Guest Post: Inflation Rocks The UK As Beer Gets Watered Down

Tyler Durden's picture

Submitted by Michael Krieger of Liberty Blitzkrieg

Inflation Rocks The UK As Beer Gets Watered Down

These types of stories are popping up with increased frequency throughout the western world.  Products are simply declining in quality, and in many cases these declines are being accompanied by price increases.  Remember my article from a week ago Inflation Hits Coffee as Brewers Secretly Swap Robusta for Arabica.  This is more or less the same story, except this time in the UK and centered around beer.  From CNBC:

Britain’s favorite pint of bitter is being watered down as austerity continues to bite and taxes rise.

John Smith’s Extra Smooth, billed as “no nonsense beer”, is being reduced from 3.8 percent alcohol to 3.6 percent in response to rising costs and reduced beer consumption.

Heineken, which is also raising the cost of the famous bitter by about 2.5 pence a pint, said it was bringing John Smith’s “in line with competitor smooth ales that already sit at or below this alcoholic strength”, including its biggest rival, Carlsberg’s Tetley Smoothflow.

Now here is my favorite line:


“Extensive research conducted with retailers and consumers consistently confirmed that a 0.2 percent reduction in [alcohol content] does not compromise on the taste and quality,” a Heineken U.K. spokesman said.

Um yeah, but it does compromise on the alcohol…the main reason most people drink beer in the first place.

Heineken blamed the rising cost of energy and ingredients such as barley – as well as higher beer duty – for the increase.

There you go.  Finally the truth comes out; the culprit is inflation.  Taste that beer?  That’s the taste of you getting poorer.

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francis_sawyer's picture

mmmmmm... BEER! [RIP Mark Haines]...

whatsinaname's picture

Is that Kate in the picture drinking up ?

Jack Napier's picture

Ever since I saw the Heineken commercial with the guys coming out of the closet together in the closet full of beer I realized only queerbaits drink Heineken. I couldn't care less if they replaced their recipe with ram piss. Just don't touch Stella and everything will be OK.

prains's picture

3.6% is still 3.6% higher than Schlitz

TruthInSunshine's picture

Horseburgers & piss swillwater in the U.K.

Coming soon to a Chain Weighted, Hedonic Quality Adjusted CPI Amerika in the near future.

Better_late_than_never's picture

I just want to say thank you to tyler for allowing me to click on the hot girl and be able to zoom.

French Frog's picture

As it was a UK-centered article, it would have been nice if they had used a local girl for the picture rather than a Fraulein enjoying herself at the annual Oktoberfest in Munich...

Terp's picture

Well, at least our Fräulein gets to drink proper beer (e.g. 4.8% alc. min.) and not the faggy piss they seem to sell the limeys.



phyuckyiu's picture

Eye Of The Hawk by Mendocino Brewing Co. or GTFO.

economics9698's picture

English girls have fat asses, hairy armpits, body odor, and look like a half eaten Sheppard pie.  Tyler made the right choice, here, here!

duo's picture

didn't know Hofbrau Haus was in London

Joe Davola's picture

Wouldn't mind hosen her leder.

trav777's picture

she looks a lot like an ex gf of mine...she was nuts

Raymond Reason's picture

Did you date my second wife?  Unfortunately beer killed our marriage, and now her liver is going too.   

the not so mighty maximiza's picture

thats a lie!!!!!

my british dream girl


I would leave my wife and kid and fly to england to be her garbage man


BigJim's picture

"English girls have fat asses, hairy armpits, body odor, and look like a half eaten Sheppard pie."

No, they're just the only ones who looked at YOU twice.

SafelyGraze's picture

substituting water for beer = hedonics

plus, (free) air in the foam

tabasco71's picture

what? so you prefer to see a fat beer hog throwing up in the gutter?  you can always google.... ?

GubbermintWorker's picture

Indeed. Damn, those puppies are straining to be released!

Winston Churchill's picture

Love the smell of adulteration in the morning.

Raymond Reason's picture

Stello Artois is a fraud.  But there are little known breweries in Central Europe, monasteries, that have been brewing for 7 or 8 centuries. 

TruthInSunshine's picture

The original pilsner is the very Czech Pilsner Urquell, and it's quite a bit better than Stella (even in super market bottles, rather than preferably from a cask).

