Bulletproof Backpacks And Combat Apparel Sales Soar

Tyler Durden's picture

First gun sales soared, then Wal-Mart ran out of guns, then parents, stunned by the popular response in the aftermath of the Newtown mass murder which saw the White House threaten to curb the Second Amendment and lead to an even more unprecedented scramble for guns and ammo, and seeing nothing but confusion (but lots of bickering meant to extract nothing but political brownie points) out of the government instead of any hope of actual protection, decided it was time for some vigilante protection. The end result: sales of bulletproof backpacks have soared, with sales exploding as much as 500% since Friday. And since the white line from a defensive to an offensive posture is very thin, it is likely only a matter of time before we get the first media report of a 6 year old armed with a 44 caliber during recess.

From Daily News:

Sales of bulletproof backpacks for schoolchildren are through the roof days after a masked gunman's rampage left 20 kids dead at a Connecticut elementary school.


Parents began snapping up the high-tech bookbags Friday, the same day of the Sandy Hook Elementary School massacre, Elmar Uy of the Massachusetts-based armor company BulletBlocker told the Daily News


In fact, the sudden spike in sales is how Uy, vice president of business operations, found out about the shooting.


"Part of my daily activity is to monitor the numbers," he said. "I was seeing numbers I'd never seen before and I thought it was a glitch. Our Web traffic was10 times more than normal.


BulletBlocker's child safety backpack is on sale for $199.99.


They also sell shields that start at $175 — bulletproof inserts that can slide into backpacks, laptop bags or purses. They add about 20 ounces — it's just like tossing a bottle of water in your bag, Uy said.


The company has seen a 300% to 400% increase in sales since the tragedy.

Where did this entrepreneur get the idea for this particular blockbuster business model? Another mass killing - Columbine.

The idea for BulletBlocker was sparked after the 1999 Columbine shootings. Creator Joe Curran wanted something to protect his school-age children.


Then he started sharing them with friends who had kids,” Uy said. “Our company is basically built around a single child’s backpack.”


Combat apparel company Amendment II, based in Utah, says their sales have also skyrocketed — at least 500% since Friday.


"(Bulletproof backpacks) were kind of a niche product before that shooting," co-owner and sales director Derek Williams told the Daily News.


"When we're selling a few a week, it doesn't take many to increase your sales," he said. "But yesterday we had over 200 requests for products."


Most were for bulletproof backpacks or backpack shields.


Amendment II uses a high-tech material called RynoHide, like Kevlar but super-light and flexible. They mostly sell to police and military, but started making products for civilians six months ago when they noticed an interest at trade shows.


"Parents were saying, hey I want one of these for my kid, can you get me this?" Williams said.


But he never thought interest would grow this big.

It is. And it is only going to get bigger due to two primary trends: i) the ongoing economic collapse of this country, which in spite of the rosy representation in the broad media, is in the 4th year of a raging depression and leading people to a position of sheer desperation and hopelessness, and ii) the absolute failure of the US government to be able to come to any resolution, in no small part driven by the fact that all lawmakers have handed over control of everything to monetary policy, i.e., the Fed; and iii) the rabid unwillingness of Americans to point the finger at the one person that matters - the person whose social responsibility and civic accountability has been evaporating steadily over the past two hundred years. Themselves.

Finally, the government apparently willing to create even more disastrous unexpected consequences with its intervention, is about to set off another avalanche, this time in demand for defensive armor:

Online, reaction to the kiddie armor reflected sadness.


"They are now selling bulletproof backpacks for children. What is this world coming to?" wrote Twitter user Courtney C. Jenkins, a pastor in Ohio.


Many called the backpacks a "sad sign of the times."


But parents eager to protect their kids may be buying into a trend that will soon be banned.


Some Miami schools are forbidding students from carrying backpacks as a safety precaution in the wake of the Newtown shooting.

Just brilliant job government: instead of giving people at least a fleeting impression they may be protected with one simple incremental action that hurts nobody, just box them into that one final corner, where Junior is armed by Senior with a 44 caliber or 9 millimeter. And nobody will have been able to anticipate the tragic consequences that will ensue as every child soon is armed.

