It's A Brain? It's A Kidney? It's KFC's Next PR Nightmare

Tyler Durden's picture


As if Yum Brands were not suffering enough this morning - as they forecast China comp sales to drop 6% (more than the forecast 4% decline), it seems the UK has their next PR disaster waiting to happen, courtesy of their KFC brand. After a 19-year-old Brit found a "horrible wrinkled foreign body" in his fried chicken meal, KFC has apologized (rather magnanimously) saying "while there was no health risk, we agree it was unsightly." Judge for yourself just how puke-worthy and generally emotionally scarred you would have been after biting into this 'brain-looking' image. KFC clarifies: "Although we haven't received the product, it appears from a photograph that unfortunately on this occasion a kidney, and not a brain as claimed, was not removed in the preparation process." Oh, just a kidney? Pass the salt then.


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Tue, 01/08/2013 - 10:39 | 3132667 azzhatter
azzhatter's picture

Tightly compressed maggots?

Tue, 01/08/2013 - 10:45 | 3132707 GetZeeGold
GetZeeGold's picture



At McDonalds they just spit on the special orders.

Tue, 01/08/2013 - 10:48 | 3132724 Pladizow
Pladizow's picture

This shipment was destined for KFC's African franchise!

Tue, 01/08/2013 - 10:49 | 3132735 johnQpublic
johnQpublic's picture

it looks like a squirrel

Tue, 01/08/2013 - 11:00 | 3132780 Looney
Looney's picture

A circumcision gone terribly wrong?  ;-)


Tue, 01/08/2013 - 11:01 | 3132787 fuu
fuu's picture

The "greater nutrition" mat is a nice touch.

Tue, 01/08/2013 - 11:14 | 3132831 Spirit Of Truth
Spirit Of Truth's picture

Looks great on the outside, but once you look inside....rotten to the core?

Did Ben Bernanke make this?

Tue, 01/08/2013 - 11:44 | 3132949 francis_sawyer
francis_sawyer's picture

Where are the fava beans & the chianti?

Tue, 01/08/2013 - 11:59 | 3133000 TheFourthStooge-ing
TheFourthStooge-ing's picture

General Tso's Organs.

Tue, 01/08/2013 - 12:34 | 3133080 TruthInSunshine
TruthInSunshine's picture

This is standard fare off KFC's BernankDollar menu. What's the issue, again?

Tue, 01/08/2013 - 12:45 | 3133112 Temporalist
Temporalist's picture

"God have you ever seen a spleen that large?"

Tue, 01/08/2013 - 13:51 | 3133391 knukles
knukles's picture

Faux Gras

Tue, 01/08/2013 - 14:49 | 3133410 TruthInSunshine
TruthInSunshine's picture

Paraphrased riff off a Katt William's joke:


"It do look & smell like fried chicken, until you bite into it."

Tue, 01/08/2013 - 15:56 | 3133834 mtomato2
mtomato2's picture

Disclaimer:  I did NOT go to the link...  but the next line is:  "Nnooo...  N-not since breakfast..."

Tue, 01/08/2013 - 14:05 | 3133437 Mad Mohel
Mad Mohel's picture

That is a straight up serving of Bernanke's sack.

Bon apetit bitchez!

Tue, 01/08/2013 - 11:45 | 3132950 francis_sawyer
francis_sawyer's picture


Tue, 01/08/2013 - 11:07 | 3132805 debtor of last ...
debtor of last resort's picture

It's just inflation. Don't worry.

Tue, 01/08/2013 - 11:08 | 3132808 williambanzai7
williambanzai7's picture

No, that's Tony Blair

Tue, 01/08/2013 - 11:11 | 3132815 Element
Element's picture

I believe in China KFC market it under the local name, pingarickingood.

Tue, 01/08/2013 - 11:00 | 3132782 trav777
trav777's picture

needs more zombies

Tue, 01/08/2013 - 13:21 | 3133248 El Oregonian
El Oregonian's picture






Tue, 01/08/2013 - 14:19 | 3133490 Chuck Walla
Chuck Walla's picture

Send it to China, they will eat anything, ANYTHING!



Tue, 01/08/2013 - 17:54 | 3134230 StychoKiller
StychoKiller's picture

With the exception of wolf's heart and dog's lungs

Tue, 01/08/2013 - 12:03 | 3133008 tocointhephrase
tocointhephrase's picture

You would be lucky to get kidney at McD's

Tue, 01/08/2013 - 10:46 | 3132711 GoldenDragon
GoldenDragon's picture

It's a kidney and it is edible if not appetizing.

I don't eat KFC anymore, but when I was kid I ate a lot of it.  Finding a kidney in the chicken was not uncommon and actually became a bit of game for us kids - first one to find a kidney wins!

Tue, 01/08/2013 - 11:00 | 3132781 FuzzyDunlop21
FuzzyDunlop21's picture

Looks like a normal KFC order to me

Tue, 01/08/2013 - 11:26 | 3132875 Beam Me Up Scotty
Beam Me Up Scotty's picture

Can someone point to the kidney on a chicken please?  Especially one that big?

