleges have them as well but the importance of a facebook to a MIT, Harvard, or equivalent school can not be understated.

In terms of women at the schools, 95% could be considered 5s or below in the looks department. In fact by virtue of surroundings a 2 at a school like Ohio Sate could be considered a 5 or 6 at MIT. SO the facebook becomes a valuable tool to find that rare 7 or 8.

That is all Fuckerberg's creation was, a hook up board. Photos of girls were posted and men could then post comments on them; Mary is a total bitch, Jen has great tits, etc.

As more people started posting the site grew and it became a place to store more of your information. That is probably when the government got involved and helped promote the site as a way to get personal information from just about everyone.

It has morphed into a worthless pile of family photos and status updates from insecure people who need to let everyone know they were actually at the club last night.

Thu, 11/01/2012 - 10:33 | 2937424 thomasincincy
thomasincincy's picture

that sounds like myspace

Thu, 11/01/2012 - 10:45 | 2937464 adr
adr's picture

going the same way as well, just about the same time after it's birth

Remember when the Wayan's brothers would shout, "That's goin on MySpace" in movies. That was replaced with, "That's so Facebooked".

Social media is just the latest fad. There is still value as a communication tool, but of no more value that a personal webpage. Facebook just allowed all of the personal pages to be stored in the same place so the joined community could view everything through one portal.

I think I saw something like that a long time ago. Oh, yeah the web portal Geocities. The first real social experiment on the web.

Thu, 11/01/2012 - 10:38 | 2937437 recidivist
recidivist's picture

I vote Facebook off the island.  Can I vote on the plot of Fringe as well?

Thu, 11/01/2012 - 10:46 | 2937472 adr
adr's picture

If I voted everything off that I wanted off, I would probably be the last thing on the island.

Thu, 11/01/2012 - 10:40 | 2937441 buzzsaw99
buzzsaw99's picture

Most users will not pay FB anything, not even a dollar. They use it because it is free and convenient. If FB makes them reach for a CC# or paypal they will stop using it altogether.

Thu, 11/01/2012 - 10:40 | 2937447 ShrNfr
ShrNfr's picture

Actually, it is a trivial exercise to block all farcehook ads.

Thu, 11/01/2012 - 10:46 | 2937468 TahoeBilly2012
TahoeBilly2012's picture

More than half my Facebook posts have promoted Liberty oriented sites, links, articles. What kills me is I know many of mt friends (mostly Obamites) have taken in and even discussed much of my posts....hasn't mattered, other than a few, the old Donkey/Elephant war is back in play. I am actually shocked at how ignorant so many of my college educated "friends" are. I have read hardly one hard question of Obama's tenure the first term. There was a tiny outcry over Intrenet freedom and NDAA, didn't last long and no one has ever said a thing about Afghanistan never ending, Wall St./Corzine, Fascist Healthcare plan or ANYTHING else. Facebook has allowed a very few connections and I have reached a very few minds, others are waiting to see if my predictions, like gold going yet higher play out before the offer me any appreciation. Hey, I tried.

Thu, 11/01/2012 - 10:57 | 2937512 IridiumRebel
IridiumRebel's picture

I await the next platform to come in and replace Facebook. I hope it fails fails fails. The biz model won't work as these are kids and unemployed who populate it. People with money are out making it and do not have time for innefectuality.

Thu, 11/01/2012 - 14:49 | 2938363 Sokhmate
Sokhmate's picture

I promote "rateMyRack" as replacement.

Thu, 11/01/2012 - 11:01 | 2937523 mayavision2012
mayavision2012's picture

Courthouse News Service 10/31/12: Facebook Sued as Social Game Monopolist


   "Until Facebook violated antitrust laws, game developers turned to a vibrant and competitive market of virtual currency and payment-processing service providers," the complaint states. "They competed vigorously on service and price. And they were all successful in meeting consumer needs and generating significant revenue."
     In mid-2009, there were at least 20 virtual-currency service providers available to social-game developers, Kickflip says.
     That year, "Facebook began offering its own virtual-currency services to compete with Gambit and its rivals. But Facebook charged a 30 percent fee - significantly more than the market rate - yet provided only a narrow range of services. Unsurprisingly, Facebook's virtual-currency services never gained significant market share when competing on the merits," according to the complaint.


Thu, 11/01/2012 - 11:10 | 2937545 Zap Powerz
Zap Powerz's picture

When the great culling begins, they should just get the names of people that actively use face book and start with them.

Imagine a world without face book user type people!

Thu, 11/01/2012 - 11:26 | 2937586 TheClub55
TheClub55's picture

I use FB for a phone book of people I could really care less about 99% of the time, but good for connecting when traveling.  I' don't post, check every few days / weeks (usually standing in line somewhere w/ nothing better to do), moved on to other channels to connect w/ Family and GOOD friends... so charge away!  I won't be buying.

Come to think of it I've never clicked on any FB ad (intentionally), so good luck w/ that revenue model.

As a b2b maketing professioanl, I have not noticed any value in FB... why I want to see a 50 yr post crap about their kids... how does that translate fo $100k software deals? 

Short this sucker down to $5 and beyond, the smart money got out, the "poor" workers are cashing in at any cost, just the MS mutual funds are proping this sucker up w/ funds from pensions and 401k plans w/ limited investment choices - screw the 99%.

Thu, 11/01/2012 - 11:26 | 2937588 dark pools of soros
dark pools of soros's picture

facebook was and always will be a scrapbook/event planner.  Now people start to understand the cable channell basket model where they charge you a base fee for a bunch of channels and not per use.    The per use model doesn't work.  It goes broke. 


So, you could image your ISP provider eventually charging you an extra $10 a month for access to the top 100 sites and then those sites get a different part of that cut per their popularity or what have you


Like how ESPN charges a ransom from the providers



Thu, 11/01/2012 - 12:17 | 2937750 ProtectiveFather
ProtectiveFather's picture


Thu, 11/01/2012 - 13:14 | 2937986 geotrader
geotrader's picture

Earth provides enough to satisfy every man's needs, but not every man's greed.

Thu, 11/01/2012 - 14:05 | 2938189 DutchR
DutchR's picture

Bunch of mupped family's in 'Schoonloo' had some cooking lessons yesterday and (pre) posted that on twitter and facebook.

Guess what happened,    


Having to buy new stuff is bullish, right......






Thu, 11/01/2012 - 14:54 | 2938376 James-Morrison
James-Morrison's picture

I missed the Facebook phenomenon and now it is over.

Oh well, Next! 

Thu, 11/01/2012 - 15:47 | 2938605 blunderdog
blunderdog's picture this some kind of COMPLAINT that a failing business is trying to find a way to make some money?


Maybe Facebook should just exist to serve the community and benefit all mankind.  And they should do it as a non-profit, or even operate at a loss, because of how much benefit could be...oh, whatever.  I can't even finish typing this bullshit.

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