In other news, we eagerly look forward to an epic surge in TASR stock as "Tazer: every Kindergartener's best friend" (made in China), appears imminently on Wal-Mart shelves everywhere.

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zerotohero's picture

Man there is nothing funnier than a stupid Amerikan cunt! When I go to the States.....oh shit who am I kidding I would never fucking go to the land of shit.

lakecity55's picture

Current english citizen serfs are the biggest pussies I have ever seen.

You guys have no balls, no honor, no common sense, and are the most arrogant cunts I have ever seen.

Oh, and Fuck You!

zerotohero's picture

Honey boo boo is that you?

Colonial Intent's picture


May I be the first to congratulate you on your masterly use of the english language, your deployment of our mother tongue is indeed a worthy rival to the bard himself, your cunning use of the vernecular to imply disrepute on our culture is indicative of the highest level of anti-disestablishmentarianism i have seen in all my born days, why you may indeed be the most articulate wordsmith in all of the colonies.


*(Doffs cap)

Wile-E-Coyote's picture

I didn't realise so many children had access to ZH, dad should remember to log out.

Colonial Intent's picture

Probably because we have developed a culture that is less violent than yours, one that is more racially and religiously integrated than yours, our culture also has place a high value on personal motives other than greed and fear.

Personally i think gun culture and poverty are a bigger cause of USA gun crime than race.

We also tend to have a sense of identity with the state in that we have invested time/energy into it and try to hold it accountable whenever possible, also being on an island helps with the us/them thing.

We built an empire based on force of arms over 200 years and then sold it to america to pay them for their belated assistance in WW2.

Properly crafted an alloy is stronger.

Just sayin


hedgeless_horseman's picture



...a culture that is less violent than yours, one that is more racially and religiously integrated than yours

You may be right, Mohammed, but I know a few Catholics from over in Ireland that would tend to disagree with you. 

England, where the food is ugly...

...and the women are in bad taste.


Colonial Intent's picture

Sorry HH cant take you seriously while you quote the daily mail, its seen as a joke in the UK.

A quick guide to the UK papers and their audience.

The Daily Mirror is read by people who think they run the country;
The Guardian is read by people who think they ought to run the country;
The Times is read by the people who actually do run the country
The Daily Mail is read by the wives of the people who run the country;
The Financial Times is read by people who own the country;
The Morning Star is read by people who think the country ought to be run by socialists.
The Daily Telegraph is read by people who think it is.
The Sun Their readers don't care who runs the country, as long as she's got big tits.



Temporalist's picture

You said "we walk the streets in safety" and I demonstrated you to be wrong wheter you like it or not, know it or not or are lying and being disingenuous.

The UK has a violent society WITHOUT the guns.  And it isn't "everyday" crime statistics it's VIOLENT crime statistics.


Wile-E-Coyote's picture

Would you like to compare US crime stats with UK ones, no I didn't think so.

The US has the biggest prison population in the world. You can't win this argument.

I was born in London and yes there are areas you would steer clear of day and night (Brixton), but that is the same in any country anywhere in the world. I have never seen anyone brandishing a gun in the UK. NEVER. Can you say the same about the US?

The point of my argument is this, if you ever want to stop these shootings you need some sort of gun control, giving everyone a gun is just nuts.

akak's picture

And how many women in gun-controlled societies, just as one example, might be and are raped by men much physically stronger than they without the force equalizer of a handgun or other firearm?  You statists love to jump to kneejerk conclusions that seem obvious without ever considering the broader ramifications of your coercive decrees.

No government can protect its citizens from every possible act of evil, nor should they try, or else them merely end up being dystopian and totalitarian nightmare societies.  Case in point being the most Orwellian, surveillance-happy society on earth, the cowed population of the UK.

The book 1984 was supposed to have been written as a warning about the danger of all-intrusive government, you know --- not as the blueprint for the Big Brother society that you Brits made of it instead.

Wile-E-Coyote's picture

Lol.......... Alex Jones is that you?

Abiotic Oil's picture

Wile, you and Piers Morgan should hook up for some man love!

I just love these Brits who need to tell us how to do things.  After we kicked your ass twice and then bled for your asses in WWII and we get this superiority complex out of you.