Tue, 01/08/2013 - 12:11 | 3133019 MillionDollarBoner_
MillionDollarBoner_'s picture


I keep chickens and slaughter/gut them myself.

Take it from me - that ain't no kidney.

My best guess is  - compressed intestine ;o)

Tue, 01/08/2013 - 11:04 | 3132795 CPL
CPL's picture


It is indeed just a kidney.  It's good, although deep fried I'm not sure.  Probably the most amount of nutrition in that KFC box meal.  Lots of protein.  Body builders that want lean mass eat them.

Tue, 01/08/2013 - 11:04 | 3132798 Winston of Oceania
Winston of Oceania's picture

It's as though nobody here has ever cut up and cooked a chicken, squeemish toadies I say...

Tue, 01/08/2013 - 11:35 | 3132903 fuu
fuu's picture


Tue, 01/08/2013 - 11:36 | 3132909 smiler03
smiler03's picture

I do wish you'd piss off and stick to posting your food pictures on Facebook.

Tue, 01/08/2013 - 11:48 | 3132936 hedgeless_horseman
hedgeless_horseman's picture



I do wish you would learn to only read the articles and ignore the detritus (roasted in garlic and lemon) below them.

Tue, 01/08/2013 - 11:48 | 3132969 Winston Churchill
Winston Churchill's picture

Do you go the whole hog.pun intended.

Roast pigs heads, lambs hearts,tripe etc.

I'm partial to Haggis, also black, and white pudding myself, tastes great,,

just don't think about before eating it.

Sat, 01/12/2013 - 21:31 | 3147928 smiler03
smiler03's picture

You're absolutely right and I agree with you. I should ignore your detritus, aka the shit that settles at the bottom of a cesspit.


Have you noticed that I'm not the only one who disapproves of your food pics? ;O)

Tue, 01/08/2013 - 13:57 | 3133413 MassDecep
MassDecep's picture

I like to see real food once a year. Thanks for posting

Tue, 01/08/2013 - 13:30 | 3133285 Miffed Microbio...
Miffed Microbiologist's picture

Gloves? You sissies! Bare hands are the way to go for that job. ;-)
But I will admit all the old vets called Mr. Miffed a sissy for using gloves for AI on the Jersey cows.


Wed, 01/09/2013 - 12:05 | 3136624 Winston of Oceania
Winston of Oceania's picture

Drive through kitchen?

Tue, 01/08/2013 - 11:37 | 3132913 jmeyer
jmeyer's picture

ya gotta leave inside parts for the hot dog makers

Tue, 01/08/2013 - 11:56 | 3132992 CPL
CPL's picture

It's pretty sad when people can't identify food.  Says something about a society's ability to be independant from a supply chain if they can't indentify a sweet meat from something as common as a chicken.  


Now I'm wondering what the hell they make their gravy with (disgusting packaged shit?).

  • 1large onion, sliced
  • oil
  • 15 chicken kidneys, membranes and cores removed
  • cake flour
  • Chicken carcass + cover with water in pot.
  • 375ml boiling water
  • salt/pepper for taste.  Rosemary is great in it as well, very savoury.

Boil and render the carcass to make the stock.  Simmer it all in a sauce pan on low.  Mash kidney's into gravy to avoid chunky gravy.  Put on everything.  Delicious.


Alternatively add more water to the stock and make soup with the heart, liver and neck.

Tue, 01/08/2013 - 13:19 | 3133243 Cognitive Dissonance
Cognitive Dissonance's picture

Silly CPL. Everyone knows food is made in supermarkets.

<Just-In-Time supermarket delivery rots the sated brain.>

Tue, 01/08/2013 - 10:46 | 3132719 bigdumbnugly
bigdumbnugly's picture

well, in their defense it was probably a chicken leg at one time anyway.

the digestive tract does wierd stuff to food don't you know...

Tue, 01/08/2013 - 10:48 | 3132729 BLOTTO
BLOTTO's picture




Tue, 01/08/2013 - 13:41 | 3133338 Gazooks
Gazooks's picture

with 'special' sauce

Tue, 01/08/2013 - 10:48 | 3132726 FL_Conservative
FL_Conservative's picture

"YUM" just doesn't do this justice!

Tue, 01/08/2013 - 11:56 | 3132993 tocointhephrase
tocointhephrase's picture

Only 10 secret ingredients to go.

Yuck is the new Yum!

Tue, 01/08/2013 - 14:42 | 3133464 New World Chaos
New World Chaos's picture

My dad's first job involved bringing in advertisers for a local radio station and he told me a story about how he landed a huge deal with KFC.  Shortly thereafter, someone found a kentucky fried mouse.  Cute little fry ball with its tail and feet sticking out.  Made great news coverage.  KFC pulled the ad deal because whenever anyone heard their jingle about "secret ingredients", they remembered the kentucky fried mouse.

9 secret ingredients to go...

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