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According To Google Trends, What Is More Popular Than "Ammo"? "Bulk Ammo"

Tyler Durden's picture


While "Fiscal Cliff" may be having its 15-minutes of fame - a la "Honey Boo Boo" or "Sneezing Panda" - there is one thing that has consistently been more and more searched in the last eight years. According to Google Trends, internet users are skipping just plain old simple "ammo" as a search query, and in a tried and true American tradition, confirm that size matters. The size of the ammo order that is, as can be confirmed by the following chart showing queries for "bulk ammo". What goes without saying, are the wavelike periodicities of the quantized jumps higher in popularity at select times over the past decade: they just happen to aggregate around a very specific event taking place each November every 4 years. At this rate by November 2016 we are going to need a bulkier chart...



(h/t @Not_Jim_Cramer)

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Fri, 11/30/2012 - 15:20 | 3024502 LawsofPhysics
LawsofPhysics's picture

Depends on how many you have been in I guess.  I see lots of veterans still out of work.  What?  You still believe there really are no trained professionals in this line of work?  Pretty dangerous thinking for a country that has been at "war" perpetually since the late 50's.


Full discloser;  I am long black markets and personal security companies.

Fri, 11/30/2012 - 15:28 | 3024547 Long-John-Silver
Long-John-Silver's picture

Don't forget all those people that have paint ball training. It's a small step up from paint ball to lead ball.

Fri, 11/30/2012 - 15:56 | 3024654 Cognitive Dissonance
Cognitive Dissonance's picture

Unless you step in front of that lead ball.

Fri, 11/30/2012 - 15:42 | 3024596 holdingontomypants
holdingontomypants's picture

I own an armed security agency in the Phoenix Arizona area but my phone hasn't been ringing off the hook yet for personal protection. Then again if things get that bad protecting other peoples asses(t)s is probably the last thing I or my guys will be thinking about. I and they will be to busy protecting my family and theirs.

That being said it is our monthly gun show this weekend at the fairgrounds and after last weekends practice session with my guys I need to go replenish 5,000 rounds. Got to test my new AK-47 draco pistol, all I can say was that was alot of fun shooting. Much different experience shooting that versus a standard AK. BTW-we save our brass for reloading and wait until it is a crappy weather weekend to reload on our dillon progressive reloader.

If the SHTF the wealthy are going to be in for a big surprise when they find out their money won't be buying them any protection.

Fri, 11/30/2012 - 16:06 | 3024696 aerojet
aerojet's picture

How do you reload steel-cased ammo for that Draco?

Fri, 11/30/2012 - 16:29 | 3024794 LFMayor
LFMayor's picture

it will use brass just fine too.  The steel case stuff is less expensive. 
with .223 platforms, it's the anti-rust varnish on the straight walled case that causes fits, esp in AR platforms.

To reload steel case it's the same as brass, you won't get nearly as many reloads out of it before it stress fails and cracks as you would a brass case though.

Fri, 11/30/2012 - 17:06 | 3024968 holdingontomypants
holdingontomypants's picture

Me personally I have never even tried to re-load 7.62 steel casings as I get too nervous about the case possibly failing. Maybe if I was handloading versus progressive but not sure I want to even spend the money on a die set to see. My son is 14 and has been relaoding for about five years so once he gets the dillon set up he is pretty good running a couple hundred .223 per hour if his friend is with him. By himself about 100 HR but still not bad. We stockpile most of our reloads as I use the company expense to buy the factory ammo and save the brass for my personal ammo collection after re-loading. Win-win and uncle sam doesn't know how much he saves me by me keeping the company brass..lol..and a little powder and primers from the company does somehow end up in my collection..lol

My guys shoot quarterly and each guy shoots 300 rounds of duty and 500 rounds of AR. I have to recertify them with the state annually so me being a state certified firearms instructor that helps offest my expense not having to send them to somebody else for the recert. State requires 170 minimum score out of 250 for re-cert I require 220 from them or they can't work for me. They get one re-try.

Fri, 11/30/2012 - 16:42 | 3024861 Canucklehead
Canucklehead's picture

Steel cased loads the same as brass or nickel plated.  Check out Youtube as there are a few videos talking about reloading in general, and reloading steel cased in particular.  Threre are discussion threads about reloading the aluminum cased ammo as well.

Fri, 11/30/2012 - 16:48 | 3024883 holdingontomypants
holdingontomypants's picture

You don't but we do re-load plenty of 5.56 for the Colt AR-15's we carry in our vehicles. We carry either the Glock22/23 or Colt 1911 as our duty weapon and my backup is a Ruger .38 LCR, my back-up to my back-up is a Barreta Tomcat .32 and if I need something after that I am relying on my feet. We have dies to reload all the major calibers from .223 to .45. Even my personal .30 M1 Carbine :) The Draco is an interesting handgun (barely qualified as a handgun) and I definately had some fun shooting it last weekend. To bad I can't legally put a foregrip on it.

