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Bulletproof Backpacks And Combat Apparel Sales Soar

Tyler Durden's picture


First gun sales soared, then Wal-Mart ran out of guns, then parents, stunned by the popular response in the aftermath of the Newtown mass murder which saw the White House threaten to curb the Second Amendment and lead to an even more unprecedented scramble for guns and ammo, and seeing nothing but confusion (but lots of bickering meant to extract nothing but political brownie points) out of the government instead of any hope of actual protection, decided it was time for some vigilante protection. The end result: sales of bulletproof backpacks have soared, with sales exploding as much as 500% since Friday. And since the white line from a defensive to an offensive posture is very thin, it is likely only a matter of time before we get the first media report of a 6 year old armed with a 44 caliber during recess.

From Daily News:

Sales of bulletproof backpacks for schoolchildren are through the roof days after a masked gunman's rampage left 20 kids dead at a Connecticut elementary school.


Parents began snapping up the high-tech bookbags Friday, the same day of the Sandy Hook Elementary School massacre, Elmar Uy of the Massachusetts-based armor company BulletBlocker told the Daily News


In fact, the sudden spike in sales is how Uy, vice president of business operations, found out about the shooting.


"Part of my daily activity is to monitor the numbers," he said. "I was seeing numbers I'd never seen before and I thought it was a glitch. Our Web traffic was10 times more than normal.


BulletBlocker's child safety backpack is on sale for $199.99.


They also sell shields that start at $175 — bulletproof inserts that can slide into backpacks, laptop bags or purses. They add about 20 ounces — it's just like tossing a bottle of water in your bag, Uy said.


The company has seen a 300% to 400% increase in sales since the tragedy.

Where did this entrepreneur get the idea for this particular blockbuster business model? Another mass killing - Columbine.

The idea for BulletBlocker was sparked after the 1999 Columbine shootings. Creator Joe Curran wanted something to protect his school-age children.


Then he started sharing them with friends who had kids,” Uy said. “Our company is basically built around a single child’s backpack.”


Combat apparel company Amendment II, based in Utah, says their sales have also skyrocketed — at least 500% since Friday.


"(Bulletproof backpacks) were kind of a niche product before that shooting," co-owner and sales director Derek Williams told the Daily News.


"When we're selling a few a week, it doesn't take many to increase your sales," he said. "But yesterday we had over 200 requests for products."


Most were for bulletproof backpacks or backpack shields.


Amendment II uses a high-tech material called RynoHide, like Kevlar but super-light and flexible. They mostly sell to police and military, but started making products for civilians six months ago when they noticed an interest at trade shows.


"Parents were saying, hey I want one of these for my kid, can you get me this?" Williams said.


But he never thought interest would grow this big.

It is. And it is only going to get bigger due to two primary trends: i) the ongoing economic collapse of this country, which in spite of the rosy representation in the broad media, is in the 4th year of a raging depression and leading people to a position of sheer desperation and hopelessness, and ii) the absolute failure of the US government to be able to come to any resolution, in no small part driven by the fact that all lawmakers have handed over control of everything to monetary policy, i.e., the Fed; and iii) the rabid unwillingness of Americans to point the finger at the one person that matters - the person whose social responsibility and civic accountability has been evaporating steadily over the past two hundred years. Themselves.

Finally, the government apparently willing to create even more disastrous unexpected consequences with its intervention, is about to set off another avalanche, this time in demand for defensive armor:

Online, reaction to the kiddie armor reflected sadness.


"They are now selling bulletproof backpacks for children. What is this world coming to?" wrote Twitter user Courtney C. Jenkins, a pastor in Ohio.


Many called the backpacks a "sad sign of the times."


But parents eager to protect their kids may be buying into a trend that will soon be banned.


Some Miami schools are forbidding students from carrying backpacks as a safety precaution in the wake of the Newtown shooting.

Just brilliant job government: instead of giving people at least a fleeting impression they may be protected with one simple incremental action that hurts nobody, just box them into that one final corner, where Junior is armed by Senior with a 44 caliber or 9 millimeter. And nobody will have been able to anticipate the tragic consequences that will ensue as every child soon is armed.

In other news, we eagerly look forward to an epic surge in TASR stock as "Tazer: every Kindergartener's best friend" (made in China), appears imminently on Wal-Mart shelves everywhere.


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Fri, 12/21/2012 - 13:07 | 3087243 francis_sawyer
francis_sawyer's picture

Duck & Cover...

Fri, 12/21/2012 - 13:20 | 3087304 Manthong
Manthong's picture


I was out to Macy’s this morning and they are totally out of stock on anything that fits me in black or camo Kevlar.

Fri, 12/21/2012 - 13:24 | 3087325 Frozen IcQb
Frozen IcQb's picture

Have tried shopping at Omar's tent emporium?

Fri, 12/21/2012 - 13:29 | 3087355 Texas Ginslinger
Texas Ginslinger's picture

Will AAPL be coming out with ibulletproof covers for their istuff..??

Fri, 12/21/2012 - 13:31 | 3087360 Randall Cabot
Randall Cabot's picture

"In an impassioned speech, marking the NRA's first in-depth public comments since the Newtown tragedy, LaPierre pointed the finger not at gun proliferation but violent video games, the media and the absence of armed guards at schools.

He argued that if banks and members of Congress can have protection, schools across America should be afforded the same security."

Fri, 12/21/2012 - 13:45 | 3087409 Killtruck
Killtruck's picture

Soo...this wouldn't do jack shit against, say, I dunno, a rifle round...

Maybe when your 3rd grader is carrying a 14 lb. ceramic rifle plate, MAYBE then you'll feel safer.