Stay in the UK and stay out of our business, if our Constitutional rights bother you so much.

Really at the end of the day one could say the Brits are responsible for all the guns as it was your tyranny that prompted the founders to enumerate the right in the Constitution.

Colonial Intent's picture

Rather than teach women how to use guns we teach men not to rape.

hedgeless_horseman's picture




...we teach men not to rape

You must have enjoyed, A Clockwork Orange



Alex: You needn't take it any further, sir. You've proved to me that all this ultraviolence and killing is wrong, wrong, and terribly wrong. I've learned me lesson, sir. I've seen now what I've never seen before. I'm cured! Praise god!


 Dr. Brodsky: You're not cured yet, boy.

Colonial Intent's picture

I'd still argue it was the teaching technique that failed not the message itself.

To me that was the point of the film.

Wile-E-Coyote's picture

Lol ............... We don't have TSA, FEMA camps, irradiation scanners at airports, road blocks with armed police and army, no fly lists, drones over our own country. You been drinking the Kool-Aid mate.

Oh and the biggest bonus of all we are not frightened of our own shadow.

akak's picture


Oh and the biggest bonus of all we are not frightened of our own shadow.

Then why are there far more surveillance cameras in London than there are inhabitants, for example?

Buckaroo Banzai's picture

At least we put our criminals in jail. In merrie olde England, they run free in the streets!

zerotohero's picture

You also put plenty of innocent people in jail

Tuco Benedicto Pacifico Juan Maria Ramirez's picture

Okay Wile.  You are on the globalist payroll and we all know it.  Please move to North Korea and let us know how it works out for you!?  Ha!  Ha!

lakecity55's picture

Just because your government has slacked off killing its own people for the time being does not mean ours has.

Monedas's picture

I didn't know there were coyotes in the UK .... here we have a bounty on them !

Wile-E-Coyote's picture

Lol... do you see the irony of your answer....No.

I'll explain, you don't like the argument so you propose violence, really smart.

Your avatar, I thought you might be giving that dog a cuddle buy you are really strangling it aren't you.

Central Bankster's picture

Anyone have a .gif of a poo flinging monkey? 

trav777's picture

ROTFL, sure you do...hahahahaha

Like Tottenham, huh?  UK is the violent crime capital of Europe and has a worse violent crime rate than the USA.

You limeys are a bunch of spineless wankers...we literally LAUGH at you.  You are despised by your own women because you are useless wankers.

Wile-E-Coyote's picture

Lol that was good, time you were in bed; school tomorrow, you know the special school.

zerotohero's picture

Hey trav666 - satan called he said your doing a swell job

Parrotile's picture

As your "Military Superheroes" found out when I was doing a locum in Queen Alexandra Hospital, Portsmouth, when we had a US Carrier visit.

US Marines et al come ashore for the booze.

US Marines et al decide to beat up the "uselewss wankers" (as you describe them) locals.

US Marines et al end up in our Casualty department - "no idea what hit them". . . . . .

Briitain IS a violent country BECAUSE of a history of invasion and oppression. This breeds violence and a degree of toughness unmatched anywhere in the US of A.

The Brits don't need firearms - they have an excellent imagination when it comes to improvised weapons of violence. Working for just a few short months in Portsmouth gave me quite the lifetime's worth of "improvised weapons trauma" exposure. We had at least one almost successful attempted murder with an HB Pencil, for God's sake!

And Portsmouth isn't that bad a City - OK it does have the Naval Base (thank you RN for employing me for a further two years and letting me gain all that very interesting education on all kinds of useful survival - related things . . . . .); places with a far worse reputation for violence include Bristol (riots, remember), Liverpool, Glasgow, most of Wales Metropolitan cities, most of the West Midlands . . . .

Nice place, interesting people, interesting history, but pacifist? You MUST be kidding!!



Laddie's picture

British fugitive shoots dead two unarmed policewomen
By Michael Holden
Tuesday September 18, 2012

LONDON (Reuters) - One of Britain's most wanted fugitives killed two unarmed policewomen on Tuesday in a gun and grenade ambush, police said, killings which are likely to reignite a long-running debate over whether British officers should carry guns.

