The Two Charts That Matter From Smith And Wesson's December Investor Presentation

Tyler Durden's picture

Presented without commentary.



National Shooting Sports Foundation, Published December 3, 2012 –

NOVEMBER NSSF-ADJUSTED NICS CHECKS UP 38.5%... Powered by the largest single day ever for background checks on Black Friday, November 2012 is now the record holder for the most background checks conducted in a single month. The November 2012 NSSF-adjusted National Instant Criminal Background Check System (NICS) figure of 1,525,177 is an increase of 38.5 percent over the NSSF-adjusted NICS figure of 1,101,076 in November 2011. For comparison, the unadjusted November 2012 NICS figure of 1,997,703 reflects a 30.8 percent increase from the unadjusted NICS figure of 1,527,454 in Nov. 2011. This marks the 30th straight month that NSSF-adjusted NICS figures have increased when compared to the same period the previous year. The number reported for November 2012 eclipsed the previous high in December 2011 by 8.1 percent.”

Source: SWHC December Investor Presentation

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Zap Powerz's picture

It would appear a lot of people are suddenly interested in hunting.


It would appear a lot of people are suddenly interested in personal security.  It is as if the US population is arming itself for war.

The Shootist's picture

Yup, politician hunting. (unless you're Ron Paul.)

The Alarmist's picture

Nah, It's Wabbit Season ... to say otherwise is hate speech that will land you in Gitmo.

nope-1004's picture

Corrupt Bankster season!!!!


WhiskeyTangoFoxtrot's picture

I just want to go on record as having stated that I disapprove of the insinuations in the comments above. Violence is not the answer. Also, I lost all my guns, pms, and other preps in a boating accident.

Muddy1's picture

I'm sorry for your loss(es), please accept my condolences.

Vampyroteuthis infernalis's picture

I was always warned about the Muses and their singing at sea. Somehow I had a shipwreck also.

EnslavethechildrenforBen's picture

I buy lots of old guns for their scrap metal value hahaha

trav777's picture

watching that limey cunt Piers Morgan involuntarily at a restaurant made me conclude that these statist progs were sitting around with their fingers crossed hoping for another shooting so they could beat the righteous drums for gun control.

Of course the debate is controlled; he won't challenge someone who has an answer to his "Britain, Australia, Japan" crap.  Of course, he cherrypicks and excludes contrary examples, such as Switzerland or Mexico.  Or even RSA.

Nobody will have a REAL conversation on what the root causes of crime are and by whom; akock will be long any minute now to call me a rayciss for pointing out the obvious.

I wonder how that gun ban worked for those Tottenhammers during the riot, you know when they were being stripped, robbed, and raped.

This country needs to partition and soon.  Let the blue states of america, which is actually just a few cities and little else, go their own way.

Bad Attitude's picture

Of course the statistis were sitting around waiting for something like this. Their reflexive response - demands for gun control - was as predictable as the sun rising in the morning.

The charitable explanation is that they can't accept the fact that there really are bad people in society, and instead blame inanimate objects for the actions of bad people.

The more likely explanation is that "a tragedy is a terrible thing to waste." An armed citizenry is just too difficult to control.

When you go on your gun buying spree, don't forget the bullets and magazines. Then find your friendly local range and learn how to use your purchases.

Bad Attitude's picture

Sorry for the double post.

Old Earth Chaos's picture

I'm pretty sure you mean the Sirens, not the Muses

Dugald's picture


Nah, he's just bemused......

Texas Ginslinger's picture

Smith & Wesson's stock started dropping on Friday right after the bad news.

I call the stock a buy based on those charts...

kaiserhoff's picture

Crocodile tears weren't even dry, and Rufus was talking about gun control.  He seems to suffer from noosaphobia.  Wonder why?

TwoShortPlanks's picture

America will never be disarmed because like the movie 1984, constant violence and aggression is required to create and sustain the Oligarchial State.

Gun sales have a GREEN LIGHT, no matter how many kiddies get wasted.

Morally Bankrupt to the core. Bring on the NWO, because God knows when you have your freedoms and choose to construct hell at every opportunity, you fucking need it.


