Apple Is No Longer The World's Most Expensive Company

Tyler Durden's picture

Irony of all ironies; on the 1-year anniversary of AAPL replacing XOM as the world's most-expensive market capitalized company, the incessant fall of the formerly invincible has dragged it back below XOM once again. This one-year of glory is disappointing as when MSFT managed to top XOM in 1998, it held on to the top-spot for almost 3 years before relinquishing it back to the company that runs the world's most valuable limited resource.

One-year on - and AAPL is now less than XOM once again...


while MSFT managed to hold the #1 spot for almost 3 years...


Of course the day's volatility will likely swing AAPL and XOM in and out of each other...


Charts: Bloomberg

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LawsofPhysics's picture

I am glad to see market fundamentals returning < sarc off > bah ha ha ha ha!!

spastic_colon's picture we get to watch the S&P do the same thing for x number of years

tallen's picture

Exxon the provider of oil which runs the global economy vs Apple the supplier of a few fad gadgets. Maybe with XOM>AAPL the market is finally starting to make a bit more sense. Almost definately not tho.

Mark Carney's picture

Forget apple, NFLX is gong show.


Bought $150 put options.......

trav777's picture


This is warranted ANY TIME a company makes "too much profit."  I mean how much profit does Apple really NEED when they are selling products we all HAVE to use?

XOM made these type of profits on half a trillion in revenue, for a meager 8% profit margin.  Apple's margins are up around 40%.  Thus a windfall profits tax is more than justified for Apple.  If Apple had XOM's revenues, they would be earning $200B a year.

LawsofPhysics's picture

"selling products we all HAVE to use?"


What a load of horseshit.  No crapple products in this business.

redpill's picture

Gosh, no one could have seen this coming.

NoDebt's picture

Oh-so-close with the chart comparisons, Tyler!  Now just do one laying Apple share price peak-to-peak with Microsoft and you have your crystal ball into Apple's BEST CASE future.

It's OK if you don't want to.  I'll just keep asking.

You're right, Redpill.  Nobody could have seen this coming.  Truly a black swan event.  How such modest expectations from so many analysts could have been missed so bady by such a well run company is truly astounding.  They should fire Steve Jobs over this.  Oh, wait....

redpill's picture

Did I mention the Samsung Galaxy S IV is expected to have wireless recharging capability?  The iTards are going to be ssssooooo jealous.

trav777's picture

uh...the Nok Lumia 920 already has this

redpill's picture

Yes but that's a POS Nokia and not relevant.

James-Morrison's picture

I love AAPL and their iDutchTulipBulb App...

Dr.Awkward's picture

I would say it is relevant because if you read the same cnet rumour roundup that I did, then you would know that the supposed wireless charging capabilities of the s4 will require a kit that is sold seperately opposed to the nokia's out-of-the-box ability.

tango's picture

Samsung wireless rechargable?  No big deal since the technology is about 10 years old.  And no, Apple (or any other company) will not be jealous they'll replicate it with improvements.  That's the way of technology/  I loved the Samsung Galaxy but traded it in on a non-smart phone since I had an IPAD and didn't need it.  My son got the Samsung tablet and loves it.  Is Samsung the new Google?

tango's picture

Don't bitch just because you can't afford Apple products, Laws.  The reasons businesses stay with MSFt is certainly not out of brand loyalty.  It's corporate pressure on state governments (being forced to make websites only usable with IE), lucrative contracts and the infrastructure changes required for a complete overhaul.   It's certainly a crappy product in terms of durability, reliability, efficiency and integration.   They operate with all these non-related parts.  I used MSFT products for 20 years until I finally stopped bitching about something I had never investigated.  Not having to call a help desk every three minutes or reload the OS every other week is a great relief.  (Ready for the down arrows) 

TideFighter's picture

Yeah, it's a bitch when you have to 'expose' your profits in retained earnings, with nothing to buy except AuthenTec, a fucking bullshit thumbprint company.  

