It's A Brain? It's A Kidney? It's KFC's Next PR Nightmare

Tyler Durden's picture


As if Yum Brands were not suffering enough this morning - as they forecast China comp sales to drop 6% (more than the forecast 4% decline), it seems the UK has their next PR disaster waiting to happen, courtesy of their KFC brand. After a 19-year-old Brit found a "horrible wrinkled foreign body" in his fried chicken meal, KFC has apologized (rather magnanimously) saying "while there was no health risk, we agree it was unsightly." Judge for yourself just how puke-worthy and generally emotionally scarred you would have been after biting into this 'brain-looking' image. KFC clarifies: "Although we haven't received the product, it appears from a photograph that unfortunately on this occasion a kidney, and not a brain as claimed, was not removed in the preparation process." Oh, just a kidney? Pass the salt then.


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Tue, 01/08/2013 - 10:43 | 3132692 lizzy36
lizzy36's picture

That is fucking repulsive.

If i has bitten into this i would have become a vegan (from a red meat eating canadian) immediately.

Tue, 01/08/2013 - 10:52 | 3132748 Manthong
Manthong's picture

Oh heck.. can you imagine an American, or anyone for that mater 100 years ago going apoplectic because chicken parts got mixed up a bit in a meal?

It wasn’t like a loaded intestine got deep fried..

or somebody put petroleum products in the Twinkies.


Tue, 01/08/2013 - 12:12 | 3133022 subqtaneous
subqtaneous's picture

or ground glass in your lipitor.

Tue, 01/08/2013 - 16:58 | 3134069 dogbreath
dogbreath's picture

+1 I am seriously thinking of becomeing a vegan because of thet picture.  

Tue, 01/08/2013 - 10:43 | 3132697 fuu
fuu's picture

That looks typically English.

Tue, 01/08/2013 - 10:45 | 3132712 Sudden Debt
Sudden Debt's picture

And in France it's called "Nouveau Cuisine" and will set you back €500 for 1 serving!

Tue, 01/08/2013 - 10:52 | 3132746 S5936
S5936's picture

Looks like Piers Morgans face

Tue, 01/08/2013 - 16:01 | 3133864 hooligan2009
hooligan2009's picture

except its prettier

Tue, 01/08/2013 - 10:44 | 3132700 thedrickster
thedrickster's picture

On the bright side, it would appear that KFC is actually serving Chicken.

Tue, 01/08/2013 - 10:45 | 3132705 chunga
chunga's picture

Ahh, so that's their secret recipe.


Tue, 01/08/2013 - 10:45 | 3132706 PaperBear
PaperBear's picture

I just so happened to be eating when this image appeared - yuk.

Tue, 01/08/2013 - 10:45 | 3132708 TerminalDebt
TerminalDebt's picture

Warning: May contain actual chicken

Tue, 01/08/2013 - 10:45 | 3132709 docmac324
docmac324's picture


Tue, 01/08/2013 - 10:46 | 3132710 Say What Again
Say What Again's picture

Waste no -- want not.  Must use EVERY part of the carcass to its fullest. 

The American Indians would eat the heart of the buffalo while the body was still warm to increase their virility.

Tue, 01/08/2013 - 10:46 | 3132714 Itch
Itch's picture

Nah, i know what that is... a lot of maggots were eating away at chicken and they threw it in the fry so they became crispy maggots. Finger licking good.

Tue, 01/08/2013 - 10:46 | 3132720 Smuckers
Smuckers's picture

Maybe they were just trialing an attempt at fast-food haggis.

Tue, 01/08/2013 - 10:48 | 3132725 JSD
JSD's picture

This is why I stick to McDonalds.  I can spot a toe posing as a chicken nugget quicker than a fontal lobe concealed in my breast.

Tue, 01/08/2013 - 11:42 | 3132939 catacl1sm
catacl1sm's picture

I knew i would regret clicking on that link. Thanks.

Tue, 01/08/2013 - 16:00 | 3133856 hooligan2009
hooligan2009's picture

not uh

Tue, 01/08/2013 - 12:18 | 3133039 WillyGroper
WillyGroper's picture


Tue, 01/08/2013 - 10:48 | 3132728 Zymurguy
Zymurguy's picture

What animal is the kidney from?  That's what should be of concern here.

Tue, 01/08/2013 - 10:54 | 3132761 Sudden Debt
Sudden Debt's picture

Hey, They don't call it "SURPRISE CHICKEN" for nothing!


