It's A Brain? It's A Kidney? It's KFC's Next PR Nightmare

Tyler Durden's picture


As if Yum Brands were not suffering enough this morning - as they forecast China comp sales to drop 6% (more than the forecast 4% decline), it seems the UK has their next PR disaster waiting to happen, courtesy of their KFC brand. After a 19-year-old Brit found a "horrible wrinkled foreign body" in his fried chicken meal, KFC has apologized (rather magnanimously) saying "while there was no health risk, we agree it was unsightly." Judge for yourself just how puke-worthy and generally emotionally scarred you would have been after biting into this 'brain-looking' image. KFC clarifies: "Although we haven't received the product, it appears from a photograph that unfortunately on this occasion a kidney, and not a brain as claimed, was not removed in the preparation process." Oh, just a kidney? Pass the salt then.


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Tue, 01/08/2013 - 11:13 | 3132823 whatsinaname
whatsinaname's picture

Why do you think its called Fast Food ?

Tue, 01/08/2013 - 12:39 | 3133093 TerminalDebt
TerminalDebt's picture

I know why its called fast, just don't know why its called food

Tue, 01/08/2013 - 11:13 | 3132825 persu
persu's picture

Stop being a whimp. It is all the same nutrients, your ancestors would have no questions eating. Or do you care eating the same stuff hidden in your sausage? It is all protein and should not be wasted by picky, overweight pampered westerners.

Agree? You will not die, although it diverges from acceptable white meat.

Tue, 01/08/2013 - 11:39 | 3132921 Ayn NY
Ayn NY's picture

So they freak out about a chicken kidney whilst chowing down on steak and kidney pie at the local pub?

Tue, 01/08/2013 - 11:39 | 3132926 jmeyer
jmeyer's picture

the " H " in WHIMP is silent like the " P " in swimming

Tue, 01/08/2013 - 16:06 | 3133872 hooligan2009
hooligan2009's picture

heh..that's funny..right there

Tue, 01/08/2013 - 11:20 | 3132830 CheapBastard
CheapBastard's picture

"Our sincere apologies. Please accept lifetime of free deep fried chicken from KFC (original maggot style) as a way of making it up to you."



Mr. I.D. Know

Chief, Risk Management Division, UK


Tue, 01/08/2013 - 11:34 | 3132899 _underscore
_underscore's picture

"...and a side order of fava beans with that, please"

Wed, 01/09/2013 - 00:20 | 3135131 NewAmericaNow
NewAmericaNow's picture

It's a Rooster testicle. lol

Tue, 01/08/2013 - 10:40 | 3132669 slaughterer
slaughterer's picture

We finally know where Corzine ended up, it seems.  

Tue, 01/08/2013 - 10:42 | 3132687 Papasmurf
Papasmurf's picture

wishful thinking

Tue, 01/08/2013 - 10:40 | 3132672 FOC 1183
FOC 1183's picture

holy fuck

Tue, 01/08/2013 - 10:46 | 3132715 Ignatius
Ignatius's picture

The hidden face of the factory food system.

"Holy Fuck", indeed.

Tue, 01/08/2013 - 10:40 | 3132673 Sudden Debt
Sudden Debt's picture



ps: in the new world, insects will replace meat.

Tue, 01/08/2013 - 10:40 | 3132674 Chump
Chump's picture

Every bite of KFC is a gamble.

Tue, 01/08/2013 - 10:43 | 3132694 Mae Kadoodie
Mae Kadoodie's picture

Soylent Fried Chicken.

Tue, 01/08/2013 - 10:46 | 3132716 Blammo
Blammo's picture

It's eating stuff like this without whining that keeps me at the top of the food chain!

Tue, 01/08/2013 - 11:06 | 3132804 Karl von Bahnhof
Karl von Bahnhof's picture

Save the rats, bitchez!

Tue, 01/08/2013 - 10:40 | 3132675 More_sellers_th...
More_sellers_than_buyers's picture

I bet it tastes like chiken


Tue, 01/08/2013 - 10:42 | 3132678 USS Bernanke
USS Bernanke's picture

Finger Lickin Good.

Tue, 01/08/2013 - 10:41 | 3132679 John McCloy
John McCloy's picture

Oh man. YUM?? Brands
This poor kid..well maybe not so poor after this.

Tue, 01/08/2013 - 10:43 | 3132696 zilverreiger
zilverreiger's picture

He received a lifelong free KFC voucher

Tue, 01/08/2013 - 15:46 | 3133808 FrankDrakman
FrankDrakman's picture

And the guy in line behind him got TWO vouchers..

Tue, 01/08/2013 - 10:44 | 3132702 Sudden Debt
Sudden Debt's picture


I alway tell the story on how I would like to get a hot cup of coffee spilled into my lap at McDonals by the moron behind the counter :)

anybody remember that multi million dollar claim back than? It was big!

Tue, 01/08/2013 - 10:57 | 3132772 MachoMan
MachoMan's picture

Actually, unless you want skin grafts all over your crotch + an 8 day hospital stay + other third and second degree burns, only to have your award later reduced by an appellate court...  I'd pipe down.

Tue, 01/08/2013 - 11:15 | 3132836 chunga
chunga's picture

+180 degrees

She should have got more. The McDonald's PR machine painted her as an idiot.

The coffee was so hot it melted her clothing right into her skin.

Tue, 01/08/2013 - 12:58 | 3133154 Shell Game
Shell Game's picture

What fabric melts at 212 ºF?  Sh*t made in Zhengzhou ghetto basements? 


/rhetorical question

Tue, 01/08/2013 - 14:58 | 3133649 chunga
chunga's picture

I don't know.