SafelyGraze's picture


you Can't Eat Petroleum

astoriajoe's picture

well, not raw petroleum anyway.

SafelyGraze's picture

ps - Tyler, you should do an article about how the silver shortage killed apple

spoiler: it's a pre-quote. 

Seer's picture

Who could have known that PHYSICAL would be more valuable than VIRTUAL?  How could anyone have seen This coming? </sarc>

hedgeless_horseman's picture



I hate to rub salt on new wounds, Cupertino, but...

Exxon consolidating headquarters from Virginia, Dallas, and California to a new campus in The Woodlands, Texas.

Forbes' Photo


 Thanks, Feinstein and friends!

The some 8,000 local employees slated to move into the new campus include most of the people who work in the company’s upstream and chemical offices, along with various support staff. The campus will also house refining, specialities marketing, research and engineering groups from the Fairfax offices. The Akron office houses chemical operations.


The company also said Wednesday that select local relocations will come from ExxonMobil Research and Engineering Co. and ExxonMobil Chemical Co. now located at the Baytown refinery complex outside of Houston.

To sum it all up for you...

Texas businesses lead nation in private sector job growth. 


There are no state income taxes in Texas, and the legislature only meets every other year for only 140 days.

...coincidence?  I think not.



theprofromdover's picture

Exxon consolidating their HQs to one location?

Mark my words, the death knell of the company.

There will be civil war on that campus, all the aspiring managers will be doing their best to destroy the prospects of their rivals. The company will not innovate (what is there to innovate I hear you say), and multiple layers of management will be added.

It manages to work when you scatter divisions away from each other, but when you put the raptors in close to each other, they spend all their time obsessing.

Sack the guy who thought up that idea (must have been a bean-counter and tax-avoider).


trav777's picture

XOM and all the other majors are having trouble replacing lost reserves with new finds.  Oil companies post-peak are all dying.

LawsofPhysics's picture

Indeed, but don't think they haven't already aquired a shitload of IP and have teams already working on alternatives.  Like the big banks, I don't see any of these boys getting broken up soon.  Fuck, there is a better chance Corzine would go to jail first.

yrbmegr's picture

XOM is not going to die quickly, but they do face the considerable challenge of dwindling petroleum reserves and prospects.

yrbmegr's picture

"There are no state income taxes in Texas, and the legislature only meets every other year for only 140 days."  But there are all kinds of other taxes, including property taxes, sales taxes, gas taxes, etc.  And the legislature meets for 140 days every other year, except when in special session called by the Governor because they didn't get everything done they needed to do.

It really is not paradise, actually.

hedgeless_horseman's picture



But there are all kinds of other taxes, including property taxes, sales taxes, gas taxes, etc.

It is not paradise, however, in Texas the property taxes, sales taxes, and gas taxes you mention are all lower than California, and possibly Virginia as well.

slaughterer's picture

It is highly unrealistic to think that the combined media fire power and HFT manipulative force of over 200 hedge funds will let AAPL sit for very long at this level.  Once the fundies are done cashing in their W Puts today, we will see a highly coordinated and engineered rise in AAPL, just like we did with PCLN and CMG and etc. etc. after they momentarily fell from grace.  Got to love the ZH bears calling for NFLX = 0 just a few months ago.    And now these same bears calling for AAPL $300.  Who is on the opposite side of the table here?

gjp's picture

Who is on the opposite side of the table for AMZN?  2% short interest, universally bullish analysts no matter how many times they disappoint and how distant the promised cash flow may be ... these 'other side' contrarian arguments only seem to work when they imply a bullish outcome, no?  Basically Ben's funny money is floating all boats, that's all there is to it.

tango's picture

I'm not exactly sure why posters go after Apple so heartily - probably because the Tylers do and if the tylers said the FED was a wonderful institution, many would suddenly find their new hero.  APPLE may make "plastic" products but these are incredibly complex inventions that are some of the best productivity tools around.   These complaints remind me of the time when everythingn financial went from paper to machine and all the cries for the good old days.