Fri, 12/21/2012 - 14:04 | 3087486 JohnG
JohnG's picture

Depends on what rifle.  Probably stop a .223 or 5.56mm simply because these are fragmentation rounds and will just break apart on impact. 

What they won'y stop is a high powered hunting rifle round, .35 Remington for example that will easily punch a hole the size of a head through a concrete wall.

.223/5.56 are not particularly that powerful.  Accurate, yes.  But they are frag rounds designed to break apart and cause multiple wound channels and massive internal trauma.

This is the reason they are not legal to hunt with in all states: you may not kill the animal with one shot.  A heavy 200 gr bullet with a massive powder load behind it will take a moose down with one well placed shot.

Fri, 12/21/2012 - 14:14 | 3087526 Stackers
Stackers's picture

They just need to make it illegal to take a gun into a school.

Fri, 12/21/2012 - 14:22 | 3087563 pupton
pupton's picture

If they just put a copy of the tax code in the backpack you wouldn't be able to get a 50 cal. through it...but it would weigh as much as a small building.

Fri, 12/21/2012 - 14:39 | 3087655 trav777
trav777's picture

yeah, that could work or the obamacare bill maybe.

Kids getting down to shield themselves won't work if they just stay put.  The real tragedy in all of this stuff is that the schools and the gov aren't telling the truth.  They lied to kids in the 50s about nukes, just jump under your desk...LOL.  At least in the 80s we didn't have to pretend to respect that nonsense.

Getting OUT of the school during a shooter attack is your #1 priority if you want to survive.  What did adults do in the mall shootings or in Aurora?  They RAN.  Those who escaped survived; it's as simple as that- anyone who did not escape only survived if the shooter ran out of bullets or will.  You want to give your kids something useful, buy them a glass breaking tool for shattering tempered glass.  This backpack is just feeding stupidity.

Fri, 12/21/2012 - 15:02 | 3087739 akak
akak's picture

You're right, Trav --- anyone trying to protect himself from a gunman merely by holding a backpack (no matter how it is reinforced) in front of him as a shield is clearly nothing but a bagholder.

Fri, 12/21/2012 - 15:28 | 3087863 Michaelwiseguy
Michaelwiseguy's picture

With personal gun ownership, Fear dissipates and disappears from your own psyche.

Fri, 12/21/2012 - 17:01 | 3088218 Ignatius
Ignatius's picture

So you think my Kevlar coated Star Wars lunch pale idea is a bust?


Fri, 12/21/2012 - 17:40 | 3088336 lakecity55
lakecity55's picture

Not if it includes a small .380 under the lid.

Fri, 12/21/2012 - 19:57 | 3088799 TwoShortPlanks
TwoShortPlanks's picture

Tut-Tut-Tut...What a place to live.

Fri, 12/21/2012 - 14:22 | 3087564 Killtruck
Killtruck's picture

Disagree. .223 and 5.56mm are not designed to fragment, they are designed to destabilize in a soft medium and cavitate, which causes the tremendous wound channel. They do not fragment with soft armor, but blow straight through like corn through a goose. 
The rounds DO fragment when they strike hard objects (Level III rifle plate, steel I-beams, solid concrete, etc.) due to their relatively high energy vs. sectional density. But the round is not designed to fragment unless you're talking about thin-jacketed varmint ammunition.
They are not legal to hunt with in all states because of their relatively low power (as you mentioned) and because using FMJ's to hunt with is unethical, as they tend to zip right through unless they hit bone or a vital structure.

Fri, 12/21/2012 - 14:31 | 3087616 MachoMan
MachoMan's picture

which is why you want some soft armor around your level 3 plate if you dont want those fragments ending up in your body...

Fri, 12/21/2012 - 14:36 | 3087639 Killtruck
Killtruck's picture

Green arrow for you, sir. Well-said. I'm all for using both...just not soft armor by itself against rifle rounds.

Fri, 12/21/2012 - 15:41 | 3087921 JohnG
JohnG's picture

You are correct in that there are many variables to consider in terminal ballistics.  Most of the .223 and 5.56 rounds that I have shot...half fragment, half don't.  Particularly in the Winchester white box ammo, there are differences because of who actually made the round.  The only way to know there is look at the round closely or better, check the lot numbers.  Some of the .223 rounds are made by a subcontractor for the IDF.  These will always fragment.  I wish I had more ammo to waste on ballistic gel.  Don't think that's wise right now.

The Nosler and Harnady bullet offerings are worth investigating.  Need more time to reload....

Fri, 12/21/2012 - 21:31 | 3089017 Errol
Errol's picture

Killtruck, the 5.56 projectile is indeed designed to keyhole after striking almost anything soft, and then break in half at the cannelure.  That is the evil empire's carefully designed way of getting around the Geneva Convention's restricting The World's Policeman (TM) to FMJs.

Fri, 12/21/2012 - 14:33 | 3087603 Variance Doc
Variance Doc's picture


These kevlar type bullt resistant (not really proof) objects (vests, etc.) will NOT stop a .223 round (nato version is 5.56mm - they are one in the same).  They will (FMJ, balitic tip hollow points, etc.) go right through them.  They are light, but travel at very high speeds; on the order of 3400 feet per second.

*Sigh* More "stoppng power" BS.  What you need to worry about is conservation of momentum - which is mass times velocity - and the conservative nature of that force.  There is plenty of stopping power with a hollow point .223(5.5.6mm); not necessarily with FMJ - they will probably go right through a threat/target if there no hard object contact.  Hunting with FMJ is stupid, and illegal in many states, for obvious reasons.

For example, would you rather get hit (conservation of momentum) with a 1000 ton frieght train at 0.000001mph or a .55 gr. .223 at mach 2+.  I'll take the train.