Fri, 11/30/2012 - 16:56 | 3024928 LFMayor
LFMayor's picture

Well, you can always buy one for it now.  Once the balloons go up, I don't think there will be many people interested in discussing the fine points of 922-r.

Fri, 11/30/2012 - 15:16 | 3024505 Vashta Nerada
Vashta Nerada's picture

Prudence dictates that stockpiling gold and food is pointless if one has no way of keeping it.

Fri, 11/30/2012 - 15:20 | 3024518 Everybodys All ...
Everybodys All American's picture

that's what the Brit's thought also.

Fri, 11/30/2012 - 15:20 | 3024519 Abiotic Oil
Abiotic Oil's picture

I'm thinking I'll win at least one more than you.

Fri, 11/30/2012 - 15:25 | 3024538 BrainDead
BrainDead's picture

Without a gun, absolutely zero.  With a gun, maybe one or two.  Best used as a deterrent.

You live near a Walmart by any chance?



Fri, 11/30/2012 - 15:54 | 3024647 A Nanny Moose
A Nanny Moose's picture

Wow. We are so fucked.

Fri, 11/30/2012 - 15:29 | 3024550 LFMayor
LFMayor's picture

Stupid.  You just going to salve your chubby little ass when they start kicking in the door?

The answer to your feeble, mantyhose-wearing question is AS FUCKING MANY AS I HAVE TO.

Fri, 11/30/2012 - 18:56 | 3025317 Overfed
Overfed's picture

Just surviving one with all my family and shit intact would be good enough.

Fri, 11/30/2012 - 15:14 | 3024495 SubjectivObject
SubjectivObject's picture

Guilty, guilty, guilty.

Though I don't do Ooogle searches for it.

After a while, one takes the hint that it's just there, and then searches their collected vendors for price and avialability.

I note that after a long period of down trending prices, that prices seem now trending higher.

Fri, 11/30/2012 - 15:16 | 3024500 ATG
ATG's picture

And worth noting much of the ammo is on back order:



Fri, 11/30/2012 - 15:29 | 3024551 MachoMan
MachoMan's picture

Yep...  ammo and bolt carrier groups...

The price on m855 has freaking skyrocketed, waiting on that shit to go down...  can still get 1000 rounds of decent new brass cased 55 gr for ~$300-325 delivered...  At least the AKs like to eat steel cased ammo...  and thank god for aguila...

Fri, 11/30/2012 - 15:17 | 3024504 BrainDead
BrainDead's picture

Gold, Silver and Lead

The trivium of precious metals. Physically posses them all. Delivery methods may vary.

Sat, 12/01/2012 - 12:45 | 3026428 Urban Redneck
Urban Redneck's picture


extra lead is useful, but in and of itself it's not precious

Fri, 11/30/2012 - 15:17 | 3024508 Abiotic Oil
Abiotic Oil's picture

I love it when the UPS guy has to use a hand truck to haul all of the boxes with UN small munitions ordinance stamps all over them up to my door.

Fri, 11/30/2012 - 15:49 | 3024628 seek
seek's picture

You know what's even better feeling than that?

When the UPS guy is so used to dropping off ammo that when he has you sign for a 50lb package the size of a couple shoeboxes, he says "more ammo for you today" when the return label is from Tulving.

Sat, 12/01/2012 - 14:03 | 3026513 Freddie
Freddie's picture

The UPS guys are Teamsters and they love O.   I would not want UPS guys knowing all my business.

Fri, 11/30/2012 - 15:19 | 3024513 wilijones
wilijones's picture

The ptb have disease weapons, microwave beams, drones etc... good luck with bullets-- There are plenty of teenagers blasting music you can use the ammo on though

Fri, 11/30/2012 - 21:00 | 3025591 Lednbrass
Lednbrass's picture

Yeah, Afghanistan has been a cake walk with all that stuff. That war lasted what, like two weeks?

Sat, 12/01/2012 - 03:21 | 3026078 Parrotile
Parrotile's picture

NBC ordnance has not been used in Afghanistan.

Remind me how long it took Japan to capitulate after attack with two VERY low-yield (by today's standards), very primitive nuclear weapons??

If TPTB really desire your demise, they will easily obtain their desired result. They DO "have the technology", you DONT.

Simple as that.

