Bulletproof Backpacks And Combat Apparel Sales Soar

Tyler Durden's picture

First gun sales soared, then Wal-Mart ran out of guns, then parents, stunned by the popular response in the aftermath of the Newtown mass murder which saw the White House threaten to curb the Second Amendment and lead to an even more unprecedented scramble for guns and ammo, and seeing nothing but confusion (but lots of bickering meant to extract nothing but political brownie points) out of the government instead of any hope of actual protection, decided it was time for some vigilante protection. The end result: sales of bulletproof backpacks have soared, with sales exploding as much as 500% since Friday. And since the white line from a defensive to an offensive posture is very thin, it is likely only a matter of time before we get the first media report of a 6 year old armed with a 44 caliber during recess.

From Daily News:

Sales of bulletproof backpacks for schoolchildren are through the roof days after a masked gunman's rampage left 20 kids dead at a Connecticut elementary school.


Parents began snapping up the high-tech bookbags Friday, the same day of the Sandy Hook Elementary School massacre, Elmar Uy of the Massachusetts-based armor company BulletBlocker told the Daily News


In fact, the sudden spike in sales is how Uy, vice president of business operations, found out about the shooting.


"Part of my daily activity is to monitor the numbers," he said. "I was seeing numbers I'd never seen before and I thought it was a glitch. Our Web traffic was10 times more than normal.


BulletBlocker's child safety backpack is on sale for $199.99.


They also sell shields that start at $175 — bulletproof inserts that can slide into backpacks, laptop bags or purses. They add about 20 ounces — it's just like tossing a bottle of water in your bag, Uy said.


The company has seen a 300% to 400% increase in sales since the tragedy.

Where did this entrepreneur get the idea for this particular blockbuster business model? Another mass killing - Columbine.

The idea for BulletBlocker was sparked after the 1999 Columbine shootings. Creator Joe Curran wanted something to protect his school-age children.


Then he started sharing them with friends who had kids,” Uy said. “Our company is basically built around a single child’s backpack.”


Combat apparel company Amendment II, based in Utah, says their sales have also skyrocketed — at least 500% since Friday.


"(Bulletproof backpacks) were kind of a niche product before that shooting," co-owner and sales director Derek Williams told the Daily News.


"When we're selling a few a week, it doesn't take many to increase your sales," he said. "But yesterday we had over 200 requests for products."


Most were for bulletproof backpacks or backpack shields.


Amendment II uses a high-tech material called RynoHide, like Kevlar but super-light and flexible. They mostly sell to police and military, but started making products for civilians six months ago when they noticed an interest at trade shows.


"Parents were saying, hey I want one of these for my kid, can you get me this?" Williams said.


But he never thought interest would grow this big.

It is. And it is only going to get bigger due to two primary trends: i) the ongoing economic collapse of this country, which in spite of the rosy representation in the broad media, is in the 4th year of a raging depression and leading people to a position of sheer desperation and hopelessness, and ii) the absolute failure of the US government to be able to come to any resolution, in no small part driven by the fact that all lawmakers have handed over control of everything to monetary policy, i.e., the Fed; and iii) the rabid unwillingness of Americans to point the finger at the one person that matters - the person whose social responsibility and civic accountability has been evaporating steadily over the past two hundred years. Themselves.

Finally, the government apparently willing to create even more disastrous unexpected consequences with its intervention, is about to set off another avalanche, this time in demand for defensive armor:

Online, reaction to the kiddie armor reflected sadness.


"They are now selling bulletproof backpacks for children. What is this world coming to?" wrote Twitter user Courtney C. Jenkins, a pastor in Ohio.


Many called the backpacks a "sad sign of the times."


But parents eager to protect their kids may be buying into a trend that will soon be banned.


Some Miami schools are forbidding students from carrying backpacks as a safety precaution in the wake of the Newtown shooting.

Just brilliant job government: instead of giving people at least a fleeting impression they may be protected with one simple incremental action that hurts nobody, just box them into that one final corner, where Junior is armed by Senior with a 44 caliber or 9 millimeter. And nobody will have been able to anticipate the tragic consequences that will ensue as every child soon is armed.