Police constables Fiona Bone, 32, and Nicola Hughes, 23, were gunned down in a hail of bullets after responding to a hoax call about a burglary in the northern English city of Manchester.

Despite shock over the murders, described by Prime Minister David Cameron as "despicable", senior police officers said they were determined that the British force would remain one of few in the world which is not routinely armed.

Police said the two constables, one of whom was about to be married, had been deliberately lured into a trap by Dale Cregan, 29, a suspect in another double killing in the city. Cregan handed himself into a local police station after the shooting.

cynicalskeptic's picture

Look at it asp art of the economic stimulus package.... people buying guns while they can and people buying bulletproof backpacks to protect themselves from the people with guns.....    


Nonetheless it seems like a Darwinian 'hunter or hunted' choice to me.....

ptoemmes's picture

Flash-bang grenades...every kid should have one.  Or maybe just store them around the school.

Armed mini drones flying the hallways.

Tryin to be creative.

Monedas's picture

Rule # 1.  If you ever beat anyone at chess or anything .... and they ask for a rematch .... always say no .... you have nothing to gain !    Rule # 2.  If you ever have a funny post and get more than 5 green arrows .... don't post again for two days !

trav777's picture

I just beat them again...and again.

falak pema's picture

the greatest nation on earth with the biggest prison population on earth, with the greatest crime rate on earth, which has just established a law abolishing habeaus corpus in some situations, now proposes to convert its primary schools into a nuclear bunker and every child into a pioneer running through hostile indian country.

Progression or regression; who is the enemy and who is the friend? 

Ask the NRA : the monsters and predators are in our schools. And to protect the children from them we make the US into Talibanistan!

Well done USA, after the reinforced packs, when do you put women and children into walking reinforced tents, like moslem women in tribal lands? 

What happened to common sense and separating law enforcement from peaceful services such as being a school teacher?

Soldier-monk is the worst solution; it creates inbred "we know whats good for you" militia culture. A teacher who is supposed to help your mind grow will now impose the opposite mind set. 

Just read history on that. 

trav777's picture

huh?  Do you people who talk this nonsense ever look at our crime stats?

85% of it is by 2 groups of people, with 55%ish by ONE group.  These dark secrets are hiding in plain sight.  How many times do I have to tell you this?

Central Bankster's picture

Even though these backpacks are a stupid idea in my opinion, I respect that others should have the freedom to decide how defend themselves as they best deem fit. This goes for other means of protection as well. I know this concept freedom and personal responsibility is difficult for you fascists. 

spekulatn's picture

There's a sucker born every  second.

cranky-old-geezer's picture



Doesn't CT have some of the strictest gun laws?

And this happened in CT?

Congress, bankers, etc ignore laws every day, but psychopaths will obey them?

This is one more reason to keep your kids out of public school.  Home-shcool 'em till 9th grade.


Central Bankster's picture

The irony for the gun grabbers is the complete ineffectiveness of their law creation doesn't deter their sense of power grabbing. They are the true psychopaths. 

FoeHammer's picture

Don't forget the legions of cops and military members who "serve and protect"...special interests...

TSA gropee's picture

There was a time not so long ago when human life had intrinsic value, and kids were off limits so to speak. Fast forward to today and we have a new equation. SSRI drugs + anxiety ridden gamers killing in realistic settings + shows like walking dead where axes to the heads of woman and children is the norm and where the sum of all this equates to a society gone off the rails.

I say we need to take a closer look at who we're all giving these SSRI's to and what behaviors they are actually prone to bring to the surface... Just MHO.

lakecity55's picture

Individual human life has NO value under the O-Phone Dictatorship of the Plutocrats!

roadhazard's picture

"bulletproof backpacks" = crazy town in America. JHC on a stick, talk about feeding the frenzy. Those invisibility cloaks can't come soon enough...

rwe2late's picture


Gun Control and Government.

A well regulated Militia, being necessary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed.