Sat, 12/01/2012 - 13:11 | 3026449 Urban Redneck
Urban Redneck's picture

Power grid, gas grid, oil grid, rail grid... all these "grid" thingys- what happens if these grids cease transmitting effectively between point A and point B and what are the consequences, Fuku'd & FUBAR at Diablo Canyon?

Why all the concern about the peasant States' ability to secure their WMD stockpiles, and less concern for the established powers' ability to secure their larger,  more numerous and more distributed stockpiles- preventing Fattah Younis goes to Minot?  

The whole "war on terror" can be incompletely reduced to preventing the devolution of MAD from psychopathic State players to psychopaths without State authority.

Fri, 11/30/2012 - 15:20 | 3024515 docmac324
docmac324's picture

It is one thing to have it, yet to execute, is another reality.  We are conditioned to watch violence, and to get our violence out through the tube I.E NCIS to the NFL.  To act out or defend with violence, is of course an "act of terrorism".


Now go reread your Patriot Act, and dad will let you stay up tonight.


Fri, 11/30/2012 - 15:25 | 3024537 LawsofPhysics
LawsofPhysics's picture

”In a time of universal deceit, telling the truth is a revolutionary act.“ -- George Orwell

Fri, 11/30/2012 - 15:21 | 3024520 PUD
PUD's picture

While a handgun or shotgun for personal defense makes sense, the whole notion of arming and defending a bunker is stupid. You will have to sleep. It will be found out that you have a horde and those with nothing will seek you out. You cannot base a plan upon bunker defense. 

Assuming the world would even be a place you would want to be alive in post apocalypse...after the nuke plants melt down etc....your best chance is to become highly mobile and highly invisible. Standing some ground and shooting every intruder is a fail. They searched "bulk ammo" too.

Fri, 11/30/2012 - 15:27 | 3024544 Poetic injustice
Poetic injustice's picture

And you need team.
There was this story from gang member, who survived war in Bosnia.

1. Every night, a new place to sleep. EVERY.
2. Carry food and guns, and sleep in places which are hard to reach. Like second floor with destroyed access to it.
3. Shoot first, check later for loot.
4. No prisoners, too much trouble. Anybody who surrenders is killed after battle is over.

Fri, 11/30/2012 - 15:31 | 3024559 LFMayor
LFMayor's picture

+ 7.62x39 sir.

Throw away your Mort D'Artur and read up on the eastern front in '44.   That's a good primer.

Fri, 11/30/2012 - 15:32 | 3024566 Zap Powerz
Zap Powerz's picture

I wish you the best of luck with your survival strategy.  Mobile and invisible.

Good luck finding safe water on a consistent basis, or where you going to pack around a water purifier?

Good luck finding food on a consistent basis.  You might find meat occasionally, if youre willing to eat human, but what are you going to do for your other dietary needs?  Pack it around?

Good luck staying warm and dry in the winter, or where you going to pack around a tent and a sleeping bag?  Build a fire maybe? 

Good luck dealing with other mobile and invisible humans that you run into.  They might be armed.  Perhaps youll have to carry around a weapon and some bulk ammo?

So, yeah, good luck staying mobile and invisible with all that stuff youll need to survive stapped to your back.

As for me, after much thought, Im going to stay in my bunker.  The bad guys have to come to me which gives me the advantage.  I have food, they wont.  I will be warm and dry, they wont.  In fact, I think Ill probably end up seeing a LOT of people that had your idea for survival.  :)

Wish me luck dealing with people like you. 

Fri, 11/30/2012 - 15:38 | 3024575 PUD
PUD's picture

i never said it would be easy but you prop your eyes open with toothpicks ok and see how long your ramparts last

Fri, 11/30/2012 - 15:48 | 3024627 1000924014093
1000924014093's picture

Or you just sleep in shifts, duh.

Sat, 12/01/2012 - 03:36 | 3026085 Parrotile
Parrotile's picture

So, if your all stashed in your bunker, I seem to have quite the advantage don't I?

1. "Pool chlorine" + old battery acid via your air supply inlet http://www.ehow.com/about_6521382_sulfuric-acid-chlorine-bleach-reaction.html

2. The "old faithful" against armoured immobile targets - the Molotov Cocktail, or for the adventurous - DIY flamethrower http://www.techeblog.com/index.php/tech-gadget/7-awesome-diy-flamethrowers

3. The effective psychological weapon - liquefied faeces, and / or blood projected into your bunker.

All demonstrably effective means of assault. All mentioned in former SAS Manuals too, with a whole load more methods of "unconventional warfare"

Wish YOU luck, 'cause despite your guns'n'ammo, YOU are the one who will be needing it once the "more imaginative" assailants start to become the dominant predator group (which they obviously will, and quite quickly too).