People use APPLE because their products work (unlike the perenially broken MSFT model).  Forget the $$$ for anti-virus / malware / spam prevention (again like MSFT).  The key to APPLE's success (and no, they won't stay at these levels with a PE of 6 - 7) is the ability to personalize one's system, selecting only the parts you want to use.  As a former IT consultant I can truthfully say that the difference between APPLE and MSFT is like Ron Paul and Obama - one has consistently good ideas and the other is always trying to apply a patch to "fix" whatever is always broken.

trav777's picture

craapl hit a HR with the iPhone; prior to that, MSFT had conquered almost half of the smartphone market.  Their product was the best by far for most of the 2000s.

There were no viruses for Aapl because nobody CARED.  What is the Crack, like 5% of the global computer market?  What type of zombie spam farm creators would want to limit themselves to that?!?!

People use Craapl because their products have CACHET.  Nobody gives a fk about how they WORK.  The average Iphoner can't tell you a dang thing ABOUT it OTHER than "it's an iPhone."

EscapeKey's picture

Microsoft have essentially been nowhere in the Smartphone market ever since the Symbian days.

Symbian took the early lead. However, that lead was taken over by RIMM's version of QNX, then came the dominance of iOS and now we have Android.

Microsoft have always been a bit-player in the smartphone market.

They DID however start to make serious inroads versus Palm in the PDA market, just as it collapsed.

tango's picture

trav777 - As I sadi (and still think) the vast majority bashing Apple would not give a rat's ass (or even know about APPLE)  if Tyler had not got this bug in his bonnet.  Plus, as often stated, MSFT is the fast food of computer technology.  It's cheap, ubiquitious, has no real value and makes you sick!  LOL    Apple is pricy but you pay for ease of use, quality, not calling the "Help" line every two seconds are reloading your OS every other day.   You shouldn't bash a product just beause someone else does or because you can't afford it. 

NotApplicable's picture

Regardless of an IT perspective, even an idiot can understand the idea of market saturation, and the impossibility of sustaining their growth rate.

Which is exactly where the focus is here. Sure, they're cash flush. Sure, they're P/E is still very low relative to their competition. But that is today, while stock valuations are based on expectations of future returns. This is why the Tylers and Reggie both pound on them. Do you honestly believe that Apple is the most valuable company in the entire world?

As for the idea that the crowd here would follow the Tylers any direction??? LOL Once again, you've got the wrong perspective. Since you've brought up Ron Paul, I'll use him as an example. I'd bet there aren't more than 1% of Ron fans here who feel the same way about his son Rand.

See, there are limits imposed by the followers when following any leader. We follow, only when it leads in a direction we agree with. There are any number of us here, who, while being fans of the Tylers, have openly sparred with them over the content of articles (self included).

So, I'm not so sure exactly why posters go after other posters so heartily - probably because they feel the need to score points in some verbal battle where they insert their own words into the mouths of others then display their superiority by defeating a strawman of their own making. (self included?)

syntaxterror's picture

The Loserfornia Governor's grand fucking budget is based on FB @ $80 and AAPL @ $1000. Fucking losers.

EscapeKey's picture

Don't forget another housing bubble, which friends tell me is well back underway in San Diego.

Seer's picture

I'm bearish ALL discretionary consumer products, especially electronic gadgets.

Any REAL investor in things long-term will see that this iCrap stuff is NOT going to be of significant importance in tomorrow's world, a world where PHYSICAL resources are becoming scarcer.  And, the markets are over-saturated, no real "new" markets are coming up (China was supposed to be the next big market; and while it might grow, its growth will not offset the decline elsewhere, let along prop up any total/net growth).

"As a former IT consultant"

Former?  Too successful or not successful enough?