In other news, we eagerly look forward to an epic surge in TASR stock as "Tazer: every Kindergartener's best friend" (made in China), appears imminently on Wal-Mart shelves everywhere.

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Bendromeda Strain's picture

Someone needs to tell Max Keiser to STFU. The Tree of Liberty won't be watered with bitcoins and socialist sidekicks.

Temporalist's picture

I think this is a great idea until every students gets free Obomber iPads and they no longer need backpacks.  They need to ressurect Steve Jobs to get on the job of making bulletproof iproducts.

Waterfallsparkles's picture

I e-mailed the article to everyone.  My Daughter responded.  I guess I know what the Grandchildren are getting for Christmas.

When the Government or the Police cannot defend your Children then you have to take action to protect them the best you can.  Even by buying a Bullet proof back pack.

Flakmeister's picture

They saw you coming a mile away....

Ballin D's picture

So you'd like your grandchildren to carry an additional 20+% of their bodyweight around and have them carry a constant reminder to remain in irrational fear in exchance for the chance that the backback blocks a bullet in the chance that someone shooting up the school shoots at them in the 0.000% chance that someone shoots up your grandchildrens' schools?

You have solid decision making abilities.  Do you work for the government by any chance?

lakecity55's picture

The "government" will NOT protect your kids.

The police can only react. If they can get onscene quickly, they can act.

Cognitive Dissonance's picture

So sad. So very very sad.

Abiotic Oil's picture

Solve the whole issue by homeschooling one's kids.

The government schools clearly have no desire or ability to either protect or educate (in any capacity other than creating more obedient tax slaves) our children so get them out of the environment.

Buckaroo Banzai's picture

Bingo. Anyone who still has kids in public schools is consciously putting them in harms way spiritually, intellectually, morally, emotionally, and physically.

I'm coming right out and saying it: if you have kids in public schools, you are an irresponsible parent.

hedgeless_horseman's picture



What is it, exactly, that prevents this sort of thing from happening at a private school? 

Element's picture

But they come with a range of stylish urban camo helmets ... you can hardly notice them ... with WiFi.

Rusty Diggins's picture

Time for the "Hello Kitty ceramic insert"

cougar_w's picture

Welfare moms will be killing each other at WalMart to grab the last one.

Payne's picture

would not work.  The force of the slug is not supported by any structure when it hits the backpack.   Might slide a bit but will maintian trajectory.  Good idea bad engineering.

Yen Cross's picture

 Reminds me of the "Nuclear Bomb" drills...  If the Bogeyman wants you, he's going to get you.

buzzsaw99's picture

not if you hide under your desk ;)

Whoa Dammit's picture

I did the bomb drill once in first grade. The next time I refused to cower under my desk on the nasty linoleum floor. For which I was sent to the principal's office. He asked why I wouldn't  duck and cover, to which I replied that if it was the end of the world, I was going to die standing up and looking at it, I never ducked & covered again.

I was just a liitle girl. but knew better than to live life hiding in fear of things that may never happen,or refusing to face bad things when they did. IMO its very wrong  to raise children in a way that makes them perceive themselves as possible victims. 

Citxmech's picture

Boogy-Man ain't gonna get shit other than dead if I manage to put two in his chest and one in his head first.

Shoot-outs are the one time where offense is the best defense.

Andy_Jackson_Jihad's picture

Is that a level III plate?  Nice.  What's that, like 40% of a pre-schoolers body weight?  I'm sure little suzy won't mind hauling that shit around all day.

Danny, what did you bring for show and tell?  

Well, I haf a 1lb nylon backpack, my macaroni picture, and a 10lb ceramic plate mommy says builds character and keeps me safe from roving black guns.  I hate my life teacher.  

Rusty Diggins's picture

That's ok, the children need the exercise to replace the non-existant phyz-ed in our modern serf producing facilities.

alien-IQ's picture

The next items to explode on to the America consumer scene:

Insult resistant lip gloss.

Mockery repelling sun glasses.

Irony defying hoodies.

Sadness proof hair gel.