Sat, 12/01/2012 - 13:26 | 3026466 Urban Redneck
Urban Redneck's picture

You apparently read too much internet, and not enough reality.  Not one of those tactics would successfully breech an actual bunker or properly constructed shelter. 

Of course you would have to live long enough to find Hard Harry Homeowner's Holdout Bunker, while fending off the other predator groups, and depleting finite supplies with rapidly diminishing resupply options.

There aren't any good options.  But without the foundation of a base of operations, you are dependent upon either the unlikely kindness of strangers or savagery.

Fri, 11/30/2012 - 16:01 | 3024677 Karlus
Karlus's picture

You act like it would be your bunker against the entire govt. The whole point of the 2nd is that the people retain the means (and arms) to remove a unjust government.

Example, the first time that the govt goes to actually grab someone's guns in my neck of the woods (the Dirty South aka Texas) I know a bunch of angry guys will show up. Because they know that they will be next.

The government really needs to worry about is this nice highway system that leads right to DC. Yeah you can block it a bit, but it really seems like a nice thing the South coulda used back in 1860 :)

Fri, 11/30/2012 - 16:05 | 3024689 Chump
Chump's picture

Dude, Waco?  The only folks who "showed up" were the ones slaughtering women and babies...

Fri, 11/30/2012 - 16:21 | 3024762 Uncle Remus
Uncle Remus's picture

Do0d, seriously? The guy isolated himself and his clan - almost tailor-made as an example for the gov't to use.

Fri, 11/30/2012 - 16:27 | 3024784 Chump
Chump's picture

Yup, and since they were a crazy cult no one cared when the .gov came by to...take their guns and kill the women and children.

Fri, 11/30/2012 - 16:33 | 3024810 Uncle Remus
Uncle Remus's picture

"Crazy cult" is part of the fostering of isolation. What defines a "crazy cult"? Hell, I define people who still watche TV as a crazy cult. Then there's the denizens of DC - now there's a nasty cult for ya.

Fri, 11/30/2012 - 16:57 | 3024931 Chump
Chump's picture

I don't disagree.  What I disagree with is the idea that some sort of revolutionary action will be taken when the government starts with tyranny in earnest.  If confiscation of weapons were to be a "tipping point" as the commenter I was replying to seemed to imply, then it would have already happened after Waco or Katrina.  The only hope is that the government simply implodes, because we will be far too busy fighting each other to take up a united action any time soon.  My two cents, adjusted for inflation.

Fri, 11/30/2012 - 17:07 | 3024952 Cathartes Aura
Cathartes Aura's picture

everyone's a human, being - then along comes someone to re-define your reality so as to impose their reality.

and teh govs are like the angry, jealous god(s) - no reality before MINE.

edit:  we posted at the same time Chump (heyas), so I'll add, IMO the "confiscating of guns" most likely won't be a large scale effort, those who write the script are probably hoping the guns will be used laterally, thus outing the gun-holders, and then local LEO's and equivalent can just go shopping for new stuff at the Target'd location whenever they like. . .

Fri, 11/30/2012 - 17:10 | 3024978 Chump
Chump's picture

Back at ya.  You're right.  A large scale attempt would only serve as a rallying point for the rabble, and it would be unnecessary anyway.  As always, take care.

Fri, 11/30/2012 - 17:22 | 3025017 Cathartes Aura
Cathartes Aura's picture

and you, & those small folks just learning how to name their environs. . . always remember, the things & places came first, and someOne named them after - words shape reality, if those descriptions don't work, re-name & re-frame - no fear!

Fri, 11/30/2012 - 15:40 | 3024589 Poetic injustice
Poetic injustice's picture

"As for me, after much thought, Im going to stay in my bunker.  The bad guys have to come to me which gives me the advantage.  I have food, they wont.  I will be warm and dry, they wont.  In fact, I think Ill probably end up seeing a LOT of people that had your idea for survival.  :)"


It was proven to be totally fail strategy, again in Bosnia.
You need to get rid of shit, you need to renew your supplies unless you have something like 5 year supply (extremely unlikely).
Besides your house can be burnt down with quite good chances of killing you in process.
Oh, and most bunkers rely on electricity. Good luck running that generator forever.
They will not come for you, they will wait outside targetting your door. Maybe even with homemade molotov or grenade, to clean room and loot it later.

Fri, 11/30/2012 - 15:45 | 3024611 LFMayor
LFMayor's picture

Bosnia this aint. Read up on your history, no one kills like we do. You really think we'll just let the leeches crawl out of the cities with impunity? Let them steal the freshly baked apple pies cooling on the windowsills?

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