Like with real estate, the top three factors for stopping a threat/target is "location, location, location."  You could take down a moose with a well placed .22lr, but the key is "well placed."

My friend, who is a army corpsman, has seen all kinds of shit in war.  Guys taking a 0.50cal and living, taking a 0.22cal and dying.  Location, location, location.

Fri, 12/21/2012 - 16:33 | 3088091 SunRise
SunRise's picture

Well. . . I'd take the 1,000 ton train too, except at 0.000001mph, there's sure to be lots of hollering and second thoughts about that decision during the 2 days it takes to crush the lights out!

Fri, 12/21/2012 - 17:00 | 3088210 spinone
spinone's picture

Just wrong

Amendment 2 backpack :  Level IIIA, stops 44 mag, 357 and below

SAPI (Level IV) plates are required to stop rifle rounds.

Fri, 12/21/2012 - 14:27 | 3087558 HelluvaEngineer
HelluvaEngineer's picture

Not sure why you are getting down arrows because you are correct.

So is the thinking here that the shooter is just going to keep aiming at the backpack rather than walking around to the other side of the kid?  Are they gonna huddle up and throw these in front of them to form some mighty Spartan phalanx?

Fri, 12/21/2012 - 14:40 | 3087662 trav777
trav777's picture

"All the better; we shall die in the shade"

Fri, 12/21/2012 - 15:19 | 3087826 SilverRhino
SilverRhino's picture

I've got a 7 pound backpack insert that will shed anything but level IV breaching AP rounds.

Fri, 12/21/2012 - 17:39 | 3088332 lakecity55
lakecity55's picture

Brand New! Steve was designing it before he croaked.

The iPad Kevlar.

Fri, 12/21/2012 - 13:33 | 3087364 francis_sawyer
francis_sawyer's picture

Chicks in New York are payin' top dollar for this garbage...

Fri, 12/21/2012 - 14:15 | 3087530 cougar_w
cougar_w's picture

Security theater. Meaningless.

Fri, 12/21/2012 - 15:00 | 3087581 Bicycle Repairman
Bicycle Repairman's picture

"Other than that, Mr. Lincoln, how did you enjoy the security theatre?"

Fri, 12/21/2012 - 13:20 | 3087306 johnQpublic
johnQpublic's picture

an 11 yr old just got caught with a gun at school this week

brought it because he was scared

6yo with a 44 should be right along

Fri, 12/21/2012 - 13:48 | 3087419 serog
serog's picture


Fri, 12/21/2012 - 13:52 | 3087442 serog
serog's picture

yep, i hit SAVE and immediately realized how big of a dumb dumb i was for not looking it up myself.

Fri, 12/21/2012 - 14:51 | 3087710 trav777
trav777's picture

lol yeah right sure he was...did you read the article where he put it to the heads of his classmates and said he was gonna kill them?

Fri, 12/21/2012 - 16:03 | 3087993 zerozulu
zerozulu's picture

He will be charged and sent in for 10 at least.

Fri, 12/21/2012 - 13:21 | 3087307 camaro68ss
camaro68ss's picture

They dont stop rifle rounds unless theres a plate. This will run them $400-$500 if you can find them.

Fri, 12/21/2012 - 13:32 | 3087362 Bryan
Bryan's picture

Plus, the impact force will likely knock that girl right over, and then the shield is good for what?

Fri, 12/21/2012 - 13:44 | 3087404 MachoMan
MachoMan's picture

well...  maybe the guy wasted his last round on the backpack instead of your daughter...  who knows.

The entire point is to give your little person ANY chance at better surviving the risks around them...  whether it be a car seat...  a cell phone...  or teaching them to be calm under pressure... 

Realistically, is this going to protect a classroom of children when they've been blocked in by a shooter?  Not a chance...  (Although, for older children, it may give them the necessary courage to try and bum rush a shooter)...  Is the risk mitigation worth the cost of admission?  Again, probably not...  but for those who can afford it, have at it.  I can't see what it could possibly hurt.

I guess my question is, why not just put them in concealable armor?  It'll stop handguns...

For 5.56+ you'll need something that will likely be pretty damn heavy...  adding a 15lb plate to an already overburdened backpack (books and e-gadgets) is probably a bit of a stretch for the school aged kids.  After the next shooting where little suzie gets shot in the head through her backpack, maybe parents will rethink the efficacy of their decision...  until then, let hysteria rain. 

Fri, 12/21/2012 - 13:47 | 3087417 Killtruck
Killtruck's picture

Concealable or soft armor might stop the bullet, but it won't stop the transfer of energy. Those little hearts and livers would take quite a beating, even from a handgun round.

Fri, 12/21/2012 - 14:06 | 3087497 MachoMan
MachoMan's picture

hence the pictures of people holding the backpack out in front of them... 

but yes, this is largely a solution born out of hysteria more than the crucible of shooting situations...

although, there have been plenty of ballistic notepads that have saved popo lives when they lean in the driver's window and are met with the crown of a handgun...  it's not inconceivable...  it's just that in a "siege" type scenario, it's completely useless...  although, it may entice the shooter to expend an extra round or two that may save a life if the shooter runs out of/low on ammunition.

Fri, 12/21/2012 - 14:28 | 3087598 Killtruck
Killtruck's picture

True, I guess I was more referring to the concealable armor that would not be held in front of them, but worn on them. Puts a lot of energy pretty close, even if it stops the bullet.

How sad that we even have to talk about this.

Fri, 12/21/2012 - 14:36 | 3087623 MachoMan
MachoMan's picture

Not sad at all...  I look at it as a monumental leap forward from trudging along doing nothing and standing idly by...  at least we have begun a discussion...  albeit in hysterical fashion...  but I think it will spill over into a discussion.