Tue, 01/08/2013 - 10:55 | 3132767 Sudden Debt
Tue, 01/08/2013 - 10:49 | 3132732 Dagny Taggart
Dagny Taggart's picture

I can't even leave that picture on my screen.

Tue, 01/08/2013 - 10:49 | 3132733 Catullus
Catullus's picture

Whatever. If you fried your toe, you'd think it tastes like chicken.

I would actually look at your food before you shovel it into your face.

Tue, 01/08/2013 - 10:50 | 3132737 Sketch
Sketch's picture

Thats irony for you. British food is the equivalent of everything the asians won't eat, and they STILL think this is gross.

Tue, 01/08/2013 - 10:50 | 3132740 Joe Davola
Joe Davola's picture

I'll have the #4 with some Fava Beans and a nice Chianti on the side!

Tue, 01/08/2013 - 10:51 | 3132741 Say What Again
Say What Again's picture

Is that a "Big Kahuna Burger?"

Would you like a Sprite with that?


Tue, 01/08/2013 - 10:51 | 3132745 Smuckers
Smuckers's picture

This is why we all need iPhones.

Tue, 01/08/2013 - 10:53 | 3132753 Lendo
Lendo's picture

This is why it's best to prepare your own food.

Tue, 01/08/2013 - 12:42 | 3133107 TerminalDebt
TerminalDebt's picture

Are you trying to put fast food workers out of a good union job? The poor union bosses will starve

Tue, 01/08/2013 - 10:54 | 3132759 Seasmoke
Seasmoke's picture

Make Piers Morgan eat it. Fucking no good Brits.

Tue, 01/08/2013 - 10:54 | 3132760 orangedrinkandchips
orangedrinkandchips's picture

Fucking disgusting. I cant look at it.


now, I wonder if I was starving what would I eat?


desperate times, desperate measures......

Tue, 01/08/2013 - 17:01 | 3134082 dogbreath
dogbreath's picture

grass, dandylions flower petals

Tue, 01/08/2013 - 10:54 | 3132762 SuperDeDuper
SuperDeDuper's picture

eating fast food only makes you shit your brains out.  Thats all its good for.  And for a good hangover cure.

Tue, 01/08/2013 - 10:55 | 3132765 AccreditedEYE
AccreditedEYE's picture

Yummy! Looks almost as delicious as this dip I'm about to buy more of...

Tue, 01/08/2013 - 10:59 | 3132773 spanish inquisition
spanish inquisition's picture

Looks like their new Deep Fried Kidney Pie accidently made it out of the UK test kitchen.

Tue, 01/08/2013 - 10:57 | 3132774 q99x2
q99x2's picture

This thing is not a nice thing to see a breakfast time. Hurry and post more articles. Make it go away.

Tue, 01/08/2013 - 10:58 | 3132776 yogibear
yogibear's picture

YUM raised their prices significantly for this sub standard fried garbage. 

It's about time people boycott these places.

Tue, 01/08/2013 - 11:00 | 3132783 rufusbird
rufusbird's picture

Looks like great catfishing bait!

Tue, 01/08/2013 - 11:01 | 3132786 Agent P
Agent P's picture

The only thing worse than finding a kidney in your fried chicken is finding half a kidney in your fried chicken.

Tue, 01/08/2013 - 11:02 | 3132788 Seasmoke
Seasmoke's picture

When I worked at KFC. These are the pieces we kept for the cops. Those fat fuckers never came back to complain.

Tue, 01/08/2013 - 11:19 | 3132852 SilverDOG
SilverDOG's picture

Here piggy piggy PIGGYYY !


Tue, 01/08/2013 - 11:02 | 3132791 Loose Caboose
Loose Caboose's picture

Deep-fried clump o' maggots - or brain.  That is not a kidney.  Disgusting doesn't even begin to.........where's the barf bag?

Tue, 01/08/2013 - 11:02 | 3132794 ziggy59
ziggy59's picture

KFC Kids Meal*= Kentucky Fried Cidneys

*Spell Checker Not Included

Tue, 01/08/2013 - 15:59 | 3133849 hooligan2009
hooligan2009's picture

its the same size as a childs kindey (not a chickens) so KFC should = Kidney Fried Children

Tue, 01/08/2013 - 11:06 | 3132802 yogibear
yogibear's picture

YUM changing to YUK.

YUK  foods.

What type of garbage does Taco Bell use for their meat?

Pizza Hut and their sausage?

Tue, 01/08/2013 - 11:09 | 3132812 Peter K
Peter K's picture

Sheep brains. It's a UK delicacy :)

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