Many believe Constitutional rights have already been infringed in many areas:
undeclared warfare, government secrecy, and “Homeland“ police laws.
freedom of speech, or of the press;
the right of the people peaceably to assemble
against unreasonable searches and seizures
cruel and unusual punishments inflicted
Due process
Speedy trial
Oversight of war powers by the People, through Congress.
Regulation of finance by Congress.
Corporations, no longer being limited legal constructs of the state, but lately invested with inviolable “citizen rights” are now able to dominate the legislative process.

There are those who argue that the idea of an armed citizenry is quaint, no longer applicable, primarily because so many other concessions have been made to a now heavily militarized police state, that an armed citizenry no longer can offer any restraint. Further, a specious argument is made that the 2nd amendment has not prevented the erosion of the others. But that is no more than to say none of the amendments have been able to thwart their own erosions, or the erosions to the others; and thus implicitly to suggest that no opposition is worthwhile or arguably practical.

Gun Control, Racism, and Genocide
Gun control has its origins in “Jim Crow” laws designed to control and render minorities defenseless.
Current “war on drugs” not only takes away voting rights of “drug felons”, but also their rights of self-protection (by guns and other weapons).

Deter lynchings and genocidal mobs. Many Jewish organizations support that view

“The New Jim Crow” - written by Michelle Alexander
“Slavery by Another Name” - written by Douglas A. Blackmon

Gun Control and Home Defense Against Crime
Based on survey data from a 2000 study published in the Journal of Quantitative Criminology,[17] U.S. civilians use guns to defend themselves and others from crime at least 989,883 times per year.[18]
A 1993 nationwide survey of 4,977 households found that over the previous five years, at least 3.5% of households had members who had used a gun "for self-protection or for the protection of property at home, work, or elsewhere." Applied to the U.S. population, this amounts to 1,029,615 such incidents per year. This figure excludes all "military service, police work, or work as a security guard."[19]
A 1994 survey conducted by the U.S. Centers for Disease Control and Prevention found that Americans use guns to frighten away intruders who are breaking into their homes about 498,000 times per year.[20]
A 1982 survey of male felons in 11 state prisons dispersed across the U.S. found:[21]
• 34% had been "scared off, shot at, wounded, or captured by an armed victim"
• 40% had decided not to commit a crime because they "knew or believed that the victim was carrying a gun"
• 69% personally knew other criminals who had been "scared off, shot at, wounded, or captured by an armed victim"[22]

The Empire’s Selective War on Violence
Domestic “Gun control” does not address what seems to be a connection with psychotropic medications and addictive violent gaming which fuels a fantasy world which is sometimes acted out.
Nor is the domestic violence fueled by the “war on drugs” and the crime-generating prison system addressed.
Nor is the exponentially greater violence perpetrated abroad by the US government addressed.
Nor is the exponentially greater violence perpetrated by US supplied weapons abroad to sheikhdoms, despots, and apartheid regimes.
Further restrictions on gun ownership will not abate the concerns about home invasions and government malevolence. Most likely, it would only result in an expanded black market for guns and an expanded police state bureaucracy with more powers, more intrusions, and more corruption.

Whatever any rational debate may be, it is now eclipsed by the politicized debate. According to most of the media, many websites, and many posted comments, the ONLY way to frame the problem is how to “protect the children” from “red-state NRA gun nut terrorists”.













Green Horse's picture

Potential scenarios are so numerous that this has a 1 in (?) chance of actually working, and then yes, only against lower calibers. Hell, I've read accounts where even .22LR was able to fracture a femur.

Although, in light of recent events, I wonder if some sort of proper "take cover" drills (albeit admittedly still insufficient) that could be worked subtlely/invisibly into PE class (those that still have PE class).

Salon's picture

Bulletproofme is where i buy all my stuff.

Great prices on used body armor. Look at the tests on 20 year old kevlar. I will wear it. The german surplus was cheap.

Get a kevlar helmet too. With a clear face cover designed to accommodate a gas mask.

You dont want to be all barricaded up and get taken out with simple tear gas. How embarrassing!!

rustymason's picture

The real purpose of the MSM is to disseminate propaganda to the sheeple. That's why all of the MSM is radically liberal and loses millions every year yet stays in business.  It's all lies, all of it.

Opinionated Ass's picture

What about a backpack model that protects against government aggression?


Maybe a kevlar chastity belt against Texas Ranger cavity searches?