Sales like this (and gun sales) are simply a vote of no confidence in the system and our administrators...  people are moving towards self help...  and, thereby, self empowerment.

PS, yes, most concealable armor would only work with young adults and, even then, would be like taking a baseball bat swing to the chest...  however, bft is less bad than firearm wound cavities, in general...  again, it's a lesser of two evils approach not an "optimal solution" approach.

Fri, 12/21/2012 - 13:58 | 3087467 Joshua_D
Joshua_D's picture

Or, just take your kids our of public skool.

Fri, 12/21/2012 - 14:54 | 3087725 trav777
trav777's picture

classrooms have windows...this is so light can get in them.  but a side effect is that you can get OUT of them as well.  You know, bc glass breaks.  I am apparently the ONLY person who can ever come up with this simple stuff.  911?  Lock the door of the cockpit.  School shooter?  Jump out the freakin window, find something to break the glass if they don't open.

I mean what would they do if the hallway were on fire?  Crouch in the corner?

Fri, 12/21/2012 - 17:11 | 3088256 francis_sawyer
francis_sawyer's picture

If you were a righteous HACKER named 'Crash Override' ~ you could rig the sprinkler system (& have your own umbrella ready for it)...

Fri, 12/21/2012 - 15:59 | 3087981 lakecity55
lakecity55's picture

Or, give all teachers 1 20' range can of CS jet spray.

Sat, 12/22/2012 - 00:22 | 3089281 StychoKiller
StychoKiller's picture

As any good Doctor will tell you:  Prevention is worth a backpack of cure.  Why place your children in a barrel with the rest of the puppies?  School them at home, education is NOT a constituitional mandate.

Fri, 12/21/2012 - 13:51 | 3087437 Svener
Svener's picture

So nowhere on ZH is the NRA position that we should now all pay for armed guards at all schools? And we'll need armed guards at churches; you certainly don't expect churches to pay for that. I shake my head in disbelief. Sick people!

Fri, 12/21/2012 - 14:04 | 3087490 chubbar
chubbar's picture

Why not do what they did with airline pilots? Take volunteer teachers/principals/admin folk and train them to conceal carry and shoot. Make the requal once a year just like the pilots do. Can only cops shoot straight or have the necessary personality make up to confront someone with a gun? Most of the folks who would volunteer would likely already have experience with guns to begin with. It isn't that rare to find folks who like to hunt/shoot targets. This would only increase the safety at school assuming the necessary protocols on handling/storage, etc.

Armed guards don't work because they will be the first target of choice because they are known to be armed. IMO only, that job sucks so bad after the first hour that anyone is driven to sitting down reading a book or something to keep their mind active. That lends itself to an ambush fairly easily.

The added bonus for the Obama adminstration is that this would be another jobs program boondogle that could drive up gov't spending some more and provide for a shit load of new jobs.

Fri, 12/21/2012 - 15:46 | 3087942 object_orient
object_orient's picture

Introducing a complex solution to an extremely rare problem is just going to make it worse and waste money. School shootings are like airplane crashes: statistical outliers that inordinately influence people's behavior.

Start a program to train and arm teachers/administrators in the 10s of thousands of schools, to (maybe) defend against 1 school shooting a year? Kinda seems like the official response to 9/11.

Fri, 12/21/2012 - 14:05 | 3087493 Kinskian
Kinskian's picture

I'd rather pay for armed guards in schools than grief counselors or diversity/tolerance trainers.

Fri, 12/21/2012 - 15:07 | 3087775 Omen IV
Omen IV's picture

what about armed guards at the: Mall / Churches / Post Office / Trains / Starbucks - we need armed guards and metal detectors at every venue with capacity of more than  4 people  - for those venues greater than 100 people we need double coverage two security check points especially at Ball Stadiums Mens Rooms where gun guys - Man up!

this country is an open air insane asylum ! with gun guys walking around free to subjectively enable a threat - real or perceived !!!




Fri, 12/21/2012 - 15:57 | 3087974 lakecity55
lakecity55's picture

Arm all who wish to be armed who have no felonies. Open and concealed carry.

Make it plain that misuse of arms will incur serious penalties.

Problem solved.

Fri, 12/21/2012 - 16:34 | 3088097 FoeHammer
FoeHammer's picture

Misuse of power by pigs with guns should also be taken into consideration.

Fri, 12/21/2012 - 14:22 | 3087565 pods
pods's picture

I think eventually people will realize it is THEIR own RESPONSIBILITY to protect themselves.

And yes, there are sick people, everywhere.


Fri, 12/21/2012 - 14:57 | 3087740 GubbermintWorker
GubbermintWorker's picture

Shit, just fire one of many useless administrators from each school. That would be more than enough to cover the guard's salary, pension, health plan, and other bennies, with some left over.

Fri, 12/21/2012 - 15:10 | 3087792 ExpendableOne
ExpendableOne's picture

Why only fire one?

Fri, 12/21/2012 - 17:35 | 3088320 lakecity55
lakecity55's picture

+200.  The ball and chain is a teach.

I have her talked into keeping a little buddette with her now. Her name is Kelly, short for Kel-Tec.

Fri, 12/21/2012 - 15:54 | 3087963 lakecity55
lakecity55's picture


Fri, 12/21/2012 - 15:09 | 3087787 ExpendableOne
ExpendableOne's picture

This is the dumbest most dishonest marketing ploy I've seen in a while.  Next we'll have the kiddies practicing the Roman legions tortoise formation in the playground?  If a shooter comes  your way and you are unarmed, engage the Nike defence and run like hell.