James_Cole's picture

The US arms the world then goes around blowing it up. Apparently the powers that be would like to use this same strategy on the home front again. 

More violence = more police, more homeland security, more guns, more loss of civil liberties.

But don't worry, the brilliant gun nuts on zero hedge plan to march into Washington and overthrow the place! Look out US military! 

Anyway, you can't do anything about stupid people except grab the popcorn.

TwoShortPlanks's picture

"except grab the popcorn"...indeed! +1

AldousHuxley's picture

destruction = demand


nothing like WAR to get folks working again.

mumcard's picture

Yes, the real geniuses know that we must lay around and do nothing if we want to win!

trav777's picture

you people are tards...if the US is going to collapse like most of you believe, you're going to fucking need those guns.

TwoShortPlanks's picture

I've got two words which make guns obselete, they are, Swift Codes.

Uber Vandal's picture

The Russian Federation, Germany, France, China, and UK also are top arms suppliers world wide.

In fact, from 2001 to 2003, the Russians were nearly tied to the USA for arms supplies.

But, don't let facts get in the way.


bunnyswanson's picture

You've left out Israel, the 4th largest arms dealer.

From link:

Posted 31 July 2012 - 02:29 AM

Israel hits $7.2 billion in arms exports

TEL AVIV, Israel, June 17 (UPI) -- Israel's defense industry racked an unprecedented $7.2 billion in exports in 2010, up on the $6.9 billion achieved in 2009.

That put the Jewish state among the world's top four arms exporters but declining military budgets around the world are likely to reduce sales over the coming years.

"We recognize the challenges but we're working hard to maintain the level we're currently at and even to increase it," said Reserve Brig. Gen. Shmaya Avieli, head of the Defense Ministry's Foreign Defense Assistance and Defense Export Department.

The Israelis are hoping to secure big-ticket deals at the Paris Air Show, a major international defense industry showcase next week at the Le Bourget exhibition center.

Government figures indicate Israeli defense companies sold military hardware worth $9.6 billion in 2010, $2.4 billion of it to Israel's military.

But meantime, China, once a promising market for Israeli weapons and electronic systems, remains off-limits, largely because of Israel's ally, the United States.

The Americans blocked the sale of four $250 million Phalcon advanced early warnings aircraft to the People's Liberation Army in 2000, citing U.S. components used in the systems carried by the aircraft. Beijing was furious.

Israeli Defense Minister Ehud Barak, who sanctioned the Phalcon deal, is currently in Beijing, the first such visit in a decade.

Israeli officials, however, stressed the policy of no weapons sales to China is still in place.

Aurora Ex Machina's picture

Gosh, if I could only think of another thing they all have in common (barring Germany, but our latest foray into history gives us the answer to that little oversight).

James_Cole's picture

This chart is about one simple thing - long American stupidity. Never lose money betting on batshit crazy American rednecks!

TwoShortPlanks's picture

Long NWO Redneck hunting equipment...a boom industry for the future U(N)SA enforcing Agenda 21 and sustainable redneck depopulation programs.

America is dead, long live Afghamerica. One giant PaintBall park...with live rounds!

gruden's picture

Just one thing: it's not just the rednecks buying guns.  I work in a professional environment with educated people.  Half the guys own guns, the other half are seriously considering buying guns. 

TwoShortPlanks's picture

It's just a generalisation of a common meme, it's not meant to be completely truthful.....just 99.99% LOL

schatzi's picture

"Just one thing: it's not just the rednecks buying guns.  I work in a professional environment with educated people.  Half the guys own guns, the other half are seriously considering buying guns. "

But why? I simply do not see any rational justification. Armed citizens marching on Washington? Yeah right.