Maybe it was her skin melting into her clothes. Either way, the coffee was scalding hot and McDonald's was serving coffee at a much higer temp than other franchises.

I've spilled coffee on my skin more than once and never required skin grafts; they settled with her for an undisclosed amount but not before making her the poster child for tort reform.

Tue, 01/08/2013 - 16:57 | 3134056 Jena
Jena's picture

Man-made fabrics like polyester melt when exposed to a certain heat point .  I don't  know what she was wearing, of course, but that would be one bad example. 

Tue, 01/08/2013 - 17:51 | 3134222 MachoMan
MachoMan's picture

Exactly chunga...  we got this huge push for tort reform, but then everyone figured out that we already had tort reform from the 70s (actually since the middle of the 19th century, but who's counting) and there wasn't much else you could whittle away without completely revealing you were in bed with insurance companies and their largest clients...  aside from the fact that much of tort reform is patently unconstitutional in many states...  (we're too young to remember why that darned old text was put in there, what the fuck did they know?  let's get rid of it!).

Tue, 01/08/2013 - 10:41 | 3132680 Papasmurf
Papasmurf's picture

IDK what his complaint was.  Don't they eat steak and kidney pie over there?

Tue, 01/08/2013 - 11:55 | 3132988 TheFourthStooge-ing
TheFourthStooge-ing's picture


IDK what his complaint was.  Don't they eat steak and kidney pie over there?

Yes, and ........ spotted dick.

Tue, 01/08/2013 - 10:41 | 3132683 Smuckers
Smuckers's picture

Kentucky Fried Cranium

Tue, 01/08/2013 - 10:42 | 3132686 i_fly_me
i_fly_me's picture

People need to lighten up.  If you have *ever* broken down a whole chicken or turkey, you've seen that before.  You make gravy with parts like that.

Tue, 01/08/2013 - 11:06 | 3132803 FubarNation
FubarNation's picture

Jesus, Mary, and Joseph! Make gravy with that?  Not me or anyone else I know.  Put down the hash pipe mate.

Tue, 01/08/2013 - 11:20 | 3132857 persu
persu's picture

Is that a picture of you? Well, you might be happy in the near future, if you did get the whole chicken to eat. They will charge extra probably.

Tue, 01/08/2013 - 11:59 | 3133001 FubarNation
FubarNation's picture

Elena Kagan's face photoshopped over Sgt. Schultz.

Tue, 01/08/2013 - 11:45 | 3132956 RagnarDanneskjold
RagnarDanneskjold's picture

There are people who don't know that meat comes from animals. And that you can eat many parts of the animal.

This is a perfect example of "first world problems." 

Tue, 01/08/2013 - 10:42 | 3132688 JSD
JSD's picture

KFC...Kidney in my Fucking Chicken.

Tue, 01/08/2013 - 10:42 | 3132689 Sudden Debt
Sudden Debt's picture

People should visit a meatfactory once in while and see how their food is prepared :)




Tue, 01/08/2013 - 10:44 | 3132701 Chump
Chump's picture

Dude, harvesting vegetables is confusing for most folks.  Meat is fucking magic.

Tue, 01/08/2013 - 11:14 | 3132832 Element
Element's picture

he's from belgium ... it's a pate thing

Tue, 01/08/2013 - 10:50 | 3132736 Ralph Spoilsport
Ralph Spoilsport's picture

As part of developing a microbial scanner for DuPont, our team visited the Parks Sausage (a minority owned business BTW) plant in Baltimore, MD around 1990. Damn! I don't think any of us have ever eaten sausage since then.

(If you read this Les, give me a buzz on the Farm Line)

Tue, 01/08/2013 - 11:04 | 3132790 Sudden Debt
Sudden Debt's picture

As a student I worked in a slaughter house because... well the pay was great.

First week: The Salami production line... my god... really... I think I said that every second in that first week...

Second week: Ham... really... pink and fresh? THINK AGAIN!! It starts green/blue/gray and stinks and comes uit pink and with a fresh smell after 50 needles and steam went through it!

Third week: Sausage... and than I quit.

Really, it was uber discusting. I didn't just eat any meat for a year anymore, I almost gaged everytime I smeled meat!


Meat isn't red like you see in the stores. Really, it isn't! That because of the chemicals and salts!

DO YOU REALLY THINK MEAT LOOKS NICE RED AND FRESH FOR 2 WEEKS!? Because mostly it takes that long before it ends up in your fridge! And that's when the labels are right and honest!

Meat looks like roadkill before they start "fixing" it!

Just ask your grandparents if they're still alive how meat looked back in the days before the age of chemicals!

Tue, 01/08/2013 - 11:35 | 3132838 fuu
fuu's picture

If you ever get to Minnesota take a tour of the Spam line capped off with a visit to the Spam Museum in Austin . I think the fiery depilation machine is the best. Although the "Churner" is pretty cool too.

Tue, 01/08/2013 - 11:06 | 3132801 Sudden Debt
Sudden Debt's picture

Oh yeah, the Ham?


In that way, they destroyed all "original flavor". Than they injected the supplements that make it taste like what you think is ham!

Tue, 01/08/2013 - 12:14 | 3133028 WillyGroper
WillyGroper's picture

You say bleach?  All those chickens they can't sell by the sell by date are soaked in a bleach/water solution, then rotisseried for your take home pleasure. Bon Appetit.

Tue, 01/08/2013 - 10:42 | 3132690 zilverreiger
zilverreiger's picture

Ceiling cat?

Tue, 01/08/2013 - 10:42 | 3132691 Frastric
Frastric's picture

Where the hell is the puking smiley?

Tue, 01/08/2013 - 11:17 | 3132843 Element
Element's picture

Smiley? He loves cats, just can't eat a whole one himself. :D

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