Fri, 12/21/2012 - 13:08 | 3087246 Stoploss
Stoploss's picture

Fucking Libtards.. LOLOL!!!!


Take another anti depressant..

Fri, 12/21/2012 - 13:08 | 3087250 Conman
Conman's picture

Too bad those things are like tissue paper to a .223 round

Fri, 12/21/2012 - 13:27 | 3087296 hedgeless_horseman
hedgeless_horseman's picture



Too bad those things are like tissue paper to a .223 round


Flag above as false (1)


Level IIIA and Up backpacks and briefcases available here...



Item 6

Purchase the items on the following shopping list to outfit your home.

· 5,000 rounds ammo for training; $2,500.

· Purchase and install Door Jamb Armor and dead bolts on all your exterior doors; $1,000 for 4 doors.

· A bullet proof vest; $500.

· Install a professional alarm system, or better if you live in the country get a big dog and have you both protection trained; $50/month.

· 12 months of food storage (2,400 cal/day) with > 20 year shelf life ;$4,500.

· If you have well water get a SimplePump. If you rely on city/municipal water, and there is not a swimming pool in your backyard, then get at least one waterbed; $1,000.

· A hand-crank emergency radio and a couple of hand-crank flashlights; $50.

· Purchase and store several cases of liquor; $500.

· If it gets cold where you live, then purchase

o A mummy style sleeping bag like a Wiggies; $250.

o At least one set of heavy wool pants and wool parka, such as Columbia's Gallatin Range ; $350.

o A pair of warm boots, wool socks, warm gloves, and a wool hat; $350.

o Two sets of Patagonia long underwear; $120. 



Fri, 12/21/2012 - 13:28 | 3087343 Abiotic Oil
Abiotic Oil's picture

IIIa only stops handgun.  For rifle you need Level III rifle plates, most of which require a IIIA soft backer to acheive the Level III rating.  Most Level III stuff will not stop M855.  Or you need to step up to Level IV rifle plates, which are usually pretty dang heavy for a kid, unless daddy has lots of bernanke-bux.

Fri, 12/21/2012 - 13:39 | 3087354 hedgeless_horseman
Fri, 12/21/2012 - 13:50 | 3087427 Tijuana Donkey Show
Tijuana Donkey Show's picture

I suggest these as a bag, you can find them much cheaper other places, but it's a true -40 below, waterproof solution for sleeping, that is built with indestructible zippers and such. Works great with a MOLLE frame for camping, or escaping L.A.

Fri, 12/21/2012 - 15:54 | 3087960 lakecity55
lakecity55's picture

That modular sleeping bag system is great.  I got one off the NG when they were giving out used gear to our state militia. I was amazed how small I could stuff it compared to the old intermediate cold bags.  If you can get one for less than 100$, go for it.

Fri, 12/21/2012 - 13:31 | 3087361 Cognitive Dissonance
Cognitive Dissonance's picture

If they're good enough for our kids in, they're good enough for our kids in Muppet Elementary School. 


Fri, 12/21/2012 - 14:05 | 3087495 gaoptimize
gaoptimize's picture

Purchased a SimplePump before they branded them that over two years ago.  None of the well installation and service companies in my area of MD will install it.  Getting this installed is at the top of my 2013 prepping list.

Fri, 12/21/2012 - 14:19 | 3087546 UGrev
UGrev's picture

Level IV Multi-hit 






Fri, 12/21/2012 - 13:21 | 3087310 Abiotic Oil
Abiotic Oil's picture

Totally.  IIIa soft armor alone is actually worse when taking rifle rounds as it slows the round down and usually causes it to yaw, leaving a horrendous wound channel.  If that would channel is under the armor it is probably vitals and you're done, or at minimal out of the fight doing the floppy.

Most Level III rifle plates won't even stop M855 (SS109 NATO) unless specified.  A couple of years ago some cops on lightfighter shot up some real comon plates and M855 was going through them like butter.

Little kids are probably not going to want to carry 5-10lb Level III or IV rifle plates with soft backers in their packs everyday.



This article is critical.  Brings up all the descrepencies in the official narrative without any hype.

Fri, 12/21/2012 - 13:24 | 3087323 francis_sawyer
francis_sawyer's picture

 .223 ~ A 77 grain, blunt tip bullet has a velocity of 840 meters a second with an energy rating of 1,293 foot pounds of force... Good luck kid... Do your pushups...

Fri, 12/21/2012 - 13:33 | 3087366 Abiotic Oil
Abiotic Oil's picture

Yeah, grown men with slabs of muscle from strength training take one in the plate and usually do not just jump back up.  60 lb kid?  Ouch.

Fri, 12/21/2012 - 13:48 | 3087418 francis_sawyer
francis_sawyer's picture

Just slightly less than a 200 lb. NFL defensive back (who runs the 40 in 4.5 seconds) hitting you at full speed...


Fri, 12/21/2012 - 14:18 | 3087543 Abiotic Oil
Abiotic Oil's picture

With the power of the hit concentrarted into (in the case of .223) under 1/4".

Fri, 12/21/2012 - 16:24 | 3088067 unrulian
unrulian's picture

Jesus...ever heard of physics? they hit with no more force than they leave with...equal and opposite niece of 85lbs shoots my HK .308 better than i do....a linebacker...please stop watching HW movies with people flying back ten feet while the shooter says some bullshit about taking out the trash

Fri, 12/21/2012 - 17:06 | 3088236 Abiotic Oil
Abiotic Oil's picture

Some of that is taken up by the roller block in the HK.

Will you volunteer to wear a level III plate with a IIIA backer and take a round fom the HK at 10 feet?