Belgian brewed ales (many by monks in monasteries) rule.  The lacey, cloudy, cask refermented (i.e. no artificial carbonation and no pasteurization) brew does not lie (and will knock you on your ass if you think it's any ordinary "beer").

Tapping the Essence of Belgium
trav777's picture

retire the up arrow for this post, das bierland FTW

Al Gorerhythm's picture

The beer may be watered down but you have to admit, you still get the same packaging. Winning.

The_Dude's picture
Augustiner Bräu in Salzburg, Austria 

One of the best days of my life, spent under the trees with family and friends.  Wouldn't sell that memory for all of your gold.  And any beer brewed by a bunch of monks has got my seal of approval.

Definitely worth the trip....

French Frog's picture

"Just don't touch Stella and everything will be OK"

It  just goes to show that people will drink any old piss and even be proud of it with clever marketing lol

MyKillK's picture

Yea, I laughed out loud on that one. Just goes to show how gullible people are. Just slap some fancy labeling and a frenchie name on the bottle and people think it's classy stuff. It's barely better than Budweiser.

Downtoolong's picture

Heineken probably pumped her tits up with air too.

Xibalba's picture

The English would do this, but I doubt the Germans ever would. 

taniquetil's picture

As long as the Belgian Trappistes stay honest, what macrobreweries (InBev, SabMiller, Molson Coors) do is totally their business.

BTW, Rochefort 8 and 10 are my favorites.

Albertarocks's picture

LOL... right you are (about the Germans).  And it looks like it's getting to the point where good cold Canadian beers with the standard 5% are soon going to be referred to as "hard stuff".

August's picture

As long as Victory Gin remains available, I'll get by.

Bottoms up!

Curiously_Crazy's picture

Same in Australia mate. Our standard beers (by which I guess I mean easy to drink swill but goes down a treat on hot days) was always 5%. Then 4.8 now 4.5.  Luckily we still have Coopers - decent South Australian Brewer - that has kept their sparkling ales at 5.8 for as long as I can remember and not changed it a bit...


Albertarocks's picture

I'm used to the Canadian beers obviously, but some of the better times I've ever had was drinking American beers in the little roadside bars that seem to pop outta nowhere about every 3 miles along the highways there.  Haven't been into the USA for over 20 years now.  And the more it becomes a total police state the less likely it is I'll ever return there.  It saddens me but I'm just not going to a place where the police are constantly looking for a fight.  My problem is that I tend to oblige them.  Probably my Irish ancestry to blame for that.  That's starting to just be too damned dangerous these days when they'll shoot a person on the spot and say he was a terrist (Bush's pronounciation).  The way Bush pronounced that word, nobody knew if he meant terrorist or tourist.  So they just shoot both... just to be on the safe side.  Hitler's goons used to do the same thing and the Irish didn't particularly get along with those arseholes either.   It's all about homeland security doncha know?

Cheers mate.

economics9698's picture

4.8%?  Fuck that we have Steel Reserve for $1.29 a quart that is 8.1%!  /sarc

In Canada Maudite is some great fricking beer. 

Say What Again's picture

I can't read the article without getting distracted by the Fraulein.


ACP's picture

Nothing like good beer and beer wenches.

I need a cigarette.

When do we get our Obama beer wenches?!?

Say What Again's picture

It was the blackest night

There was no moon in sight

You know the stars ain't shinin'

'cause the sky's too tight

I heard the scarey wind

I seen some ugly trees

There was a werewolf honkin' 'long the side of me



Titties and Beer
Titties and Beer

Titties and Beer
Tetas y Birras
Titties and Beer
Tetas y Birras


Bansters-in-my- feces's picture

What....!  Say What Again

There was an article.......?


Agent P's picture

Had something to do with inflation, I think...I don't know about prices, but something else sure is rising.

DeadFred's picture

This is getting personal when they start messing with the two most important brews in existence.

Missiondweller's picture

Agreed. Has the whole world gone mad?


I may have to go back to brewing my own like I did back in college. Used to be able to brew 5 gallons for $11.

fnord's picture

Still can, first thing I did was to price out a batch of 3.8% bitters. For $10.09 I could get 5.5 gallons of bitters and 4 hours of relaxation while brewing. All I need is a lady like that who likes beer.

Go Tribe's picture

No kidding. So now I have to start hoarding raw coffee beans and hops??? Fuck obama and bernank.

Oldwood's picture

The whole world is being watered down. The only exception is corruption which is becoming more potent.