When it comes to crime, I've seen more than the vast majority here and our family has been the victim of serious crime more than once, having lived in the lawless nineties in Cape Town. Murder, rape, burglary and car-jacking more than a daily occurrence. Our house was armed to the teeth with an arsenal of firearms all safely locked away and out of reach for children and emergencies. If shit happens, it happens fast. Faster than you can walk over the safe, get the firearm out, load it and use it. Pretty much useless and with some bad luck will even be used against you. You can't have the gun under the bed, because that's where it becomes accessible to kids. Best security is still a high wall topped with an electric fence, private armed response companies, dogs, alarm system and burglar bars. Quasi voluntary imprisonment.

bonderøven-farm ass's picture

You lived in a 'high crime' area, you've been the 'victim' of serious crime and you keep your only protection in a fucking safe?  "I simply do not see any rational justification" for this.  Teach your kids about the responsibility of gun ownership and 'locking it away' won't be necessary.  You're no good to your family when the only means of protecting them is locked away for safe-keeping....

schatzi's picture

Then please explain how you teach a 5 year old to safely use/not use a firearm. Even if older, can you reliably expect them not to touch it? I wouldn't trust my kids with a firearm lying about. Maybe bad parenting? I'm impressed you'd fully trust your small kids around a firearm. You could give me some valuable parenting tips then.

EXCDO's picture

I also bought SWHC today.  Nice rally on the election paid for the CCW class and a nice new TBD piece of protection.  Although, I have to admit to feeling a bit like Gordon Gekko shorting NASA stock when the space shuttle blew up.  NASA stock... makes me laugh every time.  Really tells you how out of tune Hollywood and the left are, but I digress.

WestVillageIdiot's picture

Gekko had an ethical bypass at birth.  That is what made him perfect for the role of the Blue Horseshoe. 

Gekko should have shorted Daryl Hannah's face.  Who did she blow to get into movies?  Yuck. 

dobermangang's picture

Their last QTR was stellar.  Listen to their last conference call.  They are simply hitting on all cylinders. SWHC's next QTR revenue and profits will be huge.  They'll raise guidance again.  Gun sales are still booming.  Obama is the world's best gun salesmen.  Got Guns???

conspicio's picture

Bud Fox: “(To phone) Gordon Gekko please.”
Marv: “Oh Gekko. Gekko’s beautiful. Thirty seconds after the Challenger blew up he’s on the phone selling NASA stock short. Mr. Nice Guy!”
Bud Fox: “Yeah ... but 47 million he made on the Melcor deal. Twenty-three on the Imperial deal before he was 40. The guy makes 20 times what Dave winfield makes in a year ... and he talks to everybody.”
Marv: “And, he had an ethical bypass at birth.”

Tango in the Blight's picture

Maybe he was referring to NASA's suppliers.

Disenchanted's picture



"NASA's suppliers."


Oh you mean those corporate multi-national capitalists colluding with big government and their no bid 'free market' contracts?


aka corporate subsidies/welfare.

Muddy1's picture

These charts may be the reason that Congress fails to act aggressively against firearms purchases.  Every purchase represents additional tax revenue.  Just like every pack of cigarettes sold represents additional tax revenue.  Cigarettes won't be outlawed because they want the revenue just like they want revenue from firearms sales.

Nage42's picture

From a fundamentals perspective, S&W sells to LEs/Mil, so "the future looks bright [/forehead-smack]" there, and conversely, they sell to private owners too.


It's early WWII all over again, where the US gun manufacturers sold to both sides (well... so did the French/Swiss, so it's not a singleton...), or African conflicts... or Cent. Am. conflicts... or Ex-Russian conflicts... or...  I'm guessing you get my point.


What we need now is a new bullet technology that makes simple, cheap, effective home-fabrication easily within the realm of capabilities for Joe Redneck bringing 7.62 down to a couple pennies/per, something like two-stage emulsified tip sitting on a homebrew propellant... hmm... gets one thinking... 

Ooops, look at the time, gotta run... [runs off to patent office].




flattrader's picture

The long climb to the top of the chart began post 9/11.

There was a climb into Y2K for long guns, but then it leveled off a bit when chaos failed to materialize.

Both types of guns clearly came into favor again beginnin in '02.

Of course it's impossible to say if citizens plan to fight terrorists with their weapons or their own government...because afte 9/11 it was hard to tell the difference.

Rainman's picture

quack-quack....the most glorious season of the year. If it flies it dies !

kaiserhoff's picture

My Scoutmaster used to say he was like the little duck:  web-footed and didn't give a damn.