Fri, 12/21/2012 - 17:31 | 3088301 lakecity55
lakecity55's picture

Useful 556 vs 223 Info:


556 (for those not familiar) is loaded to a higher pressure; there are some other differences, too.

Before they were stolen by a deranged EBT person, I had one rifle set up to 62-gr SS109 NATO rounds, the other to PMC 55-gr FMJ rounds.

Huge difference in manufacturers, also. PMC is better than any of the 3 Bears; Bears are pretty dirty. I had some to trade with before they were lost during a fishing trip offshore.


Fri, 12/21/2012 - 14:25 | 3087583 Agent P
Agent P's picture

You can debate what round these things will/won't stop til the cows come home, but I have a simpler issue to take off their backpacks and put them in their lockers/cubbies as soon as they get to school.  I suppose you could argue these are good to have for a before/after school situation where the kids are outside and potentially running away from a shooter, but I view them to be a MAJOR false sense of security.

Fri, 12/21/2012 - 17:44 | 3088344 Urban Redneck
Urban Redneck's picture

Strap the little brats into full flak jackets @30-40 lbs a piece all day, if nothing else the little heifers should burn off some of their excess fat.

Fri, 12/21/2012 - 13:09 | 3087251 IridiumRebel
IridiumRebel's picture

buying one

Fri, 12/21/2012 - 13:10 | 3087256 Clowns on Acid
Clowns on Acid's picture

Reminds me of the days of when "Leave it to Beaver" was on TV.

Y'know - the Cleaver family - Beaver, Wally, and Eldridge.

Fri, 12/21/2012 - 13:14 | 3087274 Ralph Spoilsport
Ralph Spoilsport's picture

Good times!

Fri, 12/21/2012 - 15:05 | 3087767 trav777
trav777's picture

illegitimate, as lacking diversity

Fri, 12/21/2012 - 13:11 | 3087259 Ralph Spoilsport
Ralph Spoilsport's picture

The ad copy saying "piece of mind" is just, wow!

Fri, 12/21/2012 - 13:13 | 3087271 francis_sawyer
francis_sawyer's picture

Aim for the toes...

Fri, 12/21/2012 - 14:17 | 3087539 cougar_w
cougar_w's picture

makes you wonder about the rest of the quality control

Fri, 12/21/2012 - 14:56 | 3087733 francis_sawyer
francis_sawyer's picture

Certainly ~ the "toe protector" will be available on the 2.0 version [to be released along with iPhone6 coming in about 6 weeks]... Planned obsolescence... 

Fri, 12/21/2012 - 13:25 | 3087262 Temporalist
Temporalist's picture

Chuck Woolery on 2nd Amendment:


Fri, 12/21/2012 - 13:14 | 3087272 Lendo
Lendo's picture

This is indicative of a bad economy.  People don't buy this stuff when things are going well. 

Fri, 12/21/2012 - 13:15 | 3087278 buzzsaw99
buzzsaw99's picture

they should draw a bullseye in the middle [/sarc.]

Fri, 12/21/2012 - 13:15 | 3087279 alien-IQ
alien-IQ's picture

Bulletproof backpacks? Seriously? Are people really that fucking stupid?

(rhetorical question, no need to reply)

Fri, 12/21/2012 - 13:18 | 3087293 francis_sawyer
francis_sawyer's picture

You'll shoot your eye out kid...

Fri, 12/21/2012 - 15:01 | 3087753 HelluvaEngineer
HelluvaEngineer's picture

Who cares?  Obamas approval poll numbers are likely as real as his election count results.

Fri, 12/21/2012 - 13:22 | 3087284 Dr. Engali
Dr. Engali's picture

I support and believe in no compromise when it comes to the 2nd amendment ,unlike the NRA, but this is a sorry fucked up state we have come to when the kids need bullet proof backpacks. "Gun free" zones are just handing the sheep over for the slaughter. Bullet proof backpacks are not the answer.

Fri, 12/21/2012 - 14:59 | 3087748 Buckaroo Banzai
Buckaroo Banzai's picture

At least their parents are doing SOMETHING. Until armed undercover officers (like the Sky Marshall program, for instance) are put in every school, an armored backpack is better than nothing.

Fri, 12/21/2012 - 15:41 | 3087914 lakecity55
lakecity55's picture

+1. NRA is OK, Pratt and GOA better, IMO.

If there were no "gun free" zones, kids would not need bulletproofing.

Fri, 12/21/2012 - 18:49 | 3088595 kito
kito's picture

thankfully doc, the reality is that these horrific shootings are still FAR AND FEW BETWEEN when looking at the overall numbers...not to take away from the sheer horror that anybody has to endure when one does occur....i just dont get how the media cries about nras proposal of having schools armed, yet its ok that pilots can have them, its ok that air marshals are on flights, its ok that judges and court officers have them...but the one place most vulnerable, the people we cherish the most--our kids---- the media says, "f-ck them, lets leave them defenseless.........................

Fri, 12/21/2012 - 13:17 | 3087286 Bendromeda Strain
Bendromeda Strain's picture

Someone needs to tell Max Keiser to STFU. The Tree of Liberty won't be watered with bitcoins and socialist sidekicks.

Fri, 12/21/2012 - 13:18 | 3087290 Temporalist
Temporalist's picture

I think this is a great idea until every students gets free Obomber iPads and they no longer need backpacks.  They need to ressurect Steve Jobs to get on the job of making bulletproof iproducts.

Fri, 12/21/2012 - 13:20 | 3087292 Waterfallsparkles
Waterfallsparkles's picture

I e-mailed the article to everyone.  My Daughter responded.  I guess I know what the Grandchildren are getting for Christmas.