When one is far into the woods it's sometimes hard to see the forest.  We're reached Peak Consumer Tech.  Only those heavily biased, deep in the woods or playing markets, will claim otherwise.

tango's picture

You could not be more wrong.  We recently built a house and the builder said that new technology has let them shave 40% off building time.  The end of consumer products is a mantra heard throughout the ages.   "Former" because I retired 10 years early (Jeez what a childish remark)   Again, I like Chris Martensen but like many other prophets I have learned to be skeptical.  I agree that primary wealth used to come from the ground (I own a farm) but what we do with it, how we alter it and improve it is so much more powerful.  If that were not the case you'd be freezing (no one bitches about heating systems - LOL) or riding a horse or your woman would be dedicating a day to scrubbing clothes.

spastic_colon's picture

and next time AAPL rallies, it will be somehow highly correlated to the rise in ES, unlike the current disconnect

Seer's picture

"It is highly unrealistic to think that the combined media fire power and HFT manipulative force of over 200 hedge funds will let AAPL sit for very long at this level."

It is highly unrealistic to believe that physical realities can continue to be trumped by algos (for much longer).

Since you cannot force people to buy stuff (though there's plenty of effort to do so), and since wages are dropping and total jobs/employed is dropping, I'd say that it's pretty much a given that reality will break through all this shit.

Anyone capturing the meaning/tilt of capital shifting from AAPL to NFLX?  I'll let others take a shot at it before I present my thesis.

FL_Conservative's picture

Another day, another opportunity to have one's face ripped off by the manipulators of this BS market.

Spastica Rex's picture

iStuff has a lot of plastic in it. Can it be reclaimed for liquid fuel?

max2205's picture

Shits not done yet TD....theres a gargantuan amount of money looking for a home...look at nflx

CrashisOptimistic's picture

Cash on the sidelines is waiting to get into the asset the Fed has said they are buying.  Bonds.  Don't fight the Fed, after all.

Skateboarder's picture

Trudat. Braeburn is not going anywhere, and they got a shitton of dough.

EscapeKey's picture

...soon to be AMZN - who can withstand that BARGAIN of a 3,300 P/E-ratio priced company?

gjp's picture

AAPL's fall has just opened the floodgates for pie-in-the-sky bubbles everywhere.  AMZN, CRM, FB, LNKD, NFLX, etc.  Just full on frothing madness.  Tech companies with real earnings like MSFT, INTC, AAPL, CSCO are boring, what can you do with those.  But get a name with no earnings, there's no limit to what it could be worth!  Surely this is a sensible way to allocate capital, right?

Seer's picture

"Tech companies with real earnings like MSFT, INTC, AAPL, CSCO are boring, what can you do with those."

If the markets are indeed ARE forward-looking then what could we take from all of this?

Companies with "real earnings" today might not be seen as being able to deliver in the future, not because they aren't good companies, but perhaps because there won't be the continued ability by consumers to consume their products?

Consumers are basically taxed-out (as in burned out from consumption- how many times can you get excited with buying a new version of the same basic thing every couple of months?- instant gratification is losing its traction), closets full of shit, broke.

The companies that you list as producing "real earnings" produce things that tend to require substantial costs, either initial or via some long-term contract.

The other companies provide goods and or services that are lower in cost and tend to be non-contractual.  Yes, for these companies it's harder to maintain a customer base (and to grow it!), but when consumers are really down to their last pennies this is where the last money is.  These companies are also more advertiser-sponsored: less exposure to finicky consumers (though the sponsors are exposed).


flapdoodle's picture

Hmmm, lets see

MSFT = betting the farm on Windows 8 being what will transition them into the future which is smartphones and tablets

INTC = getting out of the desktop motherboard business since desktop is dying and let ARM and others get the jump on them in smartphones and tablets

AAPL = losing their technological edge and their cachet to the Google/Samsung juggernaut while pricing their products as if people still had the extra money to buy a fashion statement

CSCO = growth came on the backs of the first two companies on this list - much more competition these days.

Looks like a list of has-beens to me...