Temporalist's picture

I'd settle for Emo-Repellent

linrom's picture

Insane, selfish and entitled morons.

Monedas's picture

Is there something that will protect my groin when I'm running with scissors ?

hedgeless_horseman's picture



Kids and adults should learn that when you cannot run with scissors, stop and fight with them, as it is better than going fetal and waiting to die...

Kershaw Task Masters instantly come apart to provide two very sharp and ergonomic blades.


Item 7

Complete the following courses in this order:

1. One half-day tactical folding knife class; $150.

2. 2-3 weekends of Tactical Pistol Courses; $1,000.

3. 2-3 weekends of Tactical Rifle Courses; $1,000.

4. One day of Self and Family Emergency Medical Aid/Trauma Kit Course; $150.

5. A series of several two-hour self-defense classes (not martial arts classes); $200.

6. Fulfillment of requirements for concealed handgun permit; $250.



Temporalist's picture

You are dangerous, dangerous man HH.  If you aren't giving people weapons from everyday ordinary tools you are making them fat with peanut brittle.  I don't know wheter to run from you or ask to move in with you.

francis_sawyer's picture

That part in the middle makes it look like you can crack open brewskis [that don't have twist off tops] with that shit too... Kewl!

hedgeless_horseman's picture



...and that little half-moon in the blade is great for cutting off chickens' and rabbits' feet.

Agent P's picture

I wonder what the instructor would say if you showed up for a tactical folding knife class with a pair of scissors?  I will admit though, those scissors are bad-ass...and I loves me my Kershaw Blur, so I have no doubt they are high quality.

hedgeless_horseman's picture



Most instructors should understand that a kid would get arrested for having a Kershaw Blur in his/her backpack, but not a pair of scissors. 

Salon's picture

Lol if you are gonna panic then panic early.

I bought a 100% goldflex vest for 400 bucks ten years ago.

Ballistic briefcases are da bomb. Still cheap.

With goldflex and a slightly large shirt u cannot tell i have on body armor, even from two feet a way.

rustymason's picture

America is gearing up for total war. Say, that reminds me, I need a new machine gun turret. This one keeps whacking into my monitors.

Uncle Remus's picture

I knew the belt-fed mounted in the bed of my truck would come in handy some day.

Duke Dog's picture

Never trusted the NRA and hadn't spent the time to research Gun Owners of America until last night - I'm more than a little ashamed. Joined at 3:00 this morning after watching this interview:


Pratt tells it like it is, a true novelty in today's world.

deeznutz's picture

+1 did the same thing. Brilliant rebuttle by GOA's president. Fucking Piers Moron is a Limey Tool

lakecity55's picture

Morgan is a standard example of a country where all male babies have their balls cut off at birth.

Andy_Jackson_Jihad's picture

Jesus, if there's one thing I hate, it's Chris Matthews.

Conax's picture

I have read that elementary school principals make over a hundred grand a year around here. If a district can afford that, they could afford a $14 armed security guard to walk the halls and grounds during school hours.  He could wear a jacket and tie like a teacher, and pack a pistol out of sight of the kids.

Not a bald headed steroid monster, just a good shot that likes kids and doesn't go all robocop on them all day.  Any number of retired people would take the job. 6 or 7 hours a day, no stress, yeah, it's doable.

Tuco Benedicto Pacifico Juan Maria Ramirez's picture

Good idea, but more than one security officer as some of those campuses are huge!


docmac324's picture

Guess they have not heard about the M855.


Monedas's picture

30 round magazines .... no school schall have more that 30 students !  All voucher, all private, all the time !  Separation of State and School .... NOW !  Same healthcare for all that legislators get .... same protection for kids .... that Obama gets !

Quinvarius's picture

We need to ban these things.  No one has the right to self defense.  There is a reason warriors carried swords and shields.  They are tools of war.  Why are we arming our CHILDREN with shields!?

Buckaroo Banzai's picture

Nothing worse than a dull and unimaginitive troll.

TideFighter's picture

So...convince a 6-year old to crouch and put up an ineffective shield versus running and taking cover?