When the Government or the Police cannot defend your Children then you have to take action to protect them the best you can.  Even by buying a Bullet proof back pack.

Fri, 12/21/2012 - 14:21 | 3087559 Flakmeister
Flakmeister's picture

They saw you coming a mile away....

Fri, 12/21/2012 - 14:25 | 3087585 Ballin D
Ballin D's picture

So you'd like your grandchildren to carry an additional 20+% of their bodyweight around and have them carry a constant reminder to remain in irrational fear in exchance for the chance that the backback blocks a bullet in the chance that someone shooting up the school shoots at them in the 0.000% chance that someone shoots up your grandchildrens' schools?

You have solid decision making abilities.  Do you work for the government by any chance?

Fri, 12/21/2012 - 15:39 | 3087905 lakecity55
lakecity55's picture

The "government" will NOT protect your kids.

The police can only react. If they can get onscene quickly, they can act.

Fri, 12/21/2012 - 13:19 | 3087294 Cognitive Dissonance
Cognitive Dissonance's picture

So sad. So very very sad.

Fri, 12/21/2012 - 13:53 | 3087444 Abiotic Oil
Abiotic Oil's picture

Solve the whole issue by homeschooling one's kids.

The government schools clearly have no desire or ability to either protect or educate (in any capacity other than creating more obedient tax slaves) our children so get them out of the environment.

Fri, 12/21/2012 - 15:03 | 3087757 Buckaroo Banzai
Buckaroo Banzai's picture

Bingo. Anyone who still has kids in public schools is consciously putting them in harms way spiritually, intellectually, morally, emotionally, and physically.

I'm coming right out and saying it: if you have kids in public schools, you are an irresponsible parent.

Fri, 12/21/2012 - 15:42 | 3087922 hedgeless_horseman
hedgeless_horseman's picture



What is it, exactly, that prevents this sort of thing from happening at a private school? 

Fri, 12/21/2012 - 17:48 | 3088357 Urban Redneck
Urban Redneck's picture


Fri, 12/21/2012 - 20:49 | 3088904 Element
Element's picture

But they come with a range of stylish urban camo helmets ... you can hardly notice them ... with WiFi.

Fri, 12/21/2012 - 13:20 | 3087299 Rusty Diggins
Rusty Diggins's picture

Time for the "Hello Kitty ceramic insert"

Fri, 12/21/2012 - 14:30 | 3087606 cougar_w
cougar_w's picture

Welfare moms will be killing each other at WalMart to grab the last one.

Fri, 12/21/2012 - 13:20 | 3087300 Payne
Payne's picture

would not work.  The force of the slug is not supported by any structure when it hits the backpack.   Might slide a bit but will maintian trajectory.  Good idea bad engineering.

Fri, 12/21/2012 - 13:20 | 3087308 Yen Cross
Yen Cross's picture

 Reminds me of the "Nuclear Bomb" drills...  If the Bogeyman wants you, he's going to get you.

Fri, 12/21/2012 - 13:44 | 3087407 buzzsaw99
buzzsaw99's picture

not if you hide under your desk ;)

Fri, 12/21/2012 - 13:52 | 3087443 francis_sawyer
francis_sawyer's picture


Fri, 12/21/2012 - 15:33 | 3087876 Whoa Dammit
Whoa Dammit's picture

I did the bomb drill once in first grade. The next time I refused to cower under my desk on the nasty linoleum floor. For which I was sent to the principal's office. He asked why I wouldn't  duck and cover, to which I replied that if it was the end of the world, I was going to die standing up and looking at it, I never ducked & covered again.

I was just a liitle girl. but knew better than to live life hiding in fear of things that may never happen,or refusing to face bad things when they did. IMO its very wrong  to raise children in a way that makes them perceive themselves as possible victims. 

Fri, 12/21/2012 - 16:29 | 3088081 Citxmech
Citxmech's picture

Boogy-Man ain't gonna get shit other than dead if I manage to put two in his chest and one in his head first.

Shoot-outs are the one time where offense is the best defense.

Fri, 12/21/2012 - 13:21 | 3087314 Andy_Jackson_Jihad
Andy_Jackson_Jihad's picture

Is that a level III plate?  Nice.  What's that, like 40% of a pre-schoolers body weight?  I'm sure little suzy won't mind hauling that shit around all day.

Danny, what did you bring for show and tell?  

Well, I haf a 1lb nylon backpack, my macaroni picture, and a 10lb ceramic plate mommy says builds character and keeps me safe from roving black guns.  I hate my life teacher.  

Fri, 12/21/2012 - 13:29 | 3087352 Rusty Diggins
Rusty Diggins's picture

That's ok, the children need the exercise to replace the non-existant phyz-ed in our modern serf producing facilities.

Fri, 12/21/2012 - 13:23 | 3087318 alien-IQ
alien-IQ's picture

The next items to explode on to the America consumer scene:

Insult resistant lip gloss.

Mockery repelling sun glasses.

Irony defying hoodies.

Sadness proof hair gel.

Fri, 12/21/2012 - 13:26 | 3087340 Temporalist
Temporalist's picture

I'd settle for Emo-Repellent

Fri, 12/21/2012 - 13:24 | 3087330 Temporalist
Temporalist's picture

Ted Nugent on 2nd Amendment

Fri, 12/21/2012 - 13:27 | 3087342 linrom
linrom's picture

Insane, selfish and entitled morons.

Fri, 12/21/2012 - 13:27 | 3087345 Monedas
Monedas's picture

Is there something that will protect my groin when I'm running with scissors ?

Fri, 12/21/2012 - 13:47 | 3087401 hedgeless_horseman
hedgeless_horseman's picture



Kids and adults should learn that when you cannot run with scissors, stop and fight with them, as it is better than going fetal and waiting to die...

Kershaw Task Masters instantly come apart to provide two very sharp and ergonomic blades.


Item 7

Complete the following courses in this order:

1. One half-day tactical folding knife class; $150.

2. 2-3 weekends of Tactical Pistol Courses; $1,000.

3. 2-3 weekends of Tactical Rifle Courses; $1,000.

4. One day of Self and Family Emergency Medical Aid/Trauma Kit Course; $150.

5. A series of several two-hour self-defense classes (not martial arts classes); $200.

6. Fulfillment of requirements for concealed handgun permit; $250.

Fri, 12/21/2012 - 13:48 | 3087422 Temporalist
Temporalist's picture

You are dangerous, dangerous man HH.  If you aren't giving people weapons from everyday ordinary tools you are making them fat with peanut brittle.  I don't know wheter to run from you or ask to move in with you.

Fri, 12/21/2012 - 13:55 | 3087454 francis_sawyer
francis_sawyer's picture

That part in the middle makes it look like you can crack open brewskis [that don't have twist off tops] with that shit too... Kewl!

Fri, 12/21/2012 - 14:13 | 3087485 hedgeless_horseman
hedgeless_horseman's picture



...and that little half-moon in the blade is great for cutting off chickens' and rabbits' feet.

Fri, 12/21/2012 - 14:33 | 3087629 Agent P
Agent P's picture

I wonder what the instructor would say if you showed up for a tactical folding knife class with a pair of scissors?  I will admit though, those scissors are bad-ass...and I loves me my Kershaw Blur, so I have no doubt they are high quality.

Fri, 12/21/2012 - 17:06 | 3088234 hedgeless_horseman
hedgeless_horseman's picture



Most instructors should understand that a kid would get arrested for having a Kershaw Blur in his/her backpack, but not a pair of scissors. 

Fri, 12/21/2012 - 15:17 | 3087810 Tuco Benedicto ...
Tuco Benedicto Pacifico Juan Maria Ramirez's picture

Piers Morgan's tongue!

Fri, 12/21/2012 - 13:29 | 3087350 Salon
Salon's picture

Lol if you are gonna panic then panic early.

I bought a 100% goldflex vest for 400 bucks ten years ago.

Ballistic briefcases are da bomb. Still cheap.

With goldflex and a slightly large shirt u cannot tell i have on body armor, even from two feet a way.

Fri, 12/21/2012 - 13:36 | 3087353 rustymason
rustymason's picture

America is gearing up for total war. Say, that reminds me, I need a new machine gun turret. This one keeps whacking into my monitors.

Fri, 12/21/2012 - 13:57 | 3087462 Uncle Remus
Uncle Remus's picture

I knew the belt-fed mounted in the bed of my truck would come in handy some day.

Fri, 12/21/2012 - 13:33 | 3087370 Duke Dog
Duke Dog's picture

Never trusted the NRA and hadn't spent the time to research Gun Owners of America until last night - I'm more than a little ashamed. Joined at 3:00 this morning after watching this interview:

Pratt tells it like it is, a true novelty in today's world.

Fri, 12/21/2012 - 14:18 | 3087542 deeznutz
deeznutz's picture

+1 did the same thing. Brilliant rebuttle by GOA's president. Fucking Piers Moron is a Limey Tool

Fri, 12/21/2012 - 15:33 | 3087879 lakecity55
lakecity55's picture

Morgan is a standard example of a country where all male babies have their balls cut off at birth.

Fri, 12/21/2012 - 14:43 | 3087674 Andy_Jackson_Jihad
Andy_Jackson_Jihad's picture

Jesus, if there's one thing I hate, it's Chris Matthews.

Fri, 12/21/2012 - 13:35 | 3087375 Conax
Conax's picture

I have read that elementary school principals make over a hundred grand a year around here. If a district can afford that, they could afford a $14 armed security guard to walk the halls and grounds during school hours.  He could wear a jacket and tie like a teacher, and pack a pistol out of sight of the kids.

Not a bald headed steroid monster, just a good shot that likes kids and doesn't go all robocop on them all day.  Any number of retired people would take the job. 6 or 7 hours a day, no stress, yeah, it's doable.

Fri, 12/21/2012 - 15:14 | 3087806 Tuco Benedicto ...
Tuco Benedicto Pacifico Juan Maria Ramirez's picture

Good idea, but more than one security officer as some of those campuses are huge!


Fri, 12/21/2012 - 13:36 | 3087376 docmac324
docmac324's picture

Guess they have not heard about the M855.


Fri, 12/21/2012 - 13:38 | 3087377 Monedas
Monedas's picture

30 round magazines .... no school schall have more that 30 students !  All voucher, all private, all the time !  Separation of State and School .... NOW !  Same healthcare for all that legislators get .... same protection for kids .... that Obama gets !

Fri, 12/21/2012 - 13:35 | 3087378 Quinvarius
Quinvarius's picture

We need to ban these things.  No one has the right to self defense.  There is a reason warriors carried swords and shields.  They are tools of war.  Why are we arming our CHILDREN with shields!?

Fri, 12/21/2012 - 13:39 | 3087388 Monedas
Monedas's picture

You, Sir, are no MDB !

Fri, 12/21/2012 - 15:11 | 3087798 Buckaroo Banzai
Buckaroo Banzai's picture

Nothing worse than a dull and unimaginitive troll.

Fri, 12/21/2012 - 13:39 | 3087387 goldnguns
goldnguns's picture

Fri, 12/21/2012 - 13:41 | 3087393 TideFighter
TideFighter's picture

So...convince a 6-year old to crouch and put up an ineffective shield versus running